Assistant General Manager Marketing Jobs
Assistant General Manager Marketing jobs are open across retail, hospitality, food and beverage, and consumer brands, at levels from senior manager to director, with specializations in brand strategy, integrated campaigns, and digital marketing. Scan the live roles below and apply to whichever ones fit.
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Showing 5 of 31+ Assistant General Manager Marketing jobs
Own Every Moment at NetApp
At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.
Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function.
Sr. Mgr, Technical Marketing Engineering
Morrisville, North Carolina, United StatesJob Summary
Are you ready to build and lead NetApp's technical marketing presence? As Senior Manager, Technical Marketing Engineering, you will help build NetApp's center of excellence for technical marketing as part of a leadership team taking on an early-stage team and rapidly growing both its size and its impact.
You will be both a team builder and have the hands-on technical credibility to inspire, measure, and improve the capabilities of world-class Technical Marketing Engineers (TMEs). NetApp TMEs own technical marketing end-to-end for one or more assigned technology areas: defining the technical narrative, value proposition, claims, and competitive story for integrated solutions that solve customer challenges using NetApp products and, where relevant, partner products. As a team leader, you will set the technical and quality bar for the team, and hire new talent that the team needs as it scales.
You will do this working side-by-side with Product Marketers as part of the Integrated Product & Platform Marketing (IPPM) organization's Technical Evangelism & Marketing (TEM) function, and in partnership with Product Management and Engineering teams worldwide. As the senior TME leader based in RTP, you will be the primary point of local leadership and escalation for Product Management and Engineering partners, and you will partner closely with peer TME leaders across the world to keep one consistent technical narrative and operating model across every region, while fully owning the TME charter for your assigned subset of products and solutions.
If you're excited by the challenge of building a world-class technical marketing team, staying hands-on with the technology to lead from the front, and shaping how NetApp shows up technically worldwide, we want to talk to you.
Key Responsibilities
- Build and lead your assigned TME team: hire, onboard, and develop talent, scaling from today's strong team toward a full regional center of excellence.
- Serve as the senior in-region point of contact for RTP-based Product Management and Engineering partners, providing local leadership and time-zone coverage for both your covered products, and in partnership with your peer TME leaders for other products and solutions. Will be required to work in-person in the local NetApp RTP office a majority of the time.
- Own technical marketing end-to-end for multiple assigned technology areas. Own the team that defines the technical narrative, claims, proof of value, and competitive story for integrated solutions, integrated into the overall narrative set by Product Marketing.
- Collaborate with Product Management and Engineering across the product lifecycle to build — and ensure your team builds — expert-level understanding of assigned products and solutions, their place in the NetApp portfolio, and how they solve customer challenges.
- Direct, and personally contribute to, your team's production of consistent, high-quality technical content and enablement: technical reports, whitepapers, reference architectures, blogs, videos, technical talk tracks, demos, and other advanced technical enablement.
- Oversee your team's self-service interactive assets, including demos, sandboxes, and TCO/ROI calculators, built with the latest AI-enabled demo-creation tools and instrumented to capture usage and customer intelligence.
- Ensure your team is visible as trusted technical subject-matter experts, evangelizing NetApp and assigned technologies at conferences, in webinars, on video, and on social media with clear, compelling technical storytelling.
- Synthesize input from customers, field teams, and sales gathered through your team's work as technical SMEs, and channel it to Product Management to inform the roadmap.
- Partner with peer TME leaders across the Americas and EMEA, and with the broader IPPM Technical Evangelism & Marketing (TEM) function, to keep one consistent technical narrative, one content standard, and one operating model across every region.
- Establish and track key performance indicators for your team's coverage and output and drive continuous improvement of deliverables based on data and field feedback.
- Recruit, coach, and retain top technical marketing talent.
- Champion an inclusive, collaborative team culture, and model the ownership and agility NetApp expects of its technical marketing organization as your team's scope and headcount scale quickly.
Job Requirements
- 10+ years of experience in technical marketing or related roles that span technology and marketing, including several years in a people-management or team-lead capacity.
- Proven track record building, scaling, and leading a high-performing technical team from the ground up, including hiring, developing, and managing talent.
- Demonstrated expert-level understanding in one or more enterprise technology areas, as a proof point of the ability to attain — and coach others toward — expert-level understanding of additional technology areas. Existing expertise in NetApp technologies or the data infrastructure market is highly desired but not required.
- Demonstrated ability to craft, and to coach others to craft, technical narratives, value proof, and competitive positioning for integrated solutions.
- Excellent technical writing, communication, and storytelling skills, with a track record of setting and holding a quality bar across a team's content and enablement output.
- Proven experience building and managing demos and showcase environments at scale, including demo catalogs, sandboxes, and self-service experiences; familiarity with modern AI-enabled demo-creation tools is highly desired.
- Strong business acumen and comfort operating as a hands-on player-coach, capable of deep technical knowledge, but passionate about delegating and teaching to develop the same skills in your team.
- Strong cross-functional and cross-regional collaboration skills within a globally distributed team and partner effectively with Product Management, Engineering, Sales, and Marketing leaders across time zones.
- Confident as a public speaker and on-camera presenter, with experience coaching others to present confidently to technical and executive audiences.
- Facility with competitive/alternatives analysis and building data-backed, testable claims.
Education
- Bachelor's degree in computer science, engineering, information systems, or a related technical field (or equivalent practical experience).
- Master's degree or MBA is a plus.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
Our culture
We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
Submitting an Application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
AI Disclosure
For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.
Own Every Moment at NetApp
At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.
Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function.
Sr. Mgr, Technical Marketing Engineering
Morrisville, North Carolina, United StatesJob Summary
Are you ready to build and lead NetApp's technical marketing presence? As Senior Manager, Technical Marketing Engineering, you will help build NetApp's center of excellence for technical marketing as part of a leadership team taking on an early-stage team and rapidly growing both its size and its impact.
You will be both a team builder and have the hands-on technical credibility to inspire, measure, and improve the capabilities of world-class Technical Marketing Engineers (TMEs). NetApp TMEs own technical marketing end-to-end for one or more assigned technology areas: defining the technical narrative, value proposition, claims, and competitive story for integrated solutions that solve customer challenges using NetApp products and, where relevant, partner products. As a team leader, you will set the technical and quality bar for the team, and hire new talent that the team needs as it scales.
You will do this working side-by-side with Product Marketers as part of the Integrated Product & Platform Marketing (IPPM) organization's Technical Evangelism & Marketing (TEM) function, and in partnership with Product Management and Engineering teams worldwide. As the senior TME leader based in RTP, you will be the primary point of local leadership and escalation for Product Management and Engineering partners, and you will partner closely with peer TME leaders across the world to keep one consistent technical narrative and operating model across every region, while fully owning the TME charter for your assigned subset of products and solutions.
If you're excited by the challenge of building a world-class technical marketing team, staying hands-on with the technology to lead from the front, and shaping how NetApp shows up technically worldwide, we want to talk to you.
Key Responsibilities
- Build and lead your assigned TME team: hire, onboard, and develop talent, scaling from today's strong team toward a full regional center of excellence.
- Serve as the senior in-region point of contact for RTP-based Product Management and Engineering partners, providing local leadership and time-zone coverage for both your covered products, and in partnership with your peer TME leaders for other products and solutions. Will be required to work in-person in the local NetApp RTP office a majority of the time.
- Own technical marketing end-to-end for multiple assigned technology areas. Own the team that defines the technical narrative, claims, proof of value, and competitive story for integrated solutions, integrated into the overall narrative set by Product Marketing.
- Collaborate with Product Management and Engineering across the product lifecycle to build — and ensure your team builds — expert-level understanding of assigned products and solutions, their place in the NetApp portfolio, and how they solve customer challenges.
- Direct, and personally contribute to, your team's production of consistent, high-quality technical content and enablement: technical reports, whitepapers, reference architectures, blogs, videos, technical talk tracks, demos, and other advanced technical enablement.
- Oversee your team's self-service interactive assets, including demos, sandboxes, and TCO/ROI calculators, built with the latest AI-enabled demo-creation tools and instrumented to capture usage and customer intelligence.
- Ensure your team is visible as trusted technical subject-matter experts, evangelizing NetApp and assigned technologies at conferences, in webinars, on video, and on social media with clear, compelling technical storytelling.
- Synthesize input from customers, field teams, and sales gathered through your team's work as technical SMEs, and channel it to Product Management to inform the roadmap.
- Partner with peer TME leaders across the Americas and EMEA, and with the broader IPPM Technical Evangelism & Marketing (TEM) function, to keep one consistent technical narrative, one content standard, and one operating model across every region.
- Establish and track key performance indicators for your team's coverage and output and drive continuous improvement of deliverables based on data and field feedback.
- Recruit, coach, and retain top technical marketing talent.
- Champion an inclusive, collaborative team culture, and model the ownership and agility NetApp expects of its technical marketing organization as your team's scope and headcount scale quickly.
Job Requirements
- 10+ years of experience in technical marketing or related roles that span technology and marketing, including several years in a people-management or team-lead capacity.
- Proven track record building, scaling, and leading a high-performing technical team from the ground up, including hiring, developing, and managing talent.
- Demonstrated expert-level understanding in one or more enterprise technology areas, as a proof point of the ability to attain — and coach others toward — expert-level understanding of additional technology areas. Existing expertise in NetApp technologies or the data infrastructure market is highly desired but not required.
- Demonstrated ability to craft, and to coach others to craft, technical narratives, value proof, and competitive positioning for integrated solutions.
- Excellent technical writing, communication, and storytelling skills, with a track record of setting and holding a quality bar across a team's content and enablement output.
- Proven experience building and managing demos and showcase environments at scale, including demo catalogs, sandboxes, and self-service experiences; familiarity with modern AI-enabled demo-creation tools is highly desired.
- Strong business acumen and comfort operating as a hands-on player-coach, capable of deep technical knowledge, but passionate about delegating and teaching to develop the same skills in your team.
- Strong cross-functional and cross-regional collaboration skills within a globally distributed team and partner effectively with Product Management, Engineering, Sales, and Marketing leaders across time zones.
- Confident as a public speaker and on-camera presenter, with experience coaching others to present confidently to technical and executive audiences.
- Facility with competitive/alternatives analysis and building data-backed, testable claims.
Education
- Bachelor's degree in computer science, engineering, information systems, or a related technical field (or equivalent practical experience).
- Master's degree or MBA is a plus.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
Our culture
We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
Submitting an Application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
AI Disclosure
For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.
Assistant General Manager Marketing Jobs by Experience Level
See All 31 Assistant General Manager Marketing Jobs
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Find JobsAssistant General Manager Marketing Job Market
Who's Hiring
What Employers Look For
The qualifications that appear most often in assistant general manager marketing jobs.
- Five or more years of progressively responsible marketing management experience
- Demonstrated experience owning and managing a marketing budget
- Proficiency with CRM platforms, marketing automation tools, and analytics dashboards
- Experience developing and executing integrated multi-channel marketing campaigns
- Bachelor's degree in marketing, business, communications, or a related field
- Strong cross-functional collaboration skills with operations, sales, and finance teams
Tips for Your Assistant General Manager Marketing Job Search
Quantify your P&L and campaign impact
Assistant general manager marketing roles sit at the intersection of budget ownership and brand execution, so your resume needs hard numbers. Show revenue influenced, marketing budget managed, and campaign ROI achieved, not just duties you held.
Tailor your resume to each sector
An assistant general manager marketing role at a hotel chain prioritizes loyalty program metrics, while a CPG company wants share-of-voice data. Reframe the same experience using the language and KPIs that match each industry before you apply.
Build a portfolio of multi-channel campaign work
Hiring managers for this role expect to see end-to-end campaign ownership, not just one channel. Include examples that show how you coordinated paid media, organic content, and in-store or on-property activation toward a single business goal.
Apply early to roles that fit
Migrate Mate lists assistant general manager marketing openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prep for a strategy-plus-execution interview
Expect interviewers to ask you to walk through a past campaign from brief to results, then pivot to a hypothetical where you have limited budget. Practice narrating both the strategic rationale and the tactical decisions you made along the way.
Negotiate using total compensation, not base salary
Assistant general manager marketing offers often include bonus structures tied to same-store sales or market share targets. Before you respond to an offer, understand how the bonus is calculated and what percentage of target has actually been paid out historically.
Assistant General Manager Marketing Jobs: Frequently Asked Questions
Which companies are hiring the most assistant general manager marketings?
The companies hiring the most assistant general manager marketings right now include Amazon, Eko, and SLB, with the largest share of openings in California, Michigan, and Washington, based on current listings on Migrate Mate as of November 2026. Hospitality groups, restaurant chains, and multi-unit retail operators tend to post the highest volume of these roles.
How many assistant general manager marketing jobs are remote?
About 79% of assistant general manager marketing openings are fully remote or hybrid as of November 2026, though the share varies by industry. Digital marketing, content strategy, and analytics-focused sub-roles within this title are most likely to offer remote flexibility, while roles tied to a specific property, region, or retail footprint typically require on-site presence.
How do you become a assistant general manager marketing?
Start by building a foundation in marketing execution, then move into roles where you own a channel or campaign budget. Progress to a marketing manager position where you lead a small team, then pursue an assistant general manager role by demonstrating cross-functional leadership and revenue accountability. Sector experience in your target industry, whether hospitality, retail, or consumer goods, strengthens your candidacy significantly.
How do you get hired as a assistant general manager marketing with little experience?
Focus on roles in smaller regional or independent brands where the marketing team is lean and you can take on broader responsibility faster. Highlight any experience where you owned a full project from strategy through reporting, even in a coordinator or specialist role. Demonstrating fluency with analytics tools and showing initiative on cross-department projects helps close the experience gap for employers willing to develop talent.
What does the assistant general manager marketing interview process look like?
Most processes involve an initial screen with HR or a talent partner, followed by a panel interview with the general manager and functional leads from operations or finance. Expect at least one case or presentation round where you are asked to audit a mock campaign or propose a go-to-market plan. Final rounds often include a conversation with a senior regional or corporate marketing leader who assesses strategic thinking and culture fit.
Where can I find and apply to assistant general manager marketing jobs?
You can find and apply to assistant general manager marketing jobs on Migrate Mate, which lists current openings from across the United States. Search for roles that match your industry background and experience level, then apply directly to each listing that fits your goals.
See All 31 Assistant General Manager Marketing Jobs
Find roles that match your experience and apply in just a few clicks.
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