Counselor Jobs in West Virginia
Counselor jobs in West Virginia are steadily in demand, concentrated in behavioral health, substance use recovery, school counseling, and community mental health services across a state that has made treating addiction and mental illness a public health priority. The most active hiring metros are Charleston, Huntington, and Morgantown, where organizations like Cabell Huntington Hospital, WVU Medicine, and Prestera Center maintain consistent counselor openings across experience levels. Roles in substance use counseling, school counseling, and licensed professional counseling see the most consistent postings statewide. See the openings below and apply to the ones that match your experience.
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White Chapel Memorial Garden - Barboursville, WV
About the Role
- Estimated first-year earnings: $40,000 - $60,000. Actual earnings vary based on individual sales performance and may be below or exceed this range.
- Uncapped commissions or a guaranteed minimum hourly rate, whichever is greater.
- Paid hourly training period during the first 6 weeks.
- Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
- Meet with individuals and families to understand their needs and provide consultative guidance on available products and services.
- Build a sales pipeline through inbound leads, walk-ins, referrals, proactive prospecting, networking, and community outreach.
- Maintain customer relationships, manage follow-up activity, and track leads, customer activity, and sales opportunities through HubSpot CRM.
The Sales Counselor at Everstory Partners is a relationship-focused sales professional who helps individuals and families make important funeral and cemetery decisions with confidence and care. This role combines consultative sales, B2C sales, business development, lead generation, prospecting, and community outreach to build strong customer relationships and develop new business. Sales Counselors manage leads and customer activity through HubSpot CRM, guide families through purchasing decisions, and earn commission based on individual sales performance.
Why Everstory
At Everstory Partners, our mission is to create supportive spaces where individuals and families can find solace, meaning, and hope in the midst of loss. Every person's journey through loss is unique, and we are committed to providing compassionate and personalized support. Our role is to serve as a steady presence, providing guidance to families while helping them honor and celebrate the life and legacy of the person who has passed.
Your Day to Day
- Meet with individuals and families to understand their needs and recommend appropriate funeral and cemetery products and services.
- Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
- Build and maintain a pipeline of prospective customers through lead generation, outbound prospecting, referrals, networking, and community outreach.
- Respond to inbound leads, customer inquiries, and walk-in opportunities.
- Conduct follow-up with prospective customers throughout the sales process.
- Develop long-term relationships with customers, families, and members of the local community.
- Explain products, services, pricing, and available options in a clear and compassionate manner.
- Guide customers through purchasing decisions and complete required sales contracts and documentation.
- Use HubSpot to manage leads, customer relationships, appointments, follow-up activity, and sales opportunities throughout the sales process.
- Attend funeral and memorial services as appropriate to support families.
- Participate in community events, networking opportunities, and offsite customer appointments.
- Partner with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience.
Education and/or Experience:
- High School Diploma or equivalent required.
- Bilingual or multilingual proficiency is a plus, particularly in Spanish, Chinese (Mandarin or Cantonese), Tagalog/Filipino, Vietnamese, or Arabic.
- One year of experience in sales, including outside sales, B2C sales, sales consulting, customer service, business development, account management, or other relationship-based roles preferred.
- Experience using CRM (Customer Relationship Management) software, such as HubSpot, Salesforce, Microsoft Dynamics, or similar sales and lead-management platforms preferred.
- Comfortable working in a commission-based, performance-driven sales environment, including prospecting, lead generation, and developing new business.
- Strong sales communication, relationship-building, negotiation, consultative selling, and customer service skills.
- Strong organizational and time-management skills with the ability to manage multiple sales leads, customer appointments, prospects, and follow-up activities.
- Comfortable using email, Microsoft Office, and other common business applications.
- Ability to maintain discretion and confidentiality when handling sensitive customer and family information.
- Availability to work occasional evenings, weekends, and holidays based on business needs.
- Must possess a valid driver's license and have access to a personal vehicle for local customer appointments, community outreach, and networking events. Mileage reimbursement is provided for eligible business travel.
- Must obtain and maintain all applicable state-required licenses or registrations within 60 days of employment, or within the timeframe required by applicable state law.
Our Investment in You
Everstory Partners is proud to provide our employees with a quality work environment and opportunity for both personal and professional growth. As part of our ongoing commitment, we offer a competitive benefits package for our Full-Time Employees including:
- Medical, Dental, Vision, Life, AD&D and STD Insurance
- Tuition Reimbursement
- Paid Training Period
- Anniversary Award for each year of service
- Career Advancement and Training - Aspiring Managers Program
- Everstory Cares - Employee Assistance Fund
- Legend Award Program
- Funeral and Cemetery Benefits
- Employee Referral Bonus
- 401k with Company Match
Everstory Partners is an Equal Opportunity Employer and is committed to employing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.
The pay range for this role is based on a wide range of factors that are considered in making compensation decisions regardless of race, gender, age, religion, or any other protected characteristic. They include skill set, experience and training, licensure and certification, and other business and organizational needs. This range estimate has been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Compensation decisions are dependent on the circumstances of each hire.
#EverstoryCareers
See All 22 Counselor Jobs in West Virginia
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Find Counselor JobsCounselor Jobs by City in West Virginia
Where West Virginia roles are concentrated, by current openings.
Counselor Job Market in West Virginia
A snapshot from current West Virginia openings, updated as new roles post.
Who's Hiring



Top Industries Hiring
- Education
- Science & Research
- Healthcare & Medical Services
What West Virginia Employers Look For
The qualifications that appear most often in counselor jobs across West Virginia.
- Active Licensed Professional Counselor credential issued or recognized by the West Virginia Board of Examiners in Counseling
- Master's degree in counseling, social work, psychology, or a closely related clinical field
- Experience providing individual or group therapy in a behavioral health or community setting
- Familiarity with substance use disorder treatment models and recovery-oriented systems of care
- Proficiency with electronic health record systems used in clinical and community health environments
- Strong documentation skills and ability to meet state and federal reporting requirements for counseling services
Counselor Jobs in West Virginia: Frequently Asked Questions
How do you become a counselor in West Virginia?
To become a licensed counselor in West Virginia, you must earn a master's degree in counseling or a related field and apply for licensure through the West Virginia Board of Examiners in Counseling. The path leads to the Licensed Professional Counselor credential, which requires supervised post-graduate hours and passing the National Counselor Examination. Specialty certifications in substance use counseling are also available through the West Virginia Certification Board for Addiction and Prevention Professionals.
Which companies hire counselors in West Virginia?
West Virginia counselor roles are posted by Concord University, Everstory Partners, and West Virginia State University and others right now, based on current listings on Migrate Mate as of October 2026. West Virginia's strong network of federally qualified health centers, WVU Medicine facilities, and nonprofit behavioral health agencies makes it one of the more active states for counseling employment relative to its size.
Which West Virginia cities have the most counselor jobs?
Morgantown, Athens, and Institute have the most counselor openings in West Virginia. Charleston and Huntington anchor hiring activity because of their large hospital systems, behavioral health agencies, and state government offices, while Morgantown draws demand from WVU Medicine and the university's student counseling and community health programs.
Are there remote counselor jobs in West Virginia?
Yes, and more than most clinical fields, because telehealth has expanded significantly in behavioral and mental health counseling. About 0% of counselor openings tied to West Virginia are remote or hybrid as of October 2026, reflecting the state's investment in telehealth to reach rural communities. Roles focused on talk therapy, case management, and crisis counseling are the most likely to offer remote or hybrid arrangements.
How can I get hired as a counselor in West Virginia with little or no experience?
The most realistic entry path is applying for counselor-in-training or associate counselor roles while completing your required supervised hours toward full licensure. WVU Medicine, Prestera Center, and the state's federally qualified health center network regularly hire candidates working toward their LPC credential. Adjacent roles like case manager, peer support specialist, or crisis intervention worker are common stepping stones, and completing your supervised hours through one of West Virginia's community mental health centers gives you a direct route into a full counseling position.
Where can I find and apply to counselor jobs in West Virginia?
You can find and apply to counselor jobs in West Virginia on Migrate Mate, which lists current openings from employers actively hiring across the state. Search the listings to find roles that match your license level, specialty, and preferred location, then apply directly to the ones that fit.
See All 22 Counselor Jobs in West Virginia
Find roles in West Virginia that match your experience and apply in just a few clicks.
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