Green Card Social Media Strategy Jobs
Social Media Strategy roles qualify for EB-2 and EB-3 green card sponsorship through the PERM labor certification process, where employers demonstrate no qualified U.S. workers are available. Positions requiring a bachelor's degree in marketing, communications, or a related field typically fall under EB-3, while advanced-degree candidates may qualify at the EB-2 level.
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Get Access To All JobsLocation: San Antonio, TX
Regular/Temporary: Regular
Job ID: 16658
Full/Part Time: Full Time
Salary Range: Commensurate with education, experience, and qualifications.
Job Type: Full Time
Posting Close Date: Applications will be accepted through 11:59 PM CDT on 11/08/2026. At the discretion of the hiring department, this posting may close once a sufficient number of qualified applications have been received.
Required Application Materials:
- Resume is required.
- Cover letter is preferred.
- Contact information for three professional contacts.
Job Summary
The Director of Social Media Strategy and Engagement is a strategic, senior leadership position for the recently merged UT San Antonio. The team member in this newly created position will set the comprehensive vision for social media brand promotion, audience engagement and reputation management through curation of the flagship (official) @UTSA channels.
A successful candidate proactively understands and applies social media trends while forecasting new channels and engagement strategies to expand the flagship presence and deliver business outcomes. Additionally, the candidate understands how to ethically apply AI models for social listening strategies, multimedia content and/or an effective workflow.
The position serves as a cross-functional, strategic advisor to senior executives and demonstrates exceptional judgment, discretion and the ability to operate effectively in a fast-paced, dynamic environment.
This leader is responsible for guiding and developing a high-performing team and contributes to designing and implementing strategies to bolster and/or protect the institution's reputation through social presence, creative storytelling, executive visibility and digital platform management.
Reporting to the Senior Executive Director of University Strategic Communications, the individual will be responsible for building internal and external relationships to include cross-divisional teams, peers, direct reports and student-workers.
Core Responsibilities
- Leads the university's flagship institutional social media strategy and engagement efforts while serving as a central strategic advisor to colleagues across the university on digital engagement, reputation management and emerging social media trends.
- Establishes systems, processes and standards informed by competitive data and insights, including AI, that ensures the flagship social presence is managed with the highest level of care.
- Evaluates emerging platforms, technologies and digital engagement strategies to support storytelling, innovation, audience growth and generative engine optimization. Recommends new approaches to enhance visibility, engagement and brand affinity across digital channels.
- Oversees the design, development, publication and distribution of multimedia content for the flagship social media channels to ensure consistency, quality, accessibility and alignment with institutional voice.
- Develops strategies to advance executive visibility and institutional thought leadership across digital channels.
- Monitors and analyzes social media conversations, emerging issues, news cycles and public discourse that may impact the university's reputation or operations. Synthesizes these discussions and competitive trends into real-time, actionable insights to support issues management, crisis communications and executive decision-making.
- Leads flagship social media communications during emergencies, operational disruptions and other reputational matters.
- Oversees social media analytics, measurement and reporting efforts to evaluate channel performance, audience engagement and institutional impact. Develops executive-level reports and presentations that communicate outcomes, trends, reputational insights and strategic recommendations.
- Empowers a multi-person social media team, including full-time staff members and student workers by delivering coaching and feedback, clarity and opportunities for professional development.
- Develops and oversees enterprise social media standards, governance and best practices. Leads the university's Social Media Collective.
- Performs other duties as assigned.
Required Qualifications
- Bachelor's Degree in a related field.
- Seven (7) years of related work experience, including at least five (5) years of full-time experience in social media strategy and engagement.
- A minimum of three (3) years of experience in supervising a full-time social media or digital media team.
- This position requires the ability to maintain the security and integrity of UT San Antonio and its infrastructure per Texas EO-GA-48.
Knowledge, Skills, and Abilities
- Mastery of social media trends and audience behavior.
- Strategic leadership in social media, with the ability to translate insights into action.
- Demonstrated success in strategic communications and reputation management using social media.
- Strong people leadership skills, including team management and mentoring.
- Robust analytics, decision-making, forecasting and strategic thinking skills.
- Excellent verbal and written communications with executives.
- Broad understanding of how AI impacts social media.
- Proficiency in Microsoft Office Suite and Adobe Creative Suite.
- Ability to support crisis communications and issues management.
Working Conditions
Office environment. Ability to travel to and from meetings, training sessions, or other business-related events. Workdays, areas, and work hours may vary depending on the department's needs.
Physical Demands
Jobs are sedentary; if walking and standing are required, only occasionally. Ability to exert up to 10 pounds of force to lift, carry, push, pull, or otherwise move objects.
This position will work both on campus and remotely in Texas. Travel and parking expenses are the employee's responsibility.
This position is contingent upon a successful background check. Verification of a valid driver's license and Motor Vehicle Record (MVR) may be completed as applicable. Applicants selected must be able to show proof of eligibility to work in the United States by time of hire.
Equal Employment Opportunity
As an equal employment opportunity and affirmative action employer, it is the policy of The University of Texas at San Antonio to promote and ensure equal employment opportunity for all individuals regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetic information, and veteran status. The University is committed to the Affirmative Action Program in compliance with all government requirements to ensure nondiscrimination.
Location: San Antonio, TX
Regular/Temporary: Regular
Job ID: 16658
Full/Part Time: Full Time
Salary Range: Commensurate with education, experience, and qualifications.
Job Type: Full Time
Posting Close Date: Applications will be accepted through 11:59 PM CDT on 11/08/2026. At the discretion of the hiring department, this posting may close once a sufficient number of qualified applications have been received.
Required Application Materials:
- Resume is required.
- Cover letter is preferred.
- Contact information for three professional contacts.
Job Summary
The Director of Social Media Strategy and Engagement is a strategic, senior leadership position for the recently merged UT San Antonio. The team member in this newly created position will set the comprehensive vision for social media brand promotion, audience engagement and reputation management through curation of the flagship (official) @UTSA channels.
A successful candidate proactively understands and applies social media trends while forecasting new channels and engagement strategies to expand the flagship presence and deliver business outcomes. Additionally, the candidate understands how to ethically apply AI models for social listening strategies, multimedia content and/or an effective workflow.
The position serves as a cross-functional, strategic advisor to senior executives and demonstrates exceptional judgment, discretion and the ability to operate effectively in a fast-paced, dynamic environment.
This leader is responsible for guiding and developing a high-performing team and contributes to designing and implementing strategies to bolster and/or protect the institution's reputation through social presence, creative storytelling, executive visibility and digital platform management.
Reporting to the Senior Executive Director of University Strategic Communications, the individual will be responsible for building internal and external relationships to include cross-divisional teams, peers, direct reports and student-workers.
Core Responsibilities
- Leads the university's flagship institutional social media strategy and engagement efforts while serving as a central strategic advisor to colleagues across the university on digital engagement, reputation management and emerging social media trends.
- Establishes systems, processes and standards informed by competitive data and insights, including AI, that ensures the flagship social presence is managed with the highest level of care.
- Evaluates emerging platforms, technologies and digital engagement strategies to support storytelling, innovation, audience growth and generative engine optimization. Recommends new approaches to enhance visibility, engagement and brand affinity across digital channels.
- Oversees the design, development, publication and distribution of multimedia content for the flagship social media channels to ensure consistency, quality, accessibility and alignment with institutional voice.
- Develops strategies to advance executive visibility and institutional thought leadership across digital channels.
- Monitors and analyzes social media conversations, emerging issues, news cycles and public discourse that may impact the university's reputation or operations. Synthesizes these discussions and competitive trends into real-time, actionable insights to support issues management, crisis communications and executive decision-making.
- Leads flagship social media communications during emergencies, operational disruptions and other reputational matters.
- Oversees social media analytics, measurement and reporting efforts to evaluate channel performance, audience engagement and institutional impact. Develops executive-level reports and presentations that communicate outcomes, trends, reputational insights and strategic recommendations.
- Empowers a multi-person social media team, including full-time staff members and student workers by delivering coaching and feedback, clarity and opportunities for professional development.
- Develops and oversees enterprise social media standards, governance and best practices. Leads the university's Social Media Collective.
- Performs other duties as assigned.
Required Qualifications
- Bachelor's Degree in a related field.
- Seven (7) years of related work experience, including at least five (5) years of full-time experience in social media strategy and engagement.
- A minimum of three (3) years of experience in supervising a full-time social media or digital media team.
- This position requires the ability to maintain the security and integrity of UT San Antonio and its infrastructure per Texas EO-GA-48.
Knowledge, Skills, and Abilities
- Mastery of social media trends and audience behavior.
- Strategic leadership in social media, with the ability to translate insights into action.
- Demonstrated success in strategic communications and reputation management using social media.
- Strong people leadership skills, including team management and mentoring.
- Robust analytics, decision-making, forecasting and strategic thinking skills.
- Excellent verbal and written communications with executives.
- Broad understanding of how AI impacts social media.
- Proficiency in Microsoft Office Suite and Adobe Creative Suite.
- Ability to support crisis communications and issues management.
Working Conditions
Office environment. Ability to travel to and from meetings, training sessions, or other business-related events. Workdays, areas, and work hours may vary depending on the department's needs.
Physical Demands
Jobs are sedentary; if walking and standing are required, only occasionally. Ability to exert up to 10 pounds of force to lift, carry, push, pull, or otherwise move objects.
This position will work both on campus and remotely in Texas. Travel and parking expenses are the employee's responsibility.
This position is contingent upon a successful background check. Verification of a valid driver's license and Motor Vehicle Record (MVR) may be completed as applicable. Applicants selected must be able to show proof of eligibility to work in the United States by time of hire.
Equal Employment Opportunity
As an equal employment opportunity and affirmative action employer, it is the policy of The University of Texas at San Antonio to promote and ensure equal employment opportunity for all individuals regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetic information, and veteran status. The University is committed to the Affirmative Action Program in compliance with all government requirements to ensure nondiscrimination.
See all 126+ Green Card Social Media Strategy Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Green Card Social Media Strategy Jobs.
Get Access To All JobsTips for Finding Green Card Sponsorship in Social Media Strategy
Document your specialized platform expertise early
Pull together certifications, campaign performance records, and portfolio evidence before you start applying. PERM requires your employer to define a specific job with defined requirements, and your credentials need to match that description precisely.
Target employers with PERM filing history
Search DOL OFLC disclosure data to identify companies that have filed PERM applications for marketing or communications roles. Employers who have done it before face less internal friction and move faster through the certification process.
Use Migrate Mate to filter for green card sponsoring employers
Search Migrate Mate to find Social Media Strategy roles at companies actively filing PERM applications. This cuts out employers who may support H-1B visa transfers but have never pursued permanent sponsorship for marketing professionals.
Confirm your role qualifies as a specialty occupation
Review the O*NET occupation profile for your target job title and check whether a specific bachelor's degree field is listed as the standard entry requirement. PERM petitions can stall if the employer's job description is too broad to establish degree specificity.
Negotiate sponsorship into your offer before signing
Ask the hiring manager to confirm PERM sponsorship in writing during the offer stage, not after onboarding. Some employers will sponsor H-1B extensions but draw the line at permanent labor certification, and clarifying this early prevents costly delays later.
Understand how PERM timelines affect your I-140 priority date
PERM certification currently takes over a year through DOL, and that date does not become your USCIS priority date until the I-140 is filed. Build this into your employment planning so your status remains valid throughout the full green card queue.
Green Card Social Media Strategy: Frequently Asked Questions
Do Social Media Strategy jobs typically qualify for EB-2 or EB-3 green card sponsorship?
Most Social Media Strategy roles qualify under EB-3, which covers positions requiring a bachelor's degree in a specific field such as marketing, communications, or digital media. If your role requires a master's degree or you hold one and the employer's job description reflects that, EB-2 may apply. The category depends on how the employer defines the position's minimum requirements in the PERM application.
How does green card sponsorship differ from H-1B sponsorship for this role?
H-1B is a temporary work visa with a three-year initial period and annual cap constraints. Green card sponsorship through PERM leads to permanent residency with no renewal cycle. There is no annual cap at the EB-3 level for most countries, though per-country backlogs affect nationals from high-demand countries. The process is longer, typically two to four years from PERM filing to a green card, but the outcome is permanent employment authorization in the U.S.
What does the PERM process actually involve for a Social Media Strategy hire?
Your employer files a PERM application with DOL certifying that no qualified U.S. workers were found through a required recruitment process. For a Social Media Strategy role, the employer must conduct specific advertising steps, document applicant evaluations, and define the minimum job requirements before filing. DOL then reviews the application and, if certified, the employer files an I-140 petition with USCIS to establish your priority date.
How do I find employers who sponsor green cards for Social Media Strategy roles?
Use Migrate Mate to search for Social Media Strategy positions at companies with active PERM and I-140 filing history. Many employers sponsor H-1B visas but have never filed a PERM application for a marketing role specifically. Filtering by green card sponsorship activity before you apply saves significant time and avoids late-stage surprises during offer negotiations.
Can my employer start PERM while I am on an H-1B or OPT?
Yes. PERM can be filed while you hold any valid work authorization, including H-1B or OPT. Starting PERM early is strategically important because it takes over a year to obtain DOL certification, and the I-140 priority date does not start until USCIS receives that filing. Beginning the process before your current status expires preserves your options and reduces the risk of a gap in authorized employment.