H-1B Visa Media Buyer Jobs
Media Buyer roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, advertising, or a related field. Employers file a Labor Condition Application with DOL before petitioning USCIS, and the annual cap means timing your job search around the April lottery window matters.
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Get Access To All JobsAbout AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
AppLovin is scaling its self-serve advertiser base for Applovin Ads Manager. We're expanding paid acquisition beyond core channels and looking for a media buyer to work alongside our growth marketing team to drive measurable growth across new channels. You’ll launch, test, and establish our digital marketing strategy across new growth channels, including but not limited to AI search, X, CTV, and out-of-home. The ideal candidate is a self-starter that utilizes both AI tools and hands-on execution to help us drive rapid growth in a fast-paced environment.
Why join
You'll have a genuine greenfield mandate across multiple channels, a meaningful budget to deploy, and a team that has already built the LTV, ROAS, and incrementality measurement behind our paid program, so your wins are provable and your decisions are grounded in data. If you love being early on new channels and proving impact with rigor, this is your seat.
What You'll Own
- Design, run, and read structured paid marketing tests on new growth channels. Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing.
- Support technical operations for existing/new channels i.e QA conversion mapping, ensure accurate performance links back to ad platform algorithms.
- Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental.
- Own creative strategy across channels - ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook-driven vs. storytelling) to what converts best per channel.
What We're Looking For
- 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms.
- Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops.
- Strong test-and-learn track record, data driven, and creative.
- Bonus if you have experience with landing page testing and conversion rate optimization.
- Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar.
Nice to have
- Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers.
- Ad-tech, DSP, or marketplace background.
- Direct experience driving ad creative strategy - you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance.
Compensation
AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
- Other Types of Pay: Equity eligible
- Health Insurance: Medical, Dental, Vision, Life, Disability
- Retirement Benefits: 401(k) Retirement Plan
- Paid Time Off: Unlimited Discretionary Time Off
- Paid Holidays: 10 paid holidays per year
- Paid Sick Leave: 80 hours per year
Method of Application: Apply online
Application Window: The application window is expected to close within 30 days of the posting date. All questions or concerns about this posting should be directed to peopleops@applovin.com.
CA Base Pay Range
$153,000—$200,000 USD
AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at jobs@applovin.com. AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here. To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.
About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
AppLovin is scaling its self-serve advertiser base for Applovin Ads Manager. We're expanding paid acquisition beyond core channels and looking for a media buyer to work alongside our growth marketing team to drive measurable growth across new channels. You’ll launch, test, and establish our digital marketing strategy across new growth channels, including but not limited to AI search, X, CTV, and out-of-home. The ideal candidate is a self-starter that utilizes both AI tools and hands-on execution to help us drive rapid growth in a fast-paced environment.
Why join
You'll have a genuine greenfield mandate across multiple channels, a meaningful budget to deploy, and a team that has already built the LTV, ROAS, and incrementality measurement behind our paid program, so your wins are provable and your decisions are grounded in data. If you love being early on new channels and proving impact with rigor, this is your seat.
What You'll Own
- Design, run, and read structured paid marketing tests on new growth channels. Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing.
- Support technical operations for existing/new channels i.e QA conversion mapping, ensure accurate performance links back to ad platform algorithms.
- Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental.
- Own creative strategy across channels - ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook-driven vs. storytelling) to what converts best per channel.
What We're Looking For
- 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms.
- Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops.
- Strong test-and-learn track record, data driven, and creative.
- Bonus if you have experience with landing page testing and conversion rate optimization.
- Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar.
Nice to have
- Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers.
- Ad-tech, DSP, or marketplace background.
- Direct experience driving ad creative strategy - you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance.
Compensation
AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
- Other Types of Pay: Equity eligible
- Health Insurance: Medical, Dental, Vision, Life, Disability
- Retirement Benefits: 401(k) Retirement Plan
- Paid Time Off: Unlimited Discretionary Time Off
- Paid Holidays: 10 paid holidays per year
- Paid Sick Leave: 80 hours per year
Method of Application: Apply online
Application Window: The application window is expected to close within 30 days of the posting date. All questions or concerns about this posting should be directed to peopleops@applovin.com.
CA Base Pay Range
$153,000—$200,000 USD
AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at jobs@applovin.com. AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here. To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.
See all H-1B Visa Media Buyer Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Media Buyer
Map your degree to the role
USCIS requires your degree field to directly relate to media buying duties. A marketing, communications, or statistics degree maps cleanly. A general business degree may trigger an RFE, so gather transcripts and coursework breakdowns before interviewing.
Target employers with LCA filing history
Search Migrate Mate to filter Media Buyer roles by verified DOL Labor Condition Application filings. Employers who've filed LCAs for this occupation code before understand the process and are far less likely to withdraw an offer mid-petition.
Use O*NET to frame your specialty occupation case
The O*NET profile for Media Buyers documents the analytical, software, and degree requirements USCIS scrutinizes. Reference this profile when negotiating job descriptions with employers so your title and duties align with the specialty occupation standard.
Verify the prevailing wage before accepting an offer
Run the OFLC Wage Search using the Media Buyer SOC code and your work location before signing. Your offered salary must meet the DOL prevailing wage for that geography or the LCA will be rejected, stalling your petition entirely.
Confirm your employer's cap-subject filing timeline
Cap-subject H-1B petitions must be filed for the October 1 start date. Ask hiring managers whether they plan to register you in the March lottery. An offer in June with no commitment to next year's lottery cycle effectively means a 16-month wait.
Request premium processing for ad-budget-sensitive roles
Media buying positions tied to seasonal campaign cycles can't afford five-month adjudication waits. Ask your employer to file USCIS premium processing so approval arrives within 15 business days, protecting both your start date and active campaign commitments.
H-1B Visa Media Buyer: Frequently Asked Questions
Does a Media Buyer role qualify as an H-1B specialty occupation?
Yes, provided the position requires a bachelor's degree or higher in a directly related field such as marketing, advertising, communications, or statistics. Roles that accept any bachelor's degree regardless of field are harder to defend as specialty occupations. Your employer's job description should explicitly state the degree requirement and link it to the analytical and strategic duties the role involves.
Which employers sponsor H-1B visas for Media Buyer positions?
Agencies, ad-tech platforms, and large in-house marketing teams at consumer brands have filed LCAs for media buying roles. You can browse verified H-1B sponsoring employers filtered by this occupation on Migrate Mate, which surfaces companies with active DOL filing history so you're not guessing about sponsorship willingness during the interview process.
Can I switch from OPT to H-1B while working as a Media Buyer?
Yes. Your employer registers you in the March H-1B lottery, and if selected, files the petition for an October 1 start date. If your OPT or STEM OPT expires before October 1, the cap-gap rule extends your work authorization automatically through that date, as long as your petition is timely filed and pending with USCIS.
What happens to my H-1B status if my media buying role shifts to programmatic or performance marketing duties?
A material change in job duties, title, or work location can require an amended H-1B petition. If your role evolves significantly from what USCIS approved, your employer must file an amendment before those duties take effect. Failing to amend exposes both you and the employer to compliance risk, so flag scope changes to HR or legal early.
How does the prevailing wage requirement affect Media Buyer H-1B petitions?
DOL sets prevailing wages for Media Buyers by geography and experience level using the SOC classification system. Your employer must certify in the LCA that your salary meets or exceeds that threshold for your specific work location. You can verify the applicable wage yourself using the OFLC Wage Search before accepting an offer, which helps you flag any compliance gaps before the petition is filed.