H-1B Visa CRM Manager Jobs
CRM Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, business, or information systems. Employers file the LCA with DOL before petitioning USCIS, and the annual cap means timing your job search around the April lottery window matters.
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Get Access To All JobsINTRODUCTION
The Senior CRM Analyst, Promotional Strategy and Performance, drives the planning, performance analysis, and continuous improvement of recurring promotional CRM communications across Hertz, Dollar, and Thrifty. The role manages the promotional CRM calendar, turns commercial priorities into clear campaign requirements, and uses customer and campaign insights to improve engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels.
This is a strategic individual-contributor role. It does not own platform builds, deployment, or technical QA; those responsibilities sit with CRM Operations.
This position starts at $85,000 commensurate of experience.
ROLE AND RESPONSIBILITIES:
- Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity
- Develop campaign briefs that define the objective, audience, offer, key message, content requirements, channel plan, timing, and success measures
- Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate approved priorities into executable campaigns
- Recommend audience, offer, content, cadence, and channel strategies using campaign performance, customer behavior, and market insights
- Review performance of promotional email, SMS, push, and in-app campaigns; identify trends, opportunities, and actions to improve future sends
- Build and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix
- Work with the CRM Optimization Analyst and broader Analytics team to define test measurement and communicate results, learnings, and recommendations
- Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences
- Maintain clear documentation of campaign requirements, decisions, learnings, and calendar changes
- Raise risks related to contact pressure, offer conflicts, timing, audience eligibility, or delivery dependencies through the CRM governance process
- Promotional calendar delivered on time and aligned to approved business priorities
- Promotional Email’s engagement and revenue results
- Improvement in conversion, revenue, engagement, and incremental performance
- Strong test velocity and documented, actionable learnings
- Clear campaign requirements that reduce rework and late changes
- Effective management of contact cadence and customer experience
- Emails sent on time and QA’d
BASIC QUALIFICATIONS:
- Bachelor’s degree in marketing, business, or related field required
- Minimum of 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy required
- Experience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging
- Strong analytical skills with the ability to turn performance data into clear recommendations
- Experience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement
- Strong project-management and communication skills, including the ability to manage multiple campaigns and cross-functional partners
PREFERRED QUALIFICATIONS:
- Experience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms is preferred
WHAT YOU’LL GET:
- Up to 40% off the base rate of any standard Hertz Rental
- Paid Time Off
- Medical, Dental & Vision plan options
- Retirement programs, including 401(k) employer matching
- Paid Parental Leave & Adoption Assistance
- Employee Assistance Program for employees & family
- Educational Reimbursement & Discounts
- Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
- Perks & Discounts – Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company. Individuals are encouraged to apply for positions because of the characteristics that make them unique. EOE, including disability/veteran
INTRODUCTION
The Senior CRM Analyst, Promotional Strategy and Performance, drives the planning, performance analysis, and continuous improvement of recurring promotional CRM communications across Hertz, Dollar, and Thrifty. The role manages the promotional CRM calendar, turns commercial priorities into clear campaign requirements, and uses customer and campaign insights to improve engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels.
This is a strategic individual-contributor role. It does not own platform builds, deployment, or technical QA; those responsibilities sit with CRM Operations.
This position starts at $85,000 commensurate of experience.
ROLE AND RESPONSIBILITIES:
- Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity
- Develop campaign briefs that define the objective, audience, offer, key message, content requirements, channel plan, timing, and success measures
- Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate approved priorities into executable campaigns
- Recommend audience, offer, content, cadence, and channel strategies using campaign performance, customer behavior, and market insights
- Review performance of promotional email, SMS, push, and in-app campaigns; identify trends, opportunities, and actions to improve future sends
- Build and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix
- Work with the CRM Optimization Analyst and broader Analytics team to define test measurement and communicate results, learnings, and recommendations
- Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences
- Maintain clear documentation of campaign requirements, decisions, learnings, and calendar changes
- Raise risks related to contact pressure, offer conflicts, timing, audience eligibility, or delivery dependencies through the CRM governance process
- Promotional calendar delivered on time and aligned to approved business priorities
- Promotional Email’s engagement and revenue results
- Improvement in conversion, revenue, engagement, and incremental performance
- Strong test velocity and documented, actionable learnings
- Clear campaign requirements that reduce rework and late changes
- Effective management of contact cadence and customer experience
- Emails sent on time and QA’d
BASIC QUALIFICATIONS:
- Bachelor’s degree in marketing, business, or related field required
- Minimum of 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy required
- Experience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging
- Strong analytical skills with the ability to turn performance data into clear recommendations
- Experience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement
- Strong project-management and communication skills, including the ability to manage multiple campaigns and cross-functional partners
PREFERRED QUALIFICATIONS:
- Experience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms is preferred
WHAT YOU’LL GET:
- Up to 40% off the base rate of any standard Hertz Rental
- Paid Time Off
- Medical, Dental & Vision plan options
- Retirement programs, including 401(k) employer matching
- Paid Parental Leave & Adoption Assistance
- Employee Assistance Program for employees & family
- Educational Reimbursement & Discounts
- Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
- Perks & Discounts – Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company. Individuals are encouraged to apply for positions because of the characteristics that make them unique. EOE, including disability/veteran
See all 121+ H-1B Visa CRM Manager Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a CRM Manager
Align your degree to CRM job requirements
USCIS requires your degree field to directly relate to the role. A CRM Manager position typically supports degrees in marketing, business administration, or information systems. Document how your coursework maps to customer lifecycle management and data analysis responsibilities.
Search LCA filings before applying
Use Migrate Mate to filter employers by verified DOL Labor Condition Application filings for CRM roles. This shows which companies have an active H-1B sponsorship track record, so you target your applications where sponsorship is already established practice.
Check prevailing wage before negotiating offers
Your offered salary must meet the DOL prevailing wage for your CRM Manager job zone and work location. Run the OFLC Wage Search before entering salary discussions so you know the floor and can flag offers that wouldn't pass LCA certification.
Confirm your role meets the O*NET specialty occupation standard
Pull the O*NET profile for CRM Managers and verify the education requirements listed match what your employer will state in the LCA. Mismatches between job duties and the O*NET profile are a common source of H-1B requests for evidence.
Time your offer acceptance around the lottery window
H-1B cap registration opens each March for an October 1 start date. If you receive an offer outside this window, ask your employer whether they can structure a cap-exempt filing or bridge your status through OPT or another authorized category.
Clarify who covers filing fees before signing
USCIS prohibits employers from passing certain mandatory H-1B filing fees to you. Confirm in writing before signing that the employer covers the I-129 filing fee and any applicable asylum program fee, since CRM Manager roles are typically at for-profit companies subject to the full fee schedule.
H-1B Visa CRM Manager: Frequently Asked Questions
Does a CRM Manager role qualify as an H-1B specialty occupation?
Yes, provided the employer's job description requires at least a bachelor's degree in a specific field such as marketing, business administration, or information systems. Generic CRM roles that accept any degree regardless of field can draw USCIS scrutiny. The stronger your employer's job posting ties degree requirements to specific CRM functions like segmentation, automation, or lifecycle analytics, the cleaner the specialty occupation argument.
Which employers sponsor H-1B visas for CRM Manager positions?
Technology companies, financial services firms, and large retail or e-commerce businesses are among the most active sponsors for CRM Manager roles because they rely on dedicated customer data teams. You can browse verified H-1B sponsoring employers filtered by CRM and marketing job categories on Migrate Mate, which surfaces DOL LCA filing history so you can see sponsorship patterns before applying.
Can I switch CRM Manager jobs while on H-1B without losing status?
Yes. Under AC21 portability, you can transfer your H-1B to a new employer if your original petition has been pending or approved for at least 180 days and the new role is in the same or a similar occupational classification. CRM Manager positions at different companies generally qualify as same-classification transfers, but your new employer must file an H-1B transfer petition before you start.
How does DOL prevailing wage affect H-1B sponsorship for CRM Managers?
Before USCIS can approve your H-1B petition, your employer must file a certified LCA demonstrating your offered wage meets or exceeds the DOL prevailing wage for CRM Manager roles in the specific metro area where you'll work. Wages are benchmarked by job zone and location, so an offer that clears the national average may still fall short in high-cost markets like San Francisco or New York.
What happens to my H-1B status if my CRM Manager position is eliminated?
You have a 60-day grace period from your last day of employment to find a new sponsoring employer, change to another authorized visa status, or depart the U.S. Your new employer must file an H-1B transfer petition, or USCIS must receive a change-of-status application, before that 60-day window closes. Staying beyond the grace period without an approved alternative puts your status at risk.