Green Card Marketing Automation Manager Jobs
Marketing Automation Manager green card sponsorship follows the EB-2 or EB-3 employment-based path, requiring your employer to complete PERM labor certification with the Department of Labor before filing an I-140 petition with USCIS. Nationals from high-demand countries should research priority-date backlogs early, as wait times vary significantly by country of birth.
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Get Access To All JobsINTRODUCTION
When you join Sallie Mae, you become a champion for all students.
We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.
We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.
This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.
Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.
Come do more than join something, change something. For students, for future generations, for the future of education.
ROLE AND RESPONSIBILITIES
The Manager, Marketing Automation & Campaign Operations will manage the day-to-day execution and optimization of Sallie’s email and automated marketing programs and serve as the subject matter expert for HubSpot’s email and SMS marketing tools. This role will be responsible for building and deploying campaigns, developing and maintaining automated workflows, managing audience segmentation, and ensuring campaigns are executed accurately and efficiently.
- Serve as the day-to-day HubSpot subject matter expert, managing audience lists, suppression logic, contact data quality, campaign troubleshooting, reporting, and platform administration to ensure reliable campaign execution and accurate measurement.
- Manage the end-to-end production of email campaigns, including setup, segmentation, HTML development/editing, testing, QA, approvals, scheduling, and deployment.
- Build, maintain, monitor, and optimize automated workflows, triggered campaigns, nurture programs, and member journeys within HubSpot.
- Leverage audience data, behavioral signals, segmentation, and personalization to identify and implement new opportunities for relevant, automated communications.
- Continuously monitor campaign performance, analyze data, and identify areas for optimization to maximize campaign effectiveness.
- Develop and execute testing and optimization plans across audiences, content, subject lines, timing, cadence, and other campaign variables; analyze results and recommend improvements.
- Establish and maintain campaign operations processes, documentation, and quality standards, including workflow logic, audience definitions, QA procedures, naming conventions, and desktop procedures.
- Monitor email deliverability and implement best practices to improve overall email health, sender reputation, and list hygiene.
- Partner with marketing, creative, analytics, and data teams to execute campaign requirements and resolve operational or data-related issues.
- Proactively identify opportunities to improve operational efficiency and campaign effectiveness through automation, process improvements, and new or underutilized HubSpot tools.
The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
BASIC QUALIFICATIONS
Minimum: Indicate minimum education, skills and experience required.
- Strong understanding of marketing campaign management, including campaign setup, execution, and optimization.
- Proficiency in using marketing automation tools, email service providers (ESPs), and CRM systems, preferably HubSpot.
- Strong knowledge of email marketing best practices, including deliverability, consent and preference management, CAN-SPAM requirements, and list hygiene.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Proven ability to independently identify opportunities for improvement and take initiative to develop and implement solutions.
- Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
- Strong organizational and time management abilities with a keen eye for detail.
PREFERRED QUALIFICATIONS
Preferred: Indicate “nice to haves” regarding education, skills, and experience.
- Bachelor's degree in marketing, communications, or a related field. A master's degree is a plus.
- 5 years of experience in digital marketing, preferably with experience in managing digital marketing campaigns.
- HubSpot certifications and/or demonstrated advanced expertise with HubSpot Marketing Hub, or similar platforms.
- Experience in a membership, subscription, financial services, fintech, higher education or other lifecycle-driven business.
BENEFITS
Feeling your best helps you do your best:
Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).
- Competitive base salaries
- Bonus incentives
- Generous PTO, Floating Holidays and 12 Federal Holidays observed
- Support for financial-well-being and retirement 401k with employer match
- Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
- Employer paid short-term/long-term disability and basic life insurance
- Flexible hybrid working arrangements.
- Paid parental leave and adoption reimbursement programs
- Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
- Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
- Tuition Reimbursement and Family Scholarship Programs
- Career development and training opportunities
Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!
EEO STATEMENT
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.
Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
INTRODUCTION
When you join Sallie Mae, you become a champion for all students.
We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.
We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.
This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.
Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.
Come do more than join something, change something. For students, for future generations, for the future of education.
ROLE AND RESPONSIBILITIES
The Manager, Marketing Automation & Campaign Operations will manage the day-to-day execution and optimization of Sallie’s email and automated marketing programs and serve as the subject matter expert for HubSpot’s email and SMS marketing tools. This role will be responsible for building and deploying campaigns, developing and maintaining automated workflows, managing audience segmentation, and ensuring campaigns are executed accurately and efficiently.
- Serve as the day-to-day HubSpot subject matter expert, managing audience lists, suppression logic, contact data quality, campaign troubleshooting, reporting, and platform administration to ensure reliable campaign execution and accurate measurement.
- Manage the end-to-end production of email campaigns, including setup, segmentation, HTML development/editing, testing, QA, approvals, scheduling, and deployment.
- Build, maintain, monitor, and optimize automated workflows, triggered campaigns, nurture programs, and member journeys within HubSpot.
- Leverage audience data, behavioral signals, segmentation, and personalization to identify and implement new opportunities for relevant, automated communications.
- Continuously monitor campaign performance, analyze data, and identify areas for optimization to maximize campaign effectiveness.
- Develop and execute testing and optimization plans across audiences, content, subject lines, timing, cadence, and other campaign variables; analyze results and recommend improvements.
- Establish and maintain campaign operations processes, documentation, and quality standards, including workflow logic, audience definitions, QA procedures, naming conventions, and desktop procedures.
- Monitor email deliverability and implement best practices to improve overall email health, sender reputation, and list hygiene.
- Partner with marketing, creative, analytics, and data teams to execute campaign requirements and resolve operational or data-related issues.
- Proactively identify opportunities to improve operational efficiency and campaign effectiveness through automation, process improvements, and new or underutilized HubSpot tools.
The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
BASIC QUALIFICATIONS
Minimum: Indicate minimum education, skills and experience required.
- Strong understanding of marketing campaign management, including campaign setup, execution, and optimization.
- Proficiency in using marketing automation tools, email service providers (ESPs), and CRM systems, preferably HubSpot.
- Strong knowledge of email marketing best practices, including deliverability, consent and preference management, CAN-SPAM requirements, and list hygiene.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Proven ability to independently identify opportunities for improvement and take initiative to develop and implement solutions.
- Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
- Strong organizational and time management abilities with a keen eye for detail.
PREFERRED QUALIFICATIONS
Preferred: Indicate “nice to haves” regarding education, skills, and experience.
- Bachelor's degree in marketing, communications, or a related field. A master's degree is a plus.
- 5 years of experience in digital marketing, preferably with experience in managing digital marketing campaigns.
- HubSpot certifications and/or demonstrated advanced expertise with HubSpot Marketing Hub, or similar platforms.
- Experience in a membership, subscription, financial services, fintech, higher education or other lifecycle-driven business.
BENEFITS
Feeling your best helps you do your best:
Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).
- Competitive base salaries
- Bonus incentives
- Generous PTO, Floating Holidays and 12 Federal Holidays observed
- Support for financial-well-being and retirement 401k with employer match
- Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
- Employer paid short-term/long-term disability and basic life insurance
- Flexible hybrid working arrangements.
- Paid parental leave and adoption reimbursement programs
- Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
- Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
- Tuition Reimbursement and Family Scholarship Programs
- Career development and training opportunities
Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!
EEO STATEMENT
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.
Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Marketing Automation Manager
Align your credentials to EB-2 requirements
An advanced degree or a bachelor's degree plus five years of progressive marketing automation experience qualifies you for EB-2. Document each role with titles, responsibilities, and dates so your employer's immigration attorney can build a clean petition record from day one.
Search employers with active PERM filing history
Target companies that have already completed PERM for marketing or analytics roles, not just those with general H-1B visa history. Migrate Mate surfaces employers with verified green card sponsorship history, so you can focus outreach on organizations already familiar with the PERM recruitment and prevailing-wage process.
Verify your prevailing wage tier before negotiating
PERM requires your offered salary to meet the DOL-determined prevailing wage for your occupation and location. Use the OFLC Wage Search to look up the wage level for your SOC code before accepting an offer, so you aren't surprised when the employer's attorney runs the determination.
Review the O*NET profile for your occupation code
The O*NET profile for Marketing Automation Manager defines the duties and education requirements that anchor your PERM job description. Gaps between your actual role and the O*NET standard task list can trigger DOL audit requests, so work with your employer to close those gaps before the application is filed.
Secure a priority date as early as possible
Your priority date is set when USCIS receives the I-140, but nationals of India and China can face multi-year backlogs in EB-2 and EB-3. Ask your employer to file the I-140 and, if dates allow, the I-485 concurrently, so you can start building time toward the 180-day AC21 portability threshold.
Understand AC21 portability before you job-hop
Once your I-485 has been pending for 180 days or more and your original I-140 was approved, you can move to a new employer in the same or similar occupation without restarting the green card process. Confirm the new role's SOC code matches your petition before resigning, and notify USCIS of the change promptly.
Green Card Marketing Automation Manager: Frequently Asked Questions
Which green card category typically applies to Marketing Automation Manager roles?
Most Marketing Automation Manager positions qualify under EB-2, which covers roles requiring an advanced degree or a bachelor's degree plus five years of progressive experience in a related field. Candidates with only a bachelor's degree and two or more years of relevant experience may qualify under EB-3 instead. Your employer's immigration attorney will determine the appropriate category based on your credentials and the job description.
How does green card sponsorship differ from H-1B sponsorship for this role?
H-1B sponsorship is temporary and renewable, while green card sponsorship leads to lawful permanent residence. The EB-2 and EB-3 paths require PERM labor certification filed with the Department of Labor, including a formal prevailing wage determination and a documented recruitment test proving no qualified U.S. workers were available. There is no lottery, but per-country annual limits mean nationals of high-demand countries may face significant priority-date backlogs before their I-485 can be approved.
How do I find employers willing to sponsor a Marketing Automation Manager for a green card?
Start with Migrate Mate, which lists employers with verified green card sponsorship history searchable by role and location. Prioritize companies that have already filed PERM for marketing, analytics, or related positions, since they've already built the internal processes and legal relationships required to run the DOL recruitment test and file the I-140 without significant delay.
What does the PERM recruitment test mean for my job search timeline?
Before filing PERM, your employer must run a formal recruitment campaign, typically lasting 30 to 60 days, to demonstrate that no qualified U.S. workers applied for the role. This means your employer must start the PERM process well before they need you in the seat. Factoring in the DOL processing period after recruitment, the full PERM-to-I-140 sequence can take many months, so early conversations with your prospective employer about timeline are essential.
Can I change employers after my green card application is filed?
Yes, once your I-485 has been pending for 180 days or more and your original I-140 was approved, AC21 portability allows you to move to a new employer in the same or a substantially similar occupation without restarting the green card process. Your priority date from the original approved I-140 can also carry over to a new employer's petition, protecting the time you've already accumulated in the backlog queue.