H-1B1 Singapore Visa Product Marketing Jobs
Product Marketing jobs with H-1B1 Singapore visa sponsorship are open to Singaporean nationals without a lottery or USCIS petition. The 5,400 annual cap rarely fills, and you apply directly at the U.S. consulate in Singapore. Roles must qualify as specialty occupations requiring a bachelor's degree in a directly related field.
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About the Team
We’re the team that connects what TikTok builds with how the world understands it. Our role is to turn product innovation into powerful marketing stories that drive clarity, adoption, and business impact. As part of Global Business Marketing (GBM), Product Marcomms (PMC) & Industry Education brings together product, marketing, and creative to ensure TikTok’s products are communicated with purpose — grounded in insights, powered by creativity, and scaled across markets. This role is dedicated to the NA PMC team with ownership in Industry Education for the region across all product levers to support new client acquisition and product growth goals. This role will bring a consultative, customer-centric approach to align education initiatives with business objectives and advertiser needs. In addition, the role will partner closely with our global counterparts to inform development of the TikTok Academy platform overall.
Responsibilities
- Drive product growth and adoption by developing strategic education roadmaps and educational content across all product levers (e.g. Brand, mid-funnel, performance, creative, etc)
- Plan and leverage NA needs based on global TikTok Academy program roadmap
- Partner cross-functionally with Product and PMC teams to shape strategic industry education briefs that support both new client acquisition and existing product adoption
- Own measurement and reporting of efforts for NA Industry Education leveraging global reporting dashboards
- Own end-to-end lead nurturing models for NA through TikTok Academy that accelerate new client acquisition and product growth
- Collaborate with the Global Industry Education team to design, build and optimize learning experiences, learner engagement tactics, and program analysis for TikTok Academy
- Assess and iterate on learner UX experience across existing learning paths and touchpoints
- Lead the Quarterly Launch Window (QLW) program and GTM for NA in partnership with global PMC & IE and regional product org to drive product education awareness of quarterly launches and feature updates
- Lead the US case study program across strategy, operations and content development – including identifying success stories, writing TT4B case study blogs, and/or video case studies (when applicable)
Qualifications
Minimum Qualifications
- 5+ years of experience in product education strategy, content development, product marketing or client education roles
- Proven experience building and executing educational roadmaps or learning programs that drive measurable business outcomes
- Demonstrated ability to develop lead nurturing models or customer engagement campaigns
- Strong analytical skills to measure program impact and iterate based on performance data
- Strong cross-functional partnership skills, with experience collaborating with product marketing or product teams
- Excellent written and verbal communication skills, with ability to translate complex product concepts into clear, actionable educational content
Preferred Qualifications
- Strong cross-functional project management skills with proven ability to keep XFN teams aligned, on task, and on timeline
- Direct experience working with performance advertisers, agency partners, or SMB/mid-market client segments
- Technical knowledge and hands-on experience with performance advertising solutions
- Background in learning experience design, instructional design, or B2B education program management
- Ability to lead cross-functional initiatives without direct authority
- Experience working in fast-paced, high-growth technology environments
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $97200 - $220400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
About the Team
We’re the team that connects what TikTok builds with how the world understands it. Our role is to turn product innovation into powerful marketing stories that drive clarity, adoption, and business impact. As part of Global Business Marketing (GBM), Product Marcomms (PMC) & Industry Education brings together product, marketing, and creative to ensure TikTok’s products are communicated with purpose — grounded in insights, powered by creativity, and scaled across markets. This role is dedicated to the NA PMC team with ownership in Industry Education for the region across all product levers to support new client acquisition and product growth goals. This role will bring a consultative, customer-centric approach to align education initiatives with business objectives and advertiser needs. In addition, the role will partner closely with our global counterparts to inform development of the TikTok Academy platform overall.
Responsibilities
- Drive product growth and adoption by developing strategic education roadmaps and educational content across all product levers (e.g. Brand, mid-funnel, performance, creative, etc)
- Plan and leverage NA needs based on global TikTok Academy program roadmap
- Partner cross-functionally with Product and PMC teams to shape strategic industry education briefs that support both new client acquisition and existing product adoption
- Own measurement and reporting of efforts for NA Industry Education leveraging global reporting dashboards
- Own end-to-end lead nurturing models for NA through TikTok Academy that accelerate new client acquisition and product growth
- Collaborate with the Global Industry Education team to design, build and optimize learning experiences, learner engagement tactics, and program analysis for TikTok Academy
- Assess and iterate on learner UX experience across existing learning paths and touchpoints
- Lead the Quarterly Launch Window (QLW) program and GTM for NA in partnership with global PMC & IE and regional product org to drive product education awareness of quarterly launches and feature updates
- Lead the US case study program across strategy, operations and content development – including identifying success stories, writing TT4B case study blogs, and/or video case studies (when applicable)
Qualifications
Minimum Qualifications
- 5+ years of experience in product education strategy, content development, product marketing or client education roles
- Proven experience building and executing educational roadmaps or learning programs that drive measurable business outcomes
- Demonstrated ability to develop lead nurturing models or customer engagement campaigns
- Strong analytical skills to measure program impact and iterate based on performance data
- Strong cross-functional partnership skills, with experience collaborating with product marketing or product teams
- Excellent written and verbal communication skills, with ability to translate complex product concepts into clear, actionable educational content
Preferred Qualifications
- Strong cross-functional project management skills with proven ability to keep XFN teams aligned, on task, and on timeline
- Direct experience working with performance advertisers, agency partners, or SMB/mid-market client segments
- Technical knowledge and hands-on experience with performance advertising solutions
- Background in learning experience design, instructional design, or B2B education program management
- Ability to lead cross-functional initiatives without direct authority
- Experience working in fast-paced, high-growth technology environments
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $97200 - $220400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
See all 186+ H-1B1 Singapore Visa Product Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B1 Singapore Visa Product Marketing Jobs.
Get Access To All JobsTips for Finding Product Marketing Jobs
Verify your degree matches the role
Consular officers scrutinize whether your degree field directly supports the Product Marketing role. A marketing, business, or communications degree aligns cleanly. An unrelated degree paired with years of experience creates risk at the consulate, not a workaround.
Research prevailing wage before negotiating
Your employer must certify a wage meeting DOL prevailing wage levels on the Labor Condition Application. Use the OFLC Wage Search to look up the Product Marketing Manager wage level in your target city before you enter salary discussions.
Target employers with active LCA filing history
Search Migrate Mate to filter Product Marketing roles by employers who have filed Labor Condition Applications for H-1B1 Singapore positions. DOL disclosure data shows which companies have sponsored this visa category before, cutting out guesswork entirely.
Get your offer letter structured correctly
The DS-160 and consular interview require a detailed offer letter stating your job title, salary, start date, and that the role is a specialty occupation. Ask your employer to confirm these elements explicitly before you schedule the appointment in Singapore.
Use O*NET to frame specialty occupation evidence
Consular officers assess whether Product Marketing qualifies as a specialty occupation. Pull the O*NET occupation profile for Marketing Managers or Market Research Analysts to document that the role routinely requires a bachelor's degree in a specific field.
Plan your filing timeline around LCA certification
DOL must certify the Labor Condition Application before your employer can support the consular application. LCA certification typically takes seven business days, so factor this into your start date negotiations to avoid a compressed pre-interview window.
Frequently Asked Questions
Does a Product Marketing role qualify as a specialty occupation for H-1B1 Singapore?
Yes, if the position requires a bachelor's degree or higher in a specific field directly related to the job, such as marketing, business, or communications. Roles framed as generalist marketing positions without a defined degree requirement create consular risk. Your employer's offer letter and the DOL Labor Condition Application must both reflect the specialty occupation standard clearly.
How does the H-1B1 Singapore visa differ from H-1B for Product Marketing professionals?
The H-1B1 Singapore visa has no lottery, no USCIS petition, and a dedicated annual cap of 5,400 visas for Singaporean nationals that has never been fully used. You apply directly at the U.S. consulate in Singapore using a certified Labor Condition Application. Unlike H-1B visa, H-1B1 does not allow dual intent, so you cannot simultaneously pursue permanent residence while on this status.
How do I find Product Marketing employers who sponsor H-1B1 Singapore visas?
Use Migrate Mate to search Product Marketing roles filtered by employers with documented H-1B1 Singapore Labor Condition Application filings. DOL discloses LCA data publicly, and Migrate Mate surfaces this by employer and role so you can identify companies that have sponsored Singaporean professionals before rather than approaching cold.
Can my employer sponsor H-1B1 Singapore if they have never done it before?
Yes. Unlike some visa categories, H-1B1 Singapore does not require the employer to have a prior sponsorship history. The employer files a Labor Condition Application with DOL, which typically certifies within seven business days. Because there is no USCIS petition, the process is shorter than H-1B, making first-time sponsorship more accessible for smaller or mid-size marketing teams.
Does the H-1B1 Singapore visa cap my time in the U.S. as a Product Marketing professional?
H-1B1 Singapore status is granted in one-year increments and can be renewed indefinitely as long as you maintain qualifying employment. There is no statutory six-year cap as with H-1B. Because the visa does not permit dual intent, you must maintain nonimmigrant intent at each renewal, which matters if your employer later considers sponsoring you for permanent residence through a separate process.