Paid Search Manager Jobs in South Carolina
Paid Search Manager jobs in South Carolina concentrate in retail, financial services, healthcare marketing, and e-commerce, with demand running from mid-level specialists through senior strategists overseeing multimillion-dollar budgets. The largest hiring markets are Charlotte's cross-border metros feeding into Rock Hill, Columbia, and Charleston, where companies like Blackbaud, Denny's corporate, and SCANA-affiliated businesses maintain established marketing teams. Google Ads account management, performance max campaigns, and analytics-driven attribution are the most in-demand specialties among South Carolina employers right now. See the openings below and apply to the ones that match your experience.
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The Division of Student Engagement and Success is seeking an Educational Talent Search (ETS) Director to provide leadership and oversight for a federally funded TRIO program that identifies, motivates, and prepares eligible middle and high school students for success in postsecondary education. Reporting to the Vice President for Student Engagement and Success, this position is responsible for the administration, planning, implementation, coordination, and evaluation of all aspects of the Educational Talent Search Program while ensuring compliance with federal regulations, grant requirements, and institutional policies.
Primary responsibilities include, but are not limited to:
- Providing strategic leadership and management of the Educational Talent Search Program, including program planning, implementation, evaluation, and continuous improvement.
- Ensuring compliance with federal TRIO regulations, grant assurances, reporting requirements, and institutional policies.
- Supervising, mentoring, training, and evaluating program staff while fostering a collaborative and student-centered work environment.
- Managing program budgets, monitoring expenditures, and overseeing grant-funded resources to ensure achievement of program goals and objectives.
- Developing and implementing participant recruitment, retention, and college readiness initiatives designed to support student success and postsecondary enrollment.
- Delivering college and career readiness services through workshops, group sessions, individual advising, college visits, and other educational enrichment activities.
- Assisting participants with academic planning, college admissions processes, financial aid and scholarship applications, career exploration, and postsecondary transition planning.
- Building and maintaining collaborative partnerships with K–12 schools, colleges, universities, community agencies, businesses, and other stakeholders to support program initiatives and participant success.
- Monitoring progress toward annual performance objectives and utilizing data to assess program effectiveness, improve outcomes, and ensure compliance with grant requirements.
- Maintaining accurate records; collecting, analyzing, and reporting program data; and preparing required federal, institutional, and grant reports.
- Serving as a liaison between the Educational Talent Search Program, partner schools, community agencies, institutions of higher education, and the college.
- Collaborating with other TRIO program directors and Student Engagement and Success leadership to advance student success initiatives.
- Performing other duties as assigned.
Minimum and Additional Requirements
Minimum State Qualification:
This position requires a bachelor's degree and experience in student services programs.
Preferred Program Requirements:
In addition to meeting the state's minimum qualifications, applicants must also meet the requirements.
- Master's degree in counseling, education, educational administration, or a closely related field and related work experience
- Experience working with first-generation, low-income, or underserved youth.
- Experience working with federally funded TRIO or other grant-funded college access and student support programs.
- Experience working with K–12 students, particularly first-generation college-bound or underserved populations.
Preferred Qualifications
The ideal candidate will have the following skills and abilities:
- Knowledge of TRIO programs, college access initiatives, student development practices, and postsecondary success strategies.
- Experience with program administration, strategic planning, budget development, fiscal management, and grant compliance.
- Ability to supervise, mentor, coach, and develop professional staff.
- Strong leadership, organizational, project management, and decision-making skills.
- Excellent customer service, written, verbal, presentation, and interpersonal communication skills.
- Ability to establish and maintain effective working relationships with students, families, school personnel, community partners, college stakeholders, and funding agencies.
- Experience collecting, analyzing, interpreting, and reporting data to support program effectiveness, continuous improvement, and compliance objectives.
- Proficiency with Microsoft Office applications, database management systems, and technology used to support student services programs.
- Ability to work independently, exercise sound judgment, and manage multiple priorities in a dynamic environment.
Job Responsibilities
The Division of Student Engagement and Success is seeking an Educational Talent Search (ETS) Director to provide leadership and oversight for a federally funded TRIO program that identifies, motivates, and prepares eligible middle and high school students for success in postsecondary education. Reporting to the Vice President for Student Engagement and Success, this position is responsible for the administration, planning, implementation, coordination, and evaluation of all aspects of the Educational Talent Search Program while ensuring compliance with federal regulations, grant requirements, and institutional policies.
Primary responsibilities include, but are not limited to:
- Providing strategic leadership and management of the Educational Talent Search Program, including program planning, implementation, evaluation, and continuous improvement.
- Ensuring compliance with federal TRIO regulations, grant assurances, reporting requirements, and institutional policies.
- Supervising, mentoring, training, and evaluating program staff while fostering a collaborative and student-centered work environment.
- Managing program budgets, monitoring expenditures, and overseeing grant-funded resources to ensure achievement of program goals and objectives.
- Developing and implementing participant recruitment, retention, and college readiness initiatives designed to support student success and postsecondary enrollment.
- Delivering college and career readiness services through workshops, group sessions, individual advising, college visits, and other educational enrichment activities.
- Assisting participants with academic planning, college admissions processes, financial aid and scholarship applications, career exploration, and postsecondary transition planning.
- Building and maintaining collaborative partnerships with K–12 schools, colleges, universities, community agencies, businesses, and other stakeholders to support program initiatives and participant success.
- Monitoring progress toward annual performance objectives and utilizing data to assess program effectiveness, improve outcomes, and ensure compliance with grant requirements.
- Maintaining accurate records; collecting, analyzing, and reporting program data; and preparing required federal, institutional, and grant reports.
- Serving as a liaison between the Educational Talent Search Program, partner schools, community agencies, institutions of higher education, and the college.
- Collaborating with other TRIO program directors and Student Engagement and Success leadership to advance student success initiatives.
- Performing other duties as assigned.
Minimum and Additional Requirements
Minimum State Qualification:
This position requires a bachelor's degree and experience in student services programs.
Preferred Program Requirements:
In addition to meeting the state's minimum qualifications, applicants must also meet the requirements.
- Master's degree in counseling, education, educational administration, or a closely related field and related work experience
- Experience working with first-generation, low-income, or underserved youth.
- Experience working with federally funded TRIO or other grant-funded college access and student support programs.
- Experience working with K–12 students, particularly first-generation college-bound or underserved populations.
Preferred Qualifications
The ideal candidate will have the following skills and abilities:
- Knowledge of TRIO programs, college access initiatives, student development practices, and postsecondary success strategies.
- Experience with program administration, strategic planning, budget development, fiscal management, and grant compliance.
- Ability to supervise, mentor, coach, and develop professional staff.
- Strong leadership, organizational, project management, and decision-making skills.
- Excellent customer service, written, verbal, presentation, and interpersonal communication skills.
- Ability to establish and maintain effective working relationships with students, families, school personnel, community partners, college stakeholders, and funding agencies.
- Experience collecting, analyzing, interpreting, and reporting data to support program effectiveness, continuous improvement, and compliance objectives.
- Proficiency with Microsoft Office applications, database management systems, and technology used to support student services programs.
- Ability to work independently, exercise sound judgment, and manage multiple priorities in a dynamic environment.
See All 5 Paid Search Manager Jobs in South Carolina
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Find Paid Search Manager JobsPaid Search Manager Jobs by City in South Carolina
Where South Carolina roles are concentrated, by current openings.
Paid Search Manager Job Market in South Carolina
A snapshot from current South Carolina openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Healthcare & Medical Services
What South Carolina Employers Look For
The qualifications that appear most often in paid search manager jobs across South Carolina.
- Google Ads and Microsoft Advertising certifications required or strongly preferred
- Bachelor's degree in marketing, advertising, communications, or a related field
- Proven experience managing paid search budgets and optimizing campaign performance
- Proficiency with analytics platforms such as Google Analytics and reporting dashboards
- Experience with bid management tools, audience targeting, and conversion tracking
- Strong written communication skills for presenting campaign results to stakeholders
Paid Search Manager Jobs in South Carolina: Frequently Asked Questions
How do you become a paid search manager in South Carolina?
Becoming a paid search manager in South Carolina does not require a state-issued license, but employers consistently expect Google Ads and Microsoft Advertising certifications alongside a bachelor's degree in marketing, advertising, or a related field. Most candidates start in coordinator or digital marketing assistant roles at agencies or in-house teams in Columbia, Charleston, or the greater Charlotte metro, building hands-on campaign management experience before moving into a manager title.
Which companies hire paid search managers in South Carolina?
Companies currently hiring paid search managers in South Carolina include State of South Carolina, BHC, and CVS Health, per current listings on Migrate Mate as of July 2026. South Carolina's mix of corporate headquarters, regional financial institutions, and growing e-commerce brands creates consistent demand for paid search talent across both agency and in-house settings.
Which South Carolina cities have the most paid search manager jobs?
Charleston, South Carolina, and Charleston County have the most paid search manager openings in South Carolina. Columbia draws demand from state government contractors, healthcare systems, and the University of South Carolina's affiliated businesses, while Charleston's booming tourism, hospitality tech, and financial services sectors anchor hiring there, and Greenville's manufacturing-adjacent marketing teams and regional agencies round out the market.
Are there remote paid search manager jobs in South Carolina?
Yes, and more than most fields. About 100% of paid search manager openings tied to South Carolina are remote or hybrid as of July 2026, reflecting how naturally the role fits distributed work. The strategy, reporting, and optimization tasks that make up most of the day-to-day require a computer and platform access rather than an on-site presence, so fully remote arrangements are common even for senior roles.
How can I get hired as a paid search manager in South Carolina with little or no experience?
The most realistic entry path is a digital marketing coordinator or paid media associate role at one of South Carolina's regional agencies in Columbia or Greenville, where junior staff manage small budgets under senior oversight and build real campaign history quickly. Earning a Google Ads certification before applying gives candidates a measurable edge, and lateral moves from SEO, social media advertising, or email marketing roles at South Carolina retailers or healthcare organizations are another common route into the first paid search manager position.
Where can I find and apply to paid search manager jobs in South Carolina?
You can find and apply to paid search manager jobs in South Carolina on Migrate Mate, which lists current South Carolina openings. Search the roles that fit your experience level and preferred location, then apply directly to the ones that match.
See All 5 Paid Search Manager Jobs in South Carolina
Find roles in South Carolina that match your experience and apply in just a few clicks.
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