Vice President Of Marketing Jobs in USA with Visa Sponsorship
Vice President of Marketing roles qualify as specialty occupations under the H-1B visa, making them eligible for employer sponsorship. Most hiring companies are large enough to absorb LCA filing costs, and the seniority of the role often accelerates internal HR processes. F-1 graduates and TN visa-eligible professionals have direct pathways into these positions. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsWho we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Vice President, Product Marketing
About Motive
Motive is building to win the physical economy market. Our products help organizations make their operations safer, more productive, and more efficient. Marketing plays a critical role in connecting customer needs, product innovation, and measurable business growth.
About the role
Motive is looking for a Vice President of Product Marketing to define how we understand, position, launch, and grow our products across customer segments and markets. This leader will connect deep customer and market insight to product strategy and go-to-market execution—ensuring that customers understand the value of Motive’s portfolio and that our teams can bring that value to market with clarity and consistency.
You will lead and develop a high-performing product marketing organization and partner closely with Product, Sales, Customer Success, Revenue Operations, and Marketing. You will shape portfolio and go-to-market strategy, build a compelling narrative for Motive’s solutions, and create the systems and feedback loops that turn market learning into better products and stronger business outcomes.
What you’ll do
- Set the product marketing vision, strategy, and operating priorities in alignment with company and go-to-market goals.
- Own portfolio positioning, value propositions, messaging, and market narratives across products, customer segments, and industries; make complex capabilities clear, differentiated, and relevant to customers.
- Build a deep, continuous understanding of customers, buyers, users, competitors, and market dynamics through research, customer conversations, win/loss insights, and field feedback.
- Partner with Product and executive leadership to bring the voice of the customer into product strategy, roadmap decisions, packaging, and lifecycle planning.
- Champion industry-leading, responsible use of AI to improve customer insight, content quality, and team productivity.
- Lead go-to-market strategy for launches and major product releases, aligning product readiness, audience, positioning, pricing and packaging input, enablement, communications, and success measures.
- Equip Sales and Customer Success with clear, useful tools—including playbooks, competitive guidance, talk tracks, demos, and customer-facing content—that improve customer conversations and adoption.
- Develop a consistent approach to competitive intelligence and market insights, translating what we learn into timely recommendations and action across the company.
- Partner with Demand Generation, Brand, Field Marketing, and other Marketing teams to turn product strategy into integrated campaigns and programs that support awareness, pipeline, adoption, and expansion.
- Establish product marketing measures that connect work to business outcomes, such as launch performance, pipeline contribution, win rates, product adoption, and expansion; use results to improve investment and execution.
- Build and lead a strong team, setting clear expectations, developing future leaders, and creating an environment where teams take ownership and move quickly.
- Simplify how work gets done: clarify priorities and decision rights, focus resources on the most important customer and business problems, and reduce unnecessary process and complexity.
What we’re looking for
- 12+ years of experience in product marketing, with significant leadership experience in a B2B technology or SaaS company.
- A track record of building and scaling product marketing teams and leading through influence across Product, Sales, Customer Success, and Marketing.
- Experience positioning and launching a multi-product portfolio for varied customer segments, industries, or geographies.
- Strong customer and market orientation, with the ability to turn qualitative and quantitative insight into clear strategy and differentiated messaging.
- Demonstrated ability to connect product capabilities to customer outcomes and commercial value, including in complex or technical markets.
- Experience leading cross-functional launches and enabling go-to-market teams with practical, high-quality tools and content.
- Sound judgment in product, market, and go-to-market tradeoffs; able to prioritize the most important problems and make decisions with imperfect information.
- Strong analytical skills and experience using business and market signals to evaluate performance and refine strategy.
- Excellent executive communication and storytelling skills, including the ability to make complex ideas accessible and persuasive.
- A collaborative, low-ego leadership style and a record of building inclusive, high-performing teams.
How we work
- Solve the most important problems.
- Stay absolutely obsessed with our customers.
- Compress cycle time and learn quickly.
- Fight complexity everywhere.
- Know our markets inside and out.
Compensation and benefits
Motive offers competitive compensation and benefits. Compensation for this role will depend on location, experience, and other job-related factors. Total compensation may include base salary, variable compensation, and equity.
Motive is an equal-opportunity employer. We celebrate diverse backgrounds, experiences, abilities, and perspectives, and provide reasonable accommodations throughout the hiring process.
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here.
UK Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
Regarding US-based roles, depending on your role and primary work location, Motive Technologies, Inc. (“Employer”) discloses candidates may be required to execute a non-compete covenant with the Employer. This requirement does not apply to lawyers, interns, or employees working in CA, MN, MT, ND, OK, or where otherwise prohibited by law.
Non-compete covenant terms in all other jurisdictions will be subject to the applicable statutory requirements, including but not limited to, procedures, industry related prohibitions, or salary and compensation thresholds.
All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.
Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Vice President, Product Marketing
About Motive
Motive is building to win the physical economy market. Our products help organizations make their operations safer, more productive, and more efficient. Marketing plays a critical role in connecting customer needs, product innovation, and measurable business growth.
About the role
Motive is looking for a Vice President of Product Marketing to define how we understand, position, launch, and grow our products across customer segments and markets. This leader will connect deep customer and market insight to product strategy and go-to-market execution—ensuring that customers understand the value of Motive’s portfolio and that our teams can bring that value to market with clarity and consistency.
You will lead and develop a high-performing product marketing organization and partner closely with Product, Sales, Customer Success, Revenue Operations, and Marketing. You will shape portfolio and go-to-market strategy, build a compelling narrative for Motive’s solutions, and create the systems and feedback loops that turn market learning into better products and stronger business outcomes.
What you’ll do
- Set the product marketing vision, strategy, and operating priorities in alignment with company and go-to-market goals.
- Own portfolio positioning, value propositions, messaging, and market narratives across products, customer segments, and industries; make complex capabilities clear, differentiated, and relevant to customers.
- Build a deep, continuous understanding of customers, buyers, users, competitors, and market dynamics through research, customer conversations, win/loss insights, and field feedback.
- Partner with Product and executive leadership to bring the voice of the customer into product strategy, roadmap decisions, packaging, and lifecycle planning.
- Champion industry-leading, responsible use of AI to improve customer insight, content quality, and team productivity.
- Lead go-to-market strategy for launches and major product releases, aligning product readiness, audience, positioning, pricing and packaging input, enablement, communications, and success measures.
- Equip Sales and Customer Success with clear, useful tools—including playbooks, competitive guidance, talk tracks, demos, and customer-facing content—that improve customer conversations and adoption.
- Develop a consistent approach to competitive intelligence and market insights, translating what we learn into timely recommendations and action across the company.
- Partner with Demand Generation, Brand, Field Marketing, and other Marketing teams to turn product strategy into integrated campaigns and programs that support awareness, pipeline, adoption, and expansion.
- Establish product marketing measures that connect work to business outcomes, such as launch performance, pipeline contribution, win rates, product adoption, and expansion; use results to improve investment and execution.
- Build and lead a strong team, setting clear expectations, developing future leaders, and creating an environment where teams take ownership and move quickly.
- Simplify how work gets done: clarify priorities and decision rights, focus resources on the most important customer and business problems, and reduce unnecessary process and complexity.
What we’re looking for
- 12+ years of experience in product marketing, with significant leadership experience in a B2B technology or SaaS company.
- A track record of building and scaling product marketing teams and leading through influence across Product, Sales, Customer Success, and Marketing.
- Experience positioning and launching a multi-product portfolio for varied customer segments, industries, or geographies.
- Strong customer and market orientation, with the ability to turn qualitative and quantitative insight into clear strategy and differentiated messaging.
- Demonstrated ability to connect product capabilities to customer outcomes and commercial value, including in complex or technical markets.
- Experience leading cross-functional launches and enabling go-to-market teams with practical, high-quality tools and content.
- Sound judgment in product, market, and go-to-market tradeoffs; able to prioritize the most important problems and make decisions with imperfect information.
- Strong analytical skills and experience using business and market signals to evaluate performance and refine strategy.
- Excellent executive communication and storytelling skills, including the ability to make complex ideas accessible and persuasive.
- A collaborative, low-ego leadership style and a record of building inclusive, high-performing teams.
How we work
- Solve the most important problems.
- Stay absolutely obsessed with our customers.
- Compress cycle time and learn quickly.
- Fight complexity everywhere.
- Know our markets inside and out.
Compensation and benefits
Motive offers competitive compensation and benefits. Compensation for this role will depend on location, experience, and other job-related factors. Total compensation may include base salary, variable compensation, and equity.
Motive is an equal-opportunity employer. We celebrate diverse backgrounds, experiences, abilities, and perspectives, and provide reasonable accommodations throughout the hiring process.
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here.
UK Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
Regarding US-based roles, depending on your role and primary work location, Motive Technologies, Inc. (“Employer”) discloses candidates may be required to execute a non-compete covenant with the Employer. This requirement does not apply to lawyers, interns, or employees working in CA, MN, MT, ND, OK, or where otherwise prohibited by law.
Non-compete covenant terms in all other jurisdictions will be subject to the applicable statutory requirements, including but not limited to, procedures, industry related prohibitions, or salary and compensation thresholds.
All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.
See all 6,970+ Vice President Of Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Vice President Of Marketing roles.
Get Access To All JobsTips for Finding Vice President Of Marketing Jobs
Frame your credentials around specialty occupation
VP of Marketing roles require a bachelor's degree in marketing, communications, or a directly related field. Document how your degree maps to the role's core functions, since USCIS scrutinizes whether the position genuinely requires that specific field of study.
Target employers with active LCA filing history
Use Migrate Mate to find companies that have already filed LCAs for marketing leadership roles. Prior filings signal an established sponsorship process and an HR team that understands what a VP-level petition requires.
Verify prevailing wage before negotiating your offer
Run the VP of Marketing title through the OFLC Wage Search before salary discussions begin. Your employer's LCA must certify a wage at or above the prevailing level for your metro area, so knowing the threshold protects you from an offer that fails at filing.
Use O*NET to anchor your specialty occupation argument
The O*NET profile for Marketing Managers and Chief Marketing Officers documents the degree-level requirements and specialized knowledge the role demands. Referencing this in your petition package strengthens the specialty occupation case if USCIS issues an RFE.
Align your start date with H-1B cap timelines
If you need a cap-subject H-1B, your employer can't file a petition before April 1 for an October 1 start. Build this into your offer negotiation so your employer isn't caught off guard by a six-month gap between acceptance and your first day.
Prepare a PERM-ready credentials file early
VP of Marketing roles frequently lead to EB-2 or EB-3 green card sponsorship. Gather certified degree transcripts, employment verification letters, and performance records now. PERM labor certification requires documenting your qualifications before the recruitment process formally opens.
Frequently Asked Questions
Does a VP of Marketing role qualify as a specialty occupation for the H-1B?
Yes, provided the employer can demonstrate the position requires at least a bachelor's degree in a directly related field such as marketing, communications, or business administration. Generic management experience alone won't satisfy USCIS. The job description must show that specialized theoretical and practical knowledge in a specific discipline is essential to perform the duties.
Can Canadian and Mexican nationals get a TN visa for a VP of Marketing role?
TN visas cover a defined list of USMCA professions, and Marketing Manager is not on it. A VP of Marketing role does not map to any listed TN category, so Canadian and Mexican nationals in this position would need an H-1B, O-1 visa, or another qualifying visa rather than TN status.
How do I find employers who actively sponsor visas for VP of Marketing positions?
Migrate Mate lists employers with verified LCA sponsorship history for marketing leadership roles, so you can focus your search on companies that have already navigated the filing process. This saves significant time compared to applying broadly and discovering sponsorship limitations late in the interview process.
Will my employer need to run a PERM labor certification for a VP of Marketing green card?
Most EB-2 and EB-3 green card paths for VP of Marketing roles require PERM labor certification, which means your employer must conduct a formal recruitment process and demonstrate no qualified U.S. workers are available. The exception is EB-2 National Interest Waiver, which allows self-petition but requires showing your work benefits the U.S. in a broader sense.
Does holding an H-1B as a VP of Marketing affect my ability to pursue a green card simultaneously?
No. The H-1B allows dual intent, meaning you can pursue lawful permanent residence while maintaining valid nonimmigrant status. Your employer can file an I-140 immigrant petition concurrently with or after your H-1B approval. If your I-140 is approved and your priority date becomes current, you can then file for adjustment of status without jeopardizing your H-1B.
What is the prevailing wage requirement for sponsored Vice President Of Marketing jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.