Green Card Social Media Strategy Jobs
Social Media Strategy roles qualify for EB-2 and EB-3 green card sponsorship through the PERM labor certification process, where employers demonstrate no qualified U.S. workers are available. Positions requiring a bachelor's degree in marketing, communications, or a related field typically fall under EB-3, while advanced-degree candidates may qualify at the EB-2 level.
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JOB TITLE: Social Media Strategy Manager
Position Summary:
This is not just a posting role. This person is the strategist, the creator, the publisher, the analyst, and the channel expert. You'll set the calendar, make the graphics, write the copy, read the data, and adjust on the fly. You'll know the difference between what lands on LinkedIn and what belongs on Instagram. You'll be comfortable in a regulated industry, fluent in governance and compliance, and relentless about engagement.
You'll sit inside a high-performance content marketing team and own social as a function — supporting campaigns, always-on publishing, event activations, employee advocacy, and the brand's real-time presence across every major platform. You'll operate with meaningful autonomy and move fast, working within a strategic framework set by marketing leadership and in close coordination with campaign and content teams.
About the Team:
athenahealth's Content Marketing team drives awareness, trust, and consideration for one of healthcare's most important technology platforms — and we're looking for a social media strategist who owns the function end to end.
Essential Job Responsibilities:
- Own and maintain a rolling editorial calendar across LinkedIn, Instagram, Facebook, X, and YouTube — with platform-specific content strategies for each
- Develop and execute social media strategies for campaigns, product launches, events, and conferences — from annual tentpoles like HIMSS to quarterly GTM moments — working within strategic direction set by marketing leadership
- Coordinate campaign planning and cross-functional workstreams in Monday.com, keeping social deliverables visible and on track across the content engine
- Build and enforce social media policies and governance frameworks in partnership with Legal, Compliance, and Communications
- Lead social listening and competitive monitoring — translating signals into strategic adjustments and content opportunities
- Drive employee advocacy programs, helping internal stakeholders amplify content and build personal brand presence on LinkedIn
- Support athenahealth's executive thought leadership presence on social platforms
- Create platform-native content independently — copy, static graphics, short-form video, carousels, and stories — without requiring design support for every post
- Produce and edit short-form video content using tools such as CapCut, Adobe Premiere, or equivalent — including conference coverage, product moments, and campaign creative
- Use AI tools to accelerate ideation, drafting, and repurposing — while maintaining a sharp editorial eye and ensuring every post sounds distinctly athenahealth, not generically machine-written
- Manage agile, real-time posting for breaking news, event coverage, and engagement moments — boots on the ground at key conferences when needed
- Operate Sprout Social end to end: scheduling, publishing, bot configuration for messaging workflows, escalation routing, and inbox management
- Manage digital asset storage and retrieval using Bynder DAM — tagging, organizing, and surfacing assets for the broader team
- Maintain brand voice, visual identity, and tone consistency across all channels at all times
Additional Job Responsibilities:
- Define, track, and report on KPIs across engagement, reach, follower growth, and lead generation — connecting social performance to pipeline and business outcomes
- Run A/B tests on content formats, posting times, copy, and creative to continuously optimize performance
- Build and own monthly and quarterly social performance reports for marketing leadership
- Use data to make the case for budget, channel investment, and strategic pivots
- Collaborate closely with content, brand, product marketing, and communications teams to align social with the broader content engine
- Partner with Marketing Operations on UTM tracking, campaign tagging, and attribution
- Coordinate with PR and Government Affairs on sensitive topics, regulatory moments, and crisis communications protocols
- Support the broader content marketing team on campaign launches, event coverage, and always-on publication cadence
Expected Education & Experience:
- 5–7 years of hands-on social media management experience, including at least 2 years in a B2B, healthcare, health tech, or regulated industry environment
- A resume with metrics — follower growth percentages, engagement rate improvements, lead volume driven, pipeline influenced, open/CTR lifts. If you can't quantify what you've built, this role isn't the right fit
- Proven track record of growing engagement and connecting social activity to lead generation or pipeline outcomes — not just impressions and likes
- Experience owning social media strategy as a primary driver of brand presence and audience growth, not as a support function
- Demonstrated ability to work within compliance, legal review, and governance frameworks without sacrificing content quality or speed
- Deep, native knowledge of LinkedIn, Instagram, Facebook, X, and YouTube — including algorithm behavior, content formats, best posting practices, and audience expectations on each
- Expert-level proficiency in Sprout Social, including publishing workflows, smart inbox management, bot/automation setup, escalation configuration, and analytics
- Hands-on experience with a DAM platform — Bynder strongly preferred
- Proficient in graphic design tools — Canva at minimum; Adobe Creative Suite (Photoshop, Illustrator, Premiere) a strong plus
- Comfortable with video creation and editing tools for short-form social content — CapCut, Adobe Premiere, or equivalent
- Familiarity with AI-assisted content tools (ChatGPT, Claude, Jasper, or similar) — used to accelerate, not replace, sharp editorial judgment
- Comfortable with Google Analytics, UTM parameters, and connecting social data to broader marketing attribution
- Experience working in a project management platform such as Monday.com, Asana, or equivalent to coordinate cross-functional campaign work
- A builder's mindset — you set up systems, enforce standards, and make things work
- Exceptional editorial judgment — you know what's on brand, what will land, and what won't before it goes out
- Fast and nimble — you can turn around real-time content at a conference, respond to a breaking policy moment, or pivot a calendar when a campaign changes
- Data fluency — you're comfortable in dashboards, skeptical of vanity metrics, and always connecting performance back to business goals
- Strong written communication — you write platform-native copy that earns attention without sounding like a press release or a chatbot output
- High accountability — you own the function, the calendar, the content, the metrics, and the governance
- Comfortable navigating complexity — healthcare is a regulated, high-stakes, high-sensitivity environment and you treat it that way
Expected Compensation
$84,000 - $142,000
The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package — depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.
About athenahealth
Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
https://www.athenahealth.com/careers/equal-opportunity
Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
JOB TITLE: Social Media Strategy Manager
Position Summary:
This is not just a posting role. This person is the strategist, the creator, the publisher, the analyst, and the channel expert. You'll set the calendar, make the graphics, write the copy, read the data, and adjust on the fly. You'll know the difference between what lands on LinkedIn and what belongs on Instagram. You'll be comfortable in a regulated industry, fluent in governance and compliance, and relentless about engagement.
You'll sit inside a high-performance content marketing team and own social as a function — supporting campaigns, always-on publishing, event activations, employee advocacy, and the brand's real-time presence across every major platform. You'll operate with meaningful autonomy and move fast, working within a strategic framework set by marketing leadership and in close coordination with campaign and content teams.
About the Team:
athenahealth's Content Marketing team drives awareness, trust, and consideration for one of healthcare's most important technology platforms — and we're looking for a social media strategist who owns the function end to end.
Essential Job Responsibilities:
- Own and maintain a rolling editorial calendar across LinkedIn, Instagram, Facebook, X, and YouTube — with platform-specific content strategies for each
- Develop and execute social media strategies for campaigns, product launches, events, and conferences — from annual tentpoles like HIMSS to quarterly GTM moments — working within strategic direction set by marketing leadership
- Coordinate campaign planning and cross-functional workstreams in Monday.com, keeping social deliverables visible and on track across the content engine
- Build and enforce social media policies and governance frameworks in partnership with Legal, Compliance, and Communications
- Lead social listening and competitive monitoring — translating signals into strategic adjustments and content opportunities
- Drive employee advocacy programs, helping internal stakeholders amplify content and build personal brand presence on LinkedIn
- Support athenahealth's executive thought leadership presence on social platforms
- Create platform-native content independently — copy, static graphics, short-form video, carousels, and stories — without requiring design support for every post
- Produce and edit short-form video content using tools such as CapCut, Adobe Premiere, or equivalent — including conference coverage, product moments, and campaign creative
- Use AI tools to accelerate ideation, drafting, and repurposing — while maintaining a sharp editorial eye and ensuring every post sounds distinctly athenahealth, not generically machine-written
- Manage agile, real-time posting for breaking news, event coverage, and engagement moments — boots on the ground at key conferences when needed
- Operate Sprout Social end to end: scheduling, publishing, bot configuration for messaging workflows, escalation routing, and inbox management
- Manage digital asset storage and retrieval using Bynder DAM — tagging, organizing, and surfacing assets for the broader team
- Maintain brand voice, visual identity, and tone consistency across all channels at all times
Additional Job Responsibilities:
- Define, track, and report on KPIs across engagement, reach, follower growth, and lead generation — connecting social performance to pipeline and business outcomes
- Run A/B tests on content formats, posting times, copy, and creative to continuously optimize performance
- Build and own monthly and quarterly social performance reports for marketing leadership
- Use data to make the case for budget, channel investment, and strategic pivots
- Collaborate closely with content, brand, product marketing, and communications teams to align social with the broader content engine
- Partner with Marketing Operations on UTM tracking, campaign tagging, and attribution
- Coordinate with PR and Government Affairs on sensitive topics, regulatory moments, and crisis communications protocols
- Support the broader content marketing team on campaign launches, event coverage, and always-on publication cadence
Expected Education & Experience:
- 5–7 years of hands-on social media management experience, including at least 2 years in a B2B, healthcare, health tech, or regulated industry environment
- A resume with metrics — follower growth percentages, engagement rate improvements, lead volume driven, pipeline influenced, open/CTR lifts. If you can't quantify what you've built, this role isn't the right fit
- Proven track record of growing engagement and connecting social activity to lead generation or pipeline outcomes — not just impressions and likes
- Experience owning social media strategy as a primary driver of brand presence and audience growth, not as a support function
- Demonstrated ability to work within compliance, legal review, and governance frameworks without sacrificing content quality or speed
- Deep, native knowledge of LinkedIn, Instagram, Facebook, X, and YouTube — including algorithm behavior, content formats, best posting practices, and audience expectations on each
- Expert-level proficiency in Sprout Social, including publishing workflows, smart inbox management, bot/automation setup, escalation configuration, and analytics
- Hands-on experience with a DAM platform — Bynder strongly preferred
- Proficient in graphic design tools — Canva at minimum; Adobe Creative Suite (Photoshop, Illustrator, Premiere) a strong plus
- Comfortable with video creation and editing tools for short-form social content — CapCut, Adobe Premiere, or equivalent
- Familiarity with AI-assisted content tools (ChatGPT, Claude, Jasper, or similar) — used to accelerate, not replace, sharp editorial judgment
- Comfortable with Google Analytics, UTM parameters, and connecting social data to broader marketing attribution
- Experience working in a project management platform such as Monday.com, Asana, or equivalent to coordinate cross-functional campaign work
- A builder's mindset — you set up systems, enforce standards, and make things work
- Exceptional editorial judgment — you know what's on brand, what will land, and what won't before it goes out
- Fast and nimble — you can turn around real-time content at a conference, respond to a breaking policy moment, or pivot a calendar when a campaign changes
- Data fluency — you're comfortable in dashboards, skeptical of vanity metrics, and always connecting performance back to business goals
- Strong written communication — you write platform-native copy that earns attention without sounding like a press release or a chatbot output
- High accountability — you own the function, the calendar, the content, the metrics, and the governance
- Comfortable navigating complexity — healthcare is a regulated, high-stakes, high-sensitivity environment and you treat it that way
Expected Compensation
$84,000 - $142,000
The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package — depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.
About athenahealth
Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
https://www.athenahealth.com/careers/equal-opportunity
See all 157+ Green Card Social Media Strategy Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Green Card Social Media Strategy Jobs.
Get Access To All JobsTips for Finding Green Card Sponsorship in Social Media Strategy
Document your specialized platform expertise early
Pull together certifications, campaign performance records, and portfolio evidence before you start applying. PERM requires your employer to define a specific job with defined requirements, and your credentials need to match that description precisely.
Target employers with PERM filing history
Search DOL OFLC disclosure data to identify companies that have filed PERM applications for marketing or communications roles. Employers who have done it before face less internal friction and move faster through the certification process.
Use Migrate Mate to filter for green card sponsoring employers
Search Migrate Mate to find Social Media Strategy roles at companies actively filing PERM applications. This cuts out employers who may support H-1B visa transfers but have never pursued permanent sponsorship for marketing professionals.
Confirm your role qualifies as a specialty occupation
Review the O*NET occupation profile for your target job title and check whether a specific bachelor's degree field is listed as the standard entry requirement. PERM petitions can stall if the employer's job description is too broad to establish degree specificity.
Negotiate sponsorship into your offer before signing
Ask the hiring manager to confirm PERM sponsorship in writing during the offer stage, not after onboarding. Some employers will sponsor H-1B extensions but draw the line at permanent labor certification, and clarifying this early prevents costly delays later.
Understand how PERM timelines affect your I-140 priority date
PERM certification currently takes over a year through DOL, and that date does not become your USCIS priority date until the I-140 is filed. Build this into your employment planning so your status remains valid throughout the full green card queue.
Green Card Social Media Strategy: Frequently Asked Questions
Do Social Media Strategy jobs typically qualify for EB-2 or EB-3 green card sponsorship?
Most Social Media Strategy roles qualify under EB-3, which covers positions requiring a bachelor's degree in a specific field such as marketing, communications, or digital media. If your role requires a master's degree or you hold one and the employer's job description reflects that, EB-2 may apply. The category depends on how the employer defines the position's minimum requirements in the PERM application.
How does green card sponsorship differ from H-1B sponsorship for this role?
H-1B is a temporary work visa with a three-year initial period and annual cap constraints. Green card sponsorship through PERM leads to permanent residency with no renewal cycle. There is no annual cap at the EB-3 level for most countries, though per-country backlogs affect nationals from high-demand countries. The process is longer, typically two to four years from PERM filing to a green card, but the outcome is permanent employment authorization in the U.S.
What does the PERM process actually involve for a Social Media Strategy hire?
Your employer files a PERM application with DOL certifying that no qualified U.S. workers were found through a required recruitment process. For a Social Media Strategy role, the employer must conduct specific advertising steps, document applicant evaluations, and define the minimum job requirements before filing. DOL then reviews the application and, if certified, the employer files an I-140 petition with USCIS to establish your priority date.
How do I find employers who sponsor green cards for Social Media Strategy roles?
Use Migrate Mate to search for Social Media Strategy positions at companies with active PERM and I-140 filing history. Many employers sponsor H-1B visas but have never filed a PERM application for a marketing role specifically. Filtering by green card sponsorship activity before you apply saves significant time and avoids late-stage surprises during offer negotiations.
Can my employer start PERM while I am on an H-1B or OPT?
Yes. PERM can be filed while you hold any valid work authorization, including H-1B or OPT. Starting PERM early is strategically important because it takes over a year to obtain DOL certification, and the I-140 priority date does not start until USCIS receives that filing. Beginning the process before your current status expires preserves your options and reduces the risk of a gap in authorized employment.