Digital Marketing Specialist Jobs in USA with Visa Sponsorship
Digital Marketing Specialists can secure H-1B visa, O-1 visa, or TN visa sponsorship when the role requires a bachelor's degree in marketing, communications, or a related field. Employers in tech, e-commerce, and media are among the most active sponsors for this specialty occupation. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
The Simplot Company is a diverse, privately held global food and agriculture company headquartered in Boise, Idaho. We are a true farm-to-table company with an integrated portfolio including food processing and food brands, phosphate mining, fertilizer manufacturing, farming, ranching and cattle production, and other enterprises related to agriculture.
SUMMARY
The Business Analyst supports the successful delivery of Simplot Global Food's digital marketing and website initiatives. This role serves as the bridge between business stakeholders, regional marketing teams, Digital Marketing Operations, and development partners by gathering requirements, translating business needs into actionable user stories, managing delivery backlogs, and facilitating Agile processes.
The position is responsible for ensuring digital projects are clearly defined, prioritized, and delivered efficiently while supporting global websites, sales enablement tools, lead generation platforms, integrations, and digital marketing technologies. This role plays a critical part in enabling Simplot's Global Digital Center of Excellence and driving continuous improvement across the digital ecosystem.
KEY RESPONSIBILITIES
Business Analysis & Requirements Management
- Partner with stakeholders to gather, document, and validate business requirements for website, digital marketing, and technology initiatives.
- Translate business needs into detailed user stories, acceptance criteria, and functional requirements.
- Facilitate requirements workshops, discovery sessions, and stakeholder interviews.
- Identify risks, dependencies, process gaps, and business impacts during project planning.
- Ensure requirements are clearly documented and approved before development begins.
Website & Digital Marketing Project Delivery
- Coordinate delivery of website enhancements, Contentful initiatives, integrations, lead generation tools, analytics implementations, and digital marketing platforms.
- Ensure digital projects align with business priorities, customer needs, and technical capabilities.
- Support cross-functional collaboration between marketing, sales, product, regional teams, IT, and external vendors.
- Manage project timelines, milestones, and delivery expectations.
Testing & Quality Assurance
- Support user acceptance testing (UAT) and validation of delivered solutions.
- Verify development work meets documented requirements and acceptance criteria.
- Coordinate defect identification, resolution, and retesting activities.
- Ensure completed solutions support business needs and provide a positive user experience.
ADDITIONAL RESPONSIBILITIES
Stakeholder Communication & Governance
- Serve as a primary liaison between business stakeholders and development teams.
- Provide regular updates on project status, sprint progress, and delivery outcomes.
- Manage project documentation, requirements, decisions, and meeting artifacts.
- Support governance processes, prioritization discussions, and resource planning activities.
Reporting & Continuous Improvement
- Track delivery metrics, project performance, sprint velocity, and team capacity.
- Identify opportunities to improve team efficiency, delivery processes, and stakeholder engagement.
- Support development and maintenance of digital operations dashboards and reporting.
- Contribute to continuous improvement of website and digital marketing delivery practices.
TYPICAL EDUCATION
Bachelor's degree (BA or BS) from 4-year college or university.
RELEVANT EXPERIENCE
Other
- Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or related field.
- 5+ years of experience as a Business Analyst, Scrum Master, Product Owner, Project Coordinator, or similar role.
- Experience gathering and documenting business requirements and user stories.
- Experience working within Agile delivery environments.
- Strong facilitation, communication, and stakeholder management skills.
- Experience managing competing priorities and multiple projects simultaneously.
- Strong analytical and problem-solving skills.
Preferred
- Experience supporting website platforms and content management systems (Contentful preferred).
- Experience with digital marketing technologies including Salesforce, Pardot/Account Engagement, GA4, marketing automation, lead generation, or CRM platforms.
- Experience working with Jira, Azure DevOps, Monday.com, or similar project management tools.
- Scrum Master certification (CSM, PSM, or equivalent).
- Experience supporting global or multi-regional organizations.
Job Requisition ID: 27069
Travel Required: Less than 10%
Location(s): Simplot Headquarters - Boise
Country: United States
The Simplot Company is proud to be an Equal Opportunity Employer and will consider all qualified applicants for employment without regard to race, color, religion, national origin, ancestry, age, sex, gender, gender identity, gender expression, genetic information, physical or mental disability, medical condition, sexual orientation, military or veteran status, marital status, or any other protected status.
If the Simplot Company decides to offer you this position, such offer will be conditioned on your satisfactory completion of a post-offer criminal background check. For Washington Job Applicants, see the Washington State Attorney General’s Washington Fair Chance Act Guide and RCW 49.94.010 for more information.
INTRODUCTION
The Simplot Company is a diverse, privately held global food and agriculture company headquartered in Boise, Idaho. We are a true farm-to-table company with an integrated portfolio including food processing and food brands, phosphate mining, fertilizer manufacturing, farming, ranching and cattle production, and other enterprises related to agriculture.
SUMMARY
The Business Analyst supports the successful delivery of Simplot Global Food's digital marketing and website initiatives. This role serves as the bridge between business stakeholders, regional marketing teams, Digital Marketing Operations, and development partners by gathering requirements, translating business needs into actionable user stories, managing delivery backlogs, and facilitating Agile processes.
The position is responsible for ensuring digital projects are clearly defined, prioritized, and delivered efficiently while supporting global websites, sales enablement tools, lead generation platforms, integrations, and digital marketing technologies. This role plays a critical part in enabling Simplot's Global Digital Center of Excellence and driving continuous improvement across the digital ecosystem.
KEY RESPONSIBILITIES
Business Analysis & Requirements Management
- Partner with stakeholders to gather, document, and validate business requirements for website, digital marketing, and technology initiatives.
- Translate business needs into detailed user stories, acceptance criteria, and functional requirements.
- Facilitate requirements workshops, discovery sessions, and stakeholder interviews.
- Identify risks, dependencies, process gaps, and business impacts during project planning.
- Ensure requirements are clearly documented and approved before development begins.
Website & Digital Marketing Project Delivery
- Coordinate delivery of website enhancements, Contentful initiatives, integrations, lead generation tools, analytics implementations, and digital marketing platforms.
- Ensure digital projects align with business priorities, customer needs, and technical capabilities.
- Support cross-functional collaboration between marketing, sales, product, regional teams, IT, and external vendors.
- Manage project timelines, milestones, and delivery expectations.
Testing & Quality Assurance
- Support user acceptance testing (UAT) and validation of delivered solutions.
- Verify development work meets documented requirements and acceptance criteria.
- Coordinate defect identification, resolution, and retesting activities.
- Ensure completed solutions support business needs and provide a positive user experience.
ADDITIONAL RESPONSIBILITIES
Stakeholder Communication & Governance
- Serve as a primary liaison between business stakeholders and development teams.
- Provide regular updates on project status, sprint progress, and delivery outcomes.
- Manage project documentation, requirements, decisions, and meeting artifacts.
- Support governance processes, prioritization discussions, and resource planning activities.
Reporting & Continuous Improvement
- Track delivery metrics, project performance, sprint velocity, and team capacity.
- Identify opportunities to improve team efficiency, delivery processes, and stakeholder engagement.
- Support development and maintenance of digital operations dashboards and reporting.
- Contribute to continuous improvement of website and digital marketing delivery practices.
TYPICAL EDUCATION
Bachelor's degree (BA or BS) from 4-year college or university.
RELEVANT EXPERIENCE
Other
- Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or related field.
- 5+ years of experience as a Business Analyst, Scrum Master, Product Owner, Project Coordinator, or similar role.
- Experience gathering and documenting business requirements and user stories.
- Experience working within Agile delivery environments.
- Strong facilitation, communication, and stakeholder management skills.
- Experience managing competing priorities and multiple projects simultaneously.
- Strong analytical and problem-solving skills.
Preferred
- Experience supporting website platforms and content management systems (Contentful preferred).
- Experience with digital marketing technologies including Salesforce, Pardot/Account Engagement, GA4, marketing automation, lead generation, or CRM platforms.
- Experience working with Jira, Azure DevOps, Monday.com, or similar project management tools.
- Scrum Master certification (CSM, PSM, or equivalent).
- Experience supporting global or multi-regional organizations.
Job Requisition ID: 27069
Travel Required: Less than 10%
Location(s): Simplot Headquarters - Boise
Country: United States
The Simplot Company is proud to be an Equal Opportunity Employer and will consider all qualified applicants for employment without regard to race, color, religion, national origin, ancestry, age, sex, gender, gender identity, gender expression, genetic information, physical or mental disability, medical condition, sexual orientation, military or veteran status, marital status, or any other protected status.
If the Simplot Company decides to offer you this position, such offer will be conditioned on your satisfactory completion of a post-offer criminal background check. For Washington Job Applicants, see the Washington State Attorney General’s Washington Fair Chance Act Guide and RCW 49.94.010 for more information.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Digital Marketing Specialist
Frame your role as a specialty occupation
USCIS approves H-1B petitions for digital marketing roles only when the position requires a specific bachelor's degree. Make sure your job offer letter specifies a degree requirement in marketing, communications, or a directly related field.
Target employers with a sponsorship track record
Tech companies, SaaS firms, and large e-commerce brands sponsor digital marketing roles far more consistently than small agencies. Prioritize employers who have filed Labor Condition Applications for similar titles in the past two to three years.
Highlight specialized, not generalist, skills
Roles combining paid media management, marketing analytics, or SEO strategy are more defensible as specialty occupations than broad generalist titles. Emphasize your technical expertise in areas like programmatic advertising, conversion rate optimization, or marketing automation platforms.
Know your visa alternatives before applying
Australian citizens can pursue the E-3 visa instead of the H-1B lottery. Canadians and Mexicans may qualify under TN status. Exploring these options early expands your target employer pool and reduces dependence on lottery outcomes.
Prepare for specialty occupation scrutiny
USCIS has issued Requests for Evidence on digital marketing petitions questioning whether a specific degree is truly required. Your employer should document why a generalist or business degree alone is insufficient for the role's analytical and strategic demands.
Build a portfolio that speaks to technical depth
Sponsorship decisions often hinge on whether hiring managers can justify the petition internally. A portfolio demonstrating measurable campaign results, data-driven decisions, and platform-specific expertise strengthens both the job offer and the USCIS case.
Frequently Asked Questions
Does a Digital Marketing Specialist role qualify for H-1B sponsorship?
It can qualify, but it's not automatic. USCIS requires the position to be a specialty occupation, meaning it must normally require a bachelor's degree or higher in a specific field like marketing, communications, or a related discipline. Roles described as requiring any business degree or no specific degree can face RFE challenges. Employers should document that the position's complexity demands field-specific academic training.
What degree do I need for a Digital Marketing Specialist visa sponsorship?
Most successful H-1B visa petitions for digital marketing roles require a bachelor's degree in marketing, communications, advertising, or a closely related field. Degrees in business administration or information systems can work if your coursework heavily overlaps with marketing. If your degree doesn't directly match, three years of specialized work experience can substitute for one year of education under USCIS equivalency rules.
Are there visa options for Digital Marketing Specialists who miss the H-1B lottery?
Yes. Australian citizens can apply for the E-3 visa, which has no lottery and a dedicated annual allocation that has never been exhausted. Canadian and Mexican nationals may qualify under TN visa status if the role fits the marketing or computer systems analyst categories. O-1A is another path for marketers with a strong record of awards, publications, or industry recognition. You can browse sponsoring employers for all these visa types on Migrate Mate.
Which employers are most likely to sponsor a Digital Marketing Specialist?
Tech companies, SaaS platforms, e-commerce brands, and digital agencies with established legal and HR infrastructure sponsor this role most consistently. Smaller agencies or early-stage startups often lack the resources or experience to navigate the H-1B process. Searching Department of Labor LCA disclosure data for job titles like 'Digital Marketing Specialist' or 'Marketing Analyst' shows which employers have filed recently and at what frequency.
How strong is the H-1B approval rate for Digital Marketing roles?
Approval rates for digital marketing H-1B petitions are lower than for engineering or software roles because specialty occupation status is harder to establish. RFE rates for marketing titles have historically been elevated, particularly when job descriptions blend creative and analytical duties without clear degree requirements. Petitions supported by detailed job duty breakdowns and employer attestations that a specific degree is required see meaningfully better outcomes.
What is the prevailing wage requirement for sponsored Digital Marketing Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.