Green Card Email Marketing Specialist Jobs
Email Marketing Specialist roles qualify for EB-2 or EB-3 green card sponsorship through the PERM labor certification process, which requires employers to document recruitment efforts before filing an I-140 immigrant petition. Roles demanding a bachelor's degree in marketing, communications, or a related field typically align with EB-3 skilled worker classification, while advanced-degree professionals may qualify under EB-2.
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OneMain Financial is the country’s largest lending-exclusive financial company, proudly serving millions of customers with safe, affordable and transparent installment loans. Our customers turn to us every day—online and at nearly 1,300 branches in 44 states—to help them take control and improve their financial lives with solutions for debt consolidation, medical expenses, household bills, home improvements and auto purchases. Our talented and dedicated team members constantly look for responsible ways to serve our customers when, where and how they want. It’s all about doing the right thing, a mission that hasn’t changed for more than 100 years.
About the Role
We are looking for an Associate Director of Email Remarketing who is a highly strategic and execution-focused leader to own and evolve our remarketing ecosystem across channels—specifically email. This role requires someone who is deeply curious, performance-obsessed, and proactive, able to identify gaps, challenge constraints, and drive meaningful business impact.
The selected candidate will become part of a team dedicated to increasing visits to OMF.com, driving application submits, and increasing booked loans.
This role is highly collaborative and involves working with cross-functional teams across marketing, affiliates, u/x, creative, product, analytics, originations, and digital to develop and execute remarketing campaigns aimed at increasing the pool of leads and submitted applications.
The ideal candidate brings a unique blend of analytical rigor, curiosity and big picture thinking to deliver measurable business results.
Strategy & Execution:
- Define annual email remarketing strategy and communications plans that increases the number leads and .com visitors to booked loans. This is not a paid media (SEM, social, digital, programmatic, etc.) role, but would partner with those teams.
- Develop and implement email testing frameworks, aligned with key business objectives.
- Serve as a trusted marketing lead to business leaders and executives.
- Define email audience segments, write clear briefs and develop email creative optimizations that are personalized to each audience segment.
- Deliver strong email campaign strategies grounded in research/insights, testing, and data that deliver on key goals and metrics.
Performance and Optimization
- A thought leader and ability to drive reporting with analytic partners. Understanding performance from click to booked loan.
- Identify test email audience segments based on results and provide testing and targeting recommendations.
- Ability to prioritize testing framework and project management of initiatives from data insight, briefing, implementation and measurement.
- Design and deploy email marketing campaigns and test plans and expand beyond email (i.e. SMS, .com, etc.) in collaboration with analytics, operations, UX, affiliates and digital teams.
- Provide tracking, analysis, and metric/insight reporting of impact—marketing creative, touch points, and campaigns across all channels.
- Develop presentations that report on key metrics, summarize results, and provide insights to inform future test strategy.
Qualifications
- 8+ years of strategic email marketing experience in customer acquisition along with a bachelor’s degree. MBA a bonus.
- Ability to understand the company business strategy and support through marketing initiatives.
- Ability to dive into the details and develop a roadmap based on strategic insights and understanding of capabilities. High level view with pragmatic roadmap execution.
- Established track record in successfully driving results within acquisition campaigns.
- Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch.
- Results oriented.
- Proven analytical skills to drive strategic and tactical marketing initiatives.
- Excellent communication skills and the ability to effectively work with all levels of management.
- Adept in creative problem solving, with outstanding organizational, interpersonal, and multitasking skills, as well as the ability to juggle multiple fast paced, deadline-driven projects.
- Proficiency in Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization.
- Financial services, lending experience and/or acquisition closing experience desired.
- Experience with Adobe Campaign or other campaign management platforms is a plus.
Target base salary range is $110,000-150,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
About us
OneMain Financial is the country’s largest lending-exclusive financial company, proudly serving millions of customers with safe, affordable and transparent installment loans. Our customers turn to us every day—online and at nearly 1,300 branches in 44 states—to help them take control and improve their financial lives with solutions for debt consolidation, medical expenses, household bills, home improvements and auto purchases. Our talented and dedicated team members constantly look for responsible ways to serve our customers when, where and how they want. It’s all about doing the right thing, a mission that hasn’t changed for more than 100 years.
About the Role
We are looking for an Associate Director of Email Remarketing who is a highly strategic and execution-focused leader to own and evolve our remarketing ecosystem across channels—specifically email. This role requires someone who is deeply curious, performance-obsessed, and proactive, able to identify gaps, challenge constraints, and drive meaningful business impact.
The selected candidate will become part of a team dedicated to increasing visits to OMF.com, driving application submits, and increasing booked loans.
This role is highly collaborative and involves working with cross-functional teams across marketing, affiliates, u/x, creative, product, analytics, originations, and digital to develop and execute remarketing campaigns aimed at increasing the pool of leads and submitted applications.
The ideal candidate brings a unique blend of analytical rigor, curiosity and big picture thinking to deliver measurable business results.
Strategy & Execution:
- Define annual email remarketing strategy and communications plans that increases the number leads and .com visitors to booked loans. This is not a paid media (SEM, social, digital, programmatic, etc.) role, but would partner with those teams.
- Develop and implement email testing frameworks, aligned with key business objectives.
- Serve as a trusted marketing lead to business leaders and executives.
- Define email audience segments, write clear briefs and develop email creative optimizations that are personalized to each audience segment.
- Deliver strong email campaign strategies grounded in research/insights, testing, and data that deliver on key goals and metrics.
Performance and Optimization
- A thought leader and ability to drive reporting with analytic partners. Understanding performance from click to booked loan.
- Identify test email audience segments based on results and provide testing and targeting recommendations.
- Ability to prioritize testing framework and project management of initiatives from data insight, briefing, implementation and measurement.
- Design and deploy email marketing campaigns and test plans and expand beyond email (i.e. SMS, .com, etc.) in collaboration with analytics, operations, UX, affiliates and digital teams.
- Provide tracking, analysis, and metric/insight reporting of impact—marketing creative, touch points, and campaigns across all channels.
- Develop presentations that report on key metrics, summarize results, and provide insights to inform future test strategy.
Qualifications
- 8+ years of strategic email marketing experience in customer acquisition along with a bachelor’s degree. MBA a bonus.
- Ability to understand the company business strategy and support through marketing initiatives.
- Ability to dive into the details and develop a roadmap based on strategic insights and understanding of capabilities. High level view with pragmatic roadmap execution.
- Established track record in successfully driving results within acquisition campaigns.
- Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch.
- Results oriented.
- Proven analytical skills to drive strategic and tactical marketing initiatives.
- Excellent communication skills and the ability to effectively work with all levels of management.
- Adept in creative problem solving, with outstanding organizational, interpersonal, and multitasking skills, as well as the ability to juggle multiple fast paced, deadline-driven projects.
- Proficiency in Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization.
- Financial services, lending experience and/or acquisition closing experience desired.
- Experience with Adobe Campaign or other campaign management platforms is a plus.
Target base salary range is $110,000-150,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
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Get Access To All JobsTips for Finding Green Card Sponsorship as an Email Marketing Specialist
Document your degree field precisely
PERM requires your foreign degree to correspond directly to the Email Marketing Specialist role. A marketing or communications degree maps cleanly; a general business degree may require a PERM analyst review, so gather official transcripts and a credential evaluation before applying.
Target employers with active PERM filing history
Search OFLC disclosure data for companies that have filed PERM applications under SOC code 11-2021 (Marketing Managers) or 13-1161 (Market Research Analysts). Employers already familiar with PERM timelines are far less likely to withdraw sponsorship mid-process.
Use Migrate Mate to find sponsoring employers
Filter your job search on Migrate Mate by green card sponsorship to surface Email Marketing Specialist openings at employers with documented PERM filing history, cutting out companies that only sponsor temporary work visas or have no green card track record.
Negotiate PERM initiation timing in your offer
PERM can take 18 months or longer from audit to I-140 approval. Ask the employer to start the labor certification process within your first year, giving you a priority date before your initial work authorization expires and reducing the risk of status gaps.
Verify prevailing wage before accepting an offer
DOL sets a prevailing wage for your exact job title, location, and experience level using OFLC Wage Search. Your offered salary must meet or exceed that figure for PERM certification to succeed, so confirm the wage level before the employer files.
Request EB-2 classification if you hold a master's degree
If you have a master's degree in marketing, digital communications, or a related field, ask your sponsoring employer to pursue EB-2 rather than EB-3. EB-2 priority dates are generally current for more countries, which can shorten the wait for your green card.
Green Card Email Marketing Specialist: Frequently Asked Questions
Does an Email Marketing Specialist role qualify for EB-2 or EB-3 green card sponsorship?
Most Email Marketing Specialist positions qualify under EB-3 as skilled worker roles requiring a bachelor's degree in marketing, communications, or a related field. If the role requires a master's degree or equivalent advanced credentials and the employer can document that requirement, EB-2 classification is possible. Your degree field must correspond directly to the job duties stated in the PERM application for either category.
How does green card sponsorship differ from H-1B sponsorship for this role?
H-1B visa is a temporary work visa capped at 85,000 per year with a lottery, while EB-3 green card sponsorship has no annual cap on petitions filed. The PERM and I-140 process takes longer than an H-1B petition, often 18 to 36 months before priority date movement, but the outcome is permanent residency rather than a two- or three-year renewable status that depends on continued employment.
What does the PERM labor certification process involve for this job?
Your employer files a PERM application with DOL to certify that no qualified U.S. worker was available for the Email Marketing Specialist role at the offered wage. This requires a formal recruitment effort including job postings, documented candidate reviews, and a prevailing wage determination using OFLC Wage Search. DOL processing currently runs six to eighteen months, and audits can add further time.
Where can I find Email Marketing Specialist jobs that offer green card sponsorship?
Migrate Mate lets you filter specifically for employers with green card sponsorship history, which is more reliable than applying broadly and asking during interviews. Companies that have completed PERM filings before are easier to work with because their HR and legal teams already understand the process, the timelines, and what DOL requires at each stage.
Can my employer sponsor me for a green card while I'm on H-1B or OPT?
Yes. Employers can begin the PERM process while you're on H-1B or OPT. If your I-140 is approved and you're on H-1B, you can extend your H-1B in three-year increments past the standard six-year cap once your priority date is within one year of being current, under USCIS rules for approved immigrant petitions. On OPT, you'll need to maintain valid work authorization throughout the PERM and I-140 stages.