Director of Brand Marketing Jobs in USA with Visa Sponsorship
Director of Brand Marketing roles qualify as specialty occupations under H-1B visa, requiring a bachelor's degree in marketing, communications, or a related field. Employers file a Labor Condition Application before sponsoring, and positions at this seniority level routinely clear PERM labor certification for EB-2 and EB-3 green card pathways.
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Get Access To All JobsAbout Monster Energy:
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
The Director, Brand Marketing for NOS Energy and Full Throttle Energy will be the strategic engine behind two of the most distinctive brands in the Monster Beverage portfolio. Reporting to the Brand GM, this leader will help shape brand strategy, assist in annual brand planning, and drive consumer marketing that builds equity and accelerates growth. NOS Energy is built on speed, horsepower, and the authenticity of motorsports and car culture, from the asphalt track to the dirt track to the tuner, import, and build communities that live for performance. Full Throttle Energy is the hard-working brand of Americana, built for the blue-collar consumer who gets up early, works hard, and takes pride in the job; it wins as a trade-focused brand where value, availability, and presence at the point of purchase matter most. This role requires a brand builder who can hold both identities with conviction: keeping NOS credible and culturally relevant inside the enthusiast community, and keeping Full Throttle grounded, accessible, and built to win with retail and trade partners. The ideal candidate translates consumer insight into clear positioning, turns strategy into integrated plans, and leads a high-performing team that executes with speed and discipline across media, innovation, and in-market activation.
The Impact You'll Make:
- Brand Strategy & Business Planning: Partner with the Brand GM to build the long-term brand strategy and annual business plan for NOS and Full Throttle, including positioning, consumer targeting, portfolio priorities, growth objectives, and marketing investment.
- Team Leadership: Manage, coach, and develop the brand marketing team, including direct reports; set priorities, advise on day-to-day brand decisions, and build team capability in strategic thinking and execution.
- Annual Media Plan & Production: Work with the GM and creative & media agency partners to develop the annual media plan and oversee creative development and production, ensuring every touchpoint is on-strategy and true to each brand's identity.
- New Product Launches: Lead go-to-market planning for new flavors, formats, and innovation, from consumer insight and concept through launch messaging, packaging input, and in-market performance tracking.
- Shopper & Regional Marketing Partnership: Partner with the shopper marketing and regional marketing teams to bring brand plans to life in market, aligning retailer programs, merchandising, promotions, and local activations with the brand strategy.
- Brand Equity & Performance: Monitor brand health, consumer trends, competitive activity, and syndicated data to measure results, refine plans, and identify new opportunities for growth.
Who You Are:
- Bachelor's Degree in the field of Business Administration, Marketing, Communications or related field of study preferred
- 7+ years of experience in marketing and/or brand management experience
- 5+ years of experience in consumer packaged goods (CPG) industry preferred, passion for motor sports a plus!
- Proficiency with Microsoft Office, Social Media, Click Up, & Nielsen
- Strong Cross-functional collaboration with the ability to influence at all levels
- Proven leadership and team management experience
Monster Energy uses AI-powered tools, including Greenhouse's Talent Matching feature, to help evaluate applications for this role. To learn more see Monster's privacy policy here Privacy Policy or contact Monster at privacy@monsterenergy.com.
For United States applicants:
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Read our privacy policy here: Privacy Policy
About Monster Energy:
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
The Director, Brand Marketing for NOS Energy and Full Throttle Energy will be the strategic engine behind two of the most distinctive brands in the Monster Beverage portfolio. Reporting to the Brand GM, this leader will help shape brand strategy, assist in annual brand planning, and drive consumer marketing that builds equity and accelerates growth. NOS Energy is built on speed, horsepower, and the authenticity of motorsports and car culture, from the asphalt track to the dirt track to the tuner, import, and build communities that live for performance. Full Throttle Energy is the hard-working brand of Americana, built for the blue-collar consumer who gets up early, works hard, and takes pride in the job; it wins as a trade-focused brand where value, availability, and presence at the point of purchase matter most. This role requires a brand builder who can hold both identities with conviction: keeping NOS credible and culturally relevant inside the enthusiast community, and keeping Full Throttle grounded, accessible, and built to win with retail and trade partners. The ideal candidate translates consumer insight into clear positioning, turns strategy into integrated plans, and leads a high-performing team that executes with speed and discipline across media, innovation, and in-market activation.
The Impact You'll Make:
- Brand Strategy & Business Planning: Partner with the Brand GM to build the long-term brand strategy and annual business plan for NOS and Full Throttle, including positioning, consumer targeting, portfolio priorities, growth objectives, and marketing investment.
- Team Leadership: Manage, coach, and develop the brand marketing team, including direct reports; set priorities, advise on day-to-day brand decisions, and build team capability in strategic thinking and execution.
- Annual Media Plan & Production: Work with the GM and creative & media agency partners to develop the annual media plan and oversee creative development and production, ensuring every touchpoint is on-strategy and true to each brand's identity.
- New Product Launches: Lead go-to-market planning for new flavors, formats, and innovation, from consumer insight and concept through launch messaging, packaging input, and in-market performance tracking.
- Shopper & Regional Marketing Partnership: Partner with the shopper marketing and regional marketing teams to bring brand plans to life in market, aligning retailer programs, merchandising, promotions, and local activations with the brand strategy.
- Brand Equity & Performance: Monitor brand health, consumer trends, competitive activity, and syndicated data to measure results, refine plans, and identify new opportunities for growth.
Who You Are:
- Bachelor's Degree in the field of Business Administration, Marketing, Communications or related field of study preferred
- 7+ years of experience in marketing and/or brand management experience
- 5+ years of experience in consumer packaged goods (CPG) industry preferred, passion for motor sports a plus!
- Proficiency with Microsoft Office, Social Media, Click Up, & Nielsen
- Strong Cross-functional collaboration with the ability to influence at all levels
- Proven leadership and team management experience
Monster Energy uses AI-powered tools, including Greenhouse's Talent Matching feature, to help evaluate applications for this role. To learn more see Monster's privacy policy here Privacy Policy or contact Monster at privacy@monsterenergy.com.
For United States applicants:
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Read our privacy policy here: Privacy Policy
See all 1,763+ Director of Brand Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Director of Brand Marketing roles.
Get Access To All JobsTips for Finding Director of Brand Marketing Jobs
Frame your portfolio around measurable brand outcomes
Consular officers and USCIS reviewers aren't marketers. Translate campaign work into quantifiable results: market share shifts, brand equity scores, or revenue attribution. Concrete metrics make the specialty occupation case harder to dispute.
Verify your degree field matches the LCA job duties
A Director of Brand Marketing role must require a degree in a directly related field. If your credential is in a tangential area like business administration, your employer's LCA job description needs to explicitly connect those coursework areas to the specific brand strategy duties listed.
Target companies with active LCA filing history in marketing
Use Migrate Mate to find employers who have already sponsored brand and marketing leadership roles. Prior LCA filings signal an established HR process, faster onboarding to sponsorship, and less internal resistance from legal teams unfamiliar with the process.
Push for PERM initiation before your H-1B sixth year
At the Director level, employers often delay green card filing. If your PERM isn't filed before your H-1B hits five years, you lose the ability to extend beyond six. Raise this timeline explicitly during offer negotiation, not after onboarding.
Benchmark your offered salary against OFLC Wage Search prevailing wages
The LCA must certify your wage at or above the prevailing level for your job zone and metro. Cross-check the offered rate against OFLC Wage Search for your specific city before signing. A wage set below the Level III or IV threshold can delay or invalidate the LCA.
Document cross-functional leadership to satisfy specialty occupation criteria
USCIS scrutinizes brand marketing roles more than engineering titles. Build a job description that shows P&L oversight, agency management, or executive-level stakeholder responsibilities. Generalist marketing language creates RFE risk; leadership scope resolves it.
Frequently Asked Questions
Does a Director of Brand Marketing role qualify as a specialty occupation for H-1B purposes?
Yes, provided the role genuinely requires at least a bachelor's degree in marketing, communications, advertising, or a closely related field. USCIS scrutinizes senior marketing titles more heavily than technical roles, so the job description must specify degree-level requirements rather than treating the credential as a preference. Vague language like 'bachelor's preferred' can trigger a Request for Evidence.
Which visa types are realistic for a Director of Brand Marketing candidate?
H-1B is the most common path for employer-sponsored candidates in this role. Canadians and Mexicans may qualify under TN visa if the offered position maps clearly to a marketing specialty on the USMCA list. For longer-term options, EB-2 requires an advanced degree or exceptional ability, while EB-3 is accessible with a bachelor's degree and employer-sponsored PERM labor certification.
How do I find employers who actively sponsor brand marketing directors?
Browse Migrate Mate to identify companies with verified sponsorship history for marketing leadership roles. Focusing your search there saves time by surfacing employers who have already navigated the LCA and visa process for comparable positions, rather than approaching companies with no prior sponsorship experience.
Does the PERM process apply to Director of Brand Marketing green card sponsorship?
Yes, most EB-2 and EB-3 green card petitions for this role require PERM labor certification, in which the employer must conduct a DOL-supervised recruitment process to demonstrate no qualified U.S. workers are available. The process typically takes 12 to 18 months before the I-140 petition can be filed, so starting early in your H-1B period matters significantly.
Is a three-year bachelor's degree from Australia or the UK accepted for H-1B specialty occupation purposes?
USCIS accepts foreign degrees that are equivalent to a U.S. bachelor's degree, evaluated by a credential assessment service. A three-year degree from a recognized institution in Australia, the UK, or other countries is generally found equivalent, but you should obtain a formal evaluation report before the H-1B petition is filed. Without it, the petition is vulnerable to an RFE on educational qualifications.
What is the prevailing wage requirement for sponsored Director of Brand Marketing jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.