Vice President Of Marketing Jobs in USA with Visa Sponsorship
Vice President of Marketing roles attract H-1B sponsorship from mid-size and enterprise companies, particularly in tech, SaaS, and consumer brands. Most require a bachelor's degree in marketing, business, or a related field, with many employers accepting an MBA as a strong differentiator. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
We create possibilities that move life and commerce forward. Welcome to Manhattan. Every day, our supply chain commerce technology connects two billion people to 20 billion consumer choices. In the warehouse, on the road and in the store, we make what was once impossible, possible. If you want to tackle complex problems and redefine markets, you’ve come to the right place.
ABOUT THE ROLE
The Vice President of Brand, Creative, & Content sets the vision and raises the standard for how the company shows up in the market across narrative, design, and AI‑forward modern content. You will lead an integrated team spanning brand strategy, creative, and content to deliver differentiated storytelling that builds preference, creates differentiation, and drives growth. This role is ideal for a leader with deep enterprise tech brand experience who can translate sophisticated technology into compelling stories for a multi‑audience market, including supply chain and omnichannel commerce professionals as well as B2C retailers.
Responsibilities
- Set and evolve the brand strategy, positioning, narrative, messaging, voice, and visual identity, ensuring clarity and consistency across audiences, solutions, and channels.
- Establish brand governance (guidelines, enablement, templates) that scales across a public‑company environment.
- Partner with Product, go‑to‑market, and executive leadership to align company story, category point of view, and product/solution narratives.
- Define a creative vision that translates into high‑quality outputs across campaigns, launches, web, events, and executive storytelling.
- Build and run a modern creative operating system, including briefs, reviews, production workflows, creative standards, resourcing models, and agency partnerships.
- Raise craft across design, copy, video, and experiences while improving speed, reuse, and consistency in creative output.
- Own content strategy and editorial direction across a multi‑format portfolio, including thought leadership, web and product storytelling, customer proof, video, social, experiential, and executive content.
- Build a content engine that balances brand‑building with performance outcomes and scales through modular storytelling and intelligent reuse.
- Ensure content is tailored by audience (e.g., supply chain, retail, IT, operations, executive) while maintaining a single, coherent brand voice.
- Evolve storytelling and content structure for AI‑forward discovery, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), so the company narrative is accurately represented and discoverable across AI assistants and generative search experiences.
- Partner with Digital/SEO, Product Marketing, and Communications to strengthen authority signals, entity clarity, and content architecture.
- Define and operationalize measurement frameworks for brand and creative effectiveness (brand health, share of search, direct/organic traffic quality, engagement, pipeline influence, win‑rate impact where measurable).
- Establish creative performance feedback loops and testing practices that improve effectiveness without diluting brand.
- Lead, coach, and scale a multidisciplinary organization across brand, creative, and content.
- Build a culture of high standards, strong creative direction, crisp feedback, and operational discipline.
- Attract, develop, and retain top talent; ensure clear roles, career paths, and performance expectations.
MINIMUM REQUIREMENTS
- 15+ years leading brand, creative, and/or content functions, including people leadership and cross‑functional influence at scale.
- Experience building brand and storytelling in enterprise technology (Salesforce, ServiceNow, SAP, or similar preferred).
- Demonstrated ability to translate complex products into clear, compelling narratives for varied audiences, including industry practitioners and executive stakeholders.
- Proven track record of leading integrated teams and agency partners, delivering high‑quality creative across multiple channels and formats.
- Strong command of modern content marketing and production workflows, with comfort using AI‑enabled creation and governance.
- Experience defining and using measurement frameworks to assess brand and creative impact and guide strategy.
- Executive presence and strong written and verbal communication skills.
PREFERRED SKILLS AND EXPERIENCE
- Experience marketing into supply chain, retail, omnichannel commerce, or adjacent enterprise software categories.
- Experience operating in a public‑company environment, including governance, scale, stakeholder management, and brand risk management.
- Global brand experience across regions and lines of business.
- Leadership behaviors that include setting a clear vision and translating it into systems, priorities, and results; high taste and high standards; balancing creativity with operational rigor; building trust across teams and senior stakeholders; and a curious, future‑oriented mindset with a pragmatic approach to AI and evolving discovery.
- Portfolio demonstrating brand platform work, integrated storytelling across multiple mediums, and examples of business impact (e.g., growth outcomes, adoption, consideration, engagement, or influence on pipeline and wins).
COMMITTED TO DIVERSITY AND INCLUSION
At Manhattan, it’s about more than just the work. From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here. Our team members’ backgrounds, experiences and perspectives add to us as a whole and make us unique. We are proudly an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran.
In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration. Participation in the E-Verify Program allows Manhattan to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been completed.
INTRODUCTION
We create possibilities that move life and commerce forward. Welcome to Manhattan. Every day, our supply chain commerce technology connects two billion people to 20 billion consumer choices. In the warehouse, on the road and in the store, we make what was once impossible, possible. If you want to tackle complex problems and redefine markets, you’ve come to the right place.
ABOUT THE ROLE
The Vice President of Brand, Creative, & Content sets the vision and raises the standard for how the company shows up in the market across narrative, design, and AI‑forward modern content. You will lead an integrated team spanning brand strategy, creative, and content to deliver differentiated storytelling that builds preference, creates differentiation, and drives growth. This role is ideal for a leader with deep enterprise tech brand experience who can translate sophisticated technology into compelling stories for a multi‑audience market, including supply chain and omnichannel commerce professionals as well as B2C retailers.
Responsibilities
- Set and evolve the brand strategy, positioning, narrative, messaging, voice, and visual identity, ensuring clarity and consistency across audiences, solutions, and channels.
- Establish brand governance (guidelines, enablement, templates) that scales across a public‑company environment.
- Partner with Product, go‑to‑market, and executive leadership to align company story, category point of view, and product/solution narratives.
- Define a creative vision that translates into high‑quality outputs across campaigns, launches, web, events, and executive storytelling.
- Build and run a modern creative operating system, including briefs, reviews, production workflows, creative standards, resourcing models, and agency partnerships.
- Raise craft across design, copy, video, and experiences while improving speed, reuse, and consistency in creative output.
- Own content strategy and editorial direction across a multi‑format portfolio, including thought leadership, web and product storytelling, customer proof, video, social, experiential, and executive content.
- Build a content engine that balances brand‑building with performance outcomes and scales through modular storytelling and intelligent reuse.
- Ensure content is tailored by audience (e.g., supply chain, retail, IT, operations, executive) while maintaining a single, coherent brand voice.
- Evolve storytelling and content structure for AI‑forward discovery, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), so the company narrative is accurately represented and discoverable across AI assistants and generative search experiences.
- Partner with Digital/SEO, Product Marketing, and Communications to strengthen authority signals, entity clarity, and content architecture.
- Define and operationalize measurement frameworks for brand and creative effectiveness (brand health, share of search, direct/organic traffic quality, engagement, pipeline influence, win‑rate impact where measurable).
- Establish creative performance feedback loops and testing practices that improve effectiveness without diluting brand.
- Lead, coach, and scale a multidisciplinary organization across brand, creative, and content.
- Build a culture of high standards, strong creative direction, crisp feedback, and operational discipline.
- Attract, develop, and retain top talent; ensure clear roles, career paths, and performance expectations.
MINIMUM REQUIREMENTS
- 15+ years leading brand, creative, and/or content functions, including people leadership and cross‑functional influence at scale.
- Experience building brand and storytelling in enterprise technology (Salesforce, ServiceNow, SAP, or similar preferred).
- Demonstrated ability to translate complex products into clear, compelling narratives for varied audiences, including industry practitioners and executive stakeholders.
- Proven track record of leading integrated teams and agency partners, delivering high‑quality creative across multiple channels and formats.
- Strong command of modern content marketing and production workflows, with comfort using AI‑enabled creation and governance.
- Experience defining and using measurement frameworks to assess brand and creative impact and guide strategy.
- Executive presence and strong written and verbal communication skills.
PREFERRED SKILLS AND EXPERIENCE
- Experience marketing into supply chain, retail, omnichannel commerce, or adjacent enterprise software categories.
- Experience operating in a public‑company environment, including governance, scale, stakeholder management, and brand risk management.
- Global brand experience across regions and lines of business.
- Leadership behaviors that include setting a clear vision and translating it into systems, priorities, and results; high taste and high standards; balancing creativity with operational rigor; building trust across teams and senior stakeholders; and a curious, future‑oriented mindset with a pragmatic approach to AI and evolving discovery.
- Portfolio demonstrating brand platform work, integrated storytelling across multiple mediums, and examples of business impact (e.g., growth outcomes, adoption, consideration, engagement, or influence on pipeline and wins).
COMMITTED TO DIVERSITY AND INCLUSION
At Manhattan, it’s about more than just the work. From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here. Our team members’ backgrounds, experiences and perspectives add to us as a whole and make us unique. We are proudly an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran.
In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration. Participation in the E-Verify Program allows Manhattan to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been completed.
How to Get Visa Sponsorship in Vice President Of Marketing
Target companies with established immigration infrastructure
Large tech, SaaS, and consumer brand companies sponsor VP-level marketing roles most consistently. These employers have in-house legal teams and existing H-1B programs, which makes navigating sponsorship faster and less likely to fall through at the offer stage.
Frame your degree field as directly relevant to the role
H-1B specialty occupation approval requires your degree to match the job. A marketing, business, or communications degree maps cleanly. If your degree is in an unrelated field, document how your coursework or graduate education connects directly to marketing strategy and brand management.
Emphasize quantifiable business impact in every application
VP-level sponsorship decisions hinge on demonstrated revenue influence. Interviewers and immigration attorneys both need proof the role is genuinely senior. Lead with pipeline growth, CAC reduction, or market expansion numbers. Vague leadership claims make sponsorship harder to justify internally.
Understand the H-1B cap and lottery timing before you apply
Most VP of Marketing roles are cap-subject H-1B positions. Registration opens in March for an October 1 start date. If you miss the lottery, discuss cap-exempt alternatives or O-1A eligibility with your employer before assuming the role cannot be filled that year.
Ask about premium processing during offer negotiations
Standard H-1B adjudication can take several months. At the VP level, most employers are willing to pay for premium processing, which guarantees a 15-business-day decision. Raise this early so your start date and employment contract are planned around a realistic timeline.
Consider O-1A if you have industry recognition or awards
VP of Marketing candidates with published articles, speaking credits, industry awards, or board memberships may qualify for O-1A extraordinary ability status. O-1A bypasses the lottery entirely and can be filed year-round, making it a strong alternative if H-1B selection is uncertain.
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Get Access To All JobsFrequently Asked Questions
Can a company sponsor a VP of Marketing for an H-1B visa?
Yes. Vice President of Marketing qualifies as an H-1B specialty occupation because the role typically requires a bachelor's degree or higher in marketing, business, or a related field. USCIS has consistently approved VP-level marketing petitions where the job description demonstrates that a specific degree is a normal entry requirement for the position, not just a preference.
What degree do I need to qualify for H-1B sponsorship as a VP of Marketing?
A bachelor's degree in marketing, business administration, communications, or a closely related field is the standard baseline. An MBA strengthens your petition because it directly aligns advanced education with senior strategic responsibilities. If your undergraduate degree is unrelated, your employer's attorney will need to establish equivalency through work experience using the three-to-one rule: three years of relevant experience per year of missing education.
How do I find VP of Marketing jobs that offer visa sponsorship?
Most VP-level marketing openings that sponsor visas come from established tech, SaaS, e-commerce, and consumer brands with existing immigration programs. Migrate Mate filters job listings specifically by visa sponsorship willingness, so you can browse VP of Marketing roles without wasting time on applications where sponsorship was never on the table.
Is a VP of Marketing role likely to be approved by USCIS?
Approval rates are high when the petition is well-documented. The main risk is a Request for Evidence challenging whether the role genuinely requires a specific degree rather than general business experience. A strong job description that ties each responsibility to specialized marketing knowledge, combined with an offer letter reflecting senior-level scope, significantly reduces RFE likelihood. Employers with H-1B approval history for similar roles are in the strongest position.
Can I switch employers on an H-1B if I get a better VP of Marketing offer?
Yes. H-1B portability allows you to start with a new employer as soon as they file an H-1B transfer petition on your behalf, without waiting for approval, provided your current H-1B is valid and you have not violated your status. The new employer files a fresh I-129 and LCA covering the VP of Marketing role at the new company. There is no lottery for transfers.
What is the prevailing wage requirement for sponsored Vice President Of Marketing jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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