Digital Content Specialist Jobs in Pleasanton, CA

INTRODUCTION

Noctrix Health is redefining the treatment of chronic neurological disorders with clinically validated therapeutic wearables. Our team of medical device specialists, neuroscientists, and consumer electronics engineers is dedicated to delivering prescription-grade therapy with an outstanding user experience. We have pioneered the world's first drug-free wearable therapy, clinically proven to alleviate symptoms in adults with drug-resistant Restless Legs Syndrome (RLS). Be part of our mission to transform healthcare, improve lives, and drive meaningful change with Noctrix Health.

We are seeking an experienced, strategic, and hands-on Senior Digital Content & Growth Marketing Manager to lead our digital presence and growth marketing efforts. This individual will own all digital platforms, campaigns, and performance strategies to drive awareness, engagement, and qualified leads.

This is a high-impact role within a fast-paced, collaborative start-up environment where creativity, resourcefulness, and executional excellence are essential. The ideal candidate brings deep experience across digital strategy, growth marketing, and performance optimization—ideally with a consumer-facing mindset and a passion for building scalable digital systems. Medical device or technology experience is preferred but not required.

This is a full-time, hybrid position located in our Pleasanton Headquarters. We require an in-office presence of at least 3 days per week.

Responsibilities:

• Digital Strategy & Platform Management

• Own all digital platforms including websites, digital ads, and social media channels

• Lead the implementation of digital content strategy, ensuring cohesive brand storytelling across all platforms
• Oversee digital campaign development, execution, and optimization to drive brand awareness and lead generation
• Manage email automation workflows and ensure seamless connectivity across platforms for an efficient and robust digital lead journey

• Compile, analyze, and report digital metrics and performance to senior leadership to guide strategy and investment decisions

• Growth Initiatives

• Identify and evaluate new marketing opportunities and emerging digital channels to drive audience growth and conversion

• Develop and execute growth strategies that accelerate brand visibility, engagement, and lead generation
• Plan, test, and optimize multi-channel growth campaigns (paid, organic, referral, email, and partnerships)
• Partner with integrated marketing and sales teams to ensure alignment across the full lead journey—from awareness to conversion
• Utilize analytics and insights to refine targeting, messaging, and spend for maximum ROI

• Continuously assess and implement tools, technologies, and partnerships to enhance digital marketing performance

• Partnership & Collaboration

• Manage public relations and agency partnerships (digital, creative, and media) to deliver high-quality and consistent outputs

• Collaborate closely with cross-functional partners including integrated marketing, product, clinical, regulatory, sales, and senior leadership
• Serve as a key contributor in shaping the company's digital presence and growth trajectory as we continue to reach new audiences

REQUIREMENTS

• 5+ years of experience in digital marketing, content strategy, or growth marketing roles
• Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree a plus
• Proven success leading digital and growth initiatives in consumer, technology, or healthcare industries
• Strong understanding of digital ecosystems, including paid media, social platforms, CRM/email automation, analytics, and website management
• Demonstrated ability to design and optimize full-funnel growth strategies
• Exceptional analytical, project management, and communication skills
• Experience managing external agencies and vendors
• A self-starter with a strategic mindset and a roll-up-your-sleeves attitude

COMPENSATION:

• Base Pay: $130,000 to $150,000 per year + bonus