Brand Manager Jobs in USA with Visa Sponsorship
Brand managers coordinate marketing campaigns, develop brand strategies, and analyze market trends to drive product growth. Most positions qualify for H-1B visa sponsorship since they typically require a bachelor's degree in marketing, business, or communications. Competition is moderate, with established consumer goods companies and tech firms most likely to sponsor visas. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsSenior Brand Manager, DEWALT
Towson, MD / Remote
Come make the world and accelerate your success.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job:
As a Sr. Brand Manager, DEWALT, North America, you’ll be part of the Tools & Outdoor Commercial DEWALT team driving key initiatives within the DEWALT portfolio for North America. Reporting to the Director, DEWALT, North America, you will play a pivotal role in driving brand growth, supporting new product development (NPD), and ensuring best-in-class commercialization. This position is based in our Tools & Outdoor headquarters in Towson, Maryland, with remote locations considered.
You’ll get to:
- Lead the development and execution of brand strategy, ensuring alignment with DEWALT and regional objectives.
- Act as a brand steward, maintaining consistent brand expression and adherence to guidelines across all touchpoints.
- Analyze market trends, consumer insights, and competitive activity to inform brand positioning and identify growth opportunities.
- Collaborate with Product Development, Marketing, and Channel teams to support the end-to-end NPD process from ideation through launch.
- Drive the creation and execution of commercialization plans for new products, ensuring market readiness and impactful launches.
- Provide input on product positioning, packaging, and messaging to maximize relevance and appeal to target users.
- Work with Marketing teams to deliver marketing assets and campaigns, including digital content, sales materials, events, and activations.
- Partner with channel teams to ensure effective brand presence and support across all sales channels.
- Monitor and optimize marketing effectiveness, leveraging data and feedback for continuous improvement.
- Manage multiple projects simultaneously, ensuring high-quality, on-time, and on-budget delivery while providing regular updates on brand and product performance.
The Person:
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in brand management, product marketing, commercial execution, sales, or related roles within consumer durables, tools, or similar industries.
- Demonstrated success in leading brand initiatives, supporting NPD, and executing go-to-market plans.
- Strong analytical skills with the ability to interpret market trends and consumer insights.
- Excellent communication and presentation skills.
- Proven project management skills, with experience managing multiple initiatives simultaneously.
- Experience working in a matrixed, cross-functional environment.
- Creative, agile, and proactive problem-solver with a passion for building iconic brands.
- Ability to collaborate effectively with cross-functional teams and external partners.
- Results-oriented mindset with a track record of driving brand growth and commercial success.
The Details:
You’ll receive a competitive salary and a great benefits plan, including:
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tools and other partner programs.
And More:
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our digital learning portal.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
The Salary range for this position is $95,600.00 - $153,900.00
- This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker.
- The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.
- The successful candidate may be eligible for annual merit increases.
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tools and other partner programs.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Benefits & Perks
You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.
Know Your Rights: Workplace discrimination is illegal (eeoc.gov)
Senior Brand Manager, DEWALT
Towson, MD / Remote
Come make the world and accelerate your success.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job:
As a Sr. Brand Manager, DEWALT, North America, you’ll be part of the Tools & Outdoor Commercial DEWALT team driving key initiatives within the DEWALT portfolio for North America. Reporting to the Director, DEWALT, North America, you will play a pivotal role in driving brand growth, supporting new product development (NPD), and ensuring best-in-class commercialization. This position is based in our Tools & Outdoor headquarters in Towson, Maryland, with remote locations considered.
You’ll get to:
- Lead the development and execution of brand strategy, ensuring alignment with DEWALT and regional objectives.
- Act as a brand steward, maintaining consistent brand expression and adherence to guidelines across all touchpoints.
- Analyze market trends, consumer insights, and competitive activity to inform brand positioning and identify growth opportunities.
- Collaborate with Product Development, Marketing, and Channel teams to support the end-to-end NPD process from ideation through launch.
- Drive the creation and execution of commercialization plans for new products, ensuring market readiness and impactful launches.
- Provide input on product positioning, packaging, and messaging to maximize relevance and appeal to target users.
- Work with Marketing teams to deliver marketing assets and campaigns, including digital content, sales materials, events, and activations.
- Partner with channel teams to ensure effective brand presence and support across all sales channels.
- Monitor and optimize marketing effectiveness, leveraging data and feedback for continuous improvement.
- Manage multiple projects simultaneously, ensuring high-quality, on-time, and on-budget delivery while providing regular updates on brand and product performance.
The Person:
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in brand management, product marketing, commercial execution, sales, or related roles within consumer durables, tools, or similar industries.
- Demonstrated success in leading brand initiatives, supporting NPD, and executing go-to-market plans.
- Strong analytical skills with the ability to interpret market trends and consumer insights.
- Excellent communication and presentation skills.
- Proven project management skills, with experience managing multiple initiatives simultaneously.
- Experience working in a matrixed, cross-functional environment.
- Creative, agile, and proactive problem-solver with a passion for building iconic brands.
- Ability to collaborate effectively with cross-functional teams and external partners.
- Results-oriented mindset with a track record of driving brand growth and commercial success.
The Details:
You’ll receive a competitive salary and a great benefits plan, including:
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tools and other partner programs.
And More:
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our digital learning portal.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
The Salary range for this position is $95,600.00 - $153,900.00
- This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker.
- The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.
- The successful candidate may be eligible for annual merit increases.
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tools and other partner programs.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Benefits & Perks
You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.
Know Your Rights: Workplace discrimination is illegal (eeoc.gov)
See all 1,307+ Brand Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Brand Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Brand Manager
Target consumer goods companies with global brands
Companies like P&G, Unilever, and Coca-Cola regularly sponsor brand managers because they need specialized marketing expertise for international market expansion and product launches.
Highlight quantifiable campaign results in your application
Document specific metrics like conversion rates, brand awareness increases, or revenue growth from campaigns you've managed to demonstrate the specialized nature of your work.
Consider agency-side brand management roles
Marketing agencies often sponsor brand managers because they serve multiple clients and need diverse expertise. Agencies like WPP and Omnicom frequently file H-1B petitions.
Emphasize digital marketing specializations
Brand managers with expertise in programmatic advertising, social media strategy, or e-commerce platforms are more attractive to sponsors due to specialized technical requirements.
Target companies launching new product lines
Businesses expanding their product portfolios often need specialized brand management expertise and are more willing to invest in visa sponsorship for the right candidate.
Leverage experience with specific marketing platforms
Proficiency in enterprise tools like Salesforce Marketing Cloud, Adobe Experience Manager, or SAP Hybris can strengthen your specialty occupation case for sponsorship.
Frequently Asked Questions
Do brand managers qualify for H-1B visa sponsorship?
Yes, brand manager positions typically qualify for H-1B visa sponsorship because they require specialized knowledge in marketing strategy, consumer behavior analysis, and brand development. The role usually requires a bachelor's degree in marketing, business administration, communications, or a related field, meeting the specialty occupation requirements.
What degree do I need for H-1B sponsorship as a brand manager?
A bachelor's degree in marketing, business administration, communications, advertising, or psychology typically qualifies. The degree field should relate to brand management responsibilities like market research, consumer psychology, or strategic planning. Some employers may accept related fields with relevant coursework in marketing principles.
Which companies are most likely to sponsor brand managers?
Large consumer goods companies like P&G, Unilever, Johnson & Johnson, and Coca-Cola frequently sponsor brand managers. Tech companies expanding their product lines, pharmaceutical companies launching new drugs, and marketing agencies serving major clients also regularly file H-1B petitions for brand management roles.
Can I get E-3 sponsorship as an Australian brand manager?
Yes, brand manager positions qualify for E-3 visa sponsorship if you're Australian and the role requires a bachelor's degree. The employer must file a Labor Condition Application and demonstrate that the position requires specialized marketing knowledge. E-3 has no annual cap, making it easier than H-1B.
What happens if my brand manager H-1B is denied?
If denied, you can file an appeal or have your employer refile with additional evidence showing the role requires specialized knowledge. Consider alternative visas like L-1 visa if you work for a multinational company, or TN visa if you're Canadian or Mexican. Some brand managers also qualify for O-1 visa with extraordinary ability in marketing.
What is the prevailing wage requirement for sponsored Brand Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
How to find Brand Manager jobs with visa sponsorship?
To find Brand Manager jobs with visa sponsorship, use Migrate Mate, which specializes in connecting international candidates with sponsoring employers. Focus on multinational corporations, consumer goods companies, and tech firms that frequently hire Brand Managers on H-1B, L-1, or O-1 visas. These companies often have established sponsorship programs and value international marketing expertise for their global brand strategies.