Director of Marketing and Product Development Jobs
Director of Marketing and Product Development jobs are open across technology, consumer goods, healthcare, and media, at levels from senior manager to VP, with specializations in integrated campaign strategy, go-to-market planning, and product launch execution. Find a role that fits below and apply directly.
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Showing 5 of 17,749+ Director of Marketing and Product Development jobs
Position Overview
Based in Phoenix or Pittsburgh and reporting to the Vice President of Marketing, the Digital Marketing Manager leads Forms+Surfaces' digital marketing and content strategy. This manager-level functional leadership role has no initial direct reports and works across Product Marketing, Marketing Operations, the Brand Design Group, Sales, and external partners.
The role is responsible for integrated campaigns, content strategy, the website, search, paid media, email content, partner channels, and the organic social content calendar. Success is measured by relevant audience growth, engagement and conversion, content effectiveness, channel efficiency, and contribution to qualified demand.
Duties and Responsibilities
Digital Strategy and Campaigns
- Develop and lead an integrated digital marketing roadmap aligned with business priorities, priority markets, product launches, and growth objectives.
- Translate audience, market, and product strategies into coordinated campaigns, channel plans, content requirements, and conversion paths.
- Lead the digital and content components of campaigns from brief through launch, optimization, and performance review.
- Define campaign audiences, messages, calls to action, testing priorities, and success measures with Product Marketing and Marketing Operations.
- Own the content strategy, editorial calendar, and content architecture across priority audiences and stages of the specification and buying journey.
- Create clear content briefs and direct the development of web pages, articles, case studies, email, video scripts, partner content, organic social content, and sales support materials.
- Define the organic social content strategy, calendar, content pillars, cadence, briefs, and delivery schedule. Coordinate production and delivery with the Brand Design Group, which retains ownership of channel administration, publishing, and visual execution.
- Set editorial standards for brand voice, clarity, accessibility, technical accuracy, search visibility, and content quality. Write or edit high-priority content when needed and guide content reuse across channels.
- Own the marketing roadmap for Forms+Surfaces campaign landing pages, with a focus on discoverability, usability, and conversion.
- Lead the strategic direction for SEO, answer-engine optimization, paid media, email content, partner media, and conversion-rate optimization.
- Set channel and content objectives, key performance indicators, and testing priorities. Use performance data to improve campaigns, content, digital experiences, and channel investment.
- Manage media, agency, freelance, and content-production partners within approved budgets, scopes, timelines, and performance expectations.
- Partner with Marketing Operations on campaign setup, marketing automation, tracking, data capture, lead processes, dashboards, attribution, and reporting.
- Partner with Product Marketing on audience priorities, product positioning, technical claims, launch requirements, and subject matter expertise.
- Coordinate with the Brand Design Group, Marketing Events and Programs, Sales, technical teams, subject matter experts, and external partners to deliver integrated programs on time.
- Assist Marketing Events and Programs with the coordinated digital promotion of our trade show / regional support events
- Six or more years of progressive experience in digital marketing, integrated campaigns, content marketing, or a related discipline.
- Demonstrated experience leading multichannel digital programs and managing agencies, budgets, timelines, and cross-functional contributors.
- Strong experience in content strategy, editorial planning, writing, editing, repurposing, and organic social content-calendar management.
- Working knowledge of websites and content management systems, SEO and answer-engine optimization, paid media, email, organic social, and partner media.
- Experience using web and campaign analytics, testing, and conversion-rate optimization to improve results. Experience with GA4 or comparable tools is expected.
- Strong communication and collaboration skills, with the ability to set direction and influence teams without formal authority.
- B2B marketing experience with complex, long-cycle buying journeys is strongly preferred. Experience in architecture and design, building products, manufacturing, or another specification-driven market is an advantage.
- Bachelor's degree in marketing, communications, business, journalism, or a related field, or an equivalent combination of education and relevant experience. A portfolio or relevant work samples are preferred.
This is a professional / exempt position in an office setting with typical working hours of 8:00 am to 5:00 pm Monday through Friday. Forms+Surfaces also offers a hybrid work schedule program after completion of a probationary period and depending on level of experience and quality of performance. Some travel is necessary to ensure proper completion of projects.
Forms+Surfaces offers a competitive starting salary, excellent benefits including Health / Dental / Vision, 401K with progressive match, paid vacation and paid holidays, and a positive, productive working environment. Forms+Surfaces is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Position Overview
Based in Phoenix or Pittsburgh and reporting to the Vice President of Marketing, the Digital Marketing Manager leads Forms+Surfaces' digital marketing and content strategy. This manager-level functional leadership role has no initial direct reports and works across Product Marketing, Marketing Operations, the Brand Design Group, Sales, and external partners.
The role is responsible for integrated campaigns, content strategy, the website, search, paid media, email content, partner channels, and the organic social content calendar. Success is measured by relevant audience growth, engagement and conversion, content effectiveness, channel efficiency, and contribution to qualified demand.
Duties and Responsibilities
Digital Strategy and Campaigns
- Develop and lead an integrated digital marketing roadmap aligned with business priorities, priority markets, product launches, and growth objectives.
- Translate audience, market, and product strategies into coordinated campaigns, channel plans, content requirements, and conversion paths.
- Lead the digital and content components of campaigns from brief through launch, optimization, and performance review.
- Define campaign audiences, messages, calls to action, testing priorities, and success measures with Product Marketing and Marketing Operations.
- Own the content strategy, editorial calendar, and content architecture across priority audiences and stages of the specification and buying journey.
- Create clear content briefs and direct the development of web pages, articles, case studies, email, video scripts, partner content, organic social content, and sales support materials.
- Define the organic social content strategy, calendar, content pillars, cadence, briefs, and delivery schedule. Coordinate production and delivery with the Brand Design Group, which retains ownership of channel administration, publishing, and visual execution.
- Set editorial standards for brand voice, clarity, accessibility, technical accuracy, search visibility, and content quality. Write or edit high-priority content when needed and guide content reuse across channels.
- Own the marketing roadmap for Forms+Surfaces campaign landing pages, with a focus on discoverability, usability, and conversion.
- Lead the strategic direction for SEO, answer-engine optimization, paid media, email content, partner media, and conversion-rate optimization.
- Set channel and content objectives, key performance indicators, and testing priorities. Use performance data to improve campaigns, content, digital experiences, and channel investment.
- Manage media, agency, freelance, and content-production partners within approved budgets, scopes, timelines, and performance expectations.
- Partner with Marketing Operations on campaign setup, marketing automation, tracking, data capture, lead processes, dashboards, attribution, and reporting.
- Partner with Product Marketing on audience priorities, product positioning, technical claims, launch requirements, and subject matter expertise.
- Coordinate with the Brand Design Group, Marketing Events and Programs, Sales, technical teams, subject matter experts, and external partners to deliver integrated programs on time.
- Assist Marketing Events and Programs with the coordinated digital promotion of our trade show / regional support events
- Six or more years of progressive experience in digital marketing, integrated campaigns, content marketing, or a related discipline.
- Demonstrated experience leading multichannel digital programs and managing agencies, budgets, timelines, and cross-functional contributors.
- Strong experience in content strategy, editorial planning, writing, editing, repurposing, and organic social content-calendar management.
- Working knowledge of websites and content management systems, SEO and answer-engine optimization, paid media, email, organic social, and partner media.
- Experience using web and campaign analytics, testing, and conversion-rate optimization to improve results. Experience with GA4 or comparable tools is expected.
- Strong communication and collaboration skills, with the ability to set direction and influence teams without formal authority.
- B2B marketing experience with complex, long-cycle buying journeys is strongly preferred. Experience in architecture and design, building products, manufacturing, or another specification-driven market is an advantage.
- Bachelor's degree in marketing, communications, business, journalism, or a related field, or an equivalent combination of education and relevant experience. A portfolio or relevant work samples are preferred.
This is a professional / exempt position in an office setting with typical working hours of 8:00 am to 5:00 pm Monday through Friday. Forms+Surfaces also offers a hybrid work schedule program after completion of a probationary period and depending on level of experience and quality of performance. Some travel is necessary to ensure proper completion of projects.
Forms+Surfaces offers a competitive starting salary, excellent benefits including Health / Dental / Vision, 401K with progressive match, paid vacation and paid holidays, and a positive, productive working environment. Forms+Surfaces is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Director of Marketing and Product Development Jobs by Experience Level
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Find JobsDirector of Marketing and Product Development Job Market
Who's Hiring
- Clients Blackbox284
- JPMorganChase248
- Amazon142
- Meta89
- TikTok89
Top Industries Hiring
- Technology & Software515
- Banking & Financial Services160
- Investment & Asset Management160
- Education142
- Fintech106
What Employers Look For
The qualifications that appear most often in director of marketing and product development jobs.
- 7 or more years of combined marketing and product management experience
- Proven leadership of cross-functional teams across marketing and product
- Experience owning go-to-market strategy and product launch execution end to end
- Proficiency with marketing analytics platforms and product management tools
- Bachelor's degree in marketing, business, or a related field
- Strong written communication skills for executive-level presentations and briefs
Tips for Your Director of Marketing and Product Development Job Search
Align your resume to both disciplines
Most director of marketing and product development roles require demonstrated fluency in both brand or demand generation and product lifecycle management. Show clear examples of each in your resume rather than leaning on only one side of the title.
Quantify cross-functional outcomes specifically
Hiring committees for this role look past campaign metrics alone. Include outcomes that tie marketing activity directly to product adoption, retention, or roadmap decisions, so reviewers can see how your work crossed the marketing-to-product boundary.
Apply early to roles that fit
Migrate Mate lists director of marketing and product development openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target companies at a specific growth stage
The scope of a director of marketing and product development role changes dramatically between a Series B startup and a mature enterprise. Identify which stage fits your experience and filter your search accordingly to avoid interviews where the role's expectations won't match your background.
Prepare a portfolio of product launch narratives
Interviewers for dual-function director roles consistently ask you to walk through a product launch from positioning brief to post-launch analysis. Build two or three tight narratives before your first screen, covering the decisions you made and the tradeoffs you navigated.
Negotiate scope before discussing compensation
Because this role combines two functions, the actual reporting lines and team ownership vary widely by company. Clarify during offer conversations whether product development means roadmap authority or only go-to-market, since that changes the seniority and leverage of the position entirely.
Director of Marketing and Product Development Jobs: Frequently Asked Questions
Which companies are hiring the most director of marketing and product developments?
The companies hiring the most director of marketing and product developments right now include Clients Blackbox, JPMorganChase, and Amazon, with the largest share of openings in California, Texas, and New York, based on current listings on Migrate Mate as of November 2026. Demand tends to be strongest at companies where marketing and product teams operate under a shared P&L or growth charter.
How many director of marketing and product development jobs are remote?
About 63% of director of marketing and product development openings are fully remote or hybrid as of November 2026, with remote arrangements most common in go-to-market strategy, content, and digital product roles. Positions that require close collaboration with engineering or design teams tend to be on-site or hybrid more often than those focused on demand generation or brand.
How do you become a director of marketing and product development?
Most people reach this role by building deep experience in one discipline first, then taking on cross-functional projects that demonstrate fluency in the other. Transitioning from a senior marketing manager role into product ownership, or from a product manager into go-to-market leadership, are the two most common paths. Executive sponsorship, a strong internal advocate, or a lateral move into a startup where both functions report to one person can accelerate the progression significantly.
Can you get a director of marketing and product development job without direct experience in both functions?
Yes, but you'll need to show evidence of meaningful work in the function where you have less experience. Hiring managers for this role are looking for transferable moments, such as a marketing leader who owned a product brief, or a product manager who ran a launch campaign independently. A strong portfolio piece that crosses the boundary between both disciplines carries more weight than years of single-function seniority.
What does the director of marketing and product development interview process look like?
The process typically includes an initial recruiter screen, a hiring manager conversation focused on your experience across both functions, and a panel interview with stakeholders from marketing, product, and often sales or engineering. Many companies add a case study or take-home exercise asking you to walk through a product launch or repositioning scenario. Final rounds often include a presentation to senior leadership and a conversation with a cross-functional peer.
Where can I find and apply to director of marketing and product development jobs?
You can find and apply to director of marketing and product development jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your background and apply directly to each listing from the page.
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