Digital Lead Jobs
Digital Lead jobs are open across retail, fintech, healthcare, media, and agency environments, from mid-level manager to senior director, with specializations in digital strategy, campaign operations, and omnichannel marketing. Scan the live roles below and apply to whichever ones fit.
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Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your Impact
The primary purpose of this role is to lead the planning, analysis, optimization, and measurement of SEO initiatives across Lowe's digital properties to improve organic visibility, qualified traffic, customer discovery, and business performance across traditional search engines, AI answer engines, and emerging agentic commerce experiences. This role serves as a recognized SEO subject matter expert for Lowes.com, providing strategic guidance and thought leadership across ecommerce SEO, local SEO, content strategy, technical SEO, and AI-driven search experiences. The Lead Analyst partners with Product, Marketing, Digital Merchandising, UX, Navigation, Site Search, Content, Engineering, and Analytics teams to influence roadmaps, establish SEO best practices, and drive enterprise-level organic growth opportunities.
What You Will Do
- Analyze organic search performance across traffic, rankings, revenue, search demand, content visibility, customer discovery, and AI-driven search trends to identify opportunities, quantify business impact, and inform enterprise SEO strategies.
- Identify, prioritize, and recommend SEO opportunities related to content optimization, structured data, internal linking, local SEO, page experience, search intent alignment, and ecommerce discoverability to increase organic visibility, improve customer discovery, and drive qualified traffic growth.
- Lead the development of SEO strategy execution plan, opportunity-sizing frameworks, testing plans, performance measurement approaches, and roadmap recommendations that support enterprise digital growth objectives.
- Establish SEO priorities and influence cross-functional roadmaps by serving as a trusted advisor to Product, Merchandising, Content, UX, Engineering, and Marketing partners.
- Use tools such as Adobe Analytics, Google Search Console, SEMrush, Botify, Profound, Screaming Frog, and other SEO platforms to identify trends, evaluate opportunities, and develop strategic recommendations.
- Evaluate visibility across AI answer engines, generative search experiences, and emerging discovery channels, including brand presence, content inclusion, citation patterns, answer accuracy, and optimization opportunities.
- Lead complex SEO initiatives and experimentation efforts, validating results and translating findings into scalable recommendations and best practices.
- Define and promote SEO standards, governance, and optimization frameworks to ensure consistent implementation across digital experiences.
- Monitor industry trends, algorithm updates, competitive activity, and emerging search technologies to identify risks, opportunities, and strategic implications for Lowe's.
- Present insights, recommendations, and performance outcomes to senior stakeholders, influencing decisions related to digital strategy, customer acquisition, and organic growth.
- Mentor and provide guidance to less experienced analysts by sharing expertise, best practices, and thought leadership across SEO disciplines.
Minimum Qualifications
- Bachelor’s degree in business administration, marketing, digital commerce, data analytics, communications, information systems, or related field or equivalent years of experience in lieu of education requirement, if applicable
- 7 years of total experience across SEO, digital marketing, ecommerce, web analytics, or related digital business work, including hands-on SEO experience.
- 3-5 years of experience executing SEO strategies across local SEO, on-page optimization, keyword research, content gap analysis, structured data, internal linking, content optimization, and search intent analysis.
- Experience using web analytics tools such as Adobe Analytics, Google Analytics, or similar platforms.
- Experience using tools such as Google Search Console, SEMrush, Botify, Profound, Screaming Frog, Yext, or other SEO platforms.
- Familiarity with AI-powered search experiences, generative answer platforms, structured content, entity optimization, and emerging discovery channels.
Preferred Skills/Education
- Experience with SEO for a large retail, ecommerce, marketplace, or enterprise-scale website.
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Pay Range: $86,000.00 - $143,600.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your Impact
The primary purpose of this role is to lead the planning, analysis, optimization, and measurement of SEO initiatives across Lowe's digital properties to improve organic visibility, qualified traffic, customer discovery, and business performance across traditional search engines, AI answer engines, and emerging agentic commerce experiences. This role serves as a recognized SEO subject matter expert for Lowes.com, providing strategic guidance and thought leadership across ecommerce SEO, local SEO, content strategy, technical SEO, and AI-driven search experiences. The Lead Analyst partners with Product, Marketing, Digital Merchandising, UX, Navigation, Site Search, Content, Engineering, and Analytics teams to influence roadmaps, establish SEO best practices, and drive enterprise-level organic growth opportunities.
What You Will Do
- Analyze organic search performance across traffic, rankings, revenue, search demand, content visibility, customer discovery, and AI-driven search trends to identify opportunities, quantify business impact, and inform enterprise SEO strategies.
- Identify, prioritize, and recommend SEO opportunities related to content optimization, structured data, internal linking, local SEO, page experience, search intent alignment, and ecommerce discoverability to increase organic visibility, improve customer discovery, and drive qualified traffic growth.
- Lead the development of SEO strategy execution plan, opportunity-sizing frameworks, testing plans, performance measurement approaches, and roadmap recommendations that support enterprise digital growth objectives.
- Establish SEO priorities and influence cross-functional roadmaps by serving as a trusted advisor to Product, Merchandising, Content, UX, Engineering, and Marketing partners.
- Use tools such as Adobe Analytics, Google Search Console, SEMrush, Botify, Profound, Screaming Frog, and other SEO platforms to identify trends, evaluate opportunities, and develop strategic recommendations.
- Evaluate visibility across AI answer engines, generative search experiences, and emerging discovery channels, including brand presence, content inclusion, citation patterns, answer accuracy, and optimization opportunities.
- Lead complex SEO initiatives and experimentation efforts, validating results and translating findings into scalable recommendations and best practices.
- Define and promote SEO standards, governance, and optimization frameworks to ensure consistent implementation across digital experiences.
- Monitor industry trends, algorithm updates, competitive activity, and emerging search technologies to identify risks, opportunities, and strategic implications for Lowe's.
- Present insights, recommendations, and performance outcomes to senior stakeholders, influencing decisions related to digital strategy, customer acquisition, and organic growth.
- Mentor and provide guidance to less experienced analysts by sharing expertise, best practices, and thought leadership across SEO disciplines.
Minimum Qualifications
- Bachelor’s degree in business administration, marketing, digital commerce, data analytics, communications, information systems, or related field or equivalent years of experience in lieu of education requirement, if applicable
- 7 years of total experience across SEO, digital marketing, ecommerce, web analytics, or related digital business work, including hands-on SEO experience.
- 3-5 years of experience executing SEO strategies across local SEO, on-page optimization, keyword research, content gap analysis, structured data, internal linking, content optimization, and search intent analysis.
- Experience using web analytics tools such as Adobe Analytics, Google Analytics, or similar platforms.
- Experience using tools such as Google Search Console, SEMrush, Botify, Profound, Screaming Frog, Yext, or other SEO platforms.
- Familiarity with AI-powered search experiences, generative answer platforms, structured content, entity optimization, and emerging discovery channels.
Preferred Skills/Education
- Experience with SEO for a large retail, ecommerce, marketplace, or enterprise-scale website.
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Pay Range: $86,000.00 - $143,600.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.Digital Lead Jobs by Experience Level
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Find Digital Lead JobsDigital Lead Job Market
Who's Hiring
- Alvarez & Marsal16
- HDR15
- Apple9
- JPMorganChase8
- Google6
Top Industries Hiring
- Consulting & Professional Services
- Technology & Software
- Healthcare & Medical Services
- Science & Research
- Accounting & Auditing
What Employers Look For
The qualifications that appear most often in digital lead jobs.
- Five or more years of digital marketing or digital strategy experience
- Demonstrated leadership managing cross-functional teams or agency partners
- Proficiency with analytics platforms and marketing data interpretation
- Experience owning paid, owned, and earned channel performance end to end
- Familiarity with content management systems and marketing automation tools
- Bachelor's degree in marketing, communications, business, or a related field
Tips for Your Digital Lead Job Search
Quantify digital impact on your resume
Digital lead roles demand proof of results, not just responsibilities. Replace vague statements with metrics tied to channel performance, audience growth, or conversion lift. Hiring managers for these roles scan resumes for numbers that signal business impact, not just activity.
Apply early to roles that fit
Migrate Mate lists digital lead openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Tailor your portfolio to the employer's channel mix
A portfolio built around paid social won't land you a digital lead role at a brand focused on SEO and email. Review each job listing for which channels dominate, then lead with case studies that match that mix before including other work.
Target listings that name your stack explicitly
Many digital lead postings list specific tools like analytics platforms, content management systems, or marketing automation software. Prioritize openings where your exact tool experience matches what's listed, since those roles filter hard on stack fit during screening.
Prep a cross-functional leadership story for interviews
Digital lead interviews consistently probe how you manage stakeholders outside your direct team, such as product, creative, and finance. Prepare two or three specific examples where you drove alignment across departments to deliver a digital initiative on time.
Negotiate scope alongside compensation
When you receive an offer for a digital lead role, clarify team size, budget authority, and channel ownership before accepting. These factors affect your ability to deliver results and your leverage for future promotions, so they're worth negotiating alongside salary.
Digital Lead Jobs: Frequently Asked Questions
Which companies are hiring the most digital leads?
The companies hiring the most digital leads right now include Alvarez & Marsal, HDR, and Apple, with the largest share of openings in Texas, California, and New York, based on current listings on Migrate Mate as of November 2026. Industries with the highest volume of digital lead postings tend to be retail, healthcare, and financial services.
How many digital lead jobs are remote?
About 78% of digital lead openings are fully remote or hybrid as of November 2026, reflecting the role's naturally digital-first workflow. Sub-areas like digital strategy, content operations, and paid media management tend to have the highest share of remote or flexible arrangements compared to roles that require hands-on collaboration with in-house creative or product teams.
How do you become a digital lead?
Start by building deep expertise in at least one digital channel, then actively seek out cross-channel projects that broaden your experience. Move into roles where you manage campaign execution end to end and take on responsibilities like vendor relationships and budget oversight. Demonstrating the ability to align digital work to business outcomes and lead other contributors is what typically moves someone from specialist to digital lead.
Can you get hired as a digital lead with little experience?
Getting hired directly into a digital lead title with minimal experience is uncommon, since employers expect demonstrated ownership of campaigns and some team or project leadership. The most practical path is to take on lead responsibilities informally in your current role, volunteer to manage junior contributors or agency relationships, and document the results. Freelance projects that show end-to-end digital ownership can also strengthen a less traditional background.
What does the digital lead interview process look like?
Most digital lead interviews include an initial recruiter screen, followed by a hiring manager conversation focused on your channel experience and leadership style. A portfolio or case study presentation is common, where you walk through a campaign or digital program you owned from strategy to measurement. Final rounds typically involve meetings with cross-functional stakeholders like product, creative, or finance to assess how well you collaborate outside your direct team.
Where can I find and apply to digital lead jobs?
You can find and apply to digital lead jobs on Migrate Mate, which lists current openings from across the United States. Search the roles available, find the ones that match your experience and channel focus, and apply directly to each listing that fits.
See All 279+ Digital Lead Jobs
Find roles that match your experience and apply in just a few clicks.
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