Mid Level Network Marketing Specialist Jobs

Horizon Blue Cross Blue Shield of New Jersey empowers our members to achieve their best health. For over 90 years, we have been New Jersey’s health solutions leader driving innovations that improve health care quality, affordability, and member experience. Our members are our neighbors, our friends, and our families. It is this understanding that drives us to better serve and care for the 3.5 million people who place their trust in us. We pride ourselves on our best-in-class employees and strive to maintain an innovative and inclusive environment that allows them to thrive. When our employees bring their best and succeed, the Company succeeds.

About the Role

A Network Education and Communication Specialist plays a crucial role in facilitating effective communication, knowledge sharing, and engagement among network providers. By developing and implementing education and communication strategies, creating informative content, and delivering training programs, they contribute to the overall success of the network and its providers.

This Network Education and Communication Specialist role will support overall communication and education of network information for new and existing providers to promote high-quality and cost-effective care delivery. The primary focus for this role will be to facilitate effective communication and knowledge sharing among diverse audience(s) and provider practices, ensuring that information is disseminated accurately and efficiently. This position will guide, through the creation of a curriculum and resource materials, the Provider Experience and Account Management team with instructing providers on operational processes and procedures for participating in Horizon’s network and ensuring information is delivered on time and easy to understand.

What You'll Do

Responsibilities:

• Develop a comprehensive communication strategy to effectively reach and engage providers by identifying communication goals, target audience, key messages and appropriate communication channels.

• Coordinate and disseminate internal and external educational materials through appropriate channels to support information retention (e.g., use plain language guidelines, consider learning styles).

• Create engaging and informative content, such as newsletters, presentations, and online resources to educate providers on relevant topics.

• Manage education and communication projects and initiatives, including planning, organizing and coordinating activities such as webinars, seminars, conferences and other meetings.

• Collaborate with subject matter experts to develop relevant training materials to ensure that training programs meets needs of the target audiences.

• Maintain education curriculum and dissemination schedule that is up-to-date and easily accessible by cross-functional teams.

• Develop process to update communication materials and create self-service tools for provider education team.

• Ensure content is accurate, up-to-date, and aligned with the organization’s goals and objectives.

• Create, maintain and compile a repository of past materials by topics to allow various teams to access as needed.

• Help with onboarding activities and provide all necessary materials in a timely manner.

• Track provider engagement with educational activities to inform future materials and strategies.

• Track delivery of materials for future reference.

• Regularly assess the effectiveness of content and channels and make recommendations for improvements.

• Seek input and feedback from cross-functional teams to continuously improve communication strategies.

• Effectively report status of training deliveries.

• Effectively deliver trainings at provider site, have strong presentation skills.

• Assist in conducting assessments and gathering feedback to evaluate the effectiveness of educational programs. and communication strategies. Make necessary adjustments and improvements based on feedback and data analysis.

• Lead the creation and dissemination of communications to providers related to network operations, including information on policies and procedures, product iterations, compliance, and digital tools (e.g., Navinet, Availity)

• Collaborate with Corporate Communications and Marketing/Branding teams to ensure provider communications to providers are effectively, timely, and compliant.

• Collaborate with internal departments and experts to coordinate training sessions that are aligned with Enterprise Communications team and aligned with organizational goals and objectives.

• Assist the manager with the day-to-day activities of Network Education team.

Disclaimer:
This job summary has been designed to indicate the general nature and level of work performed by colleagues within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of colleagues assigned to this job.

What You Bring

Education / Experience:

• High School Diploma/GED required.

• Bachelor degree preferred or relevant experience in lieu of degree.

• Requires a minimum of 3+ years of relevant experience in health care industry or health insurance industry

• Requires at a minimum 3 years experience in health care writing and industry-specific terminology.

• Requires at a minimum of 3 years of demonstrated experience of laws and regulations regulating insurance, HMO hospital and physician practice.

• Requires at a minimum of 3 years experience with proven strong communication and presentation skills, with the ability to effectively convey complex medical information to diverse audiences.

Knowledge:

• Must be proficient in the use of personal computers and supporting software in a Windows based environment, including MS Office products (Word, Excel, PowerPoint) and Lotus Notes; Should be knowledgeable in the use of intranet and internet applications.

• Requires knowledge of Health Care contracting.

• Requires knowledge of the hospital and physician communities in the state of New Jersey.

• Requires knowledge of quality measurement approaches applied in measuring insurance, HMO, hospital and physician practice.

Skills and Abilities:

• Demonstrates ability to create, develop, and maintain training materials, preferably in a healthcare setting

• Proven ability to exercise sound judgment.

• Proven ability to ask probing questions and obtain thorough and relevant information.

• Must be detail oriented with strong organizational skills. Proven ability to follow detailed instructions is essential, along with proven problem solving skills.

• Strong organizational and project management skills, with the ability to prioritize and manage multiple tasks simultaneously.

• Demonstrates flexibility and adapts to multiple responsibilities encompassing multiple areas within the organization.

• Must demonstrate the ability to effectively present information and respond to questions from groups of managers, clients, customers.

• Strong and effective verbal and written communication skills, with the ability to create clear and compelling content.

• Excellent interpersonal and relationship building skills.

• Demonstrate the ability to work well within a team.

• Proficiency in using technology for communication and educational purposes.

• Demonstrated ability to deliver highly technical information to less technical individuals.

• Able to interact and create positive working relationships.

• Ability to work collaboratively with cross-functional teams and build strong relationships with physicians and key stakeholders.

• Requires an attention to details.

Travel:

• Travel to Provider site (If Applicable) to various healthcare facilities in NJ, NY or PA.

Why Horizon?

At Horizon, you’ll do meaningful work that directly improves lives—while being supported by a mission‑driven organization that values expertise, collaboration, and growth. We believe that when our people thrive, our communities do too. If you are passionate about making an impact, we’d love to hear from you!

Salary Range:

$79,100 - $105,945

This compensation range is specific to the job level and takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to: education, experience, licensure, certifications, geographic location, and internal equity. This range has been created in good faith based on information known to Horizon at the time of posting. Compensation decisions are dependent on the circumstances of each case. Horizon also provides a comprehensive compensation and benefits package which includes:

• Comprehensive health benefits (Medical/Dental/Vision)

• Retirement Plans

• Generous PTO

• Incentive Plans

• Wellness Programs

• Paid Volunteer Time Off

• Tuition Reimbursement

Disclaimer:

Horizon BCBSNJ employees must live in New Jersey, New York, Pennsylvania, Connecticut or Delaware. This job summary has been designed to indicate the general nature and level of work performed by colleagues within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of colleagues assigned to this job.

Horizon Blue Cross Blue Shield of New Jersey is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or status as an individual with a disability and any other protected class as required by federal, state or local law. Horizon will consider reasonable accommodation requests as part of the recruiting and hiring process.