H-1B Visa Associate Media Director Jobs
H-1B visa jobs for Associate Media Directors sit squarely within specialty occupation territory, requiring a bachelor's degree in marketing, communications, advertising, or a related field. Sponsoring employers file a certified LCA with DOL and an I-129 petition with USCIS, locking in a prevailing wage for your specific worksite before you start.
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Get Access To All JobsINTRODUCTION
Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking an Associate Director, Commerce Media to help build and scale our Commerce Media capability.
This is a hands-on leadership role spanning Amazon Ads, Walmart Connect, Target (Roundel), Instacart, DoorDash, and other major retail media networks (RMNs). You’ll lead strategy and day-to-day activation for assigned clients, guide a growing team, and turn retailer and shopper insights into measurable business growth. Amazon expertise is essential, alongside the ability to plan, activate, and scale media across retailers.
You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel effect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.
LOCATION
Knoxville or Atlanta. Relocation to Knoxville may be provided.
WHAT YOU’LL BE DOING
- Lead commerce media strategy and activation across Amazon and other RMNs, selecting networks, products, audiences, and investment levels based on each client’s business goals, retail distribution, and growth opportunities.
- Own campaign planning, setup, optimization, testing, forecasting, and budget pacing. Stay hands-on with Amazon Sponsored Products, Sponsored Brands, and self-service display, while leading retail search and sponsored product campaigns across other networks.
- Manage investment across retailers and ad formats. Evaluate returns alongside new customer acquisition, category opportunity, margin, inventory, and promotional priorities to recommend where to increase, reduce, or test spend.
- Lead client status meetings, performance reviews, and QBRs. Translate results into clear recommendations, explain tradeoffs, and keep clients aligned on priorities, budgets, and next steps.
- Partner with Tombras’ Programmatic Investment team on Amazon DSP and other retailer audience, display, video, and connected TV activations. Supply retail insights and audience strategy, align sponsored media and DSP learning, and coordinate with the team responsible for programmatic buying.
- Partner with Creative and client ecommerce, sales, and shopper marketing teams to improve retail readiness: product detail pages, assortment, pricing, promotions, inventory, and availability. Identify issues that limit media performance and coordinate action with the responsible teams.
- Work with Media Strategy and broader investment teams to connect commerce media to integrated brand and performance plans, including onsite, offsite, and in-store opportunities where relevant.
- Partner with Analytics + Data Science on reporting, Amazon Marketing Cloud (AMC), and incrementality testing where feasible. Account for differences in attribution windows and sales definitions across retailers, and distinguish platform-attributed results from incremental business impact.
- Build repeatable workflows in Pacvue and other commerce media tools. Establish launch plans, naming conventions, QA, pacing controls, reporting definitions, and testing roadmaps; evaluate automation and AI tools with clear review standards.
- Coach and develop junior team members, delegate work, review campaign quality, and help leadership plan staffing and training as the practice grows.
- Build relationships with retailer and platform partners, evaluate new capabilities and betas, and recommend tests suited to client objectives. Coordinate self-service and managed-service activity as needed.
- Support new business and account growth through retail media audits, forecasts, recommendations, and pitch presentations.
TOOLS YOU’LL USE
- The mix will vary by client. You should bring strong platform fundamentals and the ability to learn new tools quickly.
- Retail media platforms: Amazon Ads, Walmart Connect, Target/Roundel, Instacart Ads, DoorDash Ads, and other relevant RMNs, including Kroger Precision Marketing.
- Campaign management and automation: Pacvue, with experience in Skai or comparable platforms also valuable.
- Measurement and retail intelligence: AMC, Amazon Brand Analytics and Search Query Performance, retailer reporting, and digital shelf tools such as Profitero, CommerceIQ, or Stackline, where available.
- Analysis and communication: Excel or Google Sheets for forecasting and analysis, plus reporting dashboards and presentation tools.
WHAT YOU BRING
- 6+ years of performance media experience, including 4+ years in Amazon advertising and/or retail media, with substantial hands-on Amazon Ads experience.
- Hands-on campaign experience with at least one additional major RMN, such as Walmart Connect, Target/Roundel, Instacart, or DoorDash, and the ability to transfer those skills to new platforms.
- A record of managing significant media budgets, improving performance, and building scalable campaign structures with disciplined pacing and testing.
- Strong command of commerce media measurement, including ROAS, ACoS/TACoS where relevant, new-to-brand acquisition, conversion, and share of search. You understand how retail conditions and attribution methodology affect the story.
- Experience leading client relationships, presenting recommendations, and connecting campaign decisions to revenue, profitability, and customer growth.
- Experience coaching teammates, setting priorities, delegating work, and holding a high standard for execution.
- Strong analytical and cross-functional collaboration skills, with the initiative to build useful processes in a growing practice.
EXPERIENCE THAT WILL HELP YOU STAND OUT
- Agency experience managing multiple clients; Walmart Connect depth and experience across several retail media networks.
- Pacvue experience; familiarity with Amazon DSP, AMC, retailer clean rooms, and incrementality testing. Hands-on DSP buying or SQL experience is a plus.
- Experience connecting media with digital shelf, merchandising, shopper marketing, or retailer joint business planning.
You do not need experience with every platform listed. We’re looking for deep Amazon expertise, demonstrated experience beyond Amazon, and the judgment to build effective plans across retailers.
WHY YOU'LL WANT TO WORK AT TOMBRAS:
- Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
- Dog-friendly offices
- Flexible PTO
- Generous parental leave for primary and non-primary caregivers
- Medical (PPO or High Deductible option) for employee + dependents
- 401(k) Participation
- Employer-paid Dental & Vision
- A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.
Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
Tombras is an E-Verify employer and participates in the E-Verify program.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.
This is a hybrid role. You will work in your assigned office Tuesday through Thursday, with the option to work remotely on Mondays and Fridays.
INTRODUCTION
Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking an Associate Director, Commerce Media to help build and scale our Commerce Media capability.
This is a hands-on leadership role spanning Amazon Ads, Walmart Connect, Target (Roundel), Instacart, DoorDash, and other major retail media networks (RMNs). You’ll lead strategy and day-to-day activation for assigned clients, guide a growing team, and turn retailer and shopper insights into measurable business growth. Amazon expertise is essential, alongside the ability to plan, activate, and scale media across retailers.
You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel effect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.
LOCATION
Knoxville or Atlanta. Relocation to Knoxville may be provided.
WHAT YOU’LL BE DOING
- Lead commerce media strategy and activation across Amazon and other RMNs, selecting networks, products, audiences, and investment levels based on each client’s business goals, retail distribution, and growth opportunities.
- Own campaign planning, setup, optimization, testing, forecasting, and budget pacing. Stay hands-on with Amazon Sponsored Products, Sponsored Brands, and self-service display, while leading retail search and sponsored product campaigns across other networks.
- Manage investment across retailers and ad formats. Evaluate returns alongside new customer acquisition, category opportunity, margin, inventory, and promotional priorities to recommend where to increase, reduce, or test spend.
- Lead client status meetings, performance reviews, and QBRs. Translate results into clear recommendations, explain tradeoffs, and keep clients aligned on priorities, budgets, and next steps.
- Partner with Tombras’ Programmatic Investment team on Amazon DSP and other retailer audience, display, video, and connected TV activations. Supply retail insights and audience strategy, align sponsored media and DSP learning, and coordinate with the team responsible for programmatic buying.
- Partner with Creative and client ecommerce, sales, and shopper marketing teams to improve retail readiness: product detail pages, assortment, pricing, promotions, inventory, and availability. Identify issues that limit media performance and coordinate action with the responsible teams.
- Work with Media Strategy and broader investment teams to connect commerce media to integrated brand and performance plans, including onsite, offsite, and in-store opportunities where relevant.
- Partner with Analytics + Data Science on reporting, Amazon Marketing Cloud (AMC), and incrementality testing where feasible. Account for differences in attribution windows and sales definitions across retailers, and distinguish platform-attributed results from incremental business impact.
- Build repeatable workflows in Pacvue and other commerce media tools. Establish launch plans, naming conventions, QA, pacing controls, reporting definitions, and testing roadmaps; evaluate automation and AI tools with clear review standards.
- Coach and develop junior team members, delegate work, review campaign quality, and help leadership plan staffing and training as the practice grows.
- Build relationships with retailer and platform partners, evaluate new capabilities and betas, and recommend tests suited to client objectives. Coordinate self-service and managed-service activity as needed.
- Support new business and account growth through retail media audits, forecasts, recommendations, and pitch presentations.
TOOLS YOU’LL USE
- The mix will vary by client. You should bring strong platform fundamentals and the ability to learn new tools quickly.
- Retail media platforms: Amazon Ads, Walmart Connect, Target/Roundel, Instacart Ads, DoorDash Ads, and other relevant RMNs, including Kroger Precision Marketing.
- Campaign management and automation: Pacvue, with experience in Skai or comparable platforms also valuable.
- Measurement and retail intelligence: AMC, Amazon Brand Analytics and Search Query Performance, retailer reporting, and digital shelf tools such as Profitero, CommerceIQ, or Stackline, where available.
- Analysis and communication: Excel or Google Sheets for forecasting and analysis, plus reporting dashboards and presentation tools.
WHAT YOU BRING
- 6+ years of performance media experience, including 4+ years in Amazon advertising and/or retail media, with substantial hands-on Amazon Ads experience.
- Hands-on campaign experience with at least one additional major RMN, such as Walmart Connect, Target/Roundel, Instacart, or DoorDash, and the ability to transfer those skills to new platforms.
- A record of managing significant media budgets, improving performance, and building scalable campaign structures with disciplined pacing and testing.
- Strong command of commerce media measurement, including ROAS, ACoS/TACoS where relevant, new-to-brand acquisition, conversion, and share of search. You understand how retail conditions and attribution methodology affect the story.
- Experience leading client relationships, presenting recommendations, and connecting campaign decisions to revenue, profitability, and customer growth.
- Experience coaching teammates, setting priorities, delegating work, and holding a high standard for execution.
- Strong analytical and cross-functional collaboration skills, with the initiative to build useful processes in a growing practice.
EXPERIENCE THAT WILL HELP YOU STAND OUT
- Agency experience managing multiple clients; Walmart Connect depth and experience across several retail media networks.
- Pacvue experience; familiarity with Amazon DSP, AMC, retailer clean rooms, and incrementality testing. Hands-on DSP buying or SQL experience is a plus.
- Experience connecting media with digital shelf, merchandising, shopper marketing, or retailer joint business planning.
You do not need experience with every platform listed. We’re looking for deep Amazon expertise, demonstrated experience beyond Amazon, and the judgment to build effective plans across retailers.
WHY YOU'LL WANT TO WORK AT TOMBRAS:
- Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
- Dog-friendly offices
- Flexible PTO
- Generous parental leave for primary and non-primary caregivers
- Medical (PPO or High Deductible option) for employee + dependents
- 401(k) Participation
- Employer-paid Dental & Vision
- A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.
Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
Tombras is an E-Verify employer and participates in the E-Verify program.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.
This is a hybrid role. You will work in your assigned office Tuesday through Thursday, with the option to work remotely on Mondays and Fridays.
See all 105+ H-1B Visa Associate Media Director Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Associate Media Director
Align your degree to media strategy
USCIS scrutinizes whether your degree field directly relates to your duties. A degree in marketing, communications, or advertising maps cleanly to an Associate Media Director role. If yours is in a tangential field, gather coursework transcripts showing media planning or analytics concentration.
Verify worksite LCA coverage before accepting
Each office location where you'll work needs its own certified LCA. If the offer involves hybrid work across multiple cities, confirm your employer has filed separate LCAs for each worksite, not just headquarters. Missing coverage is a compliance violation that falls on the employer.
Search employers using LCA sponsorship history
Target media agencies and holding companies with a documented track record of H-1B visa filings for media and advertising roles. Migrate Mate shows verified LCA sponsorship history by role and employer, so you can focus your outreach on organizations already familiar with the process.
Benchmark your role against OFLC Wage Search
Before negotiations, look up the prevailing wage for your SOC code and work location using the OFLC Wage Search. Employers must pay at least the Level II or Level III wage for Associate Media Director duties. Knowing the floor prevents undershooting and flags offers that may not clear DOL requirements.
Request premium processing during offer negotiation
Standard I-129 adjudication can run several months. Ask your prospective employer to include premium processing in the offer, which moves USCIS to a 15-business-day decision window. For agencies with campaign launch deadlines, this timeline difference often matters operationally, not just logistically.
Document your media planning credentials specifically
Compile a portfolio of measurable outcomes tied to degree-level skills: audience segmentation models, cross-channel budget allocation decisions, and attribution analyses. USCIS RFEs for creative and media roles often challenge specialty occupation status, and concrete technical evidence strengthens your employer's petition.
H-1B Visa Associate Media Director: Frequently Asked Questions
Does an Associate Media Director role qualify as a specialty occupation for H-1B purposes?
Yes, an Associate Media Director typically qualifies as a specialty occupation. The role requires a bachelor's degree or higher in marketing, advertising, communications, or a related field, and the duties involve specialized knowledge in media strategy, audience analytics, and campaign optimization. USCIS expects the employer's job description to clearly reflect these degree-level responsibilities throughout.
How do I find employers who actively sponsor H-1B visas for Associate Media Director positions?
Start with Migrate Mate, which lists employers with verified H-1B LCA sponsorship history searchable by role and location. Focus on media holding companies, independent agencies, and large-scale advertisers with dedicated immigration support programs. Employers who've sponsored similar roles before understand the LCA and I-129 process and are less likely to withdraw an offer due to paperwork complexity.
What does the H-1B LCA process mean for my specific worksite as an Associate Media Director?
Your employer must file a certified Labor Condition Application with DOL for every physical location where you'll regularly perform work. If your role is hybrid across two offices in different cities, each city requires its own LCA with a prevailing wage tied to that area. Remote-only arrangements have their own DOL worksite rules that your employer's immigration counsel should address before filing.
How long does H-1B status last for someone in a media director role, and what happens at renewal?
H-1B status is initially granted for up to three years and can be extended to a maximum of six years. After six years, you generally must leave the United States or qualify for an extension tied to a pending green card process. As long as your employer files the extension petition before your current status expires, you can keep working while USCIS adjudicates the renewal.
Can I switch agencies or take a promotion to Media Director while on H-1B?
Yes, but each employer change requires a new I-129 petition and a fresh LCA certified for your new worksite. USCIS allows H-1B portability, meaning you can start with the new employer once the new petition is filed, not after approval, as long as your previous H-1B was lawfully approved and in valid status. A promotion within the same employer that materially changes your duties may also require an amended petition.