Counselor Jobs in Florida
Counselor jobs in Florida are concentrated in Miami, Tampa, and Orlando, where large employers such as the University of Florida Health, BayCare Health System, and Centerstone operate extensive behavioral health and counseling programs. The most in-demand specialties are mental health counseling, substance use treatment, and school counseling, with openings at every level from entry-level associate counselors to licensed clinical supervisors. Florida's growing population and expanded Medicaid coverage have made it one of the most active markets for counseling professionals in the Southeast. Scan the live roles below and apply to whichever ones fit.
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Showing 5 of 226+ Counselor jobs
Senior Living Sales | Relationship-Based | Sarasota, FL
Elizabeth Banzhaf, LPN
Co-Founder & COO | Heartline Staffing
Call or Text: 272-230-3157
LinkedIn: View Elizabeth's LinkedIn
Prefer a confidential conversation instead of applying? Call or text Elizabeth directly at 272-230-3157.
Heartline Staffing is recruiting a Life Plan Counselor for a senior living sales position in Sarasota, Florida. This role focuses on developing qualified prospects, building long-term relationships, conducting tours and presentations, and guiding future residents from initial interest through deposit and move-in.
POSITION OVERVIEW
- Relationship-Driven Senior Living Sales
- Established Prospect Pipeline
- Marketing-Generated Leads
- Ongoing Community Events
- Sell Existing Residences And A New Development
- Long-Term Client Relationships Rather Than Transactional Selling
- Contribute Toward A Major Team Sales Objective
- MatrixCare CRM With Training Provided
- Occasional Evening, Weekend And Special-Event Participation
COMPENSATION
- Base Salary Starting At $70,000
- Performance-Based Incentive And Bonus Opportunities
ROLE
- Develop Qualified Prospects
- Build And Maintain Long-Term Prospect Relationships
- Conduct Tours And Presentations
- Participate In Community Events
- Conduct In-Home Meetings
- Guide Future Residents From Initial Interest Through Deposit And Move-In
- Maintain Ownership Of Prospect Relationships And Follow-Up
- Work With Established Marketing Support And Qualified Lead Generation
- Sell Both Existing Residences And A New Development
- Utilize MatrixCare CRM
BENEFITS
- Medical Insurance With POS And HSA Options
- Dental Insurance - $9.21 Biweekly
- Vision Insurance - $2.77 Biweekly
- Employer HSA Contribution - $550 Individual / $1,100 Family
- Employer-Paid Life And AD&D Insurance Equal To 1x Annual Earnings
- 401(k) With Employer Match
- Wellness Program And Employee Assistance Program
- FSA And HSA Options
- Voluntary Disability Benefits
- Relocation Assistance May Be Available
- Minimum 2 Years Of Successful Sales Experience REQUIRED
- Ability To Conduct Tours, Presentations, Events And In-Home Meetings REQUIRED
- Ability To Manage Consultative, Relationship-Based Sales REQUIRED
Preferred
- Senior Living Experience Preferred
- Life Plan Community Experience Preferred
- CCRC Experience Preferred
Not ready to formally apply? That's completely fine. Many professionals prefer a confidential conversation first.
Call or text Elizabeth directly at 272-230-3157.
Senior Living Sales | Relationship-Based | Sarasota, FL
Elizabeth Banzhaf, LPN
Co-Founder & COO | Heartline Staffing
Call or Text: 272-230-3157
LinkedIn: View Elizabeth's LinkedIn
Prefer a confidential conversation instead of applying? Call or text Elizabeth directly at 272-230-3157.
Heartline Staffing is recruiting a Life Plan Counselor for a senior living sales position in Sarasota, Florida. This role focuses on developing qualified prospects, building long-term relationships, conducting tours and presentations, and guiding future residents from initial interest through deposit and move-in.
POSITION OVERVIEW
- Relationship-Driven Senior Living Sales
- Established Prospect Pipeline
- Marketing-Generated Leads
- Ongoing Community Events
- Sell Existing Residences And A New Development
- Long-Term Client Relationships Rather Than Transactional Selling
- Contribute Toward A Major Team Sales Objective
- MatrixCare CRM With Training Provided
- Occasional Evening, Weekend And Special-Event Participation
COMPENSATION
- Base Salary Starting At $70,000
- Performance-Based Incentive And Bonus Opportunities
ROLE
- Develop Qualified Prospects
- Build And Maintain Long-Term Prospect Relationships
- Conduct Tours And Presentations
- Participate In Community Events
- Conduct In-Home Meetings
- Guide Future Residents From Initial Interest Through Deposit And Move-In
- Maintain Ownership Of Prospect Relationships And Follow-Up
- Work With Established Marketing Support And Qualified Lead Generation
- Sell Both Existing Residences And A New Development
- Utilize MatrixCare CRM
BENEFITS
- Medical Insurance With POS And HSA Options
- Dental Insurance - $9.21 Biweekly
- Vision Insurance - $2.77 Biweekly
- Employer HSA Contribution - $550 Individual / $1,100 Family
- Employer-Paid Life And AD&D Insurance Equal To 1x Annual Earnings
- 401(k) With Employer Match
- Wellness Program And Employee Assistance Program
- FSA And HSA Options
- Voluntary Disability Benefits
- Relocation Assistance May Be Available
- Minimum 2 Years Of Successful Sales Experience REQUIRED
- Ability To Conduct Tours, Presentations, Events And In-Home Meetings REQUIRED
- Ability To Manage Consultative, Relationship-Based Sales REQUIRED
Preferred
- Senior Living Experience Preferred
- Life Plan Community Experience Preferred
- CCRC Experience Preferred
Not ready to formally apply? That's completely fine. Many professionals prefer a confidential conversation first.
Call or text Elizabeth directly at 272-230-3157.
See All 226+ Counselor Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
Find Counselor JobsCounselor Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Counselor Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring
- Chrysalis Health12
- LifeStance Health11
- State of Florida7
- FL6
- Magellan Health6
Top Industries Hiring
- Healthcare & Medical Services
- Education
What Florida Employers Look For
The qualifications that appear most often in counselor jobs across Florida.
- Active Florida Licensed Mental Health Counselor (LMHC) license or eligibility for licensure in Florida
- Master's degree in counseling, social work, psychology, or a closely related field
- Experience with evidence-based therapeutic modalities such as CBT or motivational interviewing
- Familiarity with Florida's Baker Act procedures and involuntary examination protocols
- Proficiency with electronic health record systems used in Florida clinical settings
- Strong documentation and case management skills meeting Florida Medicaid billing standards
Counselor Jobs in Florida: Frequently Asked Questions
How do you become a counselor in Florida?
To become a licensed counselor in Florida, you must earn a master's degree in mental health counseling or a closely related field from an accredited program, then apply to the Florida Board of Clinical Social Work, Marriage and Family Therapy and Mental Health Counseling. After your application is approved, you complete supervised post-graduate hours and pass the National Counselor Examination before receiving your Licensed Mental Health Counselor credential.
Which companies hire counselors in Florida?
Florida counselor roles are posted by Chrysalis Health, LifeStance Health, and State of Florida and others right now, based on current listings on Migrate Mate as of August 2026. Florida's large behavioral health networks, hospital systems, and community mental health centers generate consistent openings across the state year-round.
Which Florida cities have the most counselor jobs?
Jacksonville, Tampa, and Orlando have the most counselor openings in Florida. Miami leads because of its dense concentration of community health centers and hospital systems serving a large and diverse population, while Tampa and Orlando anchor significant demand through major health networks such as BayCare and AdventHealth, each of which operates multiple behavioral health programs across their metro regions.
Are there remote counselor jobs in Florida?
Yes, and more than most clinical fields, because telehealth has been widely adopted in counseling. About 29% of counselor openings tied to Florida are remote or hybrid as of August 2026, reflecting the continued expansion of teletherapy platforms and outpatient telehealth programs. Roles focused on individual therapy sessions and case management are the most likely to be offered remotely.
How can I get hired as a counselor in Florida with little or no experience?
The most realistic entry path is a registered intern position under Florida's Registered Mental Health Counselor Intern designation, which allows supervised clinical work while you accumulate the hours needed for full licensure. Large Florida employers such as community mental health centers and hospital-affiliated outpatient programs regularly hire interns. Moving laterally from a case manager or behavioral health technician role is another common door, and completing a Florida-approved practicum at an accredited university program gives candidates a measurable edge.
Where can I find and apply to counselor jobs in Florida?
You can find and apply to counselor jobs in Florida on Migrate Mate, which lists current Florida openings. Search the roles available, find the ones that match your license level, specialty, and preferred location, and apply directly to the employers posting them.
See All 226+ Counselor Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
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