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Get Access To All JobsSenior Product Strategy & Operations Manager – Global Marketplaces
Location:
New York
Employment Type:
Regular
Job Code:
A98777A
About the Team:
The Global Product Solutions & Operations (PSO) team is the strategic bridge between TikTok’s advertising partners and our Product teams. Our mission is to ensure that the world’s largest Marketplace businesses—from global e-commerce giants to hyper-growth disruptors—are empowered to turn discovery into measurable results through our commerce solutions.
About the role:
We are looking for a Senior Product Strategy & Operations Manager to lead the global strategy for the Marketplace vertical. This role will focus on our "hero" commerce solutions, specifically Smart+ Catalog Ads and the newly unified Asset Manager. You will be responsible for helping these high-volume advertisers transition from manual campaign management to Asset-Led Intelligence, ensuring their most valuable assets (Signals, Catalog, and Creative) are optimized for the TikTok ecosystem.
Responsibilities:
- GTM Strategy & Execution: Define and lead the global go-to-market strategy for the Marketplace vertical, focusing on the adoption of Smart+ Catalog Ads and strategic initiatives.
- The "Asset Manager" Champion: Drive the transition for Marketplace partners to our unified Asset Manager, helping them transform static product feeds into a dynamic "Library of Stories."
- Product Roadmap Ownership: Act as the "Voice of the Customer" to Product Management and Engineering. Translate the unique needs of Marketplace businesses (e.g., large SKU management, API capabilities, signal integrity, and measurement) into actionable product requirements.
- Sales Enablement: Develop best-in-class sales playbooks and diagnostic frameworks that help GBS (Global Business Solutions) teams identify performance opportunities in client setups and fix them with off-the-shelf solutions.
- Cross-Functional Leadership: Partner with regional teams in the Americas, Europe, and APAC to adapt global commerce strategies for local market nuances while maintaining a unified global standard for excellence.
- Measurement & Insights: Lead market opportunity assessments to identify where Marketplace advertisers are hitting "performance ceilings" and develop strategies to break through them using signal and creative strategies.
Minimum Qualifications:
- 5 or more years of experience in product strategy, product marketing, or product management within the advertising technology or e-commerce landscape.
- Deep understanding of Performance Advertising, specifically catalog-based solutions, automated bidding, and signal-based optimization (Conversion APIs/Pixels).
- Experience working with large-scale Marketplace advertisers or "multi-sourced" commerce platforms.
- A "Revenue-Guided" mindset with a track record of driving product adoption across global sales organizations.
- Strong analytical skills with the ability to translate complex data into a "1+3" strategic narrative.
Preferred Qualifications:
- Management or formalized mentorship experience.
- Experience in a "global to local" environment, managing cross-functional stakeholders across multiple time zones.
- Familiarity with the "Agentic Commerce" landscape and the future of AI-driven shopping experiences.
- A commercial mindset with the ability to explain the "math" of signal match rates and the "magic" of creative depth to both technical and non-technical audiences.
Compensation Description (Annually):
The base salary range for this position in the selected city is $121600 - $288000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
-
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
-
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
-
Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
Senior Product Strategy & Operations Manager – Global Marketplaces
Location:
New York
Employment Type:
Regular
Job Code:
A98777A
About the Team:
The Global Product Solutions & Operations (PSO) team is the strategic bridge between TikTok’s advertising partners and our Product teams. Our mission is to ensure that the world’s largest Marketplace businesses—from global e-commerce giants to hyper-growth disruptors—are empowered to turn discovery into measurable results through our commerce solutions.
About the role:
We are looking for a Senior Product Strategy & Operations Manager to lead the global strategy for the Marketplace vertical. This role will focus on our "hero" commerce solutions, specifically Smart+ Catalog Ads and the newly unified Asset Manager. You will be responsible for helping these high-volume advertisers transition from manual campaign management to Asset-Led Intelligence, ensuring their most valuable assets (Signals, Catalog, and Creative) are optimized for the TikTok ecosystem.
Responsibilities:
- GTM Strategy & Execution: Define and lead the global go-to-market strategy for the Marketplace vertical, focusing on the adoption of Smart+ Catalog Ads and strategic initiatives.
- The "Asset Manager" Champion: Drive the transition for Marketplace partners to our unified Asset Manager, helping them transform static product feeds into a dynamic "Library of Stories."
- Product Roadmap Ownership: Act as the "Voice of the Customer" to Product Management and Engineering. Translate the unique needs of Marketplace businesses (e.g., large SKU management, API capabilities, signal integrity, and measurement) into actionable product requirements.
- Sales Enablement: Develop best-in-class sales playbooks and diagnostic frameworks that help GBS (Global Business Solutions) teams identify performance opportunities in client setups and fix them with off-the-shelf solutions.
- Cross-Functional Leadership: Partner with regional teams in the Americas, Europe, and APAC to adapt global commerce strategies for local market nuances while maintaining a unified global standard for excellence.
- Measurement & Insights: Lead market opportunity assessments to identify where Marketplace advertisers are hitting "performance ceilings" and develop strategies to break through them using signal and creative strategies.
Minimum Qualifications:
- 5 or more years of experience in product strategy, product marketing, or product management within the advertising technology or e-commerce landscape.
- Deep understanding of Performance Advertising, specifically catalog-based solutions, automated bidding, and signal-based optimization (Conversion APIs/Pixels).
- Experience working with large-scale Marketplace advertisers or "multi-sourced" commerce platforms.
- A "Revenue-Guided" mindset with a track record of driving product adoption across global sales organizations.
- Strong analytical skills with the ability to translate complex data into a "1+3" strategic narrative.
Preferred Qualifications:
- Management or formalized mentorship experience.
- Experience in a "global to local" environment, managing cross-functional stakeholders across multiple time zones.
- Familiarity with the "Agentic Commerce" landscape and the future of AI-driven shopping experiences.
- A commercial mindset with the ability to explain the "math" of signal match rates and the "magic" of creative depth to both technical and non-technical audiences.
Compensation Description (Annually):
The base salary range for this position in the selected city is $121600 - $288000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
-
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
-
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
-
Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
See all 87+ Strategy Operations Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Strategy Operations Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Strategy Operations Manager
Verify your role qualifies as specialty occupation
Strategy Operations Manager roles must require a bachelor's degree in a specific field to meet H-1B1 visa specialty occupation standards. Cross-check your job description against the O*NET profile for operations management to confirm degree requirements are explicit, not preferred.
Target employers with active LCA filing history
Use Migrate Mate to filter Strategy Operations Manager roles by employers who have previously filed Labor Condition Applications for H-1B visa1 or H-1B workers. Prior LCA activity signals the employer already understands the sponsorship process and has legal infrastructure in place.
Request the LCA before accepting any offer
Your employer must file and receive a certified LCA from DOL before your consulate appointment can proceed. Ask hiring managers during the offer stage who handles their immigration filings and whether they've run LCAs for operations roles before.
Benchmark your offered salary against OFLC wage levels
DOL requires H-1B1 employers to pay at least the prevailing wage for your role and location. Run the OFLC Wage Search using the SOC code for operations managers before negotiating your offer so you know the minimum the employer is legally required to meet.
Prepare a degree equivalency letter if your credential is from Singapore
Consular officers verify that your degree directly relates to the Strategy Operations Manager role. If your NUS or NTU transcript uses module titles unfamiliar to U.S. adjudicators, get a credential evaluation from a NACES-member evaluator before your interview.
Understand the H-1B1 grace period before switching employers
H-1B1 status doesn't carry the same 60-day grace period protections that H-1B holders have under AC21 portability. If your role ends, your legal status exposure is immediate, so time any employer transitions to overlap with a new certified LCA.
Frequently Asked Questions
Does a Strategy Operations Manager role qualify for the H-1B1 Singapore visa?
Yes, if the position requires at least a bachelor's degree in a specific field such as business administration, industrial engineering, or management science. Roles where any degree field is acceptable regardless of subject matter generally don't qualify. The job description must establish a direct relationship between the degree and the duties performed as a Strategy Operations Manager.
How does the H-1B1 Singapore visa compare to H-1B for this role?
The H-1B1 Singapore visa skips the lottery entirely and is processed at the U.S. consulate in Singapore rather than through USCIS, so your employer doesn't file a petition. This means faster timelines and lower employer costs for Strategy Operations Manager roles. The trade-off is that H-1B1 doesn't allow dual intent, so it's structured as a temporary nonimmigrant status without a built-in green card pathway.
How do I find employers who will sponsor H-1B1 Singapore visas for operations roles?
Migrate Mate filters Strategy Operations Manager jobs by employers with verified H-1B1 and H-1B Labor Condition Application history, so you can focus on companies that have already navigated the sponsorship process. Many employers are open to H-1B1 sponsorship for operations roles but don't advertise it explicitly in job postings, which makes LCA filing history a more reliable signal than job description language.
What happens to my H-1B1 status if my Strategy Operations Manager role ends?
H-1B1 status is tied directly to your employer and the specific role covered by the certified LCA. Unlike H-1B, there's no statutory grace period codified under AC21 portability provisions for H-1B1 holders, so your authorized status becomes precarious immediately upon termination. Coordinating a new certified LCA with any employer transition is essential to avoid a gap in lawful status.
Can my employer convert my H-1B1 to H-1B later if I want to pursue a green card?
Yes. If your employer wants to retain you long-term and pursue permanent residence, they can file an H-1B petition on your behalf during an open registration period. H-1B1 time spent in the U.S. doesn't count against your H-1B six-year maximum, and switching to H-1B opens up PERM labor certification and employment-based immigrant visa pathways that H-1B1 doesn't support directly.
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