CPT Product Director Jobs
Product Director roles sit at the intersection of strategy, cross-functional leadership, and business outcomes, making them a strong CPT fit for students in MBA, technology management, or product-focused graduate programs. Your DSO must authorize CPT before you start, and the work must be an integral part of your enrolled curriculum.
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Get Access To All JobsAbout Stepful
Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—regardless of background or circumstance—launch high-demand healthcare careers. In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. Our graduates, including Medical Assistants, Pharmacy Technicians, Nurses, and more, form the talent pipelines at major employers like CVS, NY-Presbyterian, HCA, Providence, and Walgreens. Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare careers for those who need them most.
Our Values
We credit much of our success to our exceptional team. We’re looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values:
Care first: We do whatever it takes for our students to succeed.
Learn quickly: We test, learn with data, and iterate.
Build together: We win when we rely on each other.
Own it: We show up, take initiative, and show pride.
The Opportunity
We are seeking a strategic, results-oriented Director of Growth Marketing & Acquisition to lead and scale our acquisition engine across both our D2C and B2B channels. This is a high-impact leadership role for a growth expert who can bridge the gap between high-level strategy and tactical execution in a fast-paced, scaling startup environment. You will be responsible for the vision and performance of both organic and paid growth initiatives while managing a significant multi-million dollar budget and leading a high-performing team to hit ambitious goals. This hybrid opportunity is based out of our NYC office, reporting directly into our VP of Growth Marketing.
What You’ll Do
Strategic Leadership: Define and execute the overarching growth strategy for both direct-to-consumer (D2C) training programs and our B2B enterprise partnerships
Team Management: Build, mentor, and lead a team of growth marketers, fostering a culture of data-driven experimentation and high performance
Full-Funnel Ownership: Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search and emerging platforms
Build and iterate on growth loops (referrals, virality, partnerships, content → paid flywheels)
Funnel & Conversion Optimization: Own top of D2C funnel (traffic → signup → purchase) with consideration for down-funnel (enrollment → retention)
Budget & ROI Accountability: Manage and optimize multi-million dollar monthly budgets while owning core growth metrics (CAC, LTV, payback, retention, CVR rates)
Build dashboards and deeply analyze cohort performance and attribution and make data-driven budget allocation decisions to maximize ROI
Innovation: Stay at the forefront of platform shifts and algorithm changes to maintain Stepful’s competitive edge in the market
What You’ll Bring
8+ years of growth marketing experience, with at least 3+ years in a leadership/people management role
Proven track record at a high-growth, scaling startup, successfully overseeing both D2C and B2B initiatives
Deep hands-on expertise in scaling paid social and search, ideally managing budgets exceeding $2M+ per month
Experience building and leading teams, with a focus on professional development and performance management
Strong analytical chops with the ability to translate complex data into actionable strategic insights
Exceptional creative instincts and experience leading creative strategy to drive conversion
Bonus Points If
* You’ve worked in EdTech, healthcare, or another mission-driven D2C industry
Interview Process
Introductory call with Talent Acquisition team member
Interview with Hiring Manager
Take-Home Assignment
Virtual Panel Interview
* On-Site Panel Interview
Benefits And Compensation
Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance plan options
401(k)
FSA, HSA and commuter benefits
* Open vacation policy, including:
+ Guidance of 15 days PTO annually
+ Stepful closed the last week of December
+ 15 work-from-anywhere days
+ 10 public holidays observed for 2026
The target base salary range for this opportunity is $180,000 - $210,000, and is part of a competitive total rewards package including performance-based bonus, equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.
Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.
Compensation Range: $180K - $210K
About Stepful
Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—regardless of background or circumstance—launch high-demand healthcare careers. In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. Our graduates, including Medical Assistants, Pharmacy Technicians, Nurses, and more, form the talent pipelines at major employers like CVS, NY-Presbyterian, HCA, Providence, and Walgreens. Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare careers for those who need them most.
Our Values
We credit much of our success to our exceptional team. We’re looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values:
Care first: We do whatever it takes for our students to succeed.
Learn quickly: We test, learn with data, and iterate.
Build together: We win when we rely on each other.
Own it: We show up, take initiative, and show pride.
The Opportunity
We are seeking a strategic, results-oriented Director of Growth Marketing & Acquisition to lead and scale our acquisition engine across both our D2C and B2B channels. This is a high-impact leadership role for a growth expert who can bridge the gap between high-level strategy and tactical execution in a fast-paced, scaling startup environment. You will be responsible for the vision and performance of both organic and paid growth initiatives while managing a significant multi-million dollar budget and leading a high-performing team to hit ambitious goals. This hybrid opportunity is based out of our NYC office, reporting directly into our VP of Growth Marketing.
What You’ll Do
Strategic Leadership: Define and execute the overarching growth strategy for both direct-to-consumer (D2C) training programs and our B2B enterprise partnerships
Team Management: Build, mentor, and lead a team of growth marketers, fostering a culture of data-driven experimentation and high performance
Full-Funnel Ownership: Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search and emerging platforms
Build and iterate on growth loops (referrals, virality, partnerships, content → paid flywheels)
Funnel & Conversion Optimization: Own top of D2C funnel (traffic → signup → purchase) with consideration for down-funnel (enrollment → retention)
Budget & ROI Accountability: Manage and optimize multi-million dollar monthly budgets while owning core growth metrics (CAC, LTV, payback, retention, CVR rates)
Build dashboards and deeply analyze cohort performance and attribution and make data-driven budget allocation decisions to maximize ROI
Innovation: Stay at the forefront of platform shifts and algorithm changes to maintain Stepful’s competitive edge in the market
What You’ll Bring
8+ years of growth marketing experience, with at least 3+ years in a leadership/people management role
Proven track record at a high-growth, scaling startup, successfully overseeing both D2C and B2B initiatives
Deep hands-on expertise in scaling paid social and search, ideally managing budgets exceeding $2M+ per month
Experience building and leading teams, with a focus on professional development and performance management
Strong analytical chops with the ability to translate complex data into actionable strategic insights
Exceptional creative instincts and experience leading creative strategy to drive conversion
Bonus Points If
* You’ve worked in EdTech, healthcare, or another mission-driven D2C industry
Interview Process
Introductory call with Talent Acquisition team member
Interview with Hiring Manager
Take-Home Assignment
Virtual Panel Interview
* On-Site Panel Interview
Benefits And Compensation
Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance plan options
401(k)
FSA, HSA and commuter benefits
* Open vacation policy, including:
+ Guidance of 15 days PTO annually
+ Stepful closed the last week of December
+ 15 work-from-anywhere days
+ 10 public holidays observed for 2026
The target base salary range for this opportunity is $180,000 - $210,000, and is part of a competitive total rewards package including performance-based bonus, equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.
Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.
Compensation Range: $180K - $210K
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Get Access To All JobsProduct Director CPT: Frequently Asked Questions
Does a Product Director role qualify for CPT authorization?
Yes, if the position connects directly to your enrolled program of study. Graduate programs in product management, MBA programs with a technology or strategy concentration, and MS programs in engineering management commonly qualify. Your DSO will assess whether the Director-level duties map to your curriculum, so bring a detailed job description to that conversation.
Can I do full-time CPT as a Product Director without affecting OPT eligibility?
You can, but full-time CPT used for 12 months or more eliminates your OPT eligibility entirely. For a Director role that may run a full academic year, discuss part-time CPT structures with your DSO, or plan your timeline so full-time CPT doesn't cross that 12-month threshold before you need OPT for post-graduation employment.
How do I find Product Director roles that support CPT students?
Search on Migrate Mate, which surfaces Product Director openings filtered by employers with documented CPT and work authorization experience. Director-level roles at companies with LCA filing history are especially relevant, those employers have already worked through DOL wage compliance and are more familiar with the authorization steps involved in hiring international students.
What should the offer letter include for CPT approval at the Director level?
Your DSO needs the employer's legal name and address, your specific job title, a description of duties tied to your field of study, the exact start and end dates, and whether the position is full-time or part-time. For Director roles, include reporting structure and scope of responsibilities, DSOs at many schools require that level of detail to confirm the academic relevance of a senior position.
Can I transition from CPT as a Product Director to H-1B sponsorship with the same employer?
Yes, and starting CPT with an employer that already sponsors H-1B helps significantly. The employer will need to file an LCA with DOL certifying your wage meets the prevailing rate for your SOC code and location, then file the I-129 petition with USCIS. Beginning that relationship through CPT gives both sides time to confirm the specialty occupation basis before the H-1B cap registration window opens each March.
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