Marketing Operations Specialist Jobs in USA with Visa Sponsorship
Marketing Operations Specialists are regularly sponsored for H-1B visa and TN visas when the role requires a bachelor's degree in marketing, business, or a related field. Employers in tech, SaaS, and e-commerce lead sponsorship activity for this title. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
LSI SOLUTIONS® founded in 1986, located in beautiful Victor, New York, is a dynamic and growing medical device company with over 500 employees dedicated to advancing minimally invasive surgical instruments through research, development, manufacturing, and marketing. We have doubled in size in just the last 4 years! The LSI Campus includes 10 buildings (170,000+ sq ft) on 95 meticulously cared for acres.
We are searching for passionate people looking to make a difference in the medical device industry. By joining LSI SOLUTIONS® an ISO 13485 certified company, you will become part of an energetic team working together to relentlessly pursue better patient outcomes with state-of-the-art devices. After all, our customer is ultimately the patient.
POSITION TITLE: Marketing Operations Specialist
SHIFT HOURS: 8:00am to 5:00pm (days)
LOCATION: Onsite at LSI Solutions in Victor, NY
ANNUAL SALARY: $66,500 minimum; $91,500 maximum, based on experience.
JOB SUMMARY:
The Marketing Operations Specialist plays a key role in supporting LSI Solutions' growing marketing organization by building, managing, and optimizing the systems that drive marketing performance. This position serves as the primary owner of HubSpot, leading platform administration, process optimization, and data management to support effective, data-driven marketing initiatives.
A central focus of the role is developing and maintaining a dedicated cardiac surgeon database that enables targeted, compliant engagement for LSI's innovative technologies, including RAM, Mi-CHORD, and COR-KNOT. As LSI continues to expand its marketing capabilities, the Marketing Operations Specialist will have the opportunity to influence campaign strategy, recommend email marketing approaches, develop targeted communications, and analyze performance data to help drive awareness, engagement, and adoption.
This is a highly visible, cross-functional role that partners closely with Sales, Training, Clinical, Regulatory, and Art teams, making a direct impact on LSI's commercial growth and market presence. Ideal candidates are analytical, organized, technology-savvy, and excited to contribute to a fast-paced, collaborative environment.
REPORTS TO: Director of Marketing
SUPERVISES: N/A
ESSENTIAL FUNCTIONS:
- Alongside the Director of Marketing, support HubSpot onboarding and implementation with LSI's implementation partner, including system configuration, user setup, integrations, data migration, and training for Marketing and Sales users.
- Build, own, and maintain LSI's cardiac surgeon database by sourcing, cleansing, de-duplicating, and enriching contacts (cardiac surgeons, cardiac programs, and hospital stakeholders) from trade show leads, training and summit attendees, Sales input, and approved third-party sources.
- Design data standards and segmentation (e.g., specialty, procedure focus, product experience, account, territory, engagement stage) to enable precise targeting for RAM, Mi-CHORD, and COR-KNOT campaigns.
- Serve as HubSpot system administrator: manage workflows, lists, forms, landing pages, user permissions, and data governance; ensure data integrity and consent/opt-out management in line with CAN-SPAM and applicable privacy requirements.
- Build, test, and deploy email campaigns and automated nurture journeys to cardiac surgeons and other healthcare professional (HCP) audiences; manage the send calendar and deliverability.
- Develop email copy and content recommendations for cardiac surgeon communications, grounded in performance data, patient-first outcomes messaging, and approved product claims; as applicable route content through LSI's regulatory and promotional review process.
- Track and report campaign KPIs (deliverability, open, click, conversion, and Sales follow-up); deliver dashboards and concise, actionable recommendations to the Director of Marketing and Sales leadership.
- Ensure closed-loop alignment with Sales so every engaged surgeon is routed to the right rep with clear definitions, and timely follow-up.
- Document repeatable, scalable marketing processes (campaign intake, approval, launch, and reporting); identify inefficiencies and recommend system and process improvements.
ADDITIONAL RESPONSIBILITIES:
- Support lead capture, list imports, and post-event follow-up campaigns for trade shows and surgeon user summits.
- Evaluate and recommend complementary marketing technology and integrations (e.g., social, website analytics) as the function matures.
- All other duties as assigned.
EDUCATION & EXPERIENCE:
- A minimum of a HS Diploma or GED is required.
- 3+ years of experience in marketing operations, marketing automation, or CRM management, including hands-on administration of a marketing automation platform is required (HubSpot strongly preferred).
- Demonstrated experience building and maintaining a B2B contact database and running email campaigns end to end is required.
- Bachelor’s degree in marketing, Business, Information Systems, or a related field is preferred.
- Experience marketing to physicians or HCPs in medical device, pharmaceutical, or healthcare; HubSpot certifications; experience implementing a marketing platform from the ground up is preferred.
KNOWLEDGE, SKILLS & ABILITIES:
- Advanced marketing automation skills: workflows, segmentation, lead scoring, reporting, and integrations (HubSpot preferred).
- Strong data management skills, including data hygiene, de-duplication, imports, and field architecture; advanced Excel.
- Analytical mindset with the ability to turn campaign data into clear, concise recommendations for leadership.
- Strong copywriting and editing skills; able to write credible, concise copy for a highly educated physician audience.
- Working knowledge of email compliance (CAN-SPAM), data privacy, and promotional review in a regulated industry (preferred).
- Builder mindset: comfortable creating processes from scratch in a growing function; highly organized, self-directed, and detail oriented.
- Excellent communication and collaboration skills across Sales, Training, Clinical, Regulatory, and Art.
- Proficiency in Microsoft Office; familiarity with Salesforce or other CRMs and website analytics tools (e.g., Google Analytics) preferred.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
Work is performed primarily in an office environment, with occasional travel to US and Global trade shows, surgeon user summits, and training events.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Prolonged periods of sitting and working at a computer.
- Occasional overnight and weekend travel (approximately 10%).
- Occasional lifting of up to 25 lbs (e.g., event materials).
- Typical office noise levels in a climate-controlled environment.
LSI SOLUTIONS® BENEFITS INCLUDE:
- Bonus Plan, 401(k) plan with company match, Tuition Assistance, Employee Assistance Program (EAP) and Product Discounts
- 15 Paid Holidays, PTO, Sick Time
- Medical, Dental, Vision effective first day of employment
LSI SOLUTIONS® is an equal opportunity employer and does not discriminate based on any legally protected status or characteristic.
Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran.
INTRODUCTION
LSI SOLUTIONS® founded in 1986, located in beautiful Victor, New York, is a dynamic and growing medical device company with over 500 employees dedicated to advancing minimally invasive surgical instruments through research, development, manufacturing, and marketing. We have doubled in size in just the last 4 years! The LSI Campus includes 10 buildings (170,000+ sq ft) on 95 meticulously cared for acres.
We are searching for passionate people looking to make a difference in the medical device industry. By joining LSI SOLUTIONS® an ISO 13485 certified company, you will become part of an energetic team working together to relentlessly pursue better patient outcomes with state-of-the-art devices. After all, our customer is ultimately the patient.
POSITION TITLE: Marketing Operations Specialist
SHIFT HOURS: 8:00am to 5:00pm (days)
LOCATION: Onsite at LSI Solutions in Victor, NY
ANNUAL SALARY: $66,500 minimum; $91,500 maximum, based on experience.
JOB SUMMARY:
The Marketing Operations Specialist plays a key role in supporting LSI Solutions' growing marketing organization by building, managing, and optimizing the systems that drive marketing performance. This position serves as the primary owner of HubSpot, leading platform administration, process optimization, and data management to support effective, data-driven marketing initiatives.
A central focus of the role is developing and maintaining a dedicated cardiac surgeon database that enables targeted, compliant engagement for LSI's innovative technologies, including RAM, Mi-CHORD, and COR-KNOT. As LSI continues to expand its marketing capabilities, the Marketing Operations Specialist will have the opportunity to influence campaign strategy, recommend email marketing approaches, develop targeted communications, and analyze performance data to help drive awareness, engagement, and adoption.
This is a highly visible, cross-functional role that partners closely with Sales, Training, Clinical, Regulatory, and Art teams, making a direct impact on LSI's commercial growth and market presence. Ideal candidates are analytical, organized, technology-savvy, and excited to contribute to a fast-paced, collaborative environment.
REPORTS TO: Director of Marketing
SUPERVISES: N/A
ESSENTIAL FUNCTIONS:
- Alongside the Director of Marketing, support HubSpot onboarding and implementation with LSI's implementation partner, including system configuration, user setup, integrations, data migration, and training for Marketing and Sales users.
- Build, own, and maintain LSI's cardiac surgeon database by sourcing, cleansing, de-duplicating, and enriching contacts (cardiac surgeons, cardiac programs, and hospital stakeholders) from trade show leads, training and summit attendees, Sales input, and approved third-party sources.
- Design data standards and segmentation (e.g., specialty, procedure focus, product experience, account, territory, engagement stage) to enable precise targeting for RAM, Mi-CHORD, and COR-KNOT campaigns.
- Serve as HubSpot system administrator: manage workflows, lists, forms, landing pages, user permissions, and data governance; ensure data integrity and consent/opt-out management in line with CAN-SPAM and applicable privacy requirements.
- Build, test, and deploy email campaigns and automated nurture journeys to cardiac surgeons and other healthcare professional (HCP) audiences; manage the send calendar and deliverability.
- Develop email copy and content recommendations for cardiac surgeon communications, grounded in performance data, patient-first outcomes messaging, and approved product claims; as applicable route content through LSI's regulatory and promotional review process.
- Track and report campaign KPIs (deliverability, open, click, conversion, and Sales follow-up); deliver dashboards and concise, actionable recommendations to the Director of Marketing and Sales leadership.
- Ensure closed-loop alignment with Sales so every engaged surgeon is routed to the right rep with clear definitions, and timely follow-up.
- Document repeatable, scalable marketing processes (campaign intake, approval, launch, and reporting); identify inefficiencies and recommend system and process improvements.
ADDITIONAL RESPONSIBILITIES:
- Support lead capture, list imports, and post-event follow-up campaigns for trade shows and surgeon user summits.
- Evaluate and recommend complementary marketing technology and integrations (e.g., social, website analytics) as the function matures.
- All other duties as assigned.
EDUCATION & EXPERIENCE:
- A minimum of a HS Diploma or GED is required.
- 3+ years of experience in marketing operations, marketing automation, or CRM management, including hands-on administration of a marketing automation platform is required (HubSpot strongly preferred).
- Demonstrated experience building and maintaining a B2B contact database and running email campaigns end to end is required.
- Bachelor’s degree in marketing, Business, Information Systems, or a related field is preferred.
- Experience marketing to physicians or HCPs in medical device, pharmaceutical, or healthcare; HubSpot certifications; experience implementing a marketing platform from the ground up is preferred.
KNOWLEDGE, SKILLS & ABILITIES:
- Advanced marketing automation skills: workflows, segmentation, lead scoring, reporting, and integrations (HubSpot preferred).
- Strong data management skills, including data hygiene, de-duplication, imports, and field architecture; advanced Excel.
- Analytical mindset with the ability to turn campaign data into clear, concise recommendations for leadership.
- Strong copywriting and editing skills; able to write credible, concise copy for a highly educated physician audience.
- Working knowledge of email compliance (CAN-SPAM), data privacy, and promotional review in a regulated industry (preferred).
- Builder mindset: comfortable creating processes from scratch in a growing function; highly organized, self-directed, and detail oriented.
- Excellent communication and collaboration skills across Sales, Training, Clinical, Regulatory, and Art.
- Proficiency in Microsoft Office; familiarity with Salesforce or other CRMs and website analytics tools (e.g., Google Analytics) preferred.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
Work is performed primarily in an office environment, with occasional travel to US and Global trade shows, surgeon user summits, and training events.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Prolonged periods of sitting and working at a computer.
- Occasional overnight and weekend travel (approximately 10%).
- Occasional lifting of up to 25 lbs (e.g., event materials).
- Typical office noise levels in a climate-controlled environment.
LSI SOLUTIONS® BENEFITS INCLUDE:
- Bonus Plan, 401(k) plan with company match, Tuition Assistance, Employee Assistance Program (EAP) and Product Discounts
- 15 Paid Holidays, PTO, Sick Time
- Medical, Dental, Vision effective first day of employment
LSI SOLUTIONS® is an equal opportunity employer and does not discriminate based on any legally protected status or characteristic.
Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran.
See all 3,950+ Marketing Operations Specialist Jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as a Marketing Operations Specialist
Frame your role as a specialty occupation
Marketing Operations is scrutinized by USCIS because some versions of the role don't require a specific degree. Emphasize technical skills like marketing automation, data analysis, and CRM architecture to strengthen the specialty occupation case.
Target SaaS and tech companies first
Software companies with dedicated marketing technology stacks sponsor Marketing Operations roles far more frequently than traditional industries. These employers understand visa processes and often have established immigration counsel on retainer to handle sponsorship efficiently.
Highlight your degree field explicitly on your resume
USCIS requires your degree to align with the role. If your background is in marketing, information systems, or business analytics, make that connection obvious. A clear degree-to-role match reduces the risk of an H-1B Request for Evidence.
Ask about sponsorship before the final interview round
Marketing Operations hiring managers often don't own the visa decision. Raise sponsorship early enough that HR can confirm before you invest in multiple interview rounds. Mid-process surprises waste your time and the employer's.
Consider TN status if you're Canadian or Mexican
Canadian and Mexican nationals with a qualifying degree can enter the U.S. under TN status for marketing-related roles without waiting for the H-1B lottery. This is a faster, cap-exempt path worth exploring if you hold citizenship from either country.
Build a portfolio showing measurable business impact
Sponsoring employers want confidence the hire is worth the legal cost. Quantified results from marketing automation builds, lead attribution improvements, or funnel optimization projects make your case significantly stronger than a generalist marketing background.
Frequently Asked Questions
Can a Marketing Operations Specialist get H-1B sponsorship?
Yes, but the role needs to qualify as a specialty occupation, meaning it requires a bachelor's degree in a specific field like marketing, business analytics, or information systems. Roles framed around marketing technology platforms, data infrastructure, or revenue operations are stronger candidates than generalist coordinator positions, which USCIS may view as not requiring a specific degree.
What degree do I need for visa sponsorship in this role?
USCIS expects a direct connection between your degree and the job duties. Degrees in marketing, marketing analytics, business administration, information systems, or communications are the most commonly accepted. If your degree is in an unrelated field, three years of specialized work experience can substitute for each missing year of education, though this adds complexity to the petition.
Which types of employers sponsor Marketing Operations roles most often?
SaaS companies, e-commerce platforms, and growth-stage tech startups sponsor this role most frequently because their marketing stacks are complex enough to justify a specialist. Enterprise software companies like Salesforce, HubSpot, and Adobe ecosystem partners are active sponsors. You can browse currently sponsoring employers directly on Migrate Mate to find open roles with confirmed sponsorship.
Is Marketing Operations a risky H-1B petition due to specialty occupation concerns?
It carries more risk than engineering or accounting roles because the job title alone doesn't signal a degree requirement to USCIS. Employers with strong immigration counsel typically strengthen the petition by documenting the technical complexity of the role, required proficiency with platforms like Marketo or Salesforce, and why a degree in a specific field is necessary. Roles that blend general marketing with operations are more vulnerable to Requests for Evidence.
Can I use OPT or STEM OPT to work in Marketing Operations while waiting for H-1B?
Yes, if you graduated from a U.S. university with a qualifying degree. Standard OPT gives you 12 months of work authorization. If your degree is in a STEM-designated field like marketing analytics or information systems, you may qualify for a 24-month STEM OPT extension, giving you up to three years total to work and participate in the H-1B lottery.
What is the prevailing wage requirement for sponsored Marketing Operations Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.