Green Card Health and Wellness Director Jobs
Health and Wellness Director jobs with green card sponsorship require employers to complete PERM labor certification with the Department of Labor, file an I-140 immigrant petition with USCIS, and demonstrate no qualified U.S. workers are available. EB-2 or EB-3 classification depends on your degree level and years of progressive experience in wellness program management.
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INTRODUCTION
Small Girls PR is seeking a Director to lead strategic communications across our growing consumer health and wellness portfolio. In this role, you'll lead integrated communications strategies for brands shaping how consumers think about and engage with their health and well-being, from emerging disruptors and digital-first platforms to established household names. You'll develop culturally relevant, consumer-first narratives and campaigns that translate complex health and wellness topics into compelling stories, build brand awareness, and drive meaningful earned media. There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've handled mergers for GE, announced Esusu as one of the first Black-owned tech unicorns, launched paranormal investigations with Ring doorbells, created a closet calculator to see how recycled clothing impacts the environment with thredUP, and hired the Green M&M as Zappos' newest "shoefluencer" when the spokescandy was put on hiatus due to her boots controversy.
Note: This role is based in our NYC office, working two days a week in the office on a hybrid schedule.
HOW YOU'LL MAKE AN IMPACT
- Drive Strategic Vision & Proactively Identify Roadblocks: Develop long-term strategies and create tentpole campaigns that position clients for success in competitive markets as well as proactively identify potential roadblocks and solutions in order to ensure client success.
- Lead Client Relationships: Build strong rapport with clients and interagency partners as their primary strategic contact.
- Generate Headlines That Matter: Personally craft compelling pitches, review media lists, and conduct direct outreach to secure feature placements across print, digital, podcasts, substacks, and broadcast publications.
- Innovate Constantly: Originate the out-of-the-box, earned-first ideas that leverage creative thinking to generate tangible results, achieving both client and agency business goals.
- Deliver Measurable Results: Provide comprehensive insights that capture quantitative outcomes while acknowledging qualitative impact.
- Expand Media Footprint: Develop strategies to consistently secure placements beyond traditional digital outlets as well as outlets clients have never been in before.
- Mentor Future Leaders: Guide our talented junior team members to develop their skills and confidence, coaching them on how/when to pivot strategies as well as how to proactively improve internal processes.
WHAT SETS YOU APART
- Point Positive Mindset: You bring realistic optimism to challenges—identifying opportunities without glossing over obstacles.
- Hustle and Can-Do Attitude: You're resourceful and nimble, thriving when timelines shift and finding creative solutions when conventional approaches fall short.
- Future-Forward Thinking: Your intellectual curiosity drives you to spot emerging trends, tools and communities before they hit the mainstream.
- Media Relations Expertise: You've cultivated warm relationships with key journalists and understand how to translate client stories into compelling coverage.
- Organizational Excellence: You plan and delegate efficiently, keeping teams focused on priorities even when juggling multiple campaigns.
- Creative Expertise: You've personally conceived successful PR stunts and campaigns that generated significant attention.
QUALIFICATIONS
- 7–9+ years of experience in public relations and integrated communications, with significant experience across consumer health, wellness, and lifestyle brands.
- A strong portfolio of consumer health campaigns that have driven earned media and cultural relevance, with experience translating health, science, or wellness topics into accessible, compelling consumer narratives.
- Deep understanding of the consumer health and wellness landscape, including emerging trends, shifting consumer behaviors, and the cultural conversations shaping categories such as preventative health, sexual and reproductive health, mental health, nutrition, telehealth, and everyday wellness.
- Established relationships with consumer, health, wellness, lifestyle, and business media, with a proven ability to secure meaningful coverage across top-tier national outlets and emerging platforms.
- Proven experience developing creative, insight-driven campaigns that bring health and wellness brands into broader consumer and cultural conversations.
- Demonstrated success leading client relationships and agency teams, with the ability to provide strategic counsel and identify proactive opportunities for brands.
- Strong organizational and time management skills, with the ability to lead multiple client workstreams and priorities simultaneously.
WHY YOU'LL LOVE US
- Atypical Time Off: Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care.
- Deep Work Focus: Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work.
- Comprehensive Benefits: A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more.
- Innovation Leadership: Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!).
- Vibrant Culture: Employee-led committees shape company policy and organize team celebrations from book clubs to outings.
At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. Depending on title and experience, the salary threshold is $120,000 - $120,000.
Don't meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don't meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role, but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.
We're part of Orchestra, the first communications company built for today's media landscape. Since 2022, it's acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for your communication professionals.
To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies.
By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.
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Get Access To All JobsTips for Finding Green Card Sponsorship in Health and Wellness Director
Align your credentials with EB-2 requirements
If your highest degree is a bachelor's plus fewer than five years of progressive wellness leadership experience, you'll likely land in EB-3. Document each promotion and scope expansion now, since PERM requires a detailed experience history matching the job description exactly.
Target employers with dedicated HR infrastructure
Large hospital systems, integrated health networks, and self-insured corporations have in-house immigration counsel and HR teams equipped to manage multi-year PERM timelines. Smaller wellness startups often lack the administrative capacity to sustain the recruitment and filing process.
Search verified sponsoring employers on Migrate Mate
Use Migrate Mate to identify U.S. employers with confirmed green card sponsorship history for Health and Wellness Director roles. Filtering by employers who have already navigated PERM for this occupation saves months of outreach to companies unfamiliar with the process.
Request a prevailing wage determination before negotiating
Your employer must file a prevailing wage determination with DOL before launching PERM recruitment. Use the OFLC Wage Search to look up the wage level for your occupation and metro area so your offer letter reflects a defensible wage before the process begins.
Prepare for the PERM supervised recruitment phase
PERM requires your employer to run documented recruitment, including newspaper ads, job postings, and internal notices, and to demonstrate no qualified U.S. applicants were rejected without lawful cause. Understand that any qualified U.S. applicant who applies during this window can delay or disqualify your petition.
Preserve your priority date if you change employers
Once your original I-140 is approved and your I-485 has been pending at least 180 days, AC21 portability lets you move to a new employer in a same or similar occupation without losing your place in the priority date queue. Confirm the new role's O*NET classification matches your original petition before accepting any offer.
Green Card Health and Wellness Director: Frequently Asked Questions
Does a Health and Wellness Director role qualify for EB-2 or EB-3 green card sponsorship?
It depends on your educational background and experience. EB-2 applies if you hold a master's degree in a relevant field such as public health, kinesiology, or healthcare administration, or a bachelor's degree with five years of progressive wellness leadership experience. EB-3 covers professionals with a qualifying bachelor's degree. Your employer and immigration attorney will determine the appropriate classification based on the job requirements in the PERM application.
How does green card sponsorship differ from H-1B sponsorship for this role?
Green card sponsorship through EB-2 or EB-3 is a permanent residency process, not a temporary visa. Your employer must complete PERM labor certification with the Department of Labor, involving a prevailing wage determination and a formal recruitment test, before filing an I-140 petition with USCIS. Unlike the H-1B visa, there is no annual lottery, but per-country limits mean nationals of high-demand countries like India and China may face significant priority date backlogs before their I-485 can be adjudicated.
How do I find employers willing to sponsor a Health and Wellness Director for a green card?
Start your search on Migrate Mate, which lists U.S. employers with verified green card sponsorship history for roles in this occupation. Focus on large hospital systems, integrated health networks, and major self-insured corporations, since these organizations have the HR infrastructure and legal resources to manage the multi-year PERM and I-140 process without it derailing your hire.
Can I change employers after my Health and Wellness Director PERM petition is filed?
You can change employers without losing your priority date under AC21 portability, but only once your I-485 adjustment of status application has been pending 180 days or more and your original I-140 was approved. The new position must be in the same or a similar occupational classification. Changing jobs before those conditions are met restarts the green card process entirely with the new employer.
What documentation should I prepare before a potential employer starts the PERM process?
Compile transcripts, degree certificates, and foreign credential evaluations confirming U.S. equivalency for any non-U.S. degrees. Gather employment verification letters documenting each role's title, dates, and specific duties, since PERM requires that your experience match the job description precisely. Use O*NET to confirm the occupational classification for Health and Wellness Director and ensure your resume and reference letters use consistent terminology aligned with that classification.