Customer Marketing Lead Jobs in Virginia
Customer Marketing Lead jobs in Virginia are open across Richmond, McLean, and Leesburg and other Virginia metros, with employers like Petroleum Marketing Group, Virginia Tech, and Bozzuto hiring at every experience level. Find a role that fits below and apply directly.
Find Customer Marketing Lead JobsOverview
Showing 5 of 53+ Customer Marketing Lead jobs
INTRODUCTION
CarMax, the way your career should be! Are you ready to shape how marketing technology enables real business outcomes at one of the most recognized brands in retail? CarMax is seeking a detail-oriented, technical and execution-focused Marketing Technology Senior Consultant to serve as the operational backbone of our MarTech ecosystem.
This is a high-impact role where you will lead how marketing requests turn into delivered solutions—ensuring systems run smoothly, work is clearly defined, and initiatives are executed effectively. You’ll partner closely with business owners, vendors, and cross-functional teams to translate business needs into action, maintain platform health, and drive adoption of critical marketing systems.
ROLE AND RESPONSIBILITIES
Execution Ownership & Delivery Coordination
- Serve as the primary technical lead for end-to-end coordination of MarTech initiatives across internal teams, vendors, and partners
- Track status, risks, dependencies, and next steps to ensure consistent forward progress
- Proactively remove blockers and communicate updates and outcomes to stakeholders
Intake & Requirements Management
- Serve as the front door for all Marketing Technology requests
- Gather, document, and translate business needs into clear, technical, actionable work items
- Lead intake processes, templates, and taxonomy to drive consistency and clarity across requests
System Administration & Governance
- Administer and maintain assigned MarTech platforms, ensuring day-to-day operational health
- Configure workflows, permissions, and standards across systems
- Lead system hygiene, data integrity, and ongoing platform optimization
Support, Training & Enablement
- Serve as the first line of support for users across MarTech systems
- Develop SOPs, documentation, and reference materials to scale usage
- Deliver training and enablement to drive adoption and effective usage of platforms
Stakeholder Partnership
- Partner closely with business owners to translate business intent into executable technical solutions and ensure alignment throughout delivery
- Coordinate across cross-functional teams to support aligned execution
- Escalate architectural or cross-team issues to ensure alignment across systems and delivery teams
Purpose of the Role
The CarMax Marketing Tech stack powers how the Marketing department operates to deliver exceptional Brand experiences to consumers. This position serves an important role in the ecosystem, as the primary execution lead for key MarTech initiatives, ensuring that marketing technology systems and workflows operate effectively to deliver on business needs that drive business outcomes.
BASIC QUALIFICATIONS
- 3-5 years demonstrated experience in marketing systems operations, marketing technology, Business Systems analysis or a related field
- Experience working with MarTech platforms (e.g., DAM, workflow tools, campaign systems)
- Experience with hands-on system administration, including user management, system structures, workflows, configurations, etc.
- Strong ability to translate business needs into clear, structured technical and/or software requirements
- Experience managing workstreams with multiple stakeholders, vendors, or cross-functional teams
- Strong project management, communication, and organizational skills
PREFERRED QUALIFICATIONS
- Experience supporting system adoption, training, and change management
- Experience in user experience design, ensuring delivered solutions are intuitive and effective for intended audiences
- Direct experience working with one or more of the following systems: Reach, Aprimo DAM, Monday.com, Sprout
LOCATION
8116 - Midtown Office - 2220 W. Broad Street, Richmond, Virginia, 23220
Work Location and Arrangement: This role will be based out of the CarMax Technology Innovation Center (Richmond, VA) and associates will work onsite 4 days per week.
ABOUT CARMAX
CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation’s largest retailer of used cars, with over 200 locations nationwide.
Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For®.
Our Commitment to Diversity and Inclusion:
CarMax is committed to bringing together people from different backgrounds and perspectives, providing employees with a safe, welcoming, and inclusive work environment.
CarMax is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.
Upon an applicant's request, CarMax will consider reasonable accommodation to complete the CarMax Job Application.
INTRODUCTION
CarMax, the way your career should be! Are you ready to shape how marketing technology enables real business outcomes at one of the most recognized brands in retail? CarMax is seeking a detail-oriented, technical and execution-focused Marketing Technology Senior Consultant to serve as the operational backbone of our MarTech ecosystem.
This is a high-impact role where you will lead how marketing requests turn into delivered solutions—ensuring systems run smoothly, work is clearly defined, and initiatives are executed effectively. You’ll partner closely with business owners, vendors, and cross-functional teams to translate business needs into action, maintain platform health, and drive adoption of critical marketing systems.
ROLE AND RESPONSIBILITIES
Execution Ownership & Delivery Coordination
- Serve as the primary technical lead for end-to-end coordination of MarTech initiatives across internal teams, vendors, and partners
- Track status, risks, dependencies, and next steps to ensure consistent forward progress
- Proactively remove blockers and communicate updates and outcomes to stakeholders
Intake & Requirements Management
- Serve as the front door for all Marketing Technology requests
- Gather, document, and translate business needs into clear, technical, actionable work items
- Lead intake processes, templates, and taxonomy to drive consistency and clarity across requests
System Administration & Governance
- Administer and maintain assigned MarTech platforms, ensuring day-to-day operational health
- Configure workflows, permissions, and standards across systems
- Lead system hygiene, data integrity, and ongoing platform optimization
Support, Training & Enablement
- Serve as the first line of support for users across MarTech systems
- Develop SOPs, documentation, and reference materials to scale usage
- Deliver training and enablement to drive adoption and effective usage of platforms
Stakeholder Partnership
- Partner closely with business owners to translate business intent into executable technical solutions and ensure alignment throughout delivery
- Coordinate across cross-functional teams to support aligned execution
- Escalate architectural or cross-team issues to ensure alignment across systems and delivery teams
Purpose of the Role
The CarMax Marketing Tech stack powers how the Marketing department operates to deliver exceptional Brand experiences to consumers. This position serves an important role in the ecosystem, as the primary execution lead for key MarTech initiatives, ensuring that marketing technology systems and workflows operate effectively to deliver on business needs that drive business outcomes.
BASIC QUALIFICATIONS
- 3-5 years demonstrated experience in marketing systems operations, marketing technology, Business Systems analysis or a related field
- Experience working with MarTech platforms (e.g., DAM, workflow tools, campaign systems)
- Experience with hands-on system administration, including user management, system structures, workflows, configurations, etc.
- Strong ability to translate business needs into clear, structured technical and/or software requirements
- Experience managing workstreams with multiple stakeholders, vendors, or cross-functional teams
- Strong project management, communication, and organizational skills
PREFERRED QUALIFICATIONS
- Experience supporting system adoption, training, and change management
- Experience in user experience design, ensuring delivered solutions are intuitive and effective for intended audiences
- Direct experience working with one or more of the following systems: Reach, Aprimo DAM, Monday.com, Sprout
LOCATION
8116 - Midtown Office - 2220 W. Broad Street, Richmond, Virginia, 23220
Work Location and Arrangement: This role will be based out of the CarMax Technology Innovation Center (Richmond, VA) and associates will work onsite 4 days per week.
ABOUT CARMAX
CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation’s largest retailer of used cars, with over 200 locations nationwide.
Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For®.
Our Commitment to Diversity and Inclusion:
CarMax is committed to bringing together people from different backgrounds and perspectives, providing employees with a safe, welcoming, and inclusive work environment.
CarMax is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.
Upon an applicant's request, CarMax will consider reasonable accommodation to complete the CarMax Job Application.
See All 53 Customer Marketing Lead Jobs in Virginia
Find roles in Virginia that match your experience and apply in just a few clicks.
Find Customer Marketing Lead JobsCustomer Marketing Lead Jobs by City in Virginia
Where Virginia roles are concentrated, by current openings.
Customer Marketing Lead Job Market in Virginia
A snapshot from current Virginia openings, updated as new roles post.
Who's Hiring
- Petroleum Marketing Group6
- Virginia Tech3
- Bozzuto2
- Capital One2
- Kaizen Marketing2
Top Industries Hiring
- Energy9
- Retail8
- Technology & Software8
- Consulting & Professional Services7
- Transportation & Logistics6
What Virginia Employers Look For
The qualifications that appear most often in customer marketing lead jobs across Virginia.
- 3 to 7 years of experience in customer marketing, lifecycle marketing, or customer success
- Demonstrated ability to build and manage customer advocacy or reference programs
- Proficiency with marketing automation platforms such as Marketo, HubSpot, or Eloqua
- Experience developing customer case studies, testimonials, and co-marketing content
- Strong cross-functional collaboration skills across sales, product, and customer success
- Bachelor's degree in marketing, communications, business, or a related field
Customer Marketing Lead Jobs in Virginia: Frequently Asked Questions
How many customer marketing lead jobs are there in Virginia?
There are 53+ customer marketing lead openings in Virginia on Migrate Mate as of June 2026, with the most roles in Richmond, McLean, and Leesburg. New positions post regularly as employers across Virginia hire.
How much do customer marketing leads make in Virginia?
Customer marketing leads in Virginia earn a median of about $187,820 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $107,710 for the lowest 10% to over $292,430 for the top 10%. Pay rises with experience, specialty, and employer.
Which Virginia cities have the most customer marketing lead jobs?
Richmond, McLean, and Leesburg have the most customer marketing lead openings in Virginia right now, with additional roles spread across smaller metros statewide.
Which companies hire customer marketing leads in Virginia?
Employers hiring customer marketing leads in Virginia include Petroleum Marketing Group, Virginia Tech, and Bozzuto, based on current listings on Migrate Mate as of June 2026.
Are there remote customer marketing lead jobs in Virginia?
Yes. About 17% of customer marketing lead openings tied to Virginia are remote or hybrid as of June 2026. The rest are on-site roles based in Virginia metros.
How do I apply for customer marketing lead jobs in Virginia?
You can apply to customer marketing lead jobs in Virginia directly on Migrate Mate. Search the listings above, find roles that match your experience and preferred Virginia location, then apply to each one that fits.
See All 53 Customer Marketing Lead Jobs in Virginia
Find roles in Virginia that match your experience and apply in just a few clicks.
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