H-1B Visa Senior Lifecycle Marketing Manager Jobs
Senior Lifecycle Marketing Manager roles sit squarely within H-1B specialty occupation criteria, requiring a bachelor's degree or higher in marketing, business, or a related field. Employers in SaaS, e-commerce, and fintech have active H-1B filing histories for this role. The annual H-1B cap and lottery mean timing your job search around the April registration window matters.
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Get Access To All JobsAbout us:
Public is the long-term investing platform. Investors use AI and a vast variety of asset classes, from stocks and bonds to crypto and options, to build portfolios for the long haul. Launched in 2019, Public has been trusted with billions in assets of affluent investors. Headquartered in New York City, it’s raised over $400M from investors like Accel and Tiger Global.
ABOUT THE ROLE:
We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com. This role will focus on driving new user conversion and early engagement, and will be instrumental in increasing LTV and retention across the customer lifecycle. The ideal candidate will be an expert in lifecycle marketing strategy, combining analytical storytelling with creative problem solving. This is a highly visible, cross-functional role that partners closely with product, engineering, data, and brand to build, test, and optimize lifecycle programs.
This role is based in NYC and will be onsite at least 4 days/week.
KEY RESPONSIBILITIES:
- Lead and execute lifecycle strategy for onboarding, optimizing for first-time investments and multi-product adoption.
- Own the strategy, messaging, and technical success of all onboarding-related user messaging.
- Build and maintain Braze canvasses, emails, push notifications, and deep in-app integrations, with regular reports on your results to executive leadership.
- Collaborate with product, brand, and data to identify new opportunities to improve conversion rates and channel performance.
- Analyze performance, leveraging Mixpanel, Looker, and other analytics tools to identify trends and performance optimization opportunities.
- Drive experimentation and A/B testing to iterate and refine messages, improving conversion rates and LTV.
- Stay ahead of industry trends and changes, ensuring Public.com remains at the forefront of lifecycle marketing innovations.
WHAT WE’RE LOOKING FOR:
- 4+ years of experience in lifecycle marketing strategies and channels, including email, push, in-app messaging, SMS, and direct mail.
- Expertise in lifecycle marketing tools, preferably Braze.
- Comfortable writing HTML, CSS, and Liquid or similar templating language.
- SQL, JSON, and webhook expertise a bonus.
- Excellent writing skills and deep knowledge of email design best practices.
- Experience running successful A/B tests optimizing new user conversion.
- Strong understanding of attribution models, incrementality testing, and marketing analytics.
- Proven ability to optimize funnel conversion, retention, user engagement, and LTV.
- Proficiency with marketing and product analytics tools (Mixpanel, Looker, etc.).
- Strong analytical skills, comfortable making data-driven decisions.
- A proactive and entrepreneurial mindset, with a passion for testing and learning.
- Strong preference for candidates with experience in fintech.
BENEFITS:
- Competitive salary and equity.
- Comprehensive health, dental, and vision plans.
- Generous PTO and parental leave policy.
- 401(k) plan with company match.
- Opportunities for career growth and professional development.
Public is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type. We celebrate people of all race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression. The compensation range for this role is $140K-$170K based on skills and experience.
About us:
Public is the long-term investing platform. Investors use AI and a vast variety of asset classes, from stocks and bonds to crypto and options, to build portfolios for the long haul. Launched in 2019, Public has been trusted with billions in assets of affluent investors. Headquartered in New York City, it’s raised over $400M from investors like Accel and Tiger Global.
ABOUT THE ROLE:
We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com. This role will focus on driving new user conversion and early engagement, and will be instrumental in increasing LTV and retention across the customer lifecycle. The ideal candidate will be an expert in lifecycle marketing strategy, combining analytical storytelling with creative problem solving. This is a highly visible, cross-functional role that partners closely with product, engineering, data, and brand to build, test, and optimize lifecycle programs.
This role is based in NYC and will be onsite at least 4 days/week.
KEY RESPONSIBILITIES:
- Lead and execute lifecycle strategy for onboarding, optimizing for first-time investments and multi-product adoption.
- Own the strategy, messaging, and technical success of all onboarding-related user messaging.
- Build and maintain Braze canvasses, emails, push notifications, and deep in-app integrations, with regular reports on your results to executive leadership.
- Collaborate with product, brand, and data to identify new opportunities to improve conversion rates and channel performance.
- Analyze performance, leveraging Mixpanel, Looker, and other analytics tools to identify trends and performance optimization opportunities.
- Drive experimentation and A/B testing to iterate and refine messages, improving conversion rates and LTV.
- Stay ahead of industry trends and changes, ensuring Public.com remains at the forefront of lifecycle marketing innovations.
WHAT WE’RE LOOKING FOR:
- 4+ years of experience in lifecycle marketing strategies and channels, including email, push, in-app messaging, SMS, and direct mail.
- Expertise in lifecycle marketing tools, preferably Braze.
- Comfortable writing HTML, CSS, and Liquid or similar templating language.
- SQL, JSON, and webhook expertise a bonus.
- Excellent writing skills and deep knowledge of email design best practices.
- Experience running successful A/B tests optimizing new user conversion.
- Strong understanding of attribution models, incrementality testing, and marketing analytics.
- Proven ability to optimize funnel conversion, retention, user engagement, and LTV.
- Proficiency with marketing and product analytics tools (Mixpanel, Looker, etc.).
- Strong analytical skills, comfortable making data-driven decisions.
- A proactive and entrepreneurial mindset, with a passion for testing and learning.
- Strong preference for candidates with experience in fintech.
BENEFITS:
- Competitive salary and equity.
- Comprehensive health, dental, and vision plans.
- Generous PTO and parental leave policy.
- 401(k) plan with company match.
- Opportunities for career growth and professional development.
Public is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type. We celebrate people of all race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression. The compensation range for this role is $140K-$170K based on skills and experience.
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Senior Lifecycle Marketing Manager
Map your degree to specialty occupation
USCIS requires a direct-field degree match for specialty occupation approval. A marketing, business analytics, or communications degree strengthens your H-1B petition for this role. A general business degree may trigger a Request for Evidence if the employer can't document the specialized connection.
Target employers with LCA filing history
Filter your search to companies that have filed Labor Condition Applications for marketing manager roles. Migrate Mate surfaces verified DOL LCA filing history by employer and occupation, so you can prioritize companies already familiar with the H-1B sponsorship process for this title.
Verify prevailing wage before salary negotiations
Your employer must pay at least the DOL prevailing wage for your occupation and location before USCIS approves the petition. Use the OFLC Wage Search to look up the Level II or III wage for your metro area so you enter offer negotiations knowing the floor.
Confirm CRM and martech stack in your resume
H-1B petitions for lifecycle marketing roles often require the employer to document specialized duties. Listing specific platforms, segmentation methodologies, and retention metrics you own signals to USCIS that the role demands specialized knowledge beyond general marketing management.
Time your job search around cap registration
USCIS opens H-1B cap registration in March for an October 1 start date. If you receive an offer after the registration window closes, your start date shifts to the following fiscal year. Targeting employers between October and January gives you the longest runway before the next deadline.
Clarify who owns filing costs upfront
DOL rules prohibit employers from passing certain H-1B filing fees to you. Raise the fee allocation question during the offer stage, not after signing, so there are no surprises when the I-129 is filed and the employer invoices associated legal costs.
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Find Senior Lifecycle Marketing Manager JobsSenior Lifecycle Marketing Manager H-1B Visa: Frequently Asked Questions
Does a Senior Lifecycle Marketing Manager role qualify as an H-1B specialty occupation?
Yes, provided the employer documents that the position requires at least a bachelor's degree in a specific field such as marketing, business, or communications. Roles that accept any degree or require no specialized knowledge can face USCIS scrutiny. Employers who include detailed job duty descriptions tied to a specific academic discipline have stronger petition outcomes for this title.
Which industries are most likely to sponsor H-1B visas for this role?
SaaS companies, fintech platforms, e-commerce brands, and subscription-based businesses are the most consistent H-1B sponsors for lifecycle marketing roles because retention and engagement are core revenue drivers for their business models. You can browse companies with verified H-1B filing history for marketing manager occupations on Migrate Mate before you apply.
How does the H-1B lottery affect my job search timeline as a lifecycle marketer?
USCIS selects H-1B registrations in March for an October 1 start date, meaning there is typically a six-month gap between selection and your authorized start. If you aren't selected, your employer must wait for the next registration cycle. Targeting cap-exempt employers, such as universities or nonprofit research organizations, bypasses the lottery entirely and allows year-round filing.
Can my employer start the H-1B process before I have a job offer finalized?
No. The H-1B petition requires a specific employer-employee relationship, a defined role, and a certified Labor Condition Application tied to the actual position. Employers cannot file speculatively. Once you have a written offer with a defined title, location, and salary, the employer can begin the LCA certification process with DOL, which typically takes seven business days.
What documentation strengthens an H-1B petition for a lifecycle marketing role?
A detailed job description linking specific duties, such as building multi-channel drip sequences or owning churn reduction programs, to specialized academic knowledge is critical. Supporting documents include your degree transcripts, any credential evaluations for non-U.S. degrees, and employer documentation of the role's complexity. The O*NET occupation profile for marketing managers can also support the specialty occupation argument in the petition.
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