Optimization Manager Jobs
Optimization Manager jobs are open across e-commerce, retail, fintech, healthtech, and performance marketing agencies, from associate to senior and director level, with specializations in conversion rate optimization, SEO, and paid media efficiency. See the openings below and apply to the ones that match your experience.
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Showing 5 of 155+ Optimization Manager jobs
Manager, Digital Consumer Experience and Optimization
In this highly visible role, you will lead the execution and continuous optimization of digital consumer experiences across a portfolio of leading pet care brands. As Manager, Digital Consumer Experience and Optimization, you will drive organic growth, consumer engagement, loyalty, and e-commerce purchase intent by overseeing website optimization, personalization initiatives, conversion rate optimization (CRO), and CRM programs across multiple owned digital channels. Acting as a critical bridge between brand strategy and execution, you will translate consumer insights and performance data into measurable improvements that enhance the digital journey and business outcomes.
Reporting to the Director, Marketing Systems Enablement, this position combines strategic thinking with hands-on execution. You will partner closely with brand, CRM, analytics, digital product, and agency teams to deliver seamless consumer experiences across websites, email, SMS, and loyalty journeys. The role offers the opportunity to influence senior stakeholders, mentor team members, and help build scalable processes, capabilities, and best practices that elevate digital marketing effectiveness across the organization.
What Are We Looking For?
- Bachelors degree in Marketing, Business, Digital Media, Communications, or a related field; equivalent digital education or experience will also be considered.
- 4-7 years of experience in digital customer experience, conversion rate optimization (CRO), CRM, email marketing, digital marketing, or growth marketing.
- Proven experience managing website optimization, digital campaigns, and customer journey improvements across owned digital channels.
- Hands-on experience with CRM and marketing automation platforms, preferably Salesforce Marketing Cloud (SFMC).
- Demonstrated success leading structured experimentation programs, including A/B testing and multivariate testing, that generated measurable business results.
- Experience leveraging digital analytics and consumer insights to identify opportunities and drive optimization strategies.
- Strong understanding of personalization strategies, audience segmentation, and customer lifecycle marketing.
- Experience working within matrixed organizations and collaborating with brand, digital product, analytics, IT, and agency partners.
- Consumer Packaged Goods (CPG), e-commerce, direct-to-consumer (DTC), subscription, or multi-brand portfolio experience strongly preferred.
- Demonstrated ability to influence stakeholders, manage competing priorities, and drive initiatives with a high degree of autonomy.
Brand Website CRM Management
- Serve as the primary Digital Consumer Experience partner for assigned brands, leading day-to-day website optimization, CRM execution, and personalization initiatives.
- Manage website content updates, landing page creation, user experience enhancements, and conversion optimization efforts aligned with brand objectives.
- Execute and optimize email campaigns, SMS communications, newsletters, and automated customer journeys through Salesforce Marketing Cloud.
- Partner with audience and data teams to activate customer segments and deliver personalized experiences across owned digital channels.
- Lead ongoing experimentation and conversion rate optimization (CRO) initiatives across websites, CRM programs, loyalty experiences, and registration journeys.
- Design, execute, and analyze A/B and multivariate tests to improve engagement, conversion, retention, and business performance.
- Identify customer journey friction points and implement optimization strategies that improve acquisition, registration, loyalty, and purchase intent.
- Translate performance data, testing results, and consumer insights into actionable recommendations for brand teams and senior leadership.
- Identify opportunities to simplify processes, improve execution efficiency, and introduce new capabilities that accelerate digital customer experience objectives.
- Develop, maintain, and scale playbooks, templates, governance models, and best practices that standardize campaign execution, experimentation, and personalization efforts.
- Support training, documentation, and enablement programs that strengthen adoption of optimization tools, processes, and ways of working across the organization.
- Partner closely with brand marketing, analytics, digital product, IT, agency, and marketing operations teams to deliver best-in-class consumer experiences.
- Influence stakeholders through data-driven recommendations and support broader digital transformation and capability-building initiatives.
- Mentor Associate Managers, providing coaching, feedback, and development opportunities while fostering a culture of continuous improvement and consumer-centric thinking.
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where were striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Manager, Digital Consumer Experience and Optimization
In this highly visible role, you will lead the execution and continuous optimization of digital consumer experiences across a portfolio of leading pet care brands. As Manager, Digital Consumer Experience and Optimization, you will drive organic growth, consumer engagement, loyalty, and e-commerce purchase intent by overseeing website optimization, personalization initiatives, conversion rate optimization (CRO), and CRM programs across multiple owned digital channels. Acting as a critical bridge between brand strategy and execution, you will translate consumer insights and performance data into measurable improvements that enhance the digital journey and business outcomes.
Reporting to the Director, Marketing Systems Enablement, this position combines strategic thinking with hands-on execution. You will partner closely with brand, CRM, analytics, digital product, and agency teams to deliver seamless consumer experiences across websites, email, SMS, and loyalty journeys. The role offers the opportunity to influence senior stakeholders, mentor team members, and help build scalable processes, capabilities, and best practices that elevate digital marketing effectiveness across the organization.
What Are We Looking For?
- Bachelors degree in Marketing, Business, Digital Media, Communications, or a related field; equivalent digital education or experience will also be considered.
- 4-7 years of experience in digital customer experience, conversion rate optimization (CRO), CRM, email marketing, digital marketing, or growth marketing.
- Proven experience managing website optimization, digital campaigns, and customer journey improvements across owned digital channels.
- Hands-on experience with CRM and marketing automation platforms, preferably Salesforce Marketing Cloud (SFMC).
- Demonstrated success leading structured experimentation programs, including A/B testing and multivariate testing, that generated measurable business results.
- Experience leveraging digital analytics and consumer insights to identify opportunities and drive optimization strategies.
- Strong understanding of personalization strategies, audience segmentation, and customer lifecycle marketing.
- Experience working within matrixed organizations and collaborating with brand, digital product, analytics, IT, and agency partners.
- Consumer Packaged Goods (CPG), e-commerce, direct-to-consumer (DTC), subscription, or multi-brand portfolio experience strongly preferred.
- Demonstrated ability to influence stakeholders, manage competing priorities, and drive initiatives with a high degree of autonomy.
Brand Website CRM Management
- Serve as the primary Digital Consumer Experience partner for assigned brands, leading day-to-day website optimization, CRM execution, and personalization initiatives.
- Manage website content updates, landing page creation, user experience enhancements, and conversion optimization efforts aligned with brand objectives.
- Execute and optimize email campaigns, SMS communications, newsletters, and automated customer journeys through Salesforce Marketing Cloud.
- Partner with audience and data teams to activate customer segments and deliver personalized experiences across owned digital channels.
- Lead ongoing experimentation and conversion rate optimization (CRO) initiatives across websites, CRM programs, loyalty experiences, and registration journeys.
- Design, execute, and analyze A/B and multivariate tests to improve engagement, conversion, retention, and business performance.
- Identify customer journey friction points and implement optimization strategies that improve acquisition, registration, loyalty, and purchase intent.
- Translate performance data, testing results, and consumer insights into actionable recommendations for brand teams and senior leadership.
- Identify opportunities to simplify processes, improve execution efficiency, and introduce new capabilities that accelerate digital customer experience objectives.
- Develop, maintain, and scale playbooks, templates, governance models, and best practices that standardize campaign execution, experimentation, and personalization efforts.
- Support training, documentation, and enablement programs that strengthen adoption of optimization tools, processes, and ways of working across the organization.
- Partner closely with brand marketing, analytics, digital product, IT, agency, and marketing operations teams to deliver best-in-class consumer experiences.
- Influence stakeholders through data-driven recommendations and support broader digital transformation and capability-building initiatives.
- Mentor Associate Managers, providing coaching, feedback, and development opportunities while fostering a culture of continuous improvement and consumer-centric thinking.
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where were striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Optimization Manager Jobs by Experience Level
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Find Optimization Manager JobsOptimization Manager Job Market
Who's Hiring
- Amazon18
- TikTok6
- Meta3
- Walmart3
- Grainger3
Top Industries Hiring
- Technology & Software
- Consulting & Professional Services
- Retail
- Electronics & Hardware
- Distribution & Wholesale
What Employers Look For
The qualifications that appear most often in optimization manager jobs.
- 3-5 years of experience running A/B or multivariate tests in a business setting
- Proficiency with web analytics platforms such as Google Analytics or Adobe Analytics
- Hands-on experience with testing and experimentation tools for CRO or digital optimization
- Strong understanding of statistical significance, sample sizing, and experiment design
- Bachelor's degree in marketing, statistics, business, or a related analytical field
- Experience writing clear experiment briefs and communicating results to non-technical stakeholders
Tips for Your Optimization Manager Job Search
Quantify test results on your resume
Hiring managers for optimization roles want to see lift, not activity. Replace vague bullet points with outcomes: conversion rate changes, revenue impact from A/B tests, or efficiency gains from funnel improvements. Numbers make your experience concrete and comparable.
Tailor your specialty to each opening
Optimization manager is a wide title. Some roles focus on CRO and landing pages, others on SEO, paid media, or supply chain efficiency. Read each job description closely and lead with the specialization they care about, not a generic summary.
Apply early to roles that fit
Migrate Mate lists optimization manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a testing methodology walkthrough
Interviewers frequently ask you to walk through a test you designed from hypothesis to result. Prepare two or three examples that show how you set up controls, defined success metrics, and acted on findings, not just that tests ran.
Signal tool fluency in your application
Optimization roles are tool-specific. If the job description names a testing platform, analytics suite, or tag management system you know, name it in your resume and cover note. Vague references to 'data tools' read as a gap, not a strength.
Negotiate scope, not just salary
When you receive an offer, ask about test velocity, team size, and access to engineering resources. Optimization managers who can't get tests shipped fast enough rarely produce results, so understanding the operational setup protects your ability to do the job well.
Optimization Manager Jobs: Frequently Asked Questions
Which companies are hiring the most optimization managers?
Amazon, TikTok, and Meta are hiring the most optimization managers right now, with openings concentrated in Washington, New York, and California, based on current listings on Migrate Mate as of November 2026. Demand is highest at e-commerce companies, performance marketing agencies, and large retail organizations running continuous testing programs.
How many optimization manager jobs are remote?
About 75% of optimization manager openings are fully remote or hybrid as of November 2026, reflecting strong employer comfort with distributed digital teams. Conversion rate optimization and SEO-focused roles tend to be the most remote-friendly, while optimization roles tied to in-store or operations workflows are more likely to require an on-site presence.
How do you become an optimization manager?
Start by building hands-on experience with A/B testing tools and web analytics in a junior digital marketing, analyst, or growth role. Learn experiment design fundamentals, including hypothesis framing and statistical significance. Build a portfolio of tests you have run, documenting the setup, results, and business impact. Progress by taking on larger test programs, owning results end-to-end, and developing the ability to communicate findings to stakeholders across product, engineering, and marketing.
Can you get an optimization manager job with little experience?
Yes, but you need to demonstrate hands-on testing experience even if it came from side projects, freelance work, or a junior role. Employers care more about whether you can design a valid test and interpret results than about years on a resume. Building a small portfolio showing a real experiment you ran, its methodology, and what you learned from the data is a stronger signal than a credential alone.
What does the optimization manager interview process look like?
Most processes include an initial recruiter screen, a hiring manager conversation focused on your testing methodology and past results, and a take-home or live case study where you design an experiment or diagnose a conversion problem. Final rounds typically involve a cross-functional panel with stakeholders from product, engineering, or analytics. Throughout, interviewers focus on how you structure hypotheses, handle inconclusive results, and prioritize across a backlog of potential tests.
Where can I find and apply to optimization manager jobs?
You can find and apply to optimization manager jobs on Migrate Mate, which lists current openings from employers across the United States. Search for roles that match your specialization and experience level, then apply directly to each listing that fits.
See All 155+ Optimization Manager Jobs
Find roles that match your experience and apply in just a few clicks.
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