Mid Level CRM Manager Jobs
Mid level crm manager jobs go to professionals ready to own campaign strategies end to end, guide junior team members, and make data-driven decisions with minimal oversight. Roles run across Investment & Asset Management, Consulting & Professional Services, and Accounting & Auditing, with 15% offering remote or hybrid arrangements, and employers like Deloitte, BairesDev, and RenewAire hiring at this level now.
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INTRODUCTION
We are partnering with a growing fashion and lifestyle brand seeking a strategic, analytical, and hands-on CRM Manager to lead customer retention and lifecycle marketing across email and SMS. This individual will own the end-to-end customer journey, developing personalized campaigns, automated lifecycle programs, and data-driven retention strategies to increase repeat purchases, customer lifetime value, and brand loyalty. The ideal candidate combines strategic thinking with strong execution and thrives in a fast-paced, growth-oriented environment. This role will collaborate closely with Marketing, Creative, eCommerce, and Merchandising teams to deliver engaging customer experiences that drive measurable business results.
ROLE AND RESPONSIBILITIES
CRM & Lifecycle Strategy:
- Develop and execute a comprehensive CRM and customer retention strategy across email and SMS.
- Build, optimize, and manage automated customer journeys, including welcome, abandoned cart, browse abandonment, post-purchase, cross-sell, win-back, and reactivation flows.
- Identify opportunities to improve repeat purchase rates, customer lifetime value, average order value, and customer engagement.
- Own lifecycle marketing initiatives from strategy and planning through execution and performance analysis.
Email & SMS Marketing:
- Manage the email and SMS marketing calendar, including product launches, promotions, seasonal campaigns, and brand initiatives.
- Lead campaign execution from briefing and segmentation through QA, deployment, and reporting.
- Collaborate with Creative and eCommerce teams to develop compelling, on-brand messaging and customer experiences.
- Ensure campaigns are optimized for engagement, conversion, and revenue performance.
Segmentation, Personalization & Analytics:
- Develop customer segmentation strategies based on purchase behavior, engagement, lifecycle stage, and customer value.
- Leverage eCommerce and CRM platform data to create personalized campaigns and automated customer experiences.
- Build and execute A/B testing strategies to optimize messaging, creative, offers, timing, and customer journeys.
- Monitor key performance metrics, including retention rate, repeat purchase rate, revenue per recipient, conversion, and customer lifetime value.
- Translate performance insights into actionable recommendations and ongoing improvements.
Loyalty & Customer Engagement:
- Support loyalty, rewards, referral, and customer advocacy initiatives.
- Develop strategies to re-engage inactive customers and strengthen relationships with high-value customers.
- Incorporate reviews, user-generated content, and personalized recommendations into lifecycle campaigns.
Campaign Optimization & Cross-Functional Collaboration:
- Maintain email and SMS deliverability, list health, consent management, and compliance best practices.
- Conduct thorough campaign QA to ensure accuracy across segmentation, links, personalization, and mobile experiences.
- Partner with Marketing, Creative, Merchandising, and eCommerce teams to align CRM initiatives with business objectives.
- Present campaign performance, customer insights, and growth opportunities to marketing leadership.
BASIC QUALIFICATIONS
- 5+ years of experience in CRM, lifecycle marketing, retention marketing, or email/SMS marketing, ideally within a DTC or eCommerce brand.
- Proven experience developing and executing customer retention strategies that drive measurable revenue growth.
- Strong hands-on experience with Klaviyo highly preferred, or comparable platforms such as Iterable or Bloomreach.
- Expertise in email and SMS automation, customer segmentation, personalization, and lifecycle journey development.
- Strong understanding of retention metrics, customer lifetime value, repeat purchase behavior, and campaign performance.
- Experience with Shopify or comparable eCommerce platforms and customer data analytics.
- Demonstrated ability to build and optimize automated flows and execute sophisticated A/B testing strategies.
- Experience managing campaign calendars, creative briefs, and cross-functional projects.
- Strong analytical skills with the ability to translate data into actionable business recommendations.
- Exceptional attention to detail, organization, and communication skills.
- Comfortable balancing strategic planning with hands-on campaign execution.
INTRODUCTION
We are partnering with a growing fashion and lifestyle brand seeking a strategic, analytical, and hands-on CRM Manager to lead customer retention and lifecycle marketing across email and SMS. This individual will own the end-to-end customer journey, developing personalized campaigns, automated lifecycle programs, and data-driven retention strategies to increase repeat purchases, customer lifetime value, and brand loyalty. The ideal candidate combines strategic thinking with strong execution and thrives in a fast-paced, growth-oriented environment. This role will collaborate closely with Marketing, Creative, eCommerce, and Merchandising teams to deliver engaging customer experiences that drive measurable business results.
ROLE AND RESPONSIBILITIES
CRM & Lifecycle Strategy:
- Develop and execute a comprehensive CRM and customer retention strategy across email and SMS.
- Build, optimize, and manage automated customer journeys, including welcome, abandoned cart, browse abandonment, post-purchase, cross-sell, win-back, and reactivation flows.
- Identify opportunities to improve repeat purchase rates, customer lifetime value, average order value, and customer engagement.
- Own lifecycle marketing initiatives from strategy and planning through execution and performance analysis.
Email & SMS Marketing:
- Manage the email and SMS marketing calendar, including product launches, promotions, seasonal campaigns, and brand initiatives.
- Lead campaign execution from briefing and segmentation through QA, deployment, and reporting.
- Collaborate with Creative and eCommerce teams to develop compelling, on-brand messaging and customer experiences.
- Ensure campaigns are optimized for engagement, conversion, and revenue performance.
Segmentation, Personalization & Analytics:
- Develop customer segmentation strategies based on purchase behavior, engagement, lifecycle stage, and customer value.
- Leverage eCommerce and CRM platform data to create personalized campaigns and automated customer experiences.
- Build and execute A/B testing strategies to optimize messaging, creative, offers, timing, and customer journeys.
- Monitor key performance metrics, including retention rate, repeat purchase rate, revenue per recipient, conversion, and customer lifetime value.
- Translate performance insights into actionable recommendations and ongoing improvements.
Loyalty & Customer Engagement:
- Support loyalty, rewards, referral, and customer advocacy initiatives.
- Develop strategies to re-engage inactive customers and strengthen relationships with high-value customers.
- Incorporate reviews, user-generated content, and personalized recommendations into lifecycle campaigns.
Campaign Optimization & Cross-Functional Collaboration:
- Maintain email and SMS deliverability, list health, consent management, and compliance best practices.
- Conduct thorough campaign QA to ensure accuracy across segmentation, links, personalization, and mobile experiences.
- Partner with Marketing, Creative, Merchandising, and eCommerce teams to align CRM initiatives with business objectives.
- Present campaign performance, customer insights, and growth opportunities to marketing leadership.
BASIC QUALIFICATIONS
- 5+ years of experience in CRM, lifecycle marketing, retention marketing, or email/SMS marketing, ideally within a DTC or eCommerce brand.
- Proven experience developing and executing customer retention strategies that drive measurable revenue growth.
- Strong hands-on experience with Klaviyo highly preferred, or comparable platforms such as Iterable or Bloomreach.
- Expertise in email and SMS automation, customer segmentation, personalization, and lifecycle journey development.
- Strong understanding of retention metrics, customer lifetime value, repeat purchase behavior, and campaign performance.
- Experience with Shopify or comparable eCommerce platforms and customer data analytics.
- Demonstrated ability to build and optimize automated flows and execute sophisticated A/B testing strategies.
- Experience managing campaign calendars, creative briefs, and cross-functional projects.
- Strong analytical skills with the ability to translate data into actionable business recommendations.
- Exceptional attention to detail, organization, and communication skills.
- Comfortable balancing strategic planning with hands-on campaign execution.
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Find Mid Level CRM Manager JobsMid Level CRM Manager Job Market
Who's Hiring
- Deloitte19
- BairesDev2
- RenewAire1
- 24 Seven Talent1
- Ameriprise Financial1
Top Industries Hiring
- Investment & Asset Management21
- Consulting & Professional Services21
- Accounting & Auditing19
- Technology & Software3
- Manufacturing1
Mid Level CRM Manager Jobs: Frequently Asked Questions
How do I get a mid level crm manager job?
Position your application around ownership, not just execution. Highlight campaigns or automation workflows you led independently, measurable outcomes you drove, and any cross-functional collaboration you owned. Mid level crm manager roles favor candidates who can demonstrate they moved beyond task completion into shaping strategy, so lead your resume and cover letter with scope and results, not just responsibilities.
Which companies hire mid level crm managers?
Companies hiring mid level crm managers right now include Deloitte, BairesDev, and RenewAire, based on current listings on Migrate Mate as of November 2026. At this level, hiring tends to come from growth-stage companies building out their retention and lifecycle marketing functions alongside established enterprises modernizing their customer engagement operations.
Are there remote mid level crm manager jobs?
Yes, remote and hybrid options are well established at this level. About 15% of mid level crm manager openings are remote or hybrid as of November 2026, reflecting how broadly CRM work has shifted toward distributed team models. Fully on-site roles tend to concentrate in industries with complex compliance or in-person collaboration requirements.
How do I move up to a mid level crm manager role?
The path from entry level to mid level crm manager centers on deepening your technical skills and expanding your ownership footprint. Build expertise in CRM platforms, segmentation logic, and campaign analytics, then seek out projects where you lead a workflow or initiative rather than just contributing to one. Demonstrating measurable impact, like improved retention rates or reduced churn, signals readiness for mid level responsibility.
Which industries hire the most mid level crm managers?
Mid Level crm manager roles concentrate in Investment & Asset Management, Consulting & Professional Services, and Accounting & Auditing, based on current listings on Migrate Mate as of November 2026. These sectors invest heavily in customer lifecycle programs and retention strategies, creating sustained demand for mid level professionals who can manage complex CRM systems and translate data into actionable engagement campaigns.