H-1B Visa Senior Lifecycle Marketing Manager Jobs
Senior Lifecycle Marketing Manager roles sit squarely within H-1B visa specialty occupation criteria, requiring a bachelor's degree or higher in marketing, business, or a related field. Employers in SaaS, e-commerce, and fintech have active H-1B filing histories for this role. The annual H-1B cap and lottery mean timing your job search around the April registration window matters.
Find H-1B Visa Senior Lifecycle Marketing Manager JobsOverview
Showing 5 of 28+ Senior Lifecycle Marketing Manager jobs
See all Senior Lifecycle Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Senior Lifecycle Marketing Manager roles.
Get Access To All JobsAbout Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.
About The Role
As Rippling’s Senior Lifecycle Marketing Manager, you’ll design and execute programs that move prospects seamlessly through every stage of the journey. You’ll own the strategy and execution of lifecycle programs across email, paid, and owned channels that drive conversion, product adoption, and long-term engagement. As our Senior Cross-Sell Lifecycle Marketing Manager, you'll own the infrastructure and programs that turn existing customers into multi-product buyers. This role sits at the center of everything: marketing automation, sales orchestration, product signals, and data infrastructure. You'll work shoulder-to-shoulder with sellers, MOps, RevOps and Product. We’re looking for candidates that can move fast, prioritize ruthlessly, and leave the system better than they found it. Rippling’s marketing engine has always been a growth lever - Kleiner Perkins partner Mamoon Hamid calls Rippling “the 1% of the 1%” - and lifecycle is central to unlocking our next phase of scale.
What You Will Do
- Own & execute lifecycle campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
- Analyze lifecycle performance across touchpoints; kill what isn't working, double down on what is, and write the Snowflake queries to prove it either way.
- Build and scale customer journeys in Iterable that move customers from awareness to demo booked to closed. Implement lifecycle hierarchy logic with MOps, enforce accurate entry/exit criteria, and expand journeys across the multi-product suite.
- Drive product launches through GA comms, vertical-specific messaging plays, and PLG sequences that convert engagement into pipeline.
- Identify and activate behavioral and firmographic triggers — funding rounds, headcount changes, product usage signals — and build campaigns that turn them into SQOs.
- Expand on existing engagement signals by cleaning up unused sequences, testing new signals and implementing corresponding campaigns to support e.g. customer raises new funding round.
- Be the connective tissue between marketing, sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly.
What You Will Need
- 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.
- Proven track record of using lifecycle marketing to improve activation, retention, and customer LTV.
- Fluency in Salesforce data model: campaign members, lead/contact records, MQL routing logic — you can self-serve on SFDC reports and spot data problems before they become seller complaints.
- Experience with marketing automation/ email marketing software (Iterable) specifically building multi-step nurture campaigns.
- Strong project management instincts - you track your own work, hit deadlines without being chased, and know when to escalate vs. resolve independently.
- Analytical enough to write SQL or Snowflake queries, spot a TAM opt-out spike before it becomes a crisis, and connect campaign performance to pipeline impact.
- Comfortable operating at the intersection of sales and marketing - you understand that sellers have commercial relationships to protect and you coordinate accordingly.
- Experience with Outreach or similar sales sequencing tools is a plus.
- Sharp communicator; you can synthesize a complicated ops issue into a one-line Slack for a sales leader.
- Comfortable operating in a fast-paced environment—you're energized by experimentation and rapid iteration.
Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com.
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role. This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
The pay range for this role is: 156,000 - 195,000 USD per year (US)
About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.
About The Role
As Rippling’s Senior Lifecycle Marketing Manager, you’ll design and execute programs that move prospects seamlessly through every stage of the journey. You’ll own the strategy and execution of lifecycle programs across email, paid, and owned channels that drive conversion, product adoption, and long-term engagement. As our Senior Cross-Sell Lifecycle Marketing Manager, you'll own the infrastructure and programs that turn existing customers into multi-product buyers. This role sits at the center of everything: marketing automation, sales orchestration, product signals, and data infrastructure. You'll work shoulder-to-shoulder with sellers, MOps, RevOps and Product. We’re looking for candidates that can move fast, prioritize ruthlessly, and leave the system better than they found it. Rippling’s marketing engine has always been a growth lever - Kleiner Perkins partner Mamoon Hamid calls Rippling “the 1% of the 1%” - and lifecycle is central to unlocking our next phase of scale.
What You Will Do
- Own & execute lifecycle campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
- Analyze lifecycle performance across touchpoints; kill what isn't working, double down on what is, and write the Snowflake queries to prove it either way.
- Build and scale customer journeys in Iterable that move customers from awareness to demo booked to closed. Implement lifecycle hierarchy logic with MOps, enforce accurate entry/exit criteria, and expand journeys across the multi-product suite.
- Drive product launches through GA comms, vertical-specific messaging plays, and PLG sequences that convert engagement into pipeline.
- Identify and activate behavioral and firmographic triggers — funding rounds, headcount changes, product usage signals — and build campaigns that turn them into SQOs.
- Expand on existing engagement signals by cleaning up unused sequences, testing new signals and implementing corresponding campaigns to support e.g. customer raises new funding round.
- Be the connective tissue between marketing, sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly.
What You Will Need
- 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.
- Proven track record of using lifecycle marketing to improve activation, retention, and customer LTV.
- Fluency in Salesforce data model: campaign members, lead/contact records, MQL routing logic — you can self-serve on SFDC reports and spot data problems before they become seller complaints.
- Experience with marketing automation/ email marketing software (Iterable) specifically building multi-step nurture campaigns.
- Strong project management instincts - you track your own work, hit deadlines without being chased, and know when to escalate vs. resolve independently.
- Analytical enough to write SQL or Snowflake queries, spot a TAM opt-out spike before it becomes a crisis, and connect campaign performance to pipeline impact.
- Comfortable operating at the intersection of sales and marketing - you understand that sellers have commercial relationships to protect and you coordinate accordingly.
- Experience with Outreach or similar sales sequencing tools is a plus.
- Sharp communicator; you can synthesize a complicated ops issue into a one-line Slack for a sales leader.
- Comfortable operating in a fast-paced environment—you're energized by experimentation and rapid iteration.
Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com.
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role. This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
The pay range for this role is: 156,000 - 195,000 USD per year (US)
See all H-1B Visa Senior Lifecycle Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Senior Lifecycle Marketing Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Senior Lifecycle Marketing Manager
Map your degree to specialty occupation
USCIS requires a direct-field degree match for specialty occupation approval. A marketing, business analytics, or communications degree strengthens your H-1B petition for this role. A general business degree may trigger a Request for Evidence if the employer can't document the specialized connection.
Target employers with LCA filing history
Filter your search to companies that have filed Labor Condition Applications for marketing manager roles. Migrate Mate surfaces verified DOL LCA filing history by employer and occupation, so you can prioritize companies already familiar with the H-1B sponsorship process for this title.
Verify prevailing wage before salary negotiations
Your employer must pay at least the DOL prevailing wage for your occupation and location before USCIS approves the petition. Use the OFLC Wage Search to look up the Level II or III wage for your metro area so you enter offer negotiations knowing the floor.
Confirm CRM and martech stack in your resume
H-1B petitions for lifecycle marketing roles often require the employer to document specialized duties. Listing specific platforms, segmentation methodologies, and retention metrics you own signals to USCIS that the role demands specialized knowledge beyond general marketing management.
Time your job search around cap registration
USCIS opens H-1B cap registration in March for an October 1 start date. If you receive an offer after the registration window closes, your start date shifts to the following fiscal year. Targeting employers between October and January gives you the longest runway before the next deadline.
Clarify who owns filing costs upfront
DOL rules prohibit employers from passing certain H-1B filing fees to you. Raise the fee allocation question during the offer stage, not after signing, so there are no surprises when the I-129 is filed and the employer invoices associated legal costs.
H-1B Visa Senior Lifecycle Marketing Manager: Frequently Asked Questions
Does a Senior Lifecycle Marketing Manager role qualify as an H-1B specialty occupation?
Yes, provided the employer documents that the position requires at least a bachelor's degree in a specific field such as marketing, business, or communications. Roles that accept any degree or require no specialized knowledge can face USCIS scrutiny. Employers who include detailed job duty descriptions tied to a specific academic discipline have stronger petition outcomes for this title.
Which industries are most likely to sponsor H-1B visas for this role?
SaaS companies, fintech platforms, e-commerce brands, and subscription-based businesses are the most consistent H-1B sponsors for lifecycle marketing roles because retention and engagement are core revenue drivers for their business models. You can browse companies with verified H-1B filing history for marketing manager occupations on Migrate Mate before you apply.
How does the H-1B lottery affect my job search timeline as a lifecycle marketer?
USCIS selects H-1B registrations in March for an October 1 start date, meaning there is typically a six-month gap between selection and your authorized start. If you aren't selected, your employer must wait for the next registration cycle. Targeting cap-exempt employers, such as universities or nonprofit research organizations, bypasses the lottery entirely and allows year-round filing.
Can my employer start the H-1B process before I have a job offer finalized?
No. The H-1B petition requires a specific employer-employee relationship, a defined role, and a certified Labor Condition Application tied to the actual position. Employers cannot file speculatively. Once you have a written offer with a defined title, location, and salary, the employer can begin the LCA certification process with DOL, which typically takes seven business days.
What documentation strengthens an H-1B petition for a lifecycle marketing role?
A detailed job description linking specific duties, such as building multi-channel drip sequences or owning churn reduction programs, to specialized academic knowledge is critical. Supporting documents include your degree transcripts, any credential evaluations for non-U.S. degrees, and employer documentation of the role's complexity. The O*NET occupation profile for marketing managers can also support the specialty occupation argument in the petition.