H-1B Visa Product Marketing Specialist Jobs
Product Marketing Specialist roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Employers file the Labor Condition Application before your petition, certifying the offered wage meets the DOL prevailing wage for your work location and SOC code.
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Get Access To All JobsINTRODUCTION
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
ABOUT THE ROLE
Come join the leader in identity, security and trust. You belong at Okta.
Okta’s rapid growth and product innovation have contributed to our leadership position in the market for identity and access management. Today we sell our broad portfolio of solutions to the largest companies in the world, and to optimize for this market we need product marketers who can identify customer pain points and how Okta solves for those across our product lines.
The Sr. Product Marketing Specialist plays a pivotal role in shaping how Okta engages, retains, and grows its customer base. This role is responsible for building scalable engagement models, designing customer lifecycle programs, and embedding value storytelling across every touchpoint to help customers realize the full potential of the Okta platform. You’ll collaborate closely with Sales, Customer First, Marketing, and Support teams to create seamless, value-driven experiences and programs that strengthen customer relationships, drive adoption, and fuel expansion.
The ideal candidate brings a mix of strategic thinking and hands-on execution—someone who is data-driven, customer-obsessed, and skilled at translating complex concepts into clear, outcome-focused narratives. You’ll measure success through tangible business impact: increased adoption, higher retention, and meaningful expansion across Okta’s customer base.
JOB DUTIES AND RESPONSIBILITIES:
- Customer Engagement Strategy: Help develop and manage a scalable engagement model that unifies Customer First teams, telemetry, tools and touchpoints to drive retention, expansion and overall customer lifetime value
- Lifecycle Program Design & Execution: Design and execute end-to-end lifecycle playbooks that guide customers through an accelerated and successful onboarding, adoption, and renewal while empowering Customer First teams to deliver power customer outcomes, and drive customer maturity and platform adoption.
- Customer Value & Storytelling: Identify, leverage and integrate value metrics and storytelling throughout customer touchpoints (eg. Customer Support Managers, Customer Campaigns, in-product experiences, etc.) to highlight ROI, reinforce Okta’s differentiation, and support expansion.
- Cross-Functional Alignment & Collaboration: Partner across Sales, Customer Success, Marketing, and Support to deliver consistent, value-driven messaging promoting our Support offerings and services; and coordinate across the GTM to facilitate a seamless customer experience.
- Customer and Field Insights: Gather insights from customers, prospects, market, and sellers to inform product roadmap prioritization, messaging refinement, and go-to-market strategy optimization. Use quantitative and qualitative data to identify customer pain points, preferences, and buying criteria.
- Performance & Impact Metrics: Measure and optimize success through adoption growth, retention gains, expansion pipeline impact, and internal feedback on engagement effectiveness.
MINIMUM KNOWLEDGE, SKILLS, AND ABILITIES:
- 3+ years of experience in product marketing, customer marketing, lifecycle, or growth roles within B2B SaaS, ideally in technology or cybersecurity.
- Proven success driving post-sale engagement, adoption, retention, and expansion programs that deliver measurable customer outcomes.
- Strong ability to translate complex or technical concepts into clear, compelling customer value narratives and business outcomes.
- Exceptional communication, storytelling, and presentation skills, with the ability to influence and align cross-functional teams at all levels.
- Analytical and data-driven mindset, skilled at using insights and metrics to inform strategy, measure impact, and optimize performance.
- Demonstrated ability to lead complex, cross-functional initiatives in a fast-paced, high-growth environment with agility and precision.
- Passionate about helping customers realize the full value of their investment and advancing a customer-first culture.
LI-Hybrid
P22598_3475589
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $126,000—$172,700 USD
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.
The annual base salary range for this position for candidates located in Canada is between: $108,000—$148,500 CAD
THE OKTA EXPERIENCE
- Supporting Your Well-Being
- Driving Social Impact
- Developing Talent and Fostering Connection + Community
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please
Okta
The foundation for secure connections between people and technology
Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 19,300 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.
INTRODUCTION
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
ABOUT THE ROLE
Come join the leader in identity, security and trust. You belong at Okta.
Okta’s rapid growth and product innovation have contributed to our leadership position in the market for identity and access management. Today we sell our broad portfolio of solutions to the largest companies in the world, and to optimize for this market we need product marketers who can identify customer pain points and how Okta solves for those across our product lines.
The Sr. Product Marketing Specialist plays a pivotal role in shaping how Okta engages, retains, and grows its customer base. This role is responsible for building scalable engagement models, designing customer lifecycle programs, and embedding value storytelling across every touchpoint to help customers realize the full potential of the Okta platform. You’ll collaborate closely with Sales, Customer First, Marketing, and Support teams to create seamless, value-driven experiences and programs that strengthen customer relationships, drive adoption, and fuel expansion.
The ideal candidate brings a mix of strategic thinking and hands-on execution—someone who is data-driven, customer-obsessed, and skilled at translating complex concepts into clear, outcome-focused narratives. You’ll measure success through tangible business impact: increased adoption, higher retention, and meaningful expansion across Okta’s customer base.
JOB DUTIES AND RESPONSIBILITIES:
- Customer Engagement Strategy: Help develop and manage a scalable engagement model that unifies Customer First teams, telemetry, tools and touchpoints to drive retention, expansion and overall customer lifetime value
- Lifecycle Program Design & Execution: Design and execute end-to-end lifecycle playbooks that guide customers through an accelerated and successful onboarding, adoption, and renewal while empowering Customer First teams to deliver power customer outcomes, and drive customer maturity and platform adoption.
- Customer Value & Storytelling: Identify, leverage and integrate value metrics and storytelling throughout customer touchpoints (eg. Customer Support Managers, Customer Campaigns, in-product experiences, etc.) to highlight ROI, reinforce Okta’s differentiation, and support expansion.
- Cross-Functional Alignment & Collaboration: Partner across Sales, Customer Success, Marketing, and Support to deliver consistent, value-driven messaging promoting our Support offerings and services; and coordinate across the GTM to facilitate a seamless customer experience.
- Customer and Field Insights: Gather insights from customers, prospects, market, and sellers to inform product roadmap prioritization, messaging refinement, and go-to-market strategy optimization. Use quantitative and qualitative data to identify customer pain points, preferences, and buying criteria.
- Performance & Impact Metrics: Measure and optimize success through adoption growth, retention gains, expansion pipeline impact, and internal feedback on engagement effectiveness.
MINIMUM KNOWLEDGE, SKILLS, AND ABILITIES:
- 3+ years of experience in product marketing, customer marketing, lifecycle, or growth roles within B2B SaaS, ideally in technology or cybersecurity.
- Proven success driving post-sale engagement, adoption, retention, and expansion programs that deliver measurable customer outcomes.
- Strong ability to translate complex or technical concepts into clear, compelling customer value narratives and business outcomes.
- Exceptional communication, storytelling, and presentation skills, with the ability to influence and align cross-functional teams at all levels.
- Analytical and data-driven mindset, skilled at using insights and metrics to inform strategy, measure impact, and optimize performance.
- Demonstrated ability to lead complex, cross-functional initiatives in a fast-paced, high-growth environment with agility and precision.
- Passionate about helping customers realize the full value of their investment and advancing a customer-first culture.
LI-Hybrid
P22598_3475589
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $126,000—$172,700 USD
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.
The annual base salary range for this position for candidates located in Canada is between: $108,000—$148,500 CAD
THE OKTA EXPERIENCE
- Supporting Your Well-Being
- Driving Social Impact
- Developing Talent and Fostering Connection + Community
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please
Okta
The foundation for secure connections between people and technology
Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 19,300 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.
See all 79+ H-1B Visa Product Marketing Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Product Marketing Specialist Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Product Marketing Specialist
Align your degree to SOC codes
USCIS evaluates specialty occupation based on your degree field matching the role. Pull the O*NET profile for Product Marketing Specialist to confirm which degree disciplines DOL maps to this SOC code before applying.
Target companies with active LCA history
Use Migrate Mate to filter Product Marketing Specialist roles by employers who have filed H-1B Labor Condition Applications, so you're targeting companies with a documented sponsorship track record rather than guessing from job postings.
Verify prevailing wage before negotiating
Run your target job title, work location, and experience level through the OFLC Wage Search before discussing compensation. Your employer's LCA must certify a wage at or above the prevailing wage, so knowing the floor shapes your negotiation.
Confirm cap-subject status early in offers
Most product marketing roles sit with cap-subject employers, meaning your petition enters the annual lottery. Ask hiring managers whether they're cap-exempt during the offer stage, not after you've resigned a current position.
Document your portfolio for specialty occupation proof
USCIS sometimes issues Requests for Evidence on marketing roles, questioning whether a bachelor's degree is truly required. Prepare a file showing job postings, internal org charts, and industry norms that confirm the analytical and strategic scope of your work.
Time your job search around the H-1B filing window
H-1B registrations open each March for an October 1 start date. Start your Product Marketing Specialist job search in December or January so offers, LCA filings, and I-129 preparation can complete before the USCIS registration window closes.
H-1B Visa Product Marketing Specialist: Frequently Asked Questions
Does a Product Marketing Specialist role qualify as a specialty occupation for H-1B purposes?
Yes, provided the employer's job requirements specify a bachelor's degree or higher in marketing, business, communications, or a directly related field. Roles that accept any degree or substitute years of experience without a degree requirement can face USCIS scrutiny. The strongest petitions tie the role's analytical and strategic responsibilities directly to the academic discipline required.
How do I find Product Marketing Specialist jobs where the employer already sponsors H-1B visas?
Browse Product Marketing Specialist listings on Migrate Mate, which surfaces roles from employers with verified H-1B Labor Condition Application filing history. This filters out companies that post roles without a sponsorship track record, saving you from investing time in applications where visa support is uncertain.
What does my employer need to file before my H-1B petition can be submitted?
Your employer must first file and receive a certified Labor Condition Application from DOL. The LCA certifies the offered wage meets the prevailing wage for your SOC code and work location, and confirms the employer isn't displacing U.S. workers. The certified LCA is a required attachment to the I-129 petition filed with USCIS.
Can I switch from OPT to H-1B while working as a Product Marketing Specialist?
Yes. Your employer files your H-1B registration in March, and if selected, submits the I-129 petition before April 1 for an October 1 start. If your OPT expires before October 1 and your petition is timely filed, the cap-gap rule automatically extends your work authorization through September 30, covering the gap between statuses.
What happens to my H-1B status if I'm laid off from a Product Marketing Specialist role?
You enter a 60-day grace period from your last day of employment, during which you can find a new sponsoring employer, change visa status, or prepare to depart. A new employer must file an H-1B transfer petition before the grace period ends to maintain your lawful status. USCIS does not extend the 60-day window.