H-1B Visa Assistant Brand Manager Jobs
Assistant Brand Manager jobs with H-1B visa sponsorship sit squarely in specialty occupation territory: employers file a Labor Condition Application with DOL and an I-129 petition with USCIS, certifying the role requires a bachelor's degree in marketing, communications, or a directly related field. Status is granted for up to three years, extendable to six.
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Get Access To All JobsYour Opportunity as the Assistant Brand Manager, Marketing
The Assistant Brand Manager, Marketing is responsible for assisting with the brand’s strategy development and execution through data analysis (including Circana), performance tracking, project leadership through Stagegate process, and collaboration with cross-functional partners. This individual will be someone interested in brand management with a strong data & analytical foundation that can turn insights into actionable recommendations. In addition to supporting the annual business processes and general management, the Assistant Brand Manager, Marketing will have ownership over the Marketing budget & brand-specific projects.
We are hiring Assistant Brand Managers for three of our biggest and most dynamic businesses:
- Smucker’s Uncrustables: Smucker’s Uncrustables is a beloved CPG brand and one of the fastest growing brands in the center store. A strategic focus for the JM Smucker Company, the brand provides tremendous opportunity for motivated marketing professionals to be part of something special – driving a fast-growing, leading brand at a multi-billion-dollar CPG company.
- Meow Mix: The only brand cats ask for by name is the #1 Dry Cat food brand, Meow Mix. Delivering the taste cats crave across our portfolio of dry, wet and treats, Meow Mix is a strategic focus for the JM Smucker company. The brand offers tremendous opportunities for motivated marketing professionals to help shape strategy, unlock growth, and lead execution across multiple channels and exciting initiatives within a multi-billion-dollar CPG company.
- Peanut Butter: The Peanut Butter portfolio, which includes iconic brands such as Jif, Smucker’s Natural, Santa Cruz Organic, and Smucker’s Goober, is a strategic focus for The J.M. Smucker Co. The portfolio provides a tremendous opportunity for a motivated marketing professional to help shape strategy, unlock growth, and lead execution across a dynamic collection of brands at a multi-billion-dollar CPG company.
Location: Orrville, Corporate Offices
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires.
In this role you will:
Market & Competitor Analysis:
- Evaluates data and market trends impacting the business to develop strong recommendations and strategies
- Develops actionable insights and strong roadmaps through close collaboration with base brand team, sales, and insights/reporting team.
- Catalog relevant competitive and consumer information relating to respective categories (IRI Panel Data, NPD, Consumer Studies, etc.) to feed the business planning process.
Brand and Marketing Management:
- Support Brand team in development of annual brand plan, marketing objectives, long-range and annual operating plan.
- Identify growth opportunities for the portfolio, showcasing size of prize and significance to gain buy-in.
- Collaborate with cross-functional partners in the development of new product ideas and platforms, product improvements or value engineering, and new product activation strategies, taking approved projects through the Stage Gate process.
General Administrative:
- Management of the Marketing budgets
- Foster, contribute and lead, as appropriate, communication flow across disciplines
- Understand data reporting systems including Circana
- Service ad-hoc information requests from Marketing Team
- Hand raise for one-off tasks / projects that pop up throughout the year
What we are looking for:
Minimum Requirements:
- Bachelor’s degree (Marketing or Business degree is preferred)
- At least 2 years of relevant CPG brand marketing experience
- Experience manipulating/analyzing syndicated data (preferably IRI or Nielsen) to tell a marketing story and/or make recommendations about the business
- Experience with Excel, Word, PowerPoint
- Detail-oriented
- Data/system knowledgeable/savvy
- Strong communication and leadership skills
- Demonstrated analytical strength
- Experience tracking & optimizing business results, driving projects with cross functional excellence
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.
Your Opportunity as the Assistant Brand Manager, Marketing
The Assistant Brand Manager, Marketing is responsible for assisting with the brand’s strategy development and execution through data analysis (including Circana), performance tracking, project leadership through Stagegate process, and collaboration with cross-functional partners. This individual will be someone interested in brand management with a strong data & analytical foundation that can turn insights into actionable recommendations. In addition to supporting the annual business processes and general management, the Assistant Brand Manager, Marketing will have ownership over the Marketing budget & brand-specific projects.
We are hiring Assistant Brand Managers for three of our biggest and most dynamic businesses:
- Smucker’s Uncrustables: Smucker’s Uncrustables is a beloved CPG brand and one of the fastest growing brands in the center store. A strategic focus for the JM Smucker Company, the brand provides tremendous opportunity for motivated marketing professionals to be part of something special – driving a fast-growing, leading brand at a multi-billion-dollar CPG company.
- Meow Mix: The only brand cats ask for by name is the #1 Dry Cat food brand, Meow Mix. Delivering the taste cats crave across our portfolio of dry, wet and treats, Meow Mix is a strategic focus for the JM Smucker company. The brand offers tremendous opportunities for motivated marketing professionals to help shape strategy, unlock growth, and lead execution across multiple channels and exciting initiatives within a multi-billion-dollar CPG company.
- Peanut Butter: The Peanut Butter portfolio, which includes iconic brands such as Jif, Smucker’s Natural, Santa Cruz Organic, and Smucker’s Goober, is a strategic focus for The J.M. Smucker Co. The portfolio provides a tremendous opportunity for a motivated marketing professional to help shape strategy, unlock growth, and lead execution across a dynamic collection of brands at a multi-billion-dollar CPG company.
Location: Orrville, Corporate Offices
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires.
In this role you will:
Market & Competitor Analysis:
- Evaluates data and market trends impacting the business to develop strong recommendations and strategies
- Develops actionable insights and strong roadmaps through close collaboration with base brand team, sales, and insights/reporting team.
- Catalog relevant competitive and consumer information relating to respective categories (IRI Panel Data, NPD, Consumer Studies, etc.) to feed the business planning process.
Brand and Marketing Management:
- Support Brand team in development of annual brand plan, marketing objectives, long-range and annual operating plan.
- Identify growth opportunities for the portfolio, showcasing size of prize and significance to gain buy-in.
- Collaborate with cross-functional partners in the development of new product ideas and platforms, product improvements or value engineering, and new product activation strategies, taking approved projects through the Stage Gate process.
General Administrative:
- Management of the Marketing budgets
- Foster, contribute and lead, as appropriate, communication flow across disciplines
- Understand data reporting systems including Circana
- Service ad-hoc information requests from Marketing Team
- Hand raise for one-off tasks / projects that pop up throughout the year
What we are looking for:
Minimum Requirements:
- Bachelor’s degree (Marketing or Business degree is preferred)
- At least 2 years of relevant CPG brand marketing experience
- Experience manipulating/analyzing syndicated data (preferably IRI or Nielsen) to tell a marketing story and/or make recommendations about the business
- Experience with Excel, Word, PowerPoint
- Detail-oriented
- Data/system knowledgeable/savvy
- Strong communication and leadership skills
- Demonstrated analytical strength
- Experience tracking & optimizing business results, driving projects with cross functional excellence
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.
See all H-1B Visa Assistant Brand Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Assistant Brand Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as an Assistant Brand Manager
Frame your degree as role-specific
USCIS scrutinizes whether your degree field directly relates to brand management duties. A marketing, communications, or business degree is a clean fit. If yours is adjacent, document coursework and experience that maps to consumer insights, campaign strategy, or brand positioning.
Use OFLC Wage Search before negotiating
Your employer's LCA must certify wages at or above the prevailing wage for your SOC code and worksite location. Pull the OFLC Wage Search for your metro area before you receive an offer so you can spot underpayment before it becomes a compliance issue.
Target CPG and agency employers with LCA history
Find Assistant Brand Manager roles at employers who have already certified LCAs for marketing positions. Migrate Mate shows verified H-1B sponsorship history by role and location, so you can focus your applications on companies with an established filing track record.
Clarify worksite details before your LCA is filed
If your role involves hybrid work across offices or client sites, each worksite location needs its own certified LCA. Raise this with your employer's HR or immigration counsel before filing begins, not after, to avoid delays or compliance gaps.
Account for the 60-day grace period when switching roles
If you're moving from another H-1B employer, you have up to 60 days between jobs. Your new employer's I-129 petition must be filed within that window for portability to apply. Don't accept a delayed start date without confirming the timeline with USCIS guidance.
Build a portfolio that demonstrates specialty-level work
USCIS may issue an RFE questioning whether the role requires a degree. A portfolio showing campaign analytics, brand architecture decisions, and cross-functional strategy work supports the specialty occupation argument your employer's immigration attorney will need to make.
H-1B Visa Assistant Brand Manager: Frequently Asked Questions
Does an Assistant Brand Manager role qualify as a specialty occupation for H-1B purposes?
Yes, when the position requires a bachelor's degree in marketing, communications, advertising, or business as a minimum entry requirement. Employers document this in the I-129 petition by showing that the role involves tasks requiring degree-level theoretical and practical knowledge. Generic brand coordinator roles that accept any degree field can face USCIS scrutiny, so the job description language matters significantly.
How do I find Assistant Brand Manager jobs where employers are open to H-1B sponsorship?
Migrate Mate lists employers with verified H-1B LCA filing history for marketing and brand management roles, so you can identify companies that have sponsored similar positions before rather than guessing from job postings. Filtering by role type and location lets you prioritize outreach to employers already familiar with the sponsorship process.
What happens to my H-1B status if my employer restructures or eliminates my brand team?
Your H-1B status is tied to your approved petition and employer. If your position is eliminated, you have a 60-day grace period to find a new sponsoring employer, change status, or depart. A new employer must file an H-1B transfer petition before that window closes. The 60-day period does not reset or extend if you're already in a grace period.
Can my employer include both office and remote work locations on a single LCA?
No. Each fixed worksite where you'll perform work for 30 or more days within a year requires its own certified LCA. If your brand role is hybrid across two offices, your employer must certify separate LCAs for each location before you begin working there. This is a common compliance gap for brand roles that involve client site visits or multi-office structures.
What SOC code applies to Assistant Brand Manager roles and why does it matter for prevailing wage?
Most Assistant Brand Manager positions are classified under SOC 11-2021 (Marketing Managers) or 13-1161 (Market Research Analysts), depending on the actual duties. The SOC code determines the prevailing wage your employer must certify on the LCA. Check the O*NET occupation profile to understand which code fits your specific duties, then verify the wage level using the OFLC Wage Search for your metro area.