Green Card Conversion Rate Optimization Jobs
Conversion Rate Optimization roles qualify for EB-2 and EB-3 green card sponsorship when the position requires a bachelor's degree or higher in a relevant field and the employer completes PERM labor certification. Sponsorship leads to permanent residency, not a temporary status, making it a fundamentally different path than H-1B visa.
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Get Access To All JobsDepartment: Digital Marketing
Reports To: Senior Manager, Conversion Rate Optimization (CRO)
Direct reports: 0
Location: Hybrid, Denver, CO or home-based, Boston, MA
Position Summary:
Why Join Bentley Digital Marketing Now?
There has never been a more exciting time to join the Marketing team at Bentley Systems. As a globally established, industry-leading software company, we are undergoing a rapid, high-impact digital transformation. We are heavily investing in modern marketing technology, forward-thinking strategies, and data-backed experimentation. Here, you experience a rare professional synergy: the scale of a company whose established products actively shape the world's infrastructure, paired with the agility and "builder" mentality of a startup. We are actively building the future of digital marketing at Bentley, and we are looking for innovators to help us shape it.
About the Role
We are seeking a highly technical, detail-oriented Manager of Conversion Rate Optimization (CRO) to execute and scale our digital testing strategy. Reporting to the Senior Manager of CRO, you will be the hands-on expert responsible for designing, building, and launching experiments across our corporate B2B website and e-commerce storefront.
You will live in our Optimizely environment, transforming strategic concepts into brand-compliant prototypes and live tests. We need an optimizer who combines deep platform expertise with a forward-thinking, AI-driven mindset - someone who actively uses modern AI tools to accelerate test ideation, draft variation copy, and quickly surface data insights to improve daily workflows.
Responsibilities:
Experimentation & Prototyping
- Hands-On Test Build & Deployment: Act as the primary builder of A/B, split, and multivariate tests within the Optimizely testing platform.
- Design & Prototyping: Design and build functional, high-quality test variations and page prototypes directly within the Optimizely CMS. Ensure all web experiences adhere strictly to corporate brand and accessibility guidelines.
- Personalization Execution: Configure and launch targeted personalization campaigns to deliver specific messaging and offers to priority user segments.
- AI-Assisted Execution: Actively use generative AI tools to accelerate the creation of A/B testing variations (e.g., rapidly drafting copy variations, brainstorming structural changes) and speed up test builds.
Analysis & Insights
- Deep-Dive Analytics: Actively monitor active experiments and utilize web analytics (Google Analytics 4) to ensure data is capturing correctly and tests are reaching statistical significance.
- Behavioral Research: Dive into session recordings, heatmaps, and user feedback tools to identify user friction, broken experiences, and new testing opportunities.
- Test Reporting: Compile detailed post-test analysis, documenting the "why" behind the results, and provide data-backed recommendations for the next iteration to the Senior Manager of CRO.
Lifecycle & E-commerce Execution
- Optimize the Funnel: Execute targeted tests within specific buyer journey stages, including lead capture forms, pricing pages, and the checkout flow to reduce abandonment.
- Support Lifecycle Campaigns: Work in tandem with the broader team to optimize on-site elements of trial nurture programs and abandoned cart initiatives.
Cross-Functional Collaboration
- Partner with UX & Design: Collaborate closely with UX/UI designers to translate wireframes and mockups into live, brand-compliant variations within Optimizely.
- Work with Engineering: Partner with web development teams for complex, server-side tests or API integrations that go beyond standard frontend DOM manipulation.
- QA & Troubleshooting: Lead rigorous Quality Assurance (QA) for all experiments across multiple devices and browsers before launch to ensure a flawless user experience.
Requires sitting or standing at will while performing work on a computer (or any other physical requirements).
Qualifications
- Experience: 6+ years of experience in digital marketing, web optimization, or e-commerce, with a heavy focus on hands-on CRO execution.
- Testing Tools (Critical): Deep, hands-on expertise with the Optimizely suite is required, specifically building within Optimizely Web Experimentation and Optimizely CMS.
- Technical Acumen: Strong frontend web development skills (HTML, CSS, JavaScript/jQuery) necessary to build, manipulate, and troubleshoot complex test variations without relying entirely on engineering.
- AI Curiosity: Forward-thinking mindset with a demonstrated history of experimenting with generative AI tools to improve the speed and quality of testing workflows.
- Design & Brand Compliance: Experience designing and modifying web elements with a strong eye for UI/UX best practices and strict adherence to corporate brand guidelines.
- Analytics Mastery: Advanced hands-on proficiency in Google Analytics 4 and user behavior tools to pull custom reports and validate data.
- B2B E-commerce: Familiarity with B2B web environments, lead generation funnels, and e-commerce storefront optimization.
- Attention to Detail: Exceptional QA skills and a methodical approach to validating test setups and data tracking.
What We Offer:
- A great Team and culture – please see our colleague video.
- An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.
- An attractive salary and benefits package.
- A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
- A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.
LI-CS1
About Bentley Systems
Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.
Equal Opportunity Employer:
Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.
Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination
Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice
Request an Accommodation:
As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com
Department: Digital Marketing
Reports To: Senior Manager, Conversion Rate Optimization (CRO)
Direct reports: 0
Location: Hybrid, Denver, CO or home-based, Boston, MA
Position Summary:
Why Join Bentley Digital Marketing Now?
There has never been a more exciting time to join the Marketing team at Bentley Systems. As a globally established, industry-leading software company, we are undergoing a rapid, high-impact digital transformation. We are heavily investing in modern marketing technology, forward-thinking strategies, and data-backed experimentation. Here, you experience a rare professional synergy: the scale of a company whose established products actively shape the world's infrastructure, paired with the agility and "builder" mentality of a startup. We are actively building the future of digital marketing at Bentley, and we are looking for innovators to help us shape it.
About the Role
We are seeking a highly technical, detail-oriented Manager of Conversion Rate Optimization (CRO) to execute and scale our digital testing strategy. Reporting to the Senior Manager of CRO, you will be the hands-on expert responsible for designing, building, and launching experiments across our corporate B2B website and e-commerce storefront.
You will live in our Optimizely environment, transforming strategic concepts into brand-compliant prototypes and live tests. We need an optimizer who combines deep platform expertise with a forward-thinking, AI-driven mindset - someone who actively uses modern AI tools to accelerate test ideation, draft variation copy, and quickly surface data insights to improve daily workflows.
Responsibilities:
Experimentation & Prototyping
- Hands-On Test Build & Deployment: Act as the primary builder of A/B, split, and multivariate tests within the Optimizely testing platform.
- Design & Prototyping: Design and build functional, high-quality test variations and page prototypes directly within the Optimizely CMS. Ensure all web experiences adhere strictly to corporate brand and accessibility guidelines.
- Personalization Execution: Configure and launch targeted personalization campaigns to deliver specific messaging and offers to priority user segments.
- AI-Assisted Execution: Actively use generative AI tools to accelerate the creation of A/B testing variations (e.g., rapidly drafting copy variations, brainstorming structural changes) and speed up test builds.
Analysis & Insights
- Deep-Dive Analytics: Actively monitor active experiments and utilize web analytics (Google Analytics 4) to ensure data is capturing correctly and tests are reaching statistical significance.
- Behavioral Research: Dive into session recordings, heatmaps, and user feedback tools to identify user friction, broken experiences, and new testing opportunities.
- Test Reporting: Compile detailed post-test analysis, documenting the "why" behind the results, and provide data-backed recommendations for the next iteration to the Senior Manager of CRO.
Lifecycle & E-commerce Execution
- Optimize the Funnel: Execute targeted tests within specific buyer journey stages, including lead capture forms, pricing pages, and the checkout flow to reduce abandonment.
- Support Lifecycle Campaigns: Work in tandem with the broader team to optimize on-site elements of trial nurture programs and abandoned cart initiatives.
Cross-Functional Collaboration
- Partner with UX & Design: Collaborate closely with UX/UI designers to translate wireframes and mockups into live, brand-compliant variations within Optimizely.
- Work with Engineering: Partner with web development teams for complex, server-side tests or API integrations that go beyond standard frontend DOM manipulation.
- QA & Troubleshooting: Lead rigorous Quality Assurance (QA) for all experiments across multiple devices and browsers before launch to ensure a flawless user experience.
Requires sitting or standing at will while performing work on a computer (or any other physical requirements).
Qualifications
- Experience: 6+ years of experience in digital marketing, web optimization, or e-commerce, with a heavy focus on hands-on CRO execution.
- Testing Tools (Critical): Deep, hands-on expertise with the Optimizely suite is required, specifically building within Optimizely Web Experimentation and Optimizely CMS.
- Technical Acumen: Strong frontend web development skills (HTML, CSS, JavaScript/jQuery) necessary to build, manipulate, and troubleshoot complex test variations without relying entirely on engineering.
- AI Curiosity: Forward-thinking mindset with a demonstrated history of experimenting with generative AI tools to improve the speed and quality of testing workflows.
- Design & Brand Compliance: Experience designing and modifying web elements with a strong eye for UI/UX best practices and strict adherence to corporate brand guidelines.
- Analytics Mastery: Advanced hands-on proficiency in Google Analytics 4 and user behavior tools to pull custom reports and validate data.
- B2B E-commerce: Familiarity with B2B web environments, lead generation funnels, and e-commerce storefront optimization.
- Attention to Detail: Exceptional QA skills and a methodical approach to validating test setups and data tracking.
What We Offer:
- A great Team and culture – please see our colleague video.
- An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.
- An attractive salary and benefits package.
- A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
- A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.
LI-CS1
About Bentley Systems
Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.
Equal Opportunity Employer:
Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.
Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination
Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice
Request an Accommodation:
As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com
See all Green Card Conversion Rate Optimization Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Green Card Conversion Rate Optimization Jobs.
Get Access To All JobsTips for Finding Green Card Sponsorship in Conversion Rate Optimization
Align your CRO credentials with PERM requirements
Your degree field and job duties must form a direct line for PERM approval. A marketing analytics or statistics degree supports a CRO specialist role more cleanly than a general business degree, so frame your academic background precisely on your resume and I-140 documentation.
Target employers with data-driven product teams
Companies running A/B testing programs at scale need full-time CRO specialists, which means they're more likely to open PERM cases. Focus on e-commerce, SaaS, and fintech employers where conversion optimization is a defined, standalone function rather than a shared marketing responsibility.
Verify the job description matches your actual duties
PERM requires the employer to advertise the exact role being sponsored. If the posted job description lists duties that don't match your day-to-day work, USCIS can challenge the I-140 later. Confirm the description reflects what you genuinely do before sponsorship begins.
Use Migrate Mate to find green card sponsoring employers
Search Migrate Mate to filter CRO and digital marketing roles by employers with active green card sponsorship history, so you're applying to companies already familiar with the PERM process rather than educating a first-time sponsor.
Check prevailing wage before accepting an offer
DOL sets the wage floor your employer must pay throughout the PERM process. Use the OFLC Wage Search to look up the prevailing wage for your SOC code and metropolitan area before you negotiate, so your offered salary already clears that threshold and avoids delays.
Understand that EB-3 has no annual lottery exposure
Unlike H-1B, EB-3 sponsorship doesn't involve a lottery. Once your employer files the PERM application with DOL and USCIS approves the I-140, your path forward depends on your priority date and country of birth, not a randomized selection each spring.
Green Card Conversion Rate Optimization: Frequently Asked Questions
Do Conversion Rate Optimization roles qualify for EB-2 or EB-3 green card sponsorship?
CRO roles typically qualify under EB-3 when the position requires a bachelor's degree in marketing, statistics, computer science, or a related field. EB-2 applies when the role specifically requires an advanced degree or when the candidate has advanced-degree credentials and the employer can document that requirement. The distinction matters for priority date movement, particularly for applicants born in India or China.
How does green card sponsorship for CRO differ from H-1B sponsorship?
Green card sponsorship through PERM leads to permanent residency rather than a temporary status with a fixed expiration date. There's no annual lottery for EB-3, so your case moves forward based on DOL and USCIS processing timelines rather than random selection. The tradeoff is that PERM requires a formal recruitment process and takes longer than an initial H-1B filing, often 18 to 36 months from start to approval.
What does the PERM labor certification process involve for a CRO employer?
Your employer must conduct a DOL-prescribed recruitment campaign showing no qualified U.S. workers are available for the CRO role at the prevailing wage. This includes placing specific ads, documenting candidate rejections with lawful reasons, and submitting the ETA-9089 application to DOL. Analyst review at DOL is currently a significant portion of the total timeline, so employers should plan well in advance of your intended start date.
How can I find employers who will sponsor a green card for CRO roles?
Use Migrate Mate to search for Conversion Rate Optimization and digital marketing roles filtered by employers with green card sponsorship history. Companies that have filed PERM cases before are familiar with the process, have established legal counsel, and are less likely to withdraw sponsorship due to administrative friction than employers sponsoring for the first time.
Can I switch CRO jobs while my green card case is in progress?
Changing employers during an active PERM case generally requires restarting the process, since PERM is tied to a specific employer and job. However, once your I-140 is approved and you've waited 180 days, AC21 portability allows you to move to a similar CRO role with a different employer without losing your priority date, as long as the new position is in the same or a substantially similar occupational classification.