H-1B Visa Marketing Analytics Manager Jobs
Marketing Analytics Manager roles qualify as H-1B visa specialty occupations because they require a bachelor's degree or higher in marketing, statistics, data science, or a related field. Employers in tech, retail, financial services, and media regularly sponsor H-1B visas for this role, filing the required Labor Condition Application with DOL before your petition reaches USCIS.
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Company: Wells Enterprises (a Ferrero Company)
Functional Area: Retail Sales
The Role
The Manager, Marketing Analytics applies analytical methods to help Brand and Insights teams answer specific questions about brand performance, buyer behavior, Total U.S. portfolio health, innovation and marketing effectiveness. The role independently analyzes Circana, NIQ, household panel, point-of-sale, media and quantitative consumer reporting data, and manages specialized suppliers for advanced studies. The Manager translates analytical findings into clear implications and decision support while partnering with established data and reporting teams.
What You’ll Do
Brand and Market Analytics
- Demonstrate deep fluency in Circana/NIQ and household panel data. Independently analyze brand performance, buyer behavior, household penetration, purchase frequency, brand switching, category participation and Total U.S. market trends. Integrate scan, panel and quantitative consumer reporting such as brand funnel tracking and in-market A/B tests to support data-led marketing decisions.
Total U.S. Portfolio Optimization and Market Structure
- Conduct and manage Total U.S. market portfolio analyses that evaluate SKU health, incrementality, cannibalization, duplication, portfolio coverage and product roles across brands and categories. Apply lighter scan and household panel analyses directly and manage external suppliers for advanced assortment and market structure studies. Translate outputs into clear portfolio implications for Brand and Insights teams.
Innovation and Post-Launch Analytics
- Use point-of-sale syndicated data and household panel data to assess innovation demand potential, adoption potential, incrementality and sources of volume. Develop or evaluate the consumer demand, adoption and incrementality components of innovation sizing and scenario analyses. Conduct post-launch analyses to assess trial, repeat, cannibalization, incrementality and portfolio impact and identify learning for future innovation decisions.
Marketing and Media Effectiveness
- Support marketing measurement plans and manage project-based analytics including marketing mix modeling, brand lift, sales lift and experimental test-and-learn studies. Synthesize media KPIs, sales outcomes, behavioral brand health measures and analytical findings into clear assessments of marketing effectiveness and business impact. Build concise presentations that communicate performance, learning and optimization opportunities.
Behavioral Brand Health Measurement
- Support the creation and maintenance of a behavioral-focused brand health tracker using scan, point-of-sale, household panel, media and other agreed quantitative measures. Populate and quality-check assigned analytical inputs and work with reporting partners to incorporate approved measures into established publishing processes. Ensure measures and conclusions are applied consistently over time.
Advanced Analytics Supplier Management
- Select appropriate methodologies, develop supplier briefs and manage specialized partners conducting marketing mix, Total U.S. assortment, market structure and other advanced analytics studies. Steward project scope, timing, budget and quality and ensure outputs answer the defined marketing question. Communicate assumptions, limitations and findings clearly to stakeholders.
Qualifications
What You’ll Bring
- Bachelor’s degree in Marketing, Analytics, Business, Economics, Statistics, Market Research or a related field required. Advanced degree preferred.
- Five or more years of experience in marketing analytics, category analytics, consumer analytics, revenue growth analytics or a related CPG analytical role.
- Experience working for a consumer packaged goods manufacturer is preferred. Experience independently analyzing syndicated and household panel data and managing external analytics suppliers is required.
- Deep knowledge of Circana, NIQ, household panel and point-of-sale data.
- Strong knowledge of analytics tools such as marketing mix modeling, assortment analytics, market structure, incrementality, cannibalization, innovation post-launch evaluation, media effectiveness, brand lift, sales lift and behavioral brand health measurement.
- Advanced Excel and PowerPoint skills.
- Strong analytical problem solving, data interpretation, supplier management, project management and analytical storytelling skills.
- Ability to independently perform light-to-moderate scan and panel analyses and manage specialized suppliers for advanced analytical work.
- Ability to manage multiple projects and competing priorities, work independently, take initiative and operate effectively through ambiguity.
- Can translate complex analysis into concise implications and decision inputs for Brand and Insights stakeholders.
- Effectively communicate methods, assumptions and limitations clearly to technical and non-technical audiences.
The base pay range for this position is $115,766 to $162,073 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.
Wells Enterprises is an EEO/AA employer M/F/Vet/Dis
About us
Wells Enterprises, a Ferrero company, is one of the largest ice cream manufacturers in the United States and the maker of well-loved brands including Blue Bunny, Halo Top, Bomb Pop, and Blue Ribbon Classics and today Trolli, Butterfinger 100grand, Baby Ruth, Nutella and Kinder Bueno. Wells Enterprises is a 2 billion company employing 4,000 employees, across 4 production plants and 2 main hub locations, Chicago and Le Mars. Guided by innovation, quality, and a people-first mindset, Wells is committed to delighting consumers and developing exceptional teams. As part of the Ferrero Group, Wells combines its strong U.S. heritage with Ferrero’s global standards of excellence, offering a unique opportunity to grow within a dynamic, values-driven, and international environment. At Wells, our people—and their experience—sit at the heart of our ambition.
What We Offer
At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance.
Job Description
Company: Wells Enterprises (a Ferrero Company)
Functional Area: Retail Sales
The Role
The Manager, Marketing Analytics applies analytical methods to help Brand and Insights teams answer specific questions about brand performance, buyer behavior, Total U.S. portfolio health, innovation and marketing effectiveness. The role independently analyzes Circana, NIQ, household panel, point-of-sale, media and quantitative consumer reporting data, and manages specialized suppliers for advanced studies. The Manager translates analytical findings into clear implications and decision support while partnering with established data and reporting teams.
What You’ll Do
Brand and Market Analytics
- Demonstrate deep fluency in Circana/NIQ and household panel data. Independently analyze brand performance, buyer behavior, household penetration, purchase frequency, brand switching, category participation and Total U.S. market trends. Integrate scan, panel and quantitative consumer reporting such as brand funnel tracking and in-market A/B tests to support data-led marketing decisions.
Total U.S. Portfolio Optimization and Market Structure
- Conduct and manage Total U.S. market portfolio analyses that evaluate SKU health, incrementality, cannibalization, duplication, portfolio coverage and product roles across brands and categories. Apply lighter scan and household panel analyses directly and manage external suppliers for advanced assortment and market structure studies. Translate outputs into clear portfolio implications for Brand and Insights teams.
Innovation and Post-Launch Analytics
- Use point-of-sale syndicated data and household panel data to assess innovation demand potential, adoption potential, incrementality and sources of volume. Develop or evaluate the consumer demand, adoption and incrementality components of innovation sizing and scenario analyses. Conduct post-launch analyses to assess trial, repeat, cannibalization, incrementality and portfolio impact and identify learning for future innovation decisions.
Marketing and Media Effectiveness
- Support marketing measurement plans and manage project-based analytics including marketing mix modeling, brand lift, sales lift and experimental test-and-learn studies. Synthesize media KPIs, sales outcomes, behavioral brand health measures and analytical findings into clear assessments of marketing effectiveness and business impact. Build concise presentations that communicate performance, learning and optimization opportunities.
Behavioral Brand Health Measurement
- Support the creation and maintenance of a behavioral-focused brand health tracker using scan, point-of-sale, household panel, media and other agreed quantitative measures. Populate and quality-check assigned analytical inputs and work with reporting partners to incorporate approved measures into established publishing processes. Ensure measures and conclusions are applied consistently over time.
Advanced Analytics Supplier Management
- Select appropriate methodologies, develop supplier briefs and manage specialized partners conducting marketing mix, Total U.S. assortment, market structure and other advanced analytics studies. Steward project scope, timing, budget and quality and ensure outputs answer the defined marketing question. Communicate assumptions, limitations and findings clearly to stakeholders.
Qualifications
What You’ll Bring
- Bachelor’s degree in Marketing, Analytics, Business, Economics, Statistics, Market Research or a related field required. Advanced degree preferred.
- Five or more years of experience in marketing analytics, category analytics, consumer analytics, revenue growth analytics or a related CPG analytical role.
- Experience working for a consumer packaged goods manufacturer is preferred. Experience independently analyzing syndicated and household panel data and managing external analytics suppliers is required.
- Deep knowledge of Circana, NIQ, household panel and point-of-sale data.
- Strong knowledge of analytics tools such as marketing mix modeling, assortment analytics, market structure, incrementality, cannibalization, innovation post-launch evaluation, media effectiveness, brand lift, sales lift and behavioral brand health measurement.
- Advanced Excel and PowerPoint skills.
- Strong analytical problem solving, data interpretation, supplier management, project management and analytical storytelling skills.
- Ability to independently perform light-to-moderate scan and panel analyses and manage specialized suppliers for advanced analytical work.
- Ability to manage multiple projects and competing priorities, work independently, take initiative and operate effectively through ambiguity.
- Can translate complex analysis into concise implications and decision inputs for Brand and Insights stakeholders.
- Effectively communicate methods, assumptions and limitations clearly to technical and non-technical audiences.
The base pay range for this position is $115,766 to $162,073 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.
Wells Enterprises is an EEO/AA employer M/F/Vet/Dis
About us
Wells Enterprises, a Ferrero company, is one of the largest ice cream manufacturers in the United States and the maker of well-loved brands including Blue Bunny, Halo Top, Bomb Pop, and Blue Ribbon Classics and today Trolli, Butterfinger 100grand, Baby Ruth, Nutella and Kinder Bueno. Wells Enterprises is a 2 billion company employing 4,000 employees, across 4 production plants and 2 main hub locations, Chicago and Le Mars. Guided by innovation, quality, and a people-first mindset, Wells is committed to delighting consumers and developing exceptional teams. As part of the Ferrero Group, Wells combines its strong U.S. heritage with Ferrero’s global standards of excellence, offering a unique opportunity to grow within a dynamic, values-driven, and international environment. At Wells, our people—and their experience—sit at the heart of our ambition.
What We Offer
At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance.
See all 77+ H-1B Visa Marketing Analytics Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Marketing Analytics Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Marketing Analytics Manager
Map your degree to SOC codes
Marketing Analytics Manager positions map to multiple SOC codes depending on employer classification. Pull the O*NET profile for your target title before applying so your resume and cover letter reflect the exact degree and skill language USCIS expects to see in a specialty occupation determination.
Verify LCA wage levels before negotiating
Your employer must certify your offered salary meets the prevailing wage for your work location. Run the OFLC Wage Search using the correct SOC code and metropolitan area before your offer letter is drafted so you can flag a Level 1 wage offer that may invite USCIS scrutiny.
Target employers with dedicated analytics teams
Companies with standalone marketing analytics functions file more defensible H-1B petitions because the role has a clear organizational home. Use Migrate Mate to filter for employers with verified H-1B LCA filing history in analytics and marketing occupations before submitting applications.
Time your application around the cap lottery
H-1B cap-subject petitions must be filed between April 1 and the cap is met, with the October 1 start date. If you're currently on OPT, confirm your OPT end date gives your employer enough runway to file and, if not selected, activate the cap-gap extension to stay authorized.
Prepare a specialty occupation evidence package
Marketing analytics roles occasionally receive USCIS Requests for Evidence questioning whether the position requires a specific degree. Gather job posting archives, internal org charts, and industry salary surveys from the Bureau of Labor Statistics showing degree requirements for this title in your industry before your employer files.
Clarify employer size before the petition is filed
H-1B filing fees differ based on whether your employer has 25 or fewer full-time equivalent employees versus 26 or more. Confirming this with HR early prevents last-minute form revisions and avoids delays, since USCIS rejects petitions with incorrect fee amounts outright.
H-1B Visa Marketing Analytics Manager: Frequently Asked Questions
Does a Marketing Analytics Manager role qualify as an H-1B specialty occupation?
Yes. USCIS treats Marketing Analytics Manager as a specialty occupation because the role normally requires a bachelor's degree or higher in marketing, statistics, economics, data science, or a closely related quantitative field. Employers strengthen the petition by documenting that a specific degree field is required, not just preferred, in the job description and internal hiring criteria.
Which employers sponsor H-1B visas for Marketing Analytics Manager positions?
Technology companies, e-commerce retailers, financial services firms, media companies, and large consumer goods brands are among the most active sponsors for this role. You can search employers with verified H-1B Labor Condition Application filing history in marketing and analytics occupations directly on Migrate Mate, which pulls data from DOL disclosure records so you can see sponsorship activity before applying.
How does the prevailing wage requirement affect a Marketing Analytics Manager offer?
Your employer must file a Labor Condition Application certifying your salary meets the prevailing wage for the role's SOC code and work location before USCIS will accept the H-1B petition. A Level 1 wage offer for a senior analytics role can invite scrutiny, so use the OFLC Wage Search to check the wage level appropriate to your experience and confirm it aligns with the offer.
Can I switch to a Marketing Analytics Manager role from a different H-1B occupation?
Yes, but your new employer must file a new H-1B petition before you start in the role. If you're already in H-1B status, you can begin work as soon as USCIS receives the petition under portability rules, provided you've been in valid H-1B status for at least 180 days and the new petition is non-frivolous. Confirm the SOC code and specialty occupation documentation match your actual duties.
What should I do if my H-1B petition for this role receives a Request for Evidence?
Marketing analytics RFEs typically challenge whether the position requires a specific degree field rather than any bachelor's degree. Your employer should respond with evidence showing the role is analytically complex, that colleagues in equivalent positions hold relevant degrees, and that industry standards as reflected in Bureau of Labor Statistics occupational data support the degree requirement. You have up to 87 days to respond, and USCIS will not extend this deadline.