H-1B Visa Digital Marketing Specialist Jobs
Digital Marketing Specialist roles qualify for H-1B visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Large tech, e-commerce, and media companies file LCAs regularly for this occupation. Prevailing wage compliance and specialty occupation documentation are the two hurdles most applicants encounter.
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Get Access To All JobsINTRODUCTION
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
In accordance with Truist in-office policy, this role will be in office 5 days/week.
Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
-
Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
-
Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
-
Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
-
Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
-
Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
-
Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
-
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
-
Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
-
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
-
Five years of related experience or an equivalent combination of education and experience
-
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
-
Experience managing projects or project work streams and works as an Individual Contributor
-
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
-
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
-
Ability to provide direction, and mentor less experienced teammates
-
Proficient in Excel and PowerPoint
Preferred Qualifications:
-
Master's degree or MBA and previous experience in the banking industry
-
Experience developing digital marketing strategies that drive traffic and conversions
-
Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
-
Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
-
Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
-
Working knowledge of American Disabilities Act (ACT) compliance requirements
-
Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
-
Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
-
Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
-
Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
-
Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
INTRODUCTION
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
In accordance with Truist in-office policy, this role will be in office 5 days/week.
Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
-
Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
-
Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
-
Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
-
Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
-
Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
-
Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
-
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
-
Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
-
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
-
Five years of related experience or an equivalent combination of education and experience
-
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
-
Experience managing projects or project work streams and works as an Individual Contributor
-
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
-
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
-
Ability to provide direction, and mentor less experienced teammates
-
Proficient in Excel and PowerPoint
Preferred Qualifications:
-
Master's degree or MBA and previous experience in the banking industry
-
Experience developing digital marketing strategies that drive traffic and conversions
-
Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
-
Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
-
Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
-
Working knowledge of American Disabilities Act (ACT) compliance requirements
-
Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
-
Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
-
Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
-
Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
-
Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
See all 1,494+ H-1B Visa Digital Marketing Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Digital Marketing Specialist Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Digital Marketing Specialist
Verify your degree field aligns with the role
USCIS reviews whether your degree directly relates to digital marketing duties. A degree in marketing, communications, or business usually passes. A degree in an unrelated field may require a credential evaluation showing coursework equivalency.
Check employer LCA history before applying
Use Migrate Mate to filter Digital Marketing Specialist roles by employers with active LCA filing history, so you're applying to companies already set up to sponsor H-1B workers rather than those encountering the process for the first time.
Target e-commerce and tech employers over agencies
In-house marketing teams at e-commerce and SaaS companies file H-1B petitions far more consistently than marketing agencies. Agencies often classify roles as generalist positions that struggle to meet the specialty occupation standard USCIS requires.
Document your specialty occupation evidence early
Gather job postings in your field that list a bachelor's degree as required, not preferred. USCIS uses this distinction to assess specialty occupation status, and weak postings are a common source of Requests for Evidence for marketing roles.
Confirm prevailing wage level before accepting an offer
Run your job title and work location through the OFLC Wage Search before negotiating compensation. Your offered salary must meet the Level I through Level IV wage your employer certifies on the LCA, or USCIS will flag the petition.
File during the cap registration window without delay
USCIS opens H-1B cap registration each March for a limited window. Missing it means waiting a full year. Align your job search timeline so you have an offer letter and employer ready to register before that window closes.
H-1B Visa Digital Marketing Specialist: Frequently Asked Questions
Does a Digital Marketing Specialist role qualify as a specialty occupation for H-1B purposes?
It can, but it's not automatic. USCIS requires the position to normally demand a bachelor's degree in a specific field like marketing, communications, or a related discipline. Roles with broad duties or postings that say 'degree preferred' rather than 'required' face higher scrutiny. Strong job duty descriptions tied to a specific degree field significantly improve approval odds.
Which employers sponsor H-1B visas for Digital Marketing Specialists?
E-commerce companies, SaaS platforms, large retailers, and tech firms with in-house marketing departments sponsor most consistently. Marketing and advertising agencies sponsor far less frequently because their role definitions tend to be broader and harder to qualify as specialty occupations. Migrate Mate filters listings by employers with verified LCA filing history so you can focus your search on companies already sponsoring this role.
What documents should I prepare to support my H-1B petition as a Digital Marketing Specialist?
Gather your original degree transcripts and diploma, any credential evaluation if your degree is from outside the U.S., a detailed letter from your employer outlining job duties that require your specific degree field, and evidence that the role is industry-standard for degree holders. The O*NET occupation profile for marketing specialists can help your employer frame the specialty occupation argument.
Can my employer file for H-1B sponsorship if they've never done it before?
Yes, but first-time sponsors face a steeper process. They'll need to register an account with USCIS, file an LCA with DOL for wage certification, and meet all petition requirements without prior institutional knowledge. Budget for longer lead times and make sure your start date gives the employer enough runway to complete the process before your current work authorization expires.
How does the H-1B lottery affect my job search timeline as a Digital Marketing Specialist?
Most Digital Marketing Specialist roles fall under the regular H-1B cap, which is subject to the annual lottery. USCIS opens registration in March, and selection is random among all eligible registrations. If you're not selected, your employer can't file a petition that fiscal year. Plan your search so you're actively interviewing in late winter and can have an employer registered by the March window.