Digital Marketing Specialist Jobs in Dallas, TX

SEO & Digital Marketing Responsibilities

SEO & Organic Growth

• Develop and implement SEO strategies to improve website rankings, organic traffic, and lead generation.
• Conduct keyword research, competitor analysis, and website audits.
• Optimize on-page and off-page SEO activities, including meta tags, content optimization, technical SEO, and link-building campaigns.
• Monitor website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO tools.
• Identify new opportunities to increase online visibility and search engine rankings.

Content Creation & Content Marketing

• Create high-quality, engaging, and SEO-friendly content for company websites, landing pages, blogs, and marketing campaigns.
• Write and publish blog articles regularly to improve brand authority and search engine rankings.
• Develop case studies, whitepapers, newsletters, press releases, and promotional content.
• Collaborate with internal teams to create content that supports business development and lead generation objectives.
• Ensure all content aligns with the company's brand voice and marketing goals.

Social Media Marketing

• Create, schedule, and manage content for LinkedIn, Facebook, Instagram, X (Twitter), YouTube, and other relevant social media platforms.
• Develop engaging social media posts, graphics, campaigns, and promotional content.
• Increase brand awareness, engagement, and follower growth across all social channels.
• Monitor social media trends and recommend new strategies to improve online presence.
• Respond to comments, messages, and inquiries in a professional and timely manner.

Digital Marketing

• Plan, execute, and optimize digital marketing campaigns across Google Ads, LinkedIn Ads, Facebook Ads, and other platforms.
• Manage email marketing campaigns and lead nurturing activities.
• Track campaign performance and prepare monthly reports with insights and recommendations.
• Support marketing automation and CRM initiatives to improve lead conversion.

Business Development Support

• Generate qualified leads through SEO, content marketing, social media marketing, networking, and outreach initiatives.
• Assist in preparing marketing materials, company profiles, presentations, and proposals.
• Support sales and business development efforts through marketing-driven lead generation activities.

Client Management

• Maintain professional relationships with existing clients and ensure a high level of client satisfaction.
• Participate in client meetings, project discussions, and review sessions when required.
• Coordinate with internal teams to ensure effective communication and successful project delivery.
• Identify opportunities for client retention, upselling, and cross-selling company services.

In-Person Events & Networking

• Represent the company at conferences, trade shows, chamber events, networking events, and industry exhibitions.
• Attend in-person client meetings and business development events as required.
• Build relationships with prospective clients, referral partners, and industry professionals.
• Assist in organizing company events, webinars, workshops, and promotional activities.

Performance Bonus

• In addition to the base compensation, the company will offer performance-based bonuses for each new client, project, or business opportunity successfully generated and converted into a signed contract.
• Additional incentives may be offered based on lead quality, revenue generated, client retention, and overall marketing performance.

Pay: Up to $35,000.00 per year

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Dallas, TX 75248