Digital Marketing Analyst Jobs in Tustin, CA
Digital Marketing Analyst jobs in Tustin, California are in active demand, with employers like Zymo Research, VeSync, and Vesync among those hiring. Scan the live roles below and apply to whichever ones fit.
Find JobsOverview
Open roles13
Top employerZymo Research
Work type100% On-site
Top credentialBachelor's
Companies hiring7
Showing 5 of 13+ Digital Marketing Analyst jobs
Sr. Manager, Performance Marketing & Digital Growth
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Added 1w ago
Zymo Research
Sr. Manager, Performance Marketing & Digital Growth
Tustin, California
Added 1w ago
Sr. Manager, Performance Marketing & Digital Growth
We won't show you this job again
Added 1w ago
Zymo Research
Sr. Manager, Performance Marketing & Digital Growth
Tustin, California
Added 1w ago
Sr. Product Marketing Manager (Retail)
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Added 1w ago
Vesync
Sr. Product Marketing Manager (Retail)
Tustin, California
Added 1w ago
Social Media & Community Manager
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Added 1w ago
Bedrosians Tile and Stone
Social Media & Community Manager
Tustin, California
Added 1w ago
Marketing Manager
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Added 2w ago
Enpro Inc.
Marketing Manager
Tustin, California
Added 2w ago
Added 1w ago
Sr. Manager, Performance Marketing & Digital Growth
Zymo Research·Tustin, California
Job functions:
$135k - $165k/yr
2+ yrs exp.
Full Time
51-200 employees
Job Description
Job Summary:
Zymo Research is seeking a Sr. Manager, Performance Marketing & Digital Growth to lead the strategy, performance, and optimization of our most important digital growth channels.
This person will help build the performance engine behind Zymo’s digital marketing channels, with direct ownership of paid media strategy, paid search performance, SEO/AEO strategy, channel insights, reporting, optimization, and budget recommendations. They will also provide performance guidance across related organic channels, including email, organic social, content distribution, landing pages, and nurture paths.
This is a player-manager role for someone who can set strategy, guide execution, diagnose performance, lead a direct report, and stay close enough to the work to ensure continuous improvement.
Join us in making a meaningful impact!
Essential Duties and Responsibilities:
Zymo Research is seeking a Senior Manager, Channel Strategy & Performance Marketing to lead the strategy, performance, and optimization of our most important digital growth channels.
This person will help build the performance engine behind Zymo’s digital marketing channels, with direct ownership of paid media strategy, paid search performance, SEO/AEO strategy, channel insights, reporting, optimization, and budget recommendations. They will also provide performance guidance across related organic channels, including email, organic social, content distribution, landing pages, and nurture paths.
This is a player-manager role for someone who can set strategy, guide execution, diagnose performance, lead a direct report, and stay close enough to the work to ensure continuous improvement.
What You’ll Own
Paid Media & Channel Strategy
Own strategy and performance for paid digital channels, including Google Ads, paid social, YouTube, display, retargeting, and third-party media. Lead campaign architecture, keyword strategy, budget recommendations, bidding strategy, audience targeting, conversion tracking, and optimization.
SEO, AEO & Discoverability
Lead SEO and AEO strategy in partnership with web, content, and scientific communications teams. Improve Zymo’s visibility across traditional search, AI-driven answer engines, product pages, application pages, campaign pages, and technical content.
Cross-Channel Performance
Evaluate how paid media, SEO, email, organic social, content, landing pages, and nurture paths work together across the customer journey. Provide performance guidance to channel owners without necessarily owning day-to-day execution of every organic channel.
Insights, Reporting & Optimization
Own channel-level reporting and translate performance data into clear recommendations. Diagnose what is working, what is underperforming, why it is happening, and what should change. Key metrics may include CPA, CPL, ROAS, conversion rate, CTR, quality score, impression share, attribution, conversion quality, pipeline contribution, and revenue impact.
Tracking & Measurement
Partner with analytics, CRM, web, and development stakeholders to improve tracking integrity across GA4, Google Tag Manager, UTMs, pixels, forms, landing pages, campaigns, and CRM handoffs. Ensure marketing performance data is reliable, actionable, and connected to business outcomes.
Team & Cross-Functional Leadership
Manage and develop one direct report initially. Partner closely with Creative, Web, Integrated Campaigns, Product Marketing, Commercial, Sales, and Scientific Communications to ensure digital channels are aligned with customer needs, campaign priorities, and commercial goals. Establish repeatable planning, QA, optimization, and reporting practices that improve consistency, accountability, and speed across digital programs.
What We’re Looking For
- 7+ years of experience owning digital channel strategy, performance marketing, paid media, or growth marketing strategy, not just campaign execution.
- Deep hands-on Google Ads, including search campaign architecture, keyword strategy, bidding, conversion tracking, quality score, and optimization.
- Proven ability to set paid search and digital performance strategy, including budget allocation, channel mix, testing plans, and performance recommendations.
- Experience managing paid media budgets with accountability for ROI, CPA, CPL, ROAS, pipeline contribution, revenue impact, or similar business metrics.
- Strong analytical judgment with the ability to diagnose performance issues across targeting, keywords, creative, landing pages, tracking, messaging, offers, funnel quality, and market fit.
- Working knowledge of SEO and how paid media, organic search, email, social, content, landing pages, retargeting, and nurture paths work together to drive acquisition and conversion.
- Experience using dashboards, campaign reports, analytics platforms, and marketing performance data to generate strategic recommendations.
- Clear communication skills with the ability to translate data into actionable guidance for leadership and cross-functional teams.
- 2+ years of experience managing or directing at least one direct report, contractor, agency, or channel specialist.
Preferred Qualifications
- B2B marketing experience, especially in technical, scientific, healthcare, biotech, life science, SaaS, or complex product environments.
- Familiarity with GA4, Google Tag Manager, UTM governance, CRM tracking, pixel management, attribution, and broader marketing measurement infrastructure.
- Experience with LinkedIn Ads, YouTube, display, retargeting, third-party media partners, and paid social strategy.
- Familiarity with AEO, AI search visibility, answer engine optimization, and landing page conversion optimization.
About Us:
Since its inception in 1994, Zymo Research has been proudly serving the scientific community by providing innovative, reliable, and high-quality research tools and products. Whether it's DNA, RNA, epigenetics, microbiomics, protein, or yeast-based research, our philosophy remains the same: To provide the highest quality products in the industry while ensuring they are both simple to use and reliable in their performance.
Recognized as a Top Workplace by the Orange County Register in 2021, 2022, and named a Top Workplace USA in 2023, Zymo Research continues to be a vibrant community where employees thrive, feel connected, and are inspired by their work. If you are passionate about contributing to scientific advancement and want to be part of an exceptional team in a dynamic, growing company, we'd love to hear from you!
Compensation, Benefits, and Perks:
The estimated base compensation range for this position is $135,000 to $165,000 annually at the time of posting. Actual compensation details will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors.
Zymo Research also offers competitive benefits and perks including:
- Medical, Dental, Vision, and Life Insurance Coverages
- EAP Sessions
- Vacation Time plus Company Holidays
- Paid Sick Leave
- Generous 401(K) with matching
- Employee Referral Bonus
- Complimentary fruit, snacks, and beverages
- Complimentary catered lunches on Thursdays
- Complimentary EV Charging
- Cell phone stipend
Equal Employment Opportunity Employer:
Zymo Research welcomes candidates of all backgrounds. These include sex, age, color, race, religion, marital status, national origin, ancestry, sexual orientation, gender, gender identity, gender expression, physical & mental disability, medical condition, genetic information, military and veteran status, or any other protected status as defined by federal, state, or local law.
Location:
Onsite – Zymo Research - 2961 Dow Avenue, Tustin, CA 92780
Disclaimer: At Zymo, we take the integrity of our hiring process seriously. Please be aware of fraudulent recruitment activities that may use our name to deceive job seekers. We will never ask for payment, sensitive personal information, or financial details during the recruitment process.
All legitimate communications will come from an official Zymo or TriNet Hiring email address. If you are contacted by anyone claiming to represent us using a free email service (e.g., Gmail, Yahoo, Hotmail) or asking for payment, please treat this as fraudulent and report it immediately to jobs@zymoresearch.com
Zymo Research
Sr. Manager, Performance Marketing & Digital Growth
Tustin, California
Added 1w ago51-200 employees
Job functions:
$135k - $165k/yr
2+ yrs exp.
Full Time
Job Description
Job Summary:
Zymo Research is seeking a Sr. Manager, Performance Marketing & Digital Growth to lead the strategy, performance, and optimization of our most important digital growth channels.
This person will help build the performance engine behind Zymo’s digital marketing channels, with direct ownership of paid media strategy, paid search performance, SEO/AEO strategy, channel insights, reporting, optimization, and budget recommendations. They will also provide performance guidance across related organic channels, including email, organic social, content distribution, landing pages, and nurture paths.
This is a player-manager role for someone who can set strategy, guide execution, diagnose performance, lead a direct report, and stay close enough to the work to ensure continuous improvement.
Join us in making a meaningful impact!
Essential Duties and Responsibilities:
Zymo Research is seeking a Senior Manager, Channel Strategy & Performance Marketing to lead the strategy, performance, and optimization of our most important digital growth channels.
This person will help build the performance engine behind Zymo’s digital marketing channels, with direct ownership of paid media strategy, paid search performance, SEO/AEO strategy, channel insights, reporting, optimization, and budget recommendations. They will also provide performance guidance across related organic channels, including email, organic social, content distribution, landing pages, and nurture paths.
This is a player-manager role for someone who can set strategy, guide execution, diagnose performance, lead a direct report, and stay close enough to the work to ensure continuous improvement.
What You’ll Own
Paid Media & Channel Strategy
Own strategy and performance for paid digital channels, including Google Ads, paid social, YouTube, display, retargeting, and third-party media. Lead campaign architecture, keyword strategy, budget recommendations, bidding strategy, audience targeting, conversion tracking, and optimization.
SEO, AEO & Discoverability
Lead SEO and AEO strategy in partnership with web, content, and scientific communications teams. Improve Zymo’s visibility across traditional search, AI-driven answer engines, product pages, application pages, campaign pages, and technical content.
Cross-Channel Performance
Evaluate how paid media, SEO, email, organic social, content, landing pages, and nurture paths work together across the customer journey. Provide performance guidance to channel owners without necessarily owning day-to-day execution of every organic channel.
Insights, Reporting & Optimization
Own channel-level reporting and translate performance data into clear recommendations. Diagnose what is working, what is underperforming, why it is happening, and what should change. Key metrics may include CPA, CPL, ROAS, conversion rate, CTR, quality score, impression share, attribution, conversion quality, pipeline contribution, and revenue impact.
Tracking & Measurement
Partner with analytics, CRM, web, and development stakeholders to improve tracking integrity across GA4, Google Tag Manager, UTMs, pixels, forms, landing pages, campaigns, and CRM handoffs. Ensure marketing performance data is reliable, actionable, and connected to business outcomes.
Team & Cross-Functional Leadership
Manage and develop one direct report initially. Partner closely with Creative, Web, Integrated Campaigns, Product Marketing, Commercial, Sales, and Scientific Communications to ensure digital channels are aligned with customer needs, campaign priorities, and commercial goals. Establish repeatable planning, QA, optimization, and reporting practices that improve consistency, accountability, and speed across digital programs.
What We’re Looking For
- 7+ years of experience owning digital channel strategy, performance marketing, paid media, or growth marketing strategy, not just campaign execution.
- Deep hands-on Google Ads, including search campaign architecture, keyword strategy, bidding, conversion tracking, quality score, and optimization.
- Proven ability to set paid search and digital performance strategy, including budget allocation, channel mix, testing plans, and performance recommendations.
- Experience managing paid media budgets with accountability for ROI, CPA, CPL, ROAS, pipeline contribution, revenue impact, or similar business metrics.
- Strong analytical judgment with the ability to diagnose performance issues across targeting, keywords, creative, landing pages, tracking, messaging, offers, funnel quality, and market fit.
- Working knowledge of SEO and how paid media, organic search, email, social, content, landing pages, retargeting, and nurture paths work together to drive acquisition and conversion.
- Experience using dashboards, campaign reports, analytics platforms, and marketing performance data to generate strategic recommendations.
- Clear communication skills with the ability to translate data into actionable guidance for leadership and cross-functional teams.
- 2+ years of experience managing or directing at least one direct report, contractor, agency, or channel specialist.
Preferred Qualifications
- B2B marketing experience, especially in technical, scientific, healthcare, biotech, life science, SaaS, or complex product environments.
- Familiarity with GA4, Google Tag Manager, UTM governance, CRM tracking, pixel management, attribution, and broader marketing measurement infrastructure.
- Experience with LinkedIn Ads, YouTube, display, retargeting, third-party media partners, and paid social strategy.
- Familiarity with AEO, AI search visibility, answer engine optimization, and landing page conversion optimization.
About Us:
Since its inception in 1994, Zymo Research has been proudly serving the scientific community by providing innovative, reliable, and high-quality research tools and products. Whether it's DNA, RNA, epigenetics, microbiomics, protein, or yeast-based research, our philosophy remains the same: To provide the highest quality products in the industry while ensuring they are both simple to use and reliable in their performance.
Recognized as a Top Workplace by the Orange County Register in 2021, 2022, and named a Top Workplace USA in 2023, Zymo Research continues to be a vibrant community where employees thrive, feel connected, and are inspired by their work. If you are passionate about contributing to scientific advancement and want to be part of an exceptional team in a dynamic, growing company, we'd love to hear from you!
Compensation, Benefits, and Perks:
The estimated base compensation range for this position is $135,000 to $165,000 annually at the time of posting. Actual compensation details will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors.
Zymo Research also offers competitive benefits and perks including:
- Medical, Dental, Vision, and Life Insurance Coverages
- EAP Sessions
- Vacation Time plus Company Holidays
- Paid Sick Leave
- Generous 401(K) with matching
- Employee Referral Bonus
- Complimentary fruit, snacks, and beverages
- Complimentary catered lunches on Thursdays
- Complimentary EV Charging
- Cell phone stipend
Equal Employment Opportunity Employer:
Zymo Research welcomes candidates of all backgrounds. These include sex, age, color, race, religion, marital status, national origin, ancestry, sexual orientation, gender, gender identity, gender expression, physical & mental disability, medical condition, genetic information, military and veteran status, or any other protected status as defined by federal, state, or local law.
Location:
Onsite – Zymo Research - 2961 Dow Avenue, Tustin, CA 92780
Disclaimer: At Zymo, we take the integrity of our hiring process seriously. Please be aware of fraudulent recruitment activities that may use our name to deceive job seekers. We will never ask for payment, sensitive personal information, or financial details during the recruitment process.
All legitimate communications will come from an official Zymo or TriNet Hiring email address. If you are contacted by anyone claiming to represent us using a free email service (e.g., Gmail, Yahoo, Hotmail) or asking for payment, please treat this as fraudulent and report it immediately to jobs@zymoresearch.com
See All 13 Digital Marketing Analyst Jobs in Tustin
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Find JobsDigital Marketing Analyst Job Market in Tustin
Who's Hiring
- Zymo Research5
- VeSync2
- Vesync2
- Enpro1
- City of Tustin1C
Top Industries Hiring
- Retail5
- Non-Profit & Social Services5
- Biotechnology & Pharmaceuticals3
- Government & Public Sector2
Digital Marketing Analyst Jobs in Tustin: Frequently Asked Questions
How many digital marketing analyst jobs are there in Tustin?
There are 13+ digital marketing analyst openings in Tustin, California on Migrate Mate as of June 2026. New positions post regularly as Tustin employers hire.
Which companies hire digital marketing analysts in Tustin?
Employers hiring digital marketing analysts in Tustin include Zymo Research, VeSync, and Vesync, based on current listings on Migrate Mate as of June 2026.
Are there remote digital marketing analyst jobs in Tustin?
Yes. About 0% of digital marketing analyst openings tied to Tustin are remote or hybrid as of June 2026. The rest are on-site roles based in and around Tustin.
Which industries hire the most digital marketing analysts in Tustin?
The sectors hiring the most digital marketing analysts in Tustin are Retail, Non-Profit & Social Services, and Biotechnology & Pharmaceuticals, based on current listings on Migrate Mate as of June 2026.
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