Digital Marketing Specialist Jobs in USA with Visa Sponsorship
Digital Marketing Specialists can secure H-1B, O-1, or TN visa sponsorship when the role requires a bachelor's degree in marketing, communications, or a related field. Employers in tech, e-commerce, and media are among the most active sponsors for this specialty occupation. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsJoin the largest manufacturer of tile and natural stone in the United States and watch your career stand out with Dal-Tile, a subsidiary of Mohawk Industries. Our close-knit team of dedicated professionals has made us the success we are today. In exchange for their hard work, we support our people with a family-friendly work environment, a commitment to promoting from within, unique benefits that go beyond just medical and dental, and a belief that every employee deserves a productive life outside of work. If this sounds outstanding to you, take the first step forward and explore a career with Dal-Tile.
ROLE AND RESPONSIBILITIES
The Digital Marketing Specialist supports the execution of digital marketing strategies designed to drive traffic, improve search visibility, and generate high-quality leads. This role plays an important part in managing both paid and organic search initiatives, including campaign planning, performance optimization, and analytics. Working closely with marketing, creative, and web teams, the Marketing Specialist will help execute digital campaigns across platforms such as Google Ads, Meta, and Bing, while ensuring search marketing efforts align with brand and business goals.
Key Responsibilities
Paid Search & Digital Campaign Management:
- Plan, build, and optimize paid search campaigns across platforms including Google Ads, Meta, and other digital advertising channels.
- Manage and monitor paid search and paid social campaigns to ensure performance and budget efficiency.
- Conduct A/B testing to improve ad copy, creative, targeting, and overall campaign performance.
- Track and report on key performance metrics including CTR, CPC, conversion rate, ROAS, and CPA.
Search Engine Optimization (SEO):
- Conduct keyword research to support both paid and organic search strategies.
- Assist with on-page SEO optimization including meta tags, headers, image alt text, and internal linking.
- Ensure SEO best practices are implemented across blogs, landing pages, and product pages.
- Monitor website performance using tools such as Google Search Console and BrightEdge.
Data Analysis & Performance Reporting:
- Work with analytics teams to analyze campaign performance and identify actionable insights.
- Support reporting efforts by maintaining dashboards and performance tracking tools.
- Partner with web developers to ensure proper tracking, tagging, and campaign attribution.
Cross-Functional Collaboration:
- Collaborate with creative and brand teams to develop effective digital ad content aligned with campaign goals.
- Support integrated marketing campaigns by aligning SEM tactics with broader marketing initiatives.
- Facilitate internal requests and ensure campaign deliverables are executed on schedule.
- Perform other duties as assigned.
BASIC QUALIFICATIONS
- Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent experience.
- 2-4 years of digital marketing, SEM, or related experience.
- Experience working with digital marketing tools and platforms such as Google Ads, Meta Ads Manager, and Bing Ads preferred.
- Experience with Google Analytics, Google Tag Manager, and reporting dashboards preferred.
- Google Ads certification is a plus.
PREFERRED QUALIFICATIONS
- Strong understanding of digital marketing practices, SEO strategies, and paid search advertising.
- Analytical mindset with strong attention to detail and performance measurement.
- Excellent communication, organization, and problem-solving skills.
- Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
- Demonstrates professionalism, integrity, and discretion when handling sensitive information.
- Proficient in Microsoft Office Suite.
We offer competitive salary and a comprehensive benefits package, career opportunities, and an environment of creativity and growth. Examples include: Company Match on 401k, Employee Purchase Discount, and Tuition Reimbursement. Dal-Tile is a proud supporter of our U.S. military, veterans and their families - Thank You for Your Service! Active military, transitioning service members and veterans are strongly encouraged to apply.
Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don't Work participant.
Job Type Professional Opportunities
Req ID 91147
Join the largest manufacturer of tile and natural stone in the United States and watch your career stand out with Dal-Tile, a subsidiary of Mohawk Industries. Our close-knit team of dedicated professionals has made us the success we are today. In exchange for their hard work, we support our people with a family-friendly work environment, a commitment to promoting from within, unique benefits that go beyond just medical and dental, and a belief that every employee deserves a productive life outside of work. If this sounds outstanding to you, take the first step forward and explore a career with Dal-Tile.
ROLE AND RESPONSIBILITIES
The Digital Marketing Specialist supports the execution of digital marketing strategies designed to drive traffic, improve search visibility, and generate high-quality leads. This role plays an important part in managing both paid and organic search initiatives, including campaign planning, performance optimization, and analytics. Working closely with marketing, creative, and web teams, the Marketing Specialist will help execute digital campaigns across platforms such as Google Ads, Meta, and Bing, while ensuring search marketing efforts align with brand and business goals.
Key Responsibilities
Paid Search & Digital Campaign Management:
- Plan, build, and optimize paid search campaigns across platforms including Google Ads, Meta, and other digital advertising channels.
- Manage and monitor paid search and paid social campaigns to ensure performance and budget efficiency.
- Conduct A/B testing to improve ad copy, creative, targeting, and overall campaign performance.
- Track and report on key performance metrics including CTR, CPC, conversion rate, ROAS, and CPA.
Search Engine Optimization (SEO):
- Conduct keyword research to support both paid and organic search strategies.
- Assist with on-page SEO optimization including meta tags, headers, image alt text, and internal linking.
- Ensure SEO best practices are implemented across blogs, landing pages, and product pages.
- Monitor website performance using tools such as Google Search Console and BrightEdge.
Data Analysis & Performance Reporting:
- Work with analytics teams to analyze campaign performance and identify actionable insights.
- Support reporting efforts by maintaining dashboards and performance tracking tools.
- Partner with web developers to ensure proper tracking, tagging, and campaign attribution.
Cross-Functional Collaboration:
- Collaborate with creative and brand teams to develop effective digital ad content aligned with campaign goals.
- Support integrated marketing campaigns by aligning SEM tactics with broader marketing initiatives.
- Facilitate internal requests and ensure campaign deliverables are executed on schedule.
- Perform other duties as assigned.
BASIC QUALIFICATIONS
- Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent experience.
- 2-4 years of digital marketing, SEM, or related experience.
- Experience working with digital marketing tools and platforms such as Google Ads, Meta Ads Manager, and Bing Ads preferred.
- Experience with Google Analytics, Google Tag Manager, and reporting dashboards preferred.
- Google Ads certification is a plus.
PREFERRED QUALIFICATIONS
- Strong understanding of digital marketing practices, SEO strategies, and paid search advertising.
- Analytical mindset with strong attention to detail and performance measurement.
- Excellent communication, organization, and problem-solving skills.
- Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
- Demonstrates professionalism, integrity, and discretion when handling sensitive information.
- Proficient in Microsoft Office Suite.
We offer competitive salary and a comprehensive benefits package, career opportunities, and an environment of creativity and growth. Examples include: Company Match on 401k, Employee Purchase Discount, and Tuition Reimbursement. Dal-Tile is a proud supporter of our U.S. military, veterans and their families - Thank You for Your Service! Active military, transitioning service members and veterans are strongly encouraged to apply.
Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don't Work participant.
Job Type Professional Opportunities
Req ID 91147
How to Get Visa Sponsorship as a Digital Marketing Specialist
Frame your role as a specialty occupation
USCIS approves H-1B petitions for digital marketing roles only when the position requires a specific bachelor's degree. Make sure your job offer letter specifies a degree requirement in marketing, communications, or a directly related field.
Target employers with a sponsorship track record
Tech companies, SaaS firms, and large e-commerce brands sponsor digital marketing roles far more consistently than small agencies. Prioritize employers who have filed Labor Condition Applications for similar titles in the past two to three years.
Highlight specialized, not generalist, skills
Roles combining paid media management, marketing analytics, or SEO strategy are more defensible as specialty occupations than broad generalist titles. Emphasize your technical expertise in areas like programmatic advertising, conversion rate optimization, or marketing automation platforms.
Prepare for specialty occupation scrutiny
USCIS has issued Requests for Evidence on digital marketing petitions questioning whether a specific degree is truly required. Your employer should document why a generalist or business degree alone is insufficient for the role's analytical and strategic demands.
Build a portfolio that speaks to technical depth
Sponsorship decisions often hinge on whether hiring managers can justify the petition internally. A portfolio demonstrating measurable campaign results, data-driven decisions, and platform-specific expertise strengthens both the job offer and the USCIS case.
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Get Access To All JobsFrequently Asked Questions
Does a Digital Marketing Specialist role qualify for H-1B sponsorship?
It can qualify, but it's not automatic. USCIS requires the position to be a specialty occupation, meaning it must normally require a bachelor's degree or higher in a specific field like marketing, communications, or a related discipline. Roles described as requiring any business degree or no specific degree can face RFE challenges. Employers should document that the position's complexity demands field-specific academic training.
What degree do I need for a Digital Marketing Specialist visa sponsorship?
Most successful H-1B petitions for digital marketing roles require a bachelor's degree in marketing, communications, advertising, or a closely related field. Degrees in business administration or information systems can work if your coursework heavily overlaps with marketing. If your degree doesn't directly match, three years of specialized work experience can substitute for one year of education under USCIS equivalency rules.
Are there visa options for Digital Marketing Specialists who miss the H-1B lottery?
Yes. Australian citizens can apply for the E-3 visa, which has no lottery and a dedicated annual allocation that has never been exhausted. Canadian and Mexican nationals may qualify under TN status if the role fits the marketing or computer systems analyst categories. O-1A is another path for marketers with a strong record of awards, publications, or industry recognition. You can browse sponsoring employers for all these visa types on Migrate Mate.
Which employers are most likely to sponsor a Digital Marketing Specialist?
Tech companies, SaaS platforms, e-commerce brands, and digital agencies with established legal and HR infrastructure sponsor this role most consistently. Smaller agencies or early-stage startups often lack the resources or experience to navigate the H-1B process. Searching Department of Labor LCA disclosure data for job titles like 'Digital Marketing Specialist' or 'Marketing Analyst' shows which employers have filed recently and at what frequency.
How strong is the H-1B approval rate for Digital Marketing roles?
Approval rates for digital marketing H-1B petitions are lower than for engineering or software roles because specialty occupation status is harder to establish. RFE rates for marketing titles have historically been elevated, particularly when job descriptions blend creative and analytical duties without clear degree requirements. Petitions supported by detailed job duty breakdowns and employer attestations that a specific degree is required see meaningfully better outcomes.
What is the prevailing wage requirement for sponsored Digital Marketing Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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