H-1B Visa Vice President Of Marketing Jobs
Vice President of Marketing roles qualify as H-1B visa specialty occupations when the position requires at least a bachelor's degree in marketing, business, or a related field. Employers must file a Labor Condition Application with the DOL before sponsoring your H-1B, certifying the role meets prevailing wage requirements for your work location.
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Get Access To All JobsWho we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Vice President, Product Marketing
About Motive
Motive is building to win the physical economy market. Our products help organizations make their operations safer, more productive, and more efficient. Marketing plays a critical role in connecting customer needs, product innovation, and measurable business growth.
About the role
Motive is looking for a Vice President of Product Marketing to define how we understand, position, launch, and grow our products across customer segments and markets. This leader will connect deep customer and market insight to product strategy and go-to-market execution—ensuring that customers understand the value of Motive’s portfolio and that our teams can bring that value to market with clarity and consistency.
You will lead and develop a high-performing product marketing organization and partner closely with Product, Sales, Customer Success, Revenue Operations, and Marketing. You will shape portfolio and go-to-market strategy, build a compelling narrative for Motive’s solutions, and create the systems and feedback loops that turn market learning into better products and stronger business outcomes.
What you’ll do
- Set the product marketing vision, strategy, and operating priorities in alignment with company and go-to-market goals.
- Own portfolio positioning, value propositions, messaging, and market narratives across products, customer segments, and industries; make complex capabilities clear, differentiated, and relevant to customers.
- Build a deep, continuous understanding of customers, buyers, users, competitors, and market dynamics through research, customer conversations, win/loss insights, and field feedback.
- Partner with Product and executive leadership to bring the voice of the customer into product strategy, roadmap decisions, packaging, and lifecycle planning.
- Champion industry-leading, responsible use of AI to improve customer insight, content quality, and team productivity.
- Lead go-to-market strategy for launches and major product releases, aligning product readiness, audience, positioning, pricing and packaging input, enablement, communications, and success measures.
- Equip Sales and Customer Success with clear, useful tools—including playbooks, competitive guidance, talk tracks, demos, and customer-facing content—that improve customer conversations and adoption.
- Develop a consistent approach to competitive intelligence and market insights, translating what we learn into timely recommendations and action across the company.
- Partner with Demand Generation, Brand, Field Marketing, and other Marketing teams to turn product strategy into integrated campaigns and programs that support awareness, pipeline, adoption, and expansion.
- Establish product marketing measures that connect work to business outcomes, such as launch performance, pipeline contribution, win rates, product adoption, and expansion; use results to improve investment and execution.
- Build and lead a strong team, setting clear expectations, developing future leaders, and creating an environment where teams take ownership and move quickly.
- Simplify how work gets done: clarify priorities and decision rights, focus resources on the most important customer and business problems, and reduce unnecessary process and complexity.
What we’re looking for
- 12+ years of experience in product marketing, with significant leadership experience in a B2B technology or SaaS company.
- A track record of building and scaling product marketing teams and leading through influence across Product, Sales, Customer Success, and Marketing.
- Experience positioning and launching a multi-product portfolio for varied customer segments, industries, or geographies.
- Strong customer and market orientation, with the ability to turn qualitative and quantitative insight into clear strategy and differentiated messaging.
- Demonstrated ability to connect product capabilities to customer outcomes and commercial value, including in complex or technical markets.
- Experience leading cross-functional launches and enabling go-to-market teams with practical, high-quality tools and content.
- Sound judgment in product, market, and go-to-market tradeoffs; able to prioritize the most important problems and make decisions with imperfect information.
- Strong analytical skills and experience using business and market signals to evaluate performance and refine strategy.
- Excellent executive communication and storytelling skills, including the ability to make complex ideas accessible and persuasive.
- A collaborative, low-ego leadership style and a record of building inclusive, high-performing teams.
How we work
- Solve the most important problems.
- Stay absolutely obsessed with our customers.
- Compress cycle time and learn quickly.
- Fight complexity everywhere.
- Know our markets inside and out.
Compensation and benefits
Motive offers competitive compensation and benefits. Compensation for this role will depend on location, experience, and other job-related factors. Total compensation may include base salary, variable compensation, and equity.
Motive is an equal-opportunity employer. We celebrate diverse backgrounds, experiences, abilities, and perspectives, and provide reasonable accommodations throughout the hiring process.
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here.
UK Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
Regarding US-based roles, depending on your role and primary work location, Motive Technologies, Inc. (“Employer”) discloses candidates may be required to execute a non-compete covenant with the Employer. This requirement does not apply to lawyers, interns, or employees working in CA, MN, MT, ND, OK, or where otherwise prohibited by law.
Non-compete covenant terms in all other jurisdictions will be subject to the applicable statutory requirements, including but not limited to, procedures, industry related prohibitions, or salary and compensation thresholds.
All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.
Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Vice President, Product Marketing
About Motive
Motive is building to win the physical economy market. Our products help organizations make their operations safer, more productive, and more efficient. Marketing plays a critical role in connecting customer needs, product innovation, and measurable business growth.
About the role
Motive is looking for a Vice President of Product Marketing to define how we understand, position, launch, and grow our products across customer segments and markets. This leader will connect deep customer and market insight to product strategy and go-to-market execution—ensuring that customers understand the value of Motive’s portfolio and that our teams can bring that value to market with clarity and consistency.
You will lead and develop a high-performing product marketing organization and partner closely with Product, Sales, Customer Success, Revenue Operations, and Marketing. You will shape portfolio and go-to-market strategy, build a compelling narrative for Motive’s solutions, and create the systems and feedback loops that turn market learning into better products and stronger business outcomes.
What you’ll do
- Set the product marketing vision, strategy, and operating priorities in alignment with company and go-to-market goals.
- Own portfolio positioning, value propositions, messaging, and market narratives across products, customer segments, and industries; make complex capabilities clear, differentiated, and relevant to customers.
- Build a deep, continuous understanding of customers, buyers, users, competitors, and market dynamics through research, customer conversations, win/loss insights, and field feedback.
- Partner with Product and executive leadership to bring the voice of the customer into product strategy, roadmap decisions, packaging, and lifecycle planning.
- Champion industry-leading, responsible use of AI to improve customer insight, content quality, and team productivity.
- Lead go-to-market strategy for launches and major product releases, aligning product readiness, audience, positioning, pricing and packaging input, enablement, communications, and success measures.
- Equip Sales and Customer Success with clear, useful tools—including playbooks, competitive guidance, talk tracks, demos, and customer-facing content—that improve customer conversations and adoption.
- Develop a consistent approach to competitive intelligence and market insights, translating what we learn into timely recommendations and action across the company.
- Partner with Demand Generation, Brand, Field Marketing, and other Marketing teams to turn product strategy into integrated campaigns and programs that support awareness, pipeline, adoption, and expansion.
- Establish product marketing measures that connect work to business outcomes, such as launch performance, pipeline contribution, win rates, product adoption, and expansion; use results to improve investment and execution.
- Build and lead a strong team, setting clear expectations, developing future leaders, and creating an environment where teams take ownership and move quickly.
- Simplify how work gets done: clarify priorities and decision rights, focus resources on the most important customer and business problems, and reduce unnecessary process and complexity.
What we’re looking for
- 12+ years of experience in product marketing, with significant leadership experience in a B2B technology or SaaS company.
- A track record of building and scaling product marketing teams and leading through influence across Product, Sales, Customer Success, and Marketing.
- Experience positioning and launching a multi-product portfolio for varied customer segments, industries, or geographies.
- Strong customer and market orientation, with the ability to turn qualitative and quantitative insight into clear strategy and differentiated messaging.
- Demonstrated ability to connect product capabilities to customer outcomes and commercial value, including in complex or technical markets.
- Experience leading cross-functional launches and enabling go-to-market teams with practical, high-quality tools and content.
- Sound judgment in product, market, and go-to-market tradeoffs; able to prioritize the most important problems and make decisions with imperfect information.
- Strong analytical skills and experience using business and market signals to evaluate performance and refine strategy.
- Excellent executive communication and storytelling skills, including the ability to make complex ideas accessible and persuasive.
- A collaborative, low-ego leadership style and a record of building inclusive, high-performing teams.
How we work
- Solve the most important problems.
- Stay absolutely obsessed with our customers.
- Compress cycle time and learn quickly.
- Fight complexity everywhere.
- Know our markets inside and out.
Compensation and benefits
Motive offers competitive compensation and benefits. Compensation for this role will depend on location, experience, and other job-related factors. Total compensation may include base salary, variable compensation, and equity.
Motive is an equal-opportunity employer. We celebrate diverse backgrounds, experiences, abilities, and perspectives, and provide reasonable accommodations throughout the hiring process.
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here.
UK Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
Regarding US-based roles, depending on your role and primary work location, Motive Technologies, Inc. (“Employer”) discloses candidates may be required to execute a non-compete covenant with the Employer. This requirement does not apply to lawyers, interns, or employees working in CA, MN, MT, ND, OK, or where otherwise prohibited by law.
Non-compete covenant terms in all other jurisdictions will be subject to the applicable statutory requirements, including but not limited to, procedures, industry related prohibitions, or salary and compensation thresholds.
All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.
See all 67+ H-1B Visa Vice President Of Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Vice President Of Marketing Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Vice President Of Marketing
Frame your portfolio around business outcomes
USCIS scrutinizes VP-level marketing roles for specialty occupation status. Tie every campaign result to revenue, market share, or pipeline growth so your resume demonstrates the analytical depth that justifies a degree requirement, not just creative output.
Target companies with cap-exempt filing pathways
Universities, nonprofit research organizations, and government research entities are cap-exempt H-1B employers. A VP of Marketing role at a major research hospital or university system can bypass the lottery entirely and file any time of year.
Search verified H-1B sponsors on Migrate Mate
Filter for VP of Marketing roles on Migrate Mate, which surfaces employers with confirmed H-1B LCA filing history by occupation code, so you're applying to companies that have already demonstrated willingness to sponsor this specific role type.
Confirm the prevailing wage level before negotiating
Run the OFLC Wage Search for your target metro area before salary discussions. Your employer's LCA must certify at least the DOL prevailing wage for your location and level, and a Level III or IV designation is standard for VP roles.
Align your offer letter to specialty occupation criteria
Before your employer files Form I-129, review the job description together. VP of Marketing duties should explicitly reference strategic planning, budget authority, and cross-functional leadership tied to a specific degree field, not just general management language.
Build your 60-day job search timeline before your current status ends
If you're changing employers, you have a 60-day grace period after your current H-1B ends. A VP search cycle runs longer than most roles, so initiate H-1B transfer paperwork the moment you have a written offer to preserve continuous work authorization.
H-1B Visa Vice President Of Marketing: Frequently Asked Questions
Does a Vice President of Marketing role qualify as an H-1B specialty occupation?
Yes, provided the employer requires at least a bachelor's degree in marketing, business administration, communications, or a directly related field for the specific position. Generic VP roles that accept any degree field can draw a Request for Evidence from USCIS. The job description must establish a direct relationship between the required degree and the duties performed.
How do I find employers who actively sponsor H-1B visas for VP of Marketing positions?
Migrate Mate lets you search VP of Marketing roles filtered by employers with verified H-1B LCA filing history, so you're not guessing which companies are willing to sponsor. DOL LCA disclosure data is public, but parsing raw files is time-consuming. Migrate Mate surfaces that data by employer and occupation code directly in your job search.
Can my H-1B be transferred if I get a VP of Marketing offer from a new employer?
Yes. H-1B portability lets you start working for the new employer as soon as the transfer petition is filed with USCIS, without waiting for approval, as long as you've been maintaining valid H-1B status and the new role qualifies as a specialty occupation. The new employer files a fresh I-129 and LCA for the VP position.
What H-1B wage level applies to Vice President of Marketing roles?
Most VP of Marketing positions fall at DOL wage Level III or Level IV, reflecting full competency or leadership responsibility. Your employer's LCA must certify at least the DOL prevailing wage for the specific occupation code and metropolitan statistical area where you'll work. You can verify applicable wage levels using the OFLC Wage Search before accepting an offer.
Does my employer need to sponsor a new H-1B if I'm promoted to VP of Marketing internally?
If your promotion involves a material change in duties, location, or employer entity, a new or amended H-1B petition is required. A title change alone with substantially similar marketing duties may qualify as a minor amendment, but your employer's immigration counsel should confirm before the promotion takes effect to avoid unauthorized employment.