Performance Marketing Specialist Jobs in USA with Visa Sponsorship
Performance Marketing Specialist roles qualify for H-1B visa sponsorship as a specialty occupation requiring a bachelor's degree in marketing, analytics, or a related field. Employers in ad tech, e-commerce, and SaaS actively file Labor Condition Applications for this title. No lottery exemption exists, but the annual cap includes a 20,000-slot advanced degree allocation.
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Join us on the heart-warming journey with a team that is a top leader in the rehabilitation industry
Encompass Health is the leader in the inpatient rehabilitation industry, you'll feel the Encompass Health difference as soon as you join. We collaborate and provide high-quality, compassionate, individualized care for our patients, allowing us time to get to know them and help them achieve their goals during their rehabilitation journey.
Position Purpose
As part of the Performance Marketing team, the Performance Marketing Specialist is responsible for maintaining reporting processes, ensuring data accuracy, and supporting campaign execution across marketing channels. This role is responsible for producing routine and ad hoc reports, maintaining measurement systems and processes, coordinating campaign tracking requirements and ensuring adherence to established performance marketing standards and guidelines.
RESPONSIBILITIES AND TASKS
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Reporting & Data Management
- Produce timely and accurate recurring and ad hoc marketing performance reports for business stakeholders.
- Compile, organize, and validate marketing data from multiple sources to ensure reporting accuracy.
- Maintain dashboards, scorecards, and standardized reporting tools.
- Monitor data quality and identify discrepancies requiring correction.
- Support reporting requests by gathering and preparing data for stakeholders.
- Maintain documentation of reporting methodologies, definitions, and processes.
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Marketing Operations & Campaign Support
- Maintain accurate campaign tracking and attribution setups within call tracking and marketing technology platforms.
- Audit campaign tracking configurations to ensure data is captured consistently and accurately.
- Coordinate with internal teams and external agency partners to ensure campaign information is properly documented and implemented.
- Support campaign launches by verifying tracking requirements, naming conventions, and reporting structures.
- Assist with quality assurance activities related to campaign tracking and measurement.
- Develop, update, and maintain agency guidelines for new, existing, and renewing marketing campaigns.
- Ensure agency partners follow established campaign setup, tracking, reporting, and documentation standards.
- Maintain standardized templates, processes, and procedural documentation for performance marketing initiatives.
- Serve as a resource for campaign governance requirements and operational best practices.
- Coordinate updates to marketing processes as technologies, platforms, and business needs evolve.
- Build relationships with business partners to achieve a greater understanding of different business functions' goals and how they inform performance marketing strategy.
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This position must sit at our Home Office in Birmingham, AL
Minimum Qualifications:
- Bachelor's degree in related field required.
- 3-5 years of experience in a marketing or reporting role
- Healthcare experience preferred
A little about us
We're confident you'll see the difference the moment you join our team. Working at Encompass Health means working with a growing national inpatient rehabilitation leader. We're proud of our career growth opportunities and how our team members work together for the greater good of our patients. We've been named one of the "World's Most Admired Companies" and a Fortune 100 Best Companies to Work For® Award, among others, which is pretty amazing.
Our benefits start day one
- Affordable medical, dental and vision plans for full-time and part-time employees and their families.
- Generous paid time off that accrues over time.
- Tuition reimbursement and continuing education opportunities.
- Company-matching 401(k) and employee stock purchase plans.
- Flexible spending and health savings accounts.
- A community of people who love what they do. Yes, we see that as a benefit.
The Encompass Health Way
We proudly set the standard in care by leading with empathy, doing what's right, focusing on the positive, and standing stronger together. Encompass Health is a trusted leader in post-acute care with over 150 nationwide locations and a team of 36,000 exceptional individuals and growing!
At Encompass Health, we celebrate and welcome diversity in our inclusive culture. We provide equal employment opportunities regardless of race, ethnicity, gender, sexual orientation, gender identity or expression, religion, national origin, color, creed, age, mental or physical disability, or any other protected classification.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Performance Marketing Specialist
Align your degree to paid media
H-1B eligibility hinges on a direct connection between your degree field and the role. A degree in marketing, statistics, or information systems maps cleanly to performance marketing. A general business degree may trigger a Request for Evidence from USCIS.
Search LCA filings by job title
Use Migrate Mate to find employers who have filed Labor Condition Applications for Performance Marketing Specialist roles, so you're applying to companies with a documented history of sponsoring this exact position rather than guessing.
Target ad tech and e-commerce employers specifically
Performance marketing roles in SaaS, retail media, and demand-side platforms generate the highest LCA filing volume for this title. Companies running large paid search or programmatic budgets are structurally dependent on this skill set and sponsor more consistently.
Verify prevailing wage before accepting an offer
Your employer must certify your salary meets the DOL prevailing wage for your location and job title. Run your offer through the OFLC Wage Search before signing. Underpaid offers can stall or invalidate the LCA, delaying your entire filing timeline.
Get your portfolio attribution-ready before interviews
Employers sponsoring H-1B petitions face USCIS scrutiny on specialty occupation status. Prepare documentation showing your work requires specialized analytical skills, such as multi-touch attribution models or incrementality test design, not just platform ad management.
File the LCA as early as your offer allows
DOL certifies LCAs within seven working days on average, but the H-1B cap deadline is firm. Your employer should submit the LCA immediately after your offer is finalized to leave maximum buffer for USCIS processing and any unexpected DOL delays.
Frequently Asked Questions
Does a Performance Marketing Specialist role qualify as a specialty occupation for H-1B purposes?
Yes, provided the employer's job description requires a bachelor's degree or higher in a directly related field such as marketing, advertising, statistics, or information systems. Generic performance marketing roles that accept any degree are weaker candidates for H-1B approval. Employers who document that the role requires specialized analytical skills, such as attribution modeling or conversion rate optimization, strengthen the specialty occupation case.
Which visa types can Performance Marketing Specialists use to work in the U.S.?
H-1B is the most common path for employer-sponsored performance marketing roles. Australian nationals can apply for the E-3 visa, which has a separate annual cap and no lottery. Canadian and Mexican nationals may qualify under TN visa if the role maps to a USMCA-listed profession. F-1 students can work via OPT or STEM OPT if their degree is in a qualifying STEM field like statistics or computer science.
How do I find employers who actively sponsor Performance Marketing Specialist visas?
Migrate Mate lists employers with verified sponsorship history for performance marketing roles, so you can focus your applications on companies that have already filed for this position rather than cold-applying and asking about sponsorship later.
Does a marketing analytics or data-focused specialization improve my H-1B approval odds?
It strengthens your case because USCIS scrutinizes whether performance marketing genuinely requires a specialized degree. Roles centered on statistical modeling, incrementality testing, or machine-learning-driven bidding strategies are easier to defend as specialty occupations than roles that primarily involve platform setup or reporting. Your resume and employer's petition should reflect the analytical complexity of the work you actually do.
Can a Performance Marketing Specialist on OPT switch to H-1B with the same employer?
Yes. Your employer files the H-1B petition on your behalf, and if selected, your status changes from F-1 OPT to H-1B on October 1 of that year. If your OPT expires before October 1 and you're selected, the cap-gap rule automatically extends your work authorization through the transition date, so there's no gap in employment eligibility.
What is the prevailing wage requirement for sponsored Performance Marketing Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.