H-1B Visa Senior Lifecycle Marketing Manager Jobs
Senior Lifecycle Marketing Manager roles sit squarely within H-1B visa specialty occupation criteria, requiring a bachelor's degree or higher in marketing, business, or a related field. Employers in SaaS, e-commerce, and fintech have active H-1B filing histories for this role. The annual H-1B cap and lottery mean timing your job search around the April registration window matters.
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Get Access To All JobsINTRODUCTION
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Management Technical 714
JOB DESCRIPTION
Job Profile Summary:
The Software Engineering Manager will provide technical leadership, vision, direction, and mentoring for the software engineering team. This individual will manage a team of personnel who design, develop, and support applications to meet business requirements. The Software Engineering Manager will deliver product and feature roadmaps and provide overall leadership and day to day management for a team of software development professionals. Additionally, they will provide resource planning and project scheduling using Agile/Scrum software development methodologies.
Essential Functions and Responsibilities:
- Meets business needs by managing the activities of developers consistently delivering quality solutions on-time, within budget, and scope.
- Work with internal customers to gather business processes and project requirements.
- Actively drives the development life cycle from requirements analysis, feasibility estimates, design, code, documentation, testing, implementation, and support.
- Developing project plans, resource planning, scheduling, and managing development timelines.
- Building and managing multi-disciplined software teams and overseeing the development processes using industry best practices.
- Responsible for design reviews, code reviews, and mentoring the software development team.
- Support a change management process to manage software releases, application patching and changes to production configurations.
- Manage multiple tasks and responsibilities in high-pressure environments; excelling at pinpointing and resolving problems in early project stages to avoid cost/time expenses.
- Oversight and management of department expenses and budget planning.
- Performs other related duties as assigned.
Knowledge, Skill and Abilities:
- Strong people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
- Commitment to quality through the ability to translate complex technical requirements into functional software using best practices.
- Expert in Agile methods including SCRUM and TDD.
- Experience in application architecture and making rational build / buy / interface decisions.
- Excellent verbal and written communication skills and the ability to work equally well in self-managed and team-based Agile/Scrum projects.
- Deep technical knowledge of Java based web applications using web services (REST/SOAP/SOA/XML/HTML).
Competencies:
- Organizational Impact: Manages a team that focuses on executing the operational plans for the job area with measurable contribution to the achievement of results of the department, function, or office. Assigns and distributes work. Compiles data to prepare budgets.
- Problem Solving and Decision Making: Responsible for making moderate improvements of processes or systems to enhance performance of the job area. Assignments received and problems faced are broad and undefined, and occasionally require use of analytical concepts, investigation, and knowledge from prior experience.
- Communication and Influence: Communicates within job area and occasionally with external groups. External facing professionals (i.e. Admissions) communicate more regularly with external groups on routine matters. Ensures compliance with university policies and procedures within job area and may influence others outside of job area to justify and gain cooperation for policies, practices, and procedures.
- Leadership and Talent Management: Manages/Supervises a team of professionals. Manages the work of assigned employees and/or supervisors who generally exercise some latitude and independence in their assignments. Ensures proper training of team members, and participates in hiring, firing, and promotion decisions. Conducts performance reviews and may recommend salary reviews. May complete assignments that are technical in manner in addition to supervising others.
MINIMUM QUALIFICATIONS:
- Bachelor of Science Degree in Computer Science, Information Technology, or related field or equivalent.
- 5+ years of Enterprise level Java Application development with experience both as a hands-on programmer and software development manager.
- Requires broad management knowledge to lead the department.
- Generally, has advanced level knowledge and skills within a specific technical or professional discipline with understanding of the impact of work on other areas of the University.
PREFERRED QUALIFICATIONS:
- Master of Science Degree in Computer Science, Information Technology or related field.
- Other Technical Experience That Would be a Plus:
- Oracle or other database interface experience
- NetBeans
- Subversion
- Jira
- IDM / OSSO
- Student Information Systems
- CRM systems
- Manager Software Engineering
- Document Management systems
- Application Integration with legacy systems
This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.
POSITION & APPLICATION DETAILS
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply:
If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
ADDITIONAL INFORMATION
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
INTRODUCTION
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Management Technical 714
JOB DESCRIPTION
Job Profile Summary:
The Software Engineering Manager will provide technical leadership, vision, direction, and mentoring for the software engineering team. This individual will manage a team of personnel who design, develop, and support applications to meet business requirements. The Software Engineering Manager will deliver product and feature roadmaps and provide overall leadership and day to day management for a team of software development professionals. Additionally, they will provide resource planning and project scheduling using Agile/Scrum software development methodologies.
Essential Functions and Responsibilities:
- Meets business needs by managing the activities of developers consistently delivering quality solutions on-time, within budget, and scope.
- Work with internal customers to gather business processes and project requirements.
- Actively drives the development life cycle from requirements analysis, feasibility estimates, design, code, documentation, testing, implementation, and support.
- Developing project plans, resource planning, scheduling, and managing development timelines.
- Building and managing multi-disciplined software teams and overseeing the development processes using industry best practices.
- Responsible for design reviews, code reviews, and mentoring the software development team.
- Support a change management process to manage software releases, application patching and changes to production configurations.
- Manage multiple tasks and responsibilities in high-pressure environments; excelling at pinpointing and resolving problems in early project stages to avoid cost/time expenses.
- Oversight and management of department expenses and budget planning.
- Performs other related duties as assigned.
Knowledge, Skill and Abilities:
- Strong people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
- Commitment to quality through the ability to translate complex technical requirements into functional software using best practices.
- Expert in Agile methods including SCRUM and TDD.
- Experience in application architecture and making rational build / buy / interface decisions.
- Excellent verbal and written communication skills and the ability to work equally well in self-managed and team-based Agile/Scrum projects.
- Deep technical knowledge of Java based web applications using web services (REST/SOAP/SOA/XML/HTML).
Competencies:
- Organizational Impact: Manages a team that focuses on executing the operational plans for the job area with measurable contribution to the achievement of results of the department, function, or office. Assigns and distributes work. Compiles data to prepare budgets.
- Problem Solving and Decision Making: Responsible for making moderate improvements of processes or systems to enhance performance of the job area. Assignments received and problems faced are broad and undefined, and occasionally require use of analytical concepts, investigation, and knowledge from prior experience.
- Communication and Influence: Communicates within job area and occasionally with external groups. External facing professionals (i.e. Admissions) communicate more regularly with external groups on routine matters. Ensures compliance with university policies and procedures within job area and may influence others outside of job area to justify and gain cooperation for policies, practices, and procedures.
- Leadership and Talent Management: Manages/Supervises a team of professionals. Manages the work of assigned employees and/or supervisors who generally exercise some latitude and independence in their assignments. Ensures proper training of team members, and participates in hiring, firing, and promotion decisions. Conducts performance reviews and may recommend salary reviews. May complete assignments that are technical in manner in addition to supervising others.
MINIMUM QUALIFICATIONS:
- Bachelor of Science Degree in Computer Science, Information Technology, or related field or equivalent.
- 5+ years of Enterprise level Java Application development with experience both as a hands-on programmer and software development manager.
- Requires broad management knowledge to lead the department.
- Generally, has advanced level knowledge and skills within a specific technical or professional discipline with understanding of the impact of work on other areas of the University.
PREFERRED QUALIFICATIONS:
- Master of Science Degree in Computer Science, Information Technology or related field.
- Other Technical Experience That Would be a Plus:
- Oracle or other database interface experience
- NetBeans
- Subversion
- Jira
- IDM / OSSO
- Student Information Systems
- CRM systems
- Manager Software Engineering
- Document Management systems
- Application Integration with legacy systems
This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.
POSITION & APPLICATION DETAILS
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply:
If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
ADDITIONAL INFORMATION
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
See all 94+ H-1B Visa Senior Lifecycle Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Senior Lifecycle Marketing Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Senior Lifecycle Marketing Manager
Map your degree to specialty occupation
USCIS requires a direct-field degree match for specialty occupation approval. A marketing, business analytics, or communications degree strengthens your H-1B petition for this role. A general business degree may trigger a Request for Evidence if the employer can't document the specialized connection.
Target employers with LCA filing history
Filter your search to companies that have filed Labor Condition Applications for marketing manager roles. Migrate Mate surfaces verified DOL LCA filing history by employer and occupation, so you can prioritize companies already familiar with the H-1B sponsorship process for this title.
Verify prevailing wage before salary negotiations
Your employer must pay at least the DOL prevailing wage for your occupation and location before USCIS approves the petition. Use the OFLC Wage Search to look up the Level II or III wage for your metro area so you enter offer negotiations knowing the floor.
Confirm CRM and martech stack in your resume
H-1B petitions for lifecycle marketing roles often require the employer to document specialized duties. Listing specific platforms, segmentation methodologies, and retention metrics you own signals to USCIS that the role demands specialized knowledge beyond general marketing management.
Time your job search around cap registration
USCIS opens H-1B cap registration in March for an October 1 start date. If you receive an offer after the registration window closes, your start date shifts to the following fiscal year. Targeting employers between October and January gives you the longest runway before the next deadline.
Clarify who owns filing costs upfront
DOL rules prohibit employers from passing certain H-1B filing fees to you. Raise the fee allocation question during the offer stage, not after signing, so there are no surprises when the I-129 is filed and the employer invoices associated legal costs.
H-1B Visa Senior Lifecycle Marketing Manager: Frequently Asked Questions
Does a Senior Lifecycle Marketing Manager role qualify as an H-1B specialty occupation?
Yes, provided the employer documents that the position requires at least a bachelor's degree in a specific field such as marketing, business, or communications. Roles that accept any degree or require no specialized knowledge can face USCIS scrutiny. Employers who include detailed job duty descriptions tied to a specific academic discipline have stronger petition outcomes for this title.
Which industries are most likely to sponsor H-1B visas for this role?
SaaS companies, fintech platforms, e-commerce brands, and subscription-based businesses are the most consistent H-1B sponsors for lifecycle marketing roles because retention and engagement are core revenue drivers for their business models. You can browse companies with verified H-1B filing history for marketing manager occupations on Migrate Mate before you apply.
How does the H-1B lottery affect my job search timeline as a lifecycle marketer?
USCIS selects H-1B registrations in March for an October 1 start date, meaning there is typically a six-month gap between selection and your authorized start. If you aren't selected, your employer must wait for the next registration cycle. Targeting cap-exempt employers, such as universities or nonprofit research organizations, bypasses the lottery entirely and allows year-round filing.
Can my employer start the H-1B process before I have a job offer finalized?
No. The H-1B petition requires a specific employer-employee relationship, a defined role, and a certified Labor Condition Application tied to the actual position. Employers cannot file speculatively. Once you have a written offer with a defined title, location, and salary, the employer can begin the LCA certification process with DOL, which typically takes seven business days.
What documentation strengthens an H-1B petition for a lifecycle marketing role?
A detailed job description linking specific duties, such as building multi-channel drip sequences or owning churn reduction programs, to specialized academic knowledge is critical. Supporting documents include your degree transcripts, any credential evaluations for non-U.S. degrees, and employer documentation of the role's complexity. The O*NET occupation profile for marketing managers can also support the specialty occupation argument in the petition.