H-1B Visa Marketing Jobs
Marketing roles in brand strategy, digital marketing, and market research qualify as H-1B visa specialty occupations when the position requires a bachelor's degree in marketing, communications, or a directly related field. Employers file an LCA with DOL before sponsoring, and the annual cap means timing your job search around the April lottery window matters.
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INTRODUCTION
We're a well-funded start-up. You'll get a chance to wear many hats, be a part of a growing team, and have the potential for exciting financial and career growth.
Here's what sets us apart. We've set our sights on some of the biggest challenges facing biology today. We're amassing a world class team of engineers, scientists, team builders and problem solvers to tackle these challenges heads-on. We're passionate about developing the next generation technologies that will unravel the complexities of biology.
This is a unique opportunity to build, be part of an exciting start-up and be surrounded by good humans who are super capable, humble and down-to-earth.
ROLE AND RESPONSIBILITIES
The Director, Segment Marketing & Market Development, will be an architect and builder of Cellanome's market-building efforts. This role will help prioritize which segments to pursue, determine what evidence buyers need to move from curiosity to conviction, and produce the scientific and commercial content that closes that gap. This role moves fast: forming sharp hypotheses about what markets need to believe, testing them quickly through content and customer conversations, learning from what lands, and iterating. This is less a research-and-plan role, more a build-and-learn one.
Reporting to the SVP, Marketing & Strategy, this role will drive the segment-level buying journey and go-to-market (GTM): building the case for a new category of measurement, educating early-adopter scientists and research & commercial leaders on what becomes possible with same-cell, longitudinal multimodal data, and positioning Cellanome as the platform of choice for their application area.
This is an on-site role to be based in either our Foster City, CA or San Diego, CA offices.
Essential Duties include but are not limited to the following:
This role will focus its energy where commercial leverage is highest, and reflect a blend of the following:
Segment Narrative and Market Thesis:
- Develop and maintain application area narratives that articulate the problem, limitations of status quo, Cellanome advantage, supporting proof, and urgency for each market segment.
- Partner with Corporate Marketing on segment GTM strategy to co-design and align segment-level market theses with Cellanome's overarching corporate brand, theme calendar, and demand generation engine.
- Lead presence buildout in key application areas in close partnership with Applications Product Management, R&D, and Scientific Affairs to ensure narratives are scientifically grounded and commercially sharp.
Content Development:
- Drive high-authority content creation by owning the end-to-end segment content strategy and authoring specific, data-grounded assets (including blog posts, application area pages, conference presentations, ROI frameworks, and case studies) tailored for a skeptical scientific audience.
- Collaborate closely with Corporate Marketing to optimize segment content for high-impact channel distribution, and with Applications and Platform Product Management on launches, competitive positioning, product- and technology-level content and sales enablement.
KOL and Scientific Community Relationships:
- Identify and support key opinion leaders (KOL) & early access placement sites who can open target markets and build relationships that generate credible, public proof points.
- Structure collaborations and publications to support market adoption in partnership with Collaboration Scientists, Scientific Affairs, the account teams, and leadership.
- Own the marketing side of select KOL relationships, ensuring visibility and impact of collaborations across channels.
Sales Enablement:
- Develop and maintain segment-specific sales enablement materials including talk tracks, objection handling guides, qualification criteria, and "why now, why us" framing for each application area.
- Partner with Sales on market development, early funnel building, and specific opportunities as appropriate.
Market Intelligence:
- Maintain a current view of key segment landscapes, shifting market dynamics and customer needs, and emerging application areas.
- Synthesize intelligence into actionable inputs for Sales, Product, and leadership with clear implications and recommended actions.
- Strong presentation and communication skills.
- Ability to travel up to 30% of working time away from work location, may include overnight and/or weekend travel at times.
- Ability to work in front of a computer screen and/or perform typing for approximately 90% of a typical working day.
MINIMUM QUALIFICATIONS
- Typically requires a minimum of 15 years of related experience with a Bachelor's degree; or 12 years and a Master's degree; or a PhD with 8 years experience; or equivalent experience.
- Deep fluency in immunology, neurobiology, immune-oncology, functional screening, cell biology, single-cell genomics, and/or functional cell assays.
- Demonstrated ability to build a market narrative from scratch: segment thesis, proof point architecture, and the content stack that moves buyers from awareness to conviction.
- Exceptional scientific communication skills, with the ability to produce content that working biologists read and trust.
- Track record of driving cross-functional alignment without direct authority: getting Scientific Affairs, Sales, and Product moving in the same direction on shared evidence and narrative priorities.
- Experience producing senior-quality output independently, without a large team or agency infrastructure to rely on.
- Demonstrated ability to perform the essential duties of the position with or without reasonable accommodations.
PREFERRED QUALIFICATIONS
- Experience building GTM infrastructure for an emerging or nascent category, not just executing playbooks for established markets.
- Fluency with AI tools as a practical force multiplier for research, drafting, and content production.
- Experience structuring or influencing scientific collaborations and KOL relationships for commercial or market development purposes.
The estimated base salary range for this position is $190,000 - $240,000/year. Within the range, individual pay is determined by work location and additional factors including job related skills, experience, and relevant education or training.
What you can expect from us:
You'll feel the energy when you walk in our door – we work hard, we have fun and we have ambitious plans to grow. Cellanome offers a comprehensive employment package that includes a competitive salary, generous stock options, great individual, and family health plans, a 401(k) and flexibility to balance work and life.
We embrace and celebrate the diversity of our employees. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Marketing
Verify your role qualifies as specialty occupation
Pull the O*NET profile for your specific marketing title before applying. If the listing says 'bachelor's preferred' rather than 'required,' the role may not meet USCIS specialty occupation standards, and an RFE becomes likely.
Check employer LCA filing history by role
Use Migrate Mate to filter marketing employers by LCA filings for your specific occupation code. This shows you which companies have already gone through the DOL certification process for roles like yours, not just tech or engineering positions.
Target cap-exempt institutions for faster timelines
Universities, nonprofits attached to higher education, and qualifying research organizations are cap-exempt. Marketing roles at these employers can be filed any time of year, bypassing the April lottery entirely and offering a faster start date.
Confirm your degree field aligns with the job description
USCIS scrutinizes marketing petitions because the field overlaps with business administration, which is seen as more general. A degree in marketing, advertising, or communications strengthens the specialty occupation argument more than an MBA alone.
Negotiate your start date around the H-1B cap timeline
Cap-subject H-1B employment can't begin before October 1. If you're securing an offer in Q1 or Q2, build this into your start date conversation so the employer understands the April registration window and the October 1 employment date constraint.
Use the OFLC Wage Search to benchmark your offer
Your employer's LCA must certify a wage at or above the DOL prevailing wage for your marketing title and work location. Run the OFLC Wage Search yourself before the offer stage so you understand the floor and can flag any wage compliance gaps early.
H-1B Visa Marketing: Frequently Asked Questions
Do marketing jobs qualify for H-1B sponsorship?
Yes, marketing roles qualify when the position requires a bachelor's degree or higher in a directly related field such as marketing, communications, or advertising. Roles like marketing manager, digital marketing specialist, and market research analyst commonly meet this standard. Generic titles like 'marketing coordinator' face more scrutiny if the employer can't demonstrate the role is truly specialized.
How do I find employers who sponsor H-1B visas for marketing roles?
Search Migrate Mate to browse marketing jobs filtered by employers with active H-1B LCA filing history. This lets you focus your applications on companies that have already completed DOL labor condition applications for marketing occupations, rather than cold-applying and asking HR about sponsorship after the fact.
What documentation should I prepare before applying to H-1B marketing roles?
Gather your degree transcripts and diploma, a credential evaluation if your degree is from outside the U.S., and any professional certifications in digital marketing or analytics. Employers will need these to support the specialty occupation argument in the I-129 petition. Having a clear summary of how your degree field directly maps to the job description also helps the process move faster.
Can I work in marketing on OPT while my employer files an H-1B?
Yes, you can continue working on OPT or STEM OPT while your employer files your H-1B in April for an October 1 start date. If your OPT expires before October 1, the cap-gap rule extends your work authorization automatically as long as your petition was filed on time and your status remains valid.
What makes a marketing H-1B petition more likely to receive an RFE?
USCIS frequently issues requests for evidence on marketing petitions when the job description uses broad language, the required degree field is listed as 'business' or 'any related field,' or the offered wage appears low relative to the DOL prevailing wage for the occupation. Employers can reduce RFE risk by tightening the job description to require a specific marketing or communications degree and confirming the LCA wage meets the DOL standard before filing.