Influencer Marketing Manager Jobs in USA with Visa Sponsorship
Influencer Marketing Manager roles qualify as specialty occupations under the H-1B visa, requiring a bachelor's degree in marketing, communications, or a related field. Employers must file a Labor Condition Application before sponsorship begins. The H-1B cap and annual selection process apply, though cap-exempt employers offer an alternative path.
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Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
Core Responsibilities & Scope
- Develop and execute an influencer marketing strategy aligned to brand and growth goals.
- Design and deploy agentic marketing workflows, using AI agents to automate creator discovery, vetting, outreach, briefing, content review, and performance reporting.
- Identify, vet, and recruit creators and industry influencers across LinkedIn, YouTube, podcasts, newsletters, and other relevant channels.
- Negotiate contracts, manage budgets, and oversee deliverables and timelines.
- Brief creators and review content to ensure it is on-brand, compliant, and aligned with FTC disclosure guidelines, with human-in-the-loop checkpoints for agent-generated work.
- Build long-term ambassador and advocacy programs.
- Track, analyze, and report on campaign performance, including reach, engagement, conversions, and ROI, using agents to surface insights and optimize in near real time.
- Partner with Brand, Content, Social, Community, Demand Gen, and AI/Product teams, as well as agencies and vendors, to scale agentic marketing across programs.
- Work through ambiguity and test new formats, platforms, partnership models, and agentic approaches.
Minimum Requirements
- 5+ years of proven experience in influencer, social, or partnership marketing.
- You have run multi-channel influencer campaigns end to end.
- You have hands-on experience with, or a strong interest in, agentic marketing and using AI agents or automation to scale marketing programs.
- You have experience with the B2B technology or SaaS business model.
- You have strong negotiation, relationship-building, and communication skills.
- You are data-driven and can tie programs to business outcomes.
- You have strong project and budget management skills.
- You have knowledge of FTC disclosure and brand safety guidelines.
- You have Degree or equivalent relevant experience.
- You are an agentic first product marketer using AI and automation.
Preferred Qualifications
- You have experience with influencer platforms (e.g., CreatorIQ, Traackr, Grin, Aspire) and analytics tools.
- You have built or run agentic workflows (e.g., with Agentforce or similar AI agent tools) in a marketing context.
- You have agency or creator-side experience.
- You are familiar with AI and tech-industry creator communities.
- You have excellent written communication skills.
- You can lead through influence across a complex organization.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.
The typical base salary range for this position is $117,400 - $177,600 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $140,900 - $193,700 annually.
The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
Core Responsibilities & Scope
- Develop and execute an influencer marketing strategy aligned to brand and growth goals.
- Design and deploy agentic marketing workflows, using AI agents to automate creator discovery, vetting, outreach, briefing, content review, and performance reporting.
- Identify, vet, and recruit creators and industry influencers across LinkedIn, YouTube, podcasts, newsletters, and other relevant channels.
- Negotiate contracts, manage budgets, and oversee deliverables and timelines.
- Brief creators and review content to ensure it is on-brand, compliant, and aligned with FTC disclosure guidelines, with human-in-the-loop checkpoints for agent-generated work.
- Build long-term ambassador and advocacy programs.
- Track, analyze, and report on campaign performance, including reach, engagement, conversions, and ROI, using agents to surface insights and optimize in near real time.
- Partner with Brand, Content, Social, Community, Demand Gen, and AI/Product teams, as well as agencies and vendors, to scale agentic marketing across programs.
- Work through ambiguity and test new formats, platforms, partnership models, and agentic approaches.
Minimum Requirements
- 5+ years of proven experience in influencer, social, or partnership marketing.
- You have run multi-channel influencer campaigns end to end.
- You have hands-on experience with, or a strong interest in, agentic marketing and using AI agents or automation to scale marketing programs.
- You have experience with the B2B technology or SaaS business model.
- You have strong negotiation, relationship-building, and communication skills.
- You are data-driven and can tie programs to business outcomes.
- You have strong project and budget management skills.
- You have knowledge of FTC disclosure and brand safety guidelines.
- You have Degree or equivalent relevant experience.
- You are an agentic first product marketer using AI and automation.
Preferred Qualifications
- You have experience with influencer platforms (e.g., CreatorIQ, Traackr, Grin, Aspire) and analytics tools.
- You have built or run agentic workflows (e.g., with Agentforce or similar AI agent tools) in a marketing context.
- You have agency or creator-side experience.
- You are familiar with AI and tech-industry creator communities.
- You have excellent written communication skills.
- You can lead through influence across a complex organization.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.
The typical base salary range for this position is $117,400 - $177,600 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $140,900 - $193,700 annually.
The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
See all Influencer Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Influencer Marketing Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as an Influencer Marketing Manager
Frame your degree for specialty occupation
Influencer marketing sits at the intersection of marketing strategy and communications. When preparing your credentials, document how your degree directly relates to campaign analytics, brand partnerships, or audience monetization, not just general marketing, to satisfy USCIS specialty occupation requirements.
Target employers with LCA filing history
Use Migrate Mate to identify companies with verified Labor Condition Application filings for marketing roles. Employers who've filed LCAs before already understand the process, which shortens negotiation time and reduces the chance of a sponsorship conversation stalling at HR.
Benchmark your offer against prevailing wages
Before accepting an offer, run your job title and metro area through the OFLC Wage Search to verify your offered salary meets the DOL prevailing wage for your level. An offer below the certified wage will block LCA approval before the H-1B petition even reaches USCIS.
Distinguish your role from general marketing managers
Job titles matter for specialty occupation determinations. If your role blends influencer strategy with broader brand marketing, ask your employer to tailor the job description to emphasize analytics platforms, ROI measurement, and creator contract negotiation, duties O*NET maps to degree-required marketing positions.
Pursue cap-exempt employers to bypass the lottery
Universities, nonprofits affiliated with higher education, and certain research institutions are cap-exempt under the H-1B, meaning they can sponsor you year-round without entering the annual selection process. Some of these institutions run sizeable influencer and social media programs worth targeting directly.
Get your portfolio audit-ready before sponsorship talks
Influencer marketing work is campaign-based and often underdocumented. Before approaching employers, compile signed creator agreements, campaign briefs, and performance reports. USCIS may request evidence of specialized duties during an RFE, and contemporaneous documents carry more weight than self-reported summaries.
Frequently Asked Questions
Does an Influencer Marketing Manager role qualify as a specialty occupation for the H-1B?
Yes, if the position genuinely requires a bachelor's degree in marketing, communications, advertising, or a closely related field. The key is that the degree requirement must be specific, not just any bachelor's degree. Roles that blend influencer strategy with data analytics, brand partnerships, and performance measurement are well-positioned to meet USCIS specialty occupation criteria.
Which visa types can an Influencer Marketing Manager use for U.S. work sponsorship?
The H-1B is the most common path for this role, covering specialty occupations with a related bachelor's degree. Australian nationals can apply for the E-3 visa, which has no lottery and renews indefinitely. Chilean and Singaporean nationals may qualify for the H-1B1 visa. TN visa is not available for marketing manager roles, as the profession is not on the USMCA list.
What degree does an employer need to sponsor an Influencer Marketing Manager?
USCIS requires that the position normally requires, and the candidate holds, at least a bachelor's degree in a directly related field. Marketing, communications, digital media, or advertising degrees are the strongest fit. Degrees in unrelated fields can sometimes qualify if supported by documented equivalent experience, but this adds complexity to the petition.
How do I find employers who sponsor influencer marketing roles?
Migrate Mate lists U.S. employers with verified sponsorship history for marketing roles, searchable by city and job type. This lets you focus your applications on companies that have already committed to the sponsorship process rather than pitching the idea from scratch during interviews.
Can a startup or small agency sponsor an Influencer Marketing Manager on an H-1B?
Yes, there's no minimum company size requirement for H-1B sponsorship. However, USCIS scrutinizes small employers more closely, particularly around whether a true employer-employee relationship exists and whether the company has the financial capacity to pay prevailing wages. Startups with solid funding documentation and clear organizational structures typically navigate this without issues.
What is the prevailing wage requirement for sponsored Influencer Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.