Customer Program Manager Jobs at Wawa with Visa Sponsorship
Customer Program Manager jobs at Wawa sit at the intersection of retail operations and client relationship strategy, requiring professionals who can manage complex programs across a convenience and fuel retail environment. Wawa has a established track record of sponsoring international talent for this function across multiple visa categories.
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Soar with us at Wawa. We believe we can make life a little better every day – one smile, hoagie, or experience at a time. And there’s one secret ingredient that truly sets Wawa apart: Our Associates. At Wawa, you’ll be part of a caring team that’s dedicated to helping all of us fly high – together. We’re team players, day-brighteners, and go-getters: and we know that Wawa is a place where we can build skills to thrive and open doors to new career opportunities. We’re proud to be a part of a winning team of Associate owners who shape our success. We’re committed to helping our communities and one another at every turn, because we know that when we fly together, there’s no limit to how far we can go. Ready to be part of a team that helps you reach new heights? Join our flock and get ready to soar.
Job Description
Job Title: Customer Insights Analyst
Location: Corporate
Department: Strategy
Job Summary: The Customer Insights Analyst is responsible for aggregating Wawa’s numerous customer data sources, including Wawa’s loyalty program data, anonymized credit card data, brand perception tracking data, and direct customer feedback data to provide actionable insights that ultimately drive decisions to improve the customer experience and/or company financial performance. Develop strong cross functional relationships as many of the data sources are “owned” and maintained by a variety of teams throughout the organization. The Customer Insights Analyst will be responsible for developing and maintaining multiple levels of customer KPI reporting, integrating these different data sources, from executive level customer KPIs to customer metrics that are relevant for specific functions and/or stakeholders. Develop strategies and recommendations to improve key customer metrics. Additionally, the Customer Insights Analyst will be responsible for identifying future customer data needs and priorities to improve our customer data capabilities.
Principal Duties:
- Aggregate all key customer data sources across the company including Wawa’s loyalty program data, anonymized credit card data, brand perception tracking data, direct customer feedback data, third party data sources, and other feedback sources to provide actionable insights that drive decisions.
- Integrate customer and general consumer data from multiple sources to articulate a clear story around our customer for key stakeholders across the business. Share complex data results in a format that is easily understandable.
- Responsible for leveraging all customer data sources to develop a deep understanding of who our customer is, who our customer is not, and partner with the research arm of the Customer Insights team to understand and articulate the “why.” Own the story around who our top customers are on multiple dimensions, including by visit frequency and by profit contribution.
- Identify key segments of Wawa’s customer base on different dimensions including demographics, purchase behavior, visit frequency, need states, etc. and take an active role in crafting how we view those segments in a standard way across the business.
- Lead effort to develop and then own customer KPI reporting at multiple levels, partnering with the Sr. Manager of Customer Insights & Strategy and the Chief Customer Officer, including:
- Executive Level Customer KPI Dashboard
- Quarterly Brand Perception Tracking
- Weekly Customer Sentiment Tracking
- Net Promoter Score reporting, both at brand level and more granular level
- Monitor and identify notable shifts in Wawa’s customer base over time, highlighting customer groups that are growing and/or shrinking and developing hypotheses for root causes to further explore.
- Lead key business results discussions with customer data analysis including standing up repeatable customer analyses for campaign reviews, financial review discussions, advertising planning meetings, and others.
- Support major consumer research efforts, partnering with the research arm of Customer Insights team, by integrating customer data from relevant sources into research processes.
- Develop strategies and recommendations to impact key customer metrics including ways to grow brand trial, grow visit frequency, grow trial to categories in our store, and ultimately impact customer profitability.
- Partner with the Data Science team and the IT team to identify future customer data needs and scope work needed to make relevant data accessible.
Essential Functions:
- Ability to work well individually as well as in a team environment
- Excellent oral and written communication skills
- Excellent customer service skills
- Ability to work with little or no supervision
- Detail oriented and strong organizational skills
- Strong analytical and problem solving skills
- Ability to handle multiple projects and adapt to evolving timelines
- Excellent interpersonal skills
- Proven self-starter with demonstrated ability to make decisions
- Strong leadership skills
- Ability to quickly learn new software programs and/or data structures
- Ability to build collaborative and effective working relationships across organizations
Basic Qualifications:
- Bachelor’s degree preferred with a background in quantitative field such as business intelligence, mathematics, statistics
- 5+ years of experience conducting and facilitating work sessions to collect and define user and business stakeholder requirements
- Experience with BI and Visualization tools such as Tableau or PowerBI
- Experience with MicroStrategy Report construction preferred
- ANSI-SQL Experience, with use in Snowflake cloud as a bonus
- Proficiency with MS Office (Word, Excel and Powerpoint)
- Prior experience translating and communicating complex data results into an understandable format
Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at asc@wawa.com.
Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.
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Get Access To All JobsTips for Finding Customer Program Manager Jobs at Wawa
Frame retail operations experience precisely
Wawa's Customer Program Manager roles emphasize vendor coordination and loyalty program oversight, not just customer service. Document your experience managing cross-functional retail programs with measurable outcomes so your resume maps directly to their operational structure.
Verify your visa type fits their sponsorship
Wawa sponsors EB-2, EB-3, F-1 OPT, F-1 CPT, and TN visas for this role. If you're on OPT, confirm your remaining authorization window covers a full onboarding cycle, since retail program management roles often have longer ramp periods before full productivity.
Target Wawa's regional and corporate hiring separately
Wawa hires Customer Program Managers at both store-support and corporate levels. Applications to corporate roles in their Wawa, Pennsylvania headquarters are more likely to involve formal immigration sponsorship conversations, so prioritize those postings when sponsorship is your primary concern.
Initiate sponsorship conversations before the offer stage
Don't wait until an offer letter arrives to raise visa sponsorship. During the final interview round, ask directly whether immigration support is available for this role so you aren't navigating a PERM or I-140 filing under time pressure after already accepting.
Align your degree field to the specialty occupation standard
For EB-2 or EB-3 sponsorship, USCIS and DOL require the role to qualify as a specialty occupation. A degree in business administration, marketing, or supply chain management gives you the clearest alignment to the Customer Program Manager job description Wawa typically posts.
Use Migrate Mate to track Wawa's open roles
Customer Program Manager openings at Wawa appear inconsistently throughout the year. Use Migrate Mate to filter and monitor current openings at Wawa that are open to sponsored candidates, so you're applying when positions are live rather than relying on outdated job board listings.
Frequently Asked Questions
Does Wawa sponsor H-1B visas for Customer Program Managers?
Wawa's documented sponsorship history for Customer Program Manager roles covers EB-2, EB-3, F-1 OPT, F-1 CPT, and TN visas, but not H-1B visa. If your current status requires H-1B sponsorship, you'll need to discuss that directly with their recruiting team, as individual roles and circumstances can differ from historical patterns.
Which visa types are commonly used for Customer Program Manager roles at Wawa?
Wawa has sponsored Customer Program Managers through F-1 OPT and F-1 CPT for early-career candidates, TN visas for Canadian and Mexican nationals in qualifying business roles, and EB-2 or EB-3 immigrant visa pathways for longer-term sponsorship. The right category depends on your nationality, degree level, and where you are in your career.
What qualifications or experience does Wawa expect for Customer Program Manager roles?
Wawa typically looks for candidates with a bachelor's degree in business, marketing, or a related field, combined with experience managing retail programs, vendor relationships, or loyalty initiatives. Familiarity with convenience retail or fuel retail operations strengthens your application, as does demonstrated ability to coordinate across merchandising, operations, and external partners.
How do I apply for Customer Program Manager jobs at Wawa?
You can browse and apply for Customer Program Manager positions at Wawa through Migrate Mate, which filters for roles open to visa-sponsored candidates. Applications go through Wawa's standard recruiting process, which typically includes a phone screen, panel interviews with the program management team, and a final discussion covering compensation and, if relevant, immigration support.
How do I plan my timeline if Wawa is sponsoring my Green Card through EB-2 or EB-3?
EB-2 and EB-3 sponsorship through an employer like Wawa begins with a PERM labor certification filed with DOL, which can take 12 to 18 months before USCIS even receives the I-140 petition. If your priority date is not current, additional wait time applies. Start the conversation with Wawa's HR or immigration counsel as early as possible in your offer negotiation.