H-1B Visa Product Marketing Specialist Jobs
Product Marketing Specialist roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Employers file the Labor Condition Application before your petition, certifying the offered wage meets the DOL prevailing wage for your work location and SOC code.
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Get Access To All JobsINTRODUCTION
The Kroc School of Peace Studies trains the changemakers and peacebuilders of today and tomorrow. Kroc is the first stand-alone school of peace in the United States. Innovation in learning and programs is at the center of what we do and who we are. We combine theory and practice not just to understand crises and world issues, but also to imagine new possibilities and develop solutions to humanity’s urgent challenges from increasing inequality and violence to climate change. At Kroc, people discover new ways of building more peaceful and socially just communities through a multidisciplinary lens and experiential learning. We look for passionate individuals who believe in the power of university learning to transform the world for the better.
Position Summary
The Product Marketing Specialist (Specialist) is responsible for the market positioning and lead generation strategies of the Kroc School of Peace Studies academic programs portfolio. The Specialist manages processes and initiatives across multiple platforms to increase student enrollment, program development, and tuition revenue in a supportive environment, while positively shaping the Kroc School’s identity, profile, and visibility within the community. The job duties include doing research and data analytics to determine what attracts potential students to the Schools’ programs and identify market opportunities for program development. The person in this role must be entrepreneurial and well versed in existing and emerging market trends in higher education.
DUTIES AND RESPONSIBILITIES:
Active engagement in the development of the strategy and implementation of digital outreach, email, online advertising and social media for the purpose of student recruitment.
- Manage relationships with agency partners in the effort of meeting student recruitment goals.
- Work with the Director of Recruitment and Admissions and the Director of Marketing and Communications to implement effective digital initiatives such as email campaigns, online ads and social media content to engage prospective student audiences.
- Create and deliver approved content via social media outlets (e.g. Facebook, Instagram, Twitter, LinkedIn, TikTok, etc).
- Take initiative with existing and emerging social media, blog and other platforms to broaden reach and increase engagement with desired audiences.
- Track social reach and reputation using Facebook, Google and other analytic tools.
- Assemble, analyze, compare against benchmarks, and organize relevant information in reports and presentations to be shared with relevant stakeholders at the School and university level.
- Develop visually engaging and appealing assets for the Kroc School utilizing programs such as Adobe Creative Cloud Suite and others.
- Create emails and newsletters (utilizing various tools including Stripo & MailChimp) for student recruitment; including the management and maintenance of lead nurturing communications workflows in HubSpot.
Lead and maintain data research relevant for the tracking of marketing strategies and the development of academic programs.
- Serve as administrator and specialist for the school’s CRM databases, HubSpot & Salesforce. Maintain data integrity and clean, accurate records of customers and supporters in the School’s databases. Perform function directly, through supervision of student workers, and by monitoring all Kroc School users. Monitor utilization of CRM database by all units.
- Maintain up-to-date email lists throughout various platforms including HubSpot, Salesforce, Advance, MailChimp.
- Assist with the development and implementation of surveys and other data gathering tools to obtain information relevant to the development and measurement of initiatives related to academic programs.
- Track recruitment, enrollment, and email marketing performance and other initiatives pertaining to the School’s strategic priorities.
- Assemble and organize relevant information, and draft reports that analyze results.
- Train users and troubleshoot user problems.
- Liaise with School’s CRM and Web support teams on maintenance to CRM tools.
Support in the design and implementation of non-digital marketing for student recruitment and alumni engagement.
- Assist in the development of events related to student outreach and success; including but not limited to, student orientation, open house, career fairs, webinars and student expos; taking care of marketing needs for the events.
- Participate in recruiting and career fair/expos for the Kroc School.
- Engage directly with student recruits as needed.
- Review academic programs related events print and collateral materials to ensure conformity with USD/Kroc School branding standards. Support the promotion of events through social media, web, calendars, e-newsletters, and other communications directly or through event champions.
- Propose ideas and provide creative input for the production of recruitment videos and related audiovisuals.
- Serve as HubSpot event administrator to ensure all events are branded appropriately and specifically for events with ticket sales to ensure USD Compliance Standards are met.
Maintain and develop the Kroc School-USD brand in academic programs materials.
- Work in collaboration with the Director of Marketing Communications, to assure consistency of academic programs brand essence is aligned with the parameters established by University Communications and the Kroc School.
- Assist in the training of Kroc School employees in maintaining strong brand consistency.
- Hire, train and supervise student employees that support the maintenance of social media, web content, CRM database and digital photography.
- Other projects as assigned.
Provide general administrative support for student recruitment needs.
- Perform administrative tasks that support the academic programs team as necessary.
- Assist with the ongoing development of the academic programs team and the shifting student recruitment landscape.
- Other projects as assigned by the supervisor.
BACKGROUND CHECK: Successful completion of a pre-employment background check.
DEGREE VERIFICATION REQUIREMENT: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
MINIMUM QUALIFICATIONS:
- Bachelor’s Degree from an accredited college or university.
- 2 years of experience in marketing, with preference given to people with experience in higher-education.
- 1-2 years of experience using or managing CRM databases including, but not limited to, data entry, creating query parameters, producing reports, mail merges, training users and troubleshooting.
- Demonstrated experience in the professional use of social media (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.) and online advertising platforms.
- Demonstrated experience in the use of Microsoft Office (Outlook, Word, Excel, Powerpoint) or G Suite (Docs, Sheets, Slides), Adobe Cloud (Photoshop, Illustrator, InDesign) or related design software, Cascade Server or other content management systems.
- Demonstrated experience independently managing complex projects.
- Excellent organizational and multitasking skills, including the ability to prioritize competing projects under pressure to meet multiple deadlines.
- Knowledge of AP style.
PERFORMANCE EXPECTATIONS - KNOWLEDGE, SKILLS AND ABILITIES:
- Entrepreneurial and highly organized, motivated and detail oriented.
- Excellent oral and written communication.
- Strong analytical and critical thinking skills.
- Creative and design skills.
- Ability to work independently with minimal supervision and in collaboration with others.
- Ability to prioritize, meet deadlines and manage multiple tasks simultaneously.
- Ability to remain flexible and to work in a growing and changing organization, and possess flexibility and versatility in order to contribute to evolving work situations.
- Excitement and ability to learn quickly new digital, social media and software applications.
- Knowledge of University policies and procedures.
- Understanding and knowledge of Kroc School faculty, staff and programs.
- Knowledge of the Federal Work Study program including employment, budget and evaluation.
POSTING SALARY:
$28.36-$35 per hour; Excellent Benefits
The University of San Diego offers a very competitive benefits package including; medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer.
The salary range provided in this posting reflects what we reasonably expect to pay for this position. Actual compensation offered or earned is dependent on experience, education and other factors including departmental budget.
SPECIAL APPLICATION INSTRUCTIONS:
Resume and Cover Letter Required
Click the 'Apply Now' button to complete our online application. In addition, please upload a cover letter and resume to your application profile for the hiring managers’ review. If you have any questions or difficulties please contact the Employment Services Team at jobs@sandiego.edu.
ADDITIONAL DETAILS:
Hours: 37.5 hours per week
Closing date: Open until filled
Note: External job postings will be up for at least three days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.
The University of San Diego is a smoking and tobacco-free campus. For more information, visit www.sandiego.edu/smokefree.
INTRODUCTION
The Kroc School of Peace Studies trains the changemakers and peacebuilders of today and tomorrow. Kroc is the first stand-alone school of peace in the United States. Innovation in learning and programs is at the center of what we do and who we are. We combine theory and practice not just to understand crises and world issues, but also to imagine new possibilities and develop solutions to humanity’s urgent challenges from increasing inequality and violence to climate change. At Kroc, people discover new ways of building more peaceful and socially just communities through a multidisciplinary lens and experiential learning. We look for passionate individuals who believe in the power of university learning to transform the world for the better.
Position Summary
The Product Marketing Specialist (Specialist) is responsible for the market positioning and lead generation strategies of the Kroc School of Peace Studies academic programs portfolio. The Specialist manages processes and initiatives across multiple platforms to increase student enrollment, program development, and tuition revenue in a supportive environment, while positively shaping the Kroc School’s identity, profile, and visibility within the community. The job duties include doing research and data analytics to determine what attracts potential students to the Schools’ programs and identify market opportunities for program development. The person in this role must be entrepreneurial and well versed in existing and emerging market trends in higher education.
DUTIES AND RESPONSIBILITIES:
Active engagement in the development of the strategy and implementation of digital outreach, email, online advertising and social media for the purpose of student recruitment.
- Manage relationships with agency partners in the effort of meeting student recruitment goals.
- Work with the Director of Recruitment and Admissions and the Director of Marketing and Communications to implement effective digital initiatives such as email campaigns, online ads and social media content to engage prospective student audiences.
- Create and deliver approved content via social media outlets (e.g. Facebook, Instagram, Twitter, LinkedIn, TikTok, etc).
- Take initiative with existing and emerging social media, blog and other platforms to broaden reach and increase engagement with desired audiences.
- Track social reach and reputation using Facebook, Google and other analytic tools.
- Assemble, analyze, compare against benchmarks, and organize relevant information in reports and presentations to be shared with relevant stakeholders at the School and university level.
- Develop visually engaging and appealing assets for the Kroc School utilizing programs such as Adobe Creative Cloud Suite and others.
- Create emails and newsletters (utilizing various tools including Stripo & MailChimp) for student recruitment; including the management and maintenance of lead nurturing communications workflows in HubSpot.
Lead and maintain data research relevant for the tracking of marketing strategies and the development of academic programs.
- Serve as administrator and specialist for the school’s CRM databases, HubSpot & Salesforce. Maintain data integrity and clean, accurate records of customers and supporters in the School’s databases. Perform function directly, through supervision of student workers, and by monitoring all Kroc School users. Monitor utilization of CRM database by all units.
- Maintain up-to-date email lists throughout various platforms including HubSpot, Salesforce, Advance, MailChimp.
- Assist with the development and implementation of surveys and other data gathering tools to obtain information relevant to the development and measurement of initiatives related to academic programs.
- Track recruitment, enrollment, and email marketing performance and other initiatives pertaining to the School’s strategic priorities.
- Assemble and organize relevant information, and draft reports that analyze results.
- Train users and troubleshoot user problems.
- Liaise with School’s CRM and Web support teams on maintenance to CRM tools.
Support in the design and implementation of non-digital marketing for student recruitment and alumni engagement.
- Assist in the development of events related to student outreach and success; including but not limited to, student orientation, open house, career fairs, webinars and student expos; taking care of marketing needs for the events.
- Participate in recruiting and career fair/expos for the Kroc School.
- Engage directly with student recruits as needed.
- Review academic programs related events print and collateral materials to ensure conformity with USD/Kroc School branding standards. Support the promotion of events through social media, web, calendars, e-newsletters, and other communications directly or through event champions.
- Propose ideas and provide creative input for the production of recruitment videos and related audiovisuals.
- Serve as HubSpot event administrator to ensure all events are branded appropriately and specifically for events with ticket sales to ensure USD Compliance Standards are met.
Maintain and develop the Kroc School-USD brand in academic programs materials.
- Work in collaboration with the Director of Marketing Communications, to assure consistency of academic programs brand essence is aligned with the parameters established by University Communications and the Kroc School.
- Assist in the training of Kroc School employees in maintaining strong brand consistency.
- Hire, train and supervise student employees that support the maintenance of social media, web content, CRM database and digital photography.
- Other projects as assigned.
Provide general administrative support for student recruitment needs.
- Perform administrative tasks that support the academic programs team as necessary.
- Assist with the ongoing development of the academic programs team and the shifting student recruitment landscape.
- Other projects as assigned by the supervisor.
BACKGROUND CHECK: Successful completion of a pre-employment background check.
DEGREE VERIFICATION REQUIREMENT: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
MINIMUM QUALIFICATIONS:
- Bachelor’s Degree from an accredited college or university.
- 2 years of experience in marketing, with preference given to people with experience in higher-education.
- 1-2 years of experience using or managing CRM databases including, but not limited to, data entry, creating query parameters, producing reports, mail merges, training users and troubleshooting.
- Demonstrated experience in the professional use of social media (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.) and online advertising platforms.
- Demonstrated experience in the use of Microsoft Office (Outlook, Word, Excel, Powerpoint) or G Suite (Docs, Sheets, Slides), Adobe Cloud (Photoshop, Illustrator, InDesign) or related design software, Cascade Server or other content management systems.
- Demonstrated experience independently managing complex projects.
- Excellent organizational and multitasking skills, including the ability to prioritize competing projects under pressure to meet multiple deadlines.
- Knowledge of AP style.
PERFORMANCE EXPECTATIONS - KNOWLEDGE, SKILLS AND ABILITIES:
- Entrepreneurial and highly organized, motivated and detail oriented.
- Excellent oral and written communication.
- Strong analytical and critical thinking skills.
- Creative and design skills.
- Ability to work independently with minimal supervision and in collaboration with others.
- Ability to prioritize, meet deadlines and manage multiple tasks simultaneously.
- Ability to remain flexible and to work in a growing and changing organization, and possess flexibility and versatility in order to contribute to evolving work situations.
- Excitement and ability to learn quickly new digital, social media and software applications.
- Knowledge of University policies and procedures.
- Understanding and knowledge of Kroc School faculty, staff and programs.
- Knowledge of the Federal Work Study program including employment, budget and evaluation.
POSTING SALARY:
$28.36-$35 per hour; Excellent Benefits
The University of San Diego offers a very competitive benefits package including; medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer.
The salary range provided in this posting reflects what we reasonably expect to pay for this position. Actual compensation offered or earned is dependent on experience, education and other factors including departmental budget.
SPECIAL APPLICATION INSTRUCTIONS:
Resume and Cover Letter Required
Click the 'Apply Now' button to complete our online application. In addition, please upload a cover letter and resume to your application profile for the hiring managers’ review. If you have any questions or difficulties please contact the Employment Services Team at jobs@sandiego.edu.
ADDITIONAL DETAILS:
Hours: 37.5 hours per week
Closing date: Open until filled
Note: External job postings will be up for at least three days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.
The University of San Diego is a smoking and tobacco-free campus. For more information, visit www.sandiego.edu/smokefree.
See all 330+ H-1B Visa Product Marketing Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Product Marketing Specialist Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Product Marketing Specialist
Align your degree to SOC codes
USCIS evaluates specialty occupation based on your degree field matching the role. Pull the O*NET profile for Product Marketing Specialist to confirm which degree disciplines DOL maps to this SOC code before applying.
Target companies with active LCA history
Use Migrate Mate to filter Product Marketing Specialist roles by employers who have filed H-1B Labor Condition Applications, so you're targeting companies with a documented sponsorship track record rather than guessing from job postings.
Verify prevailing wage before negotiating
Run your target job title, work location, and experience level through the OFLC Wage Search before discussing compensation. Your employer's LCA must certify a wage at or above the prevailing wage, so knowing the floor shapes your negotiation.
Confirm cap-subject status early in offers
Most product marketing roles sit with cap-subject employers, meaning your petition enters the annual lottery. Ask hiring managers whether they're cap-exempt during the offer stage, not after you've resigned a current position.
Document your portfolio for specialty occupation proof
USCIS sometimes issues Requests for Evidence on marketing roles, questioning whether a bachelor's degree is truly required. Prepare a file showing job postings, internal org charts, and industry norms that confirm the analytical and strategic scope of your work.
Time your job search around the H-1B filing window
H-1B registrations open each March for an October 1 start date. Start your Product Marketing Specialist job search in December or January so offers, LCA filings, and I-129 preparation can complete before the USCIS registration window closes.
H-1B Visa Product Marketing Specialist: Frequently Asked Questions
Does a Product Marketing Specialist role qualify as a specialty occupation for H-1B purposes?
Yes, provided the employer's job requirements specify a bachelor's degree or higher in marketing, business, communications, or a directly related field. Roles that accept any degree or substitute years of experience without a degree requirement can face USCIS scrutiny. The strongest petitions tie the role's analytical and strategic responsibilities directly to the academic discipline required.
How do I find Product Marketing Specialist jobs where the employer already sponsors H-1B visas?
Browse Product Marketing Specialist listings on Migrate Mate, which surfaces roles from employers with verified H-1B Labor Condition Application filing history. This filters out companies that post roles without a sponsorship track record, saving you from investing time in applications where visa support is uncertain.
What does my employer need to file before my H-1B petition can be submitted?
Your employer must first file and receive a certified Labor Condition Application from DOL. The LCA certifies the offered wage meets the prevailing wage for your SOC code and work location, and confirms the employer isn't displacing U.S. workers. The certified LCA is a required attachment to the I-129 petition filed with USCIS.
Can I switch from OPT to H-1B while working as a Product Marketing Specialist?
Yes. Your employer files your H-1B registration in March, and if selected, submits the I-129 petition before April 1 for an October 1 start. If your OPT expires before October 1 and your petition is timely filed, the cap-gap rule automatically extends your work authorization through September 30, covering the gap between statuses.
What happens to my H-1B status if I'm laid off from a Product Marketing Specialist role?
You enter a 60-day grace period from your last day of employment, during which you can find a new sponsoring employer, change visa status, or prepare to depart. A new employer must file an H-1B transfer petition before the grace period ends to maintain your lawful status. USCIS does not extend the 60-day window.