Paid Search Specialist Jobs in South Carolina
Paid Search Specialist jobs in South Carolina concentrate in retail, financial services, healthcare, and e-commerce, with demand stretching from coordinator-level roles to senior strategists managing seven-figure budgets. Columbia, Charleston, and Greenville are the primary hiring markets, anchored by employers like Michelin, Synchrony, and SCANA Energy parent Dominion Energy, whose marketing operations run consistent paid media needs. Google Ads performance and paid social integration are the most sought-after specialties across the state right now. Find a role that fits below and apply directly.
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The Division of Student Engagement and Success is seeking an Educational Talent Search (ETS) Director to provide leadership and oversight for a federally funded TRIO program that identifies, motivates, and prepares eligible middle and high school students for success in postsecondary education. Reporting to the Vice President for Student Engagement and Success, this position is responsible for the administration, planning, implementation, coordination, and evaluation of all aspects of the Educational Talent Search Program while ensuring compliance with federal regulations, grant requirements, and institutional policies.
Primary responsibilities include, but are not limited to:
- Providing strategic leadership and management of the Educational Talent Search Program, including program planning, implementation, evaluation, and continuous improvement.
- Ensuring compliance with federal TRIO regulations, grant assurances, reporting requirements, and institutional policies.
- Supervising, mentoring, training, and evaluating program staff while fostering a collaborative and student-centered work environment.
- Managing program budgets, monitoring expenditures, and overseeing grant-funded resources to ensure achievement of program goals and objectives.
- Developing and implementing participant recruitment, retention, and college readiness initiatives designed to support student success and postsecondary enrollment.
- Delivering college and career readiness services through workshops, group sessions, individual advising, college visits, and other educational enrichment activities.
- Assisting participants with academic planning, college admissions processes, financial aid and scholarship applications, career exploration, and postsecondary transition planning.
- Building and maintaining collaborative partnerships with K–12 schools, colleges, universities, community agencies, businesses, and other stakeholders to support program initiatives and participant success.
- Monitoring progress toward annual performance objectives and utilizing data to assess program effectiveness, improve outcomes, and ensure compliance with grant requirements.
- Maintaining accurate records; collecting, analyzing, and reporting program data; and preparing required federal, institutional, and grant reports.
- Serving as a liaison between the Educational Talent Search Program, partner schools, community agencies, institutions of higher education, and the college.
- Collaborating with other TRIO program directors and Student Engagement and Success leadership to advance student success initiatives.
- Performing other duties as assigned.
Minimum and Additional Requirements
Minimum State Qualification:
This position requires a bachelor's degree and experience in student services programs.
Preferred Program Requirements:
In addition to meeting the state's minimum qualifications, applicants must also meet the requirements.
- Master's degree in counseling, education, educational administration, or a closely related field and related work experience
- Experience working with first-generation, low-income, or underserved youth.
- Experience working with federally funded TRIO or other grant-funded college access and student support programs.
- Experience working with K–12 students, particularly first-generation college-bound or underserved populations.
Preferred Qualifications
The ideal candidate will have the following skills and abilities:
- Knowledge of TRIO programs, college access initiatives, student development practices, and postsecondary success strategies.
- Experience with program administration, strategic planning, budget development, fiscal management, and grant compliance.
- Ability to supervise, mentor, coach, and develop professional staff.
- Strong leadership, organizational, project management, and decision-making skills.
- Excellent customer service, written, verbal, presentation, and interpersonal communication skills.
- Ability to establish and maintain effective working relationships with students, families, school personnel, community partners, college stakeholders, and funding agencies.
- Experience collecting, analyzing, interpreting, and reporting data to support program effectiveness, continuous improvement, and compliance objectives.
- Proficiency with Microsoft Office applications, database management systems, and technology used to support student services programs.
- Ability to work independently, exercise sound judgment, and manage multiple priorities in a dynamic environment.
Job Responsibilities
The Division of Student Engagement and Success is seeking an Educational Talent Search (ETS) Director to provide leadership and oversight for a federally funded TRIO program that identifies, motivates, and prepares eligible middle and high school students for success in postsecondary education. Reporting to the Vice President for Student Engagement and Success, this position is responsible for the administration, planning, implementation, coordination, and evaluation of all aspects of the Educational Talent Search Program while ensuring compliance with federal regulations, grant requirements, and institutional policies.
Primary responsibilities include, but are not limited to:
- Providing strategic leadership and management of the Educational Talent Search Program, including program planning, implementation, evaluation, and continuous improvement.
- Ensuring compliance with federal TRIO regulations, grant assurances, reporting requirements, and institutional policies.
- Supervising, mentoring, training, and evaluating program staff while fostering a collaborative and student-centered work environment.
- Managing program budgets, monitoring expenditures, and overseeing grant-funded resources to ensure achievement of program goals and objectives.
- Developing and implementing participant recruitment, retention, and college readiness initiatives designed to support student success and postsecondary enrollment.
- Delivering college and career readiness services through workshops, group sessions, individual advising, college visits, and other educational enrichment activities.
- Assisting participants with academic planning, college admissions processes, financial aid and scholarship applications, career exploration, and postsecondary transition planning.
- Building and maintaining collaborative partnerships with K–12 schools, colleges, universities, community agencies, businesses, and other stakeholders to support program initiatives and participant success.
- Monitoring progress toward annual performance objectives and utilizing data to assess program effectiveness, improve outcomes, and ensure compliance with grant requirements.
- Maintaining accurate records; collecting, analyzing, and reporting program data; and preparing required federal, institutional, and grant reports.
- Serving as a liaison between the Educational Talent Search Program, partner schools, community agencies, institutions of higher education, and the college.
- Collaborating with other TRIO program directors and Student Engagement and Success leadership to advance student success initiatives.
- Performing other duties as assigned.
Minimum and Additional Requirements
Minimum State Qualification:
This position requires a bachelor's degree and experience in student services programs.
Preferred Program Requirements:
In addition to meeting the state's minimum qualifications, applicants must also meet the requirements.
- Master's degree in counseling, education, educational administration, or a closely related field and related work experience
- Experience working with first-generation, low-income, or underserved youth.
- Experience working with federally funded TRIO or other grant-funded college access and student support programs.
- Experience working with K–12 students, particularly first-generation college-bound or underserved populations.
Preferred Qualifications
The ideal candidate will have the following skills and abilities:
- Knowledge of TRIO programs, college access initiatives, student development practices, and postsecondary success strategies.
- Experience with program administration, strategic planning, budget development, fiscal management, and grant compliance.
- Ability to supervise, mentor, coach, and develop professional staff.
- Strong leadership, organizational, project management, and decision-making skills.
- Excellent customer service, written, verbal, presentation, and interpersonal communication skills.
- Ability to establish and maintain effective working relationships with students, families, school personnel, community partners, college stakeholders, and funding agencies.
- Experience collecting, analyzing, interpreting, and reporting data to support program effectiveness, continuous improvement, and compliance objectives.
- Proficiency with Microsoft Office applications, database management systems, and technology used to support student services programs.
- Ability to work independently, exercise sound judgment, and manage multiple priorities in a dynamic environment.
See All 5 Paid Search Specialist Jobs in South Carolina
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Find Paid Search Specialist JobsPaid Search Specialist Jobs by City in South Carolina
Where South Carolina roles are concentrated, by current openings.
Paid Search Specialist Job Market in South Carolina
A snapshot from current South Carolina openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Healthcare & Medical Services
What South Carolina Employers Look For
The qualifications that appear most often in paid search specialist jobs across South Carolina.
- Proven experience managing Google Ads and Microsoft Advertising campaigns at scale
- Google Ads certification or equivalent platform credential currently active
- Proficiency with Google Analytics 4 and conversion tracking implementation
- Experience with A/B ad testing, landing page analysis, and bid strategy optimization
- Ability to manage monthly ad budgets and report ROI to stakeholders
- Bachelor's degree in marketing, advertising, business, or a related field
Paid Search Specialist Jobs in South Carolina: Frequently Asked Questions
How do you become a paid search specialist in South Carolina?
There is no state-issued license required to work as a paid search specialist in South Carolina, so the path runs through education and platform credentials. Most employers expect a bachelor's degree in marketing, advertising, communications, or business from a South Carolina institution such as the University of South Carolina, Clemson, or Coastal Carolina, paired with active Google Ads and Meta certifications. Building a portfolio of managed campaigns with measurable results accelerates hiring.
Which companies hire paid search specialists in South Carolina?
Companies currently hiring paid search specialists in South Carolina include State of South Carolina, BHC, and CVS Health, per current listings on Migrate Mate as of July 2026. South Carolina's mix of retail headquarters, healthcare systems, and financial services firms creates steady demand for paid search talent across both in-house marketing teams and regional agency offices.
Which South Carolina cities have the most paid search specialist jobs?
Charleston, South Carolina, and Charleston County have the most paid search specialist openings in South Carolina. Columbia's concentration of state government contractors, financial firms, and the University of South Carolina system drives demand there, while Charleston's tourism, hospitality, and growing tech sector support openings in the Lowcountry, and Greenville's manufacturing and healthcare anchor hiring in the Upstate.
Are there remote paid search specialist jobs in South Carolina?
Yes, and more than most fields, since paid search is an entirely desk-based, analytics-driven role that employers have grown comfortable running remotely. About 100% of paid search specialist openings tied to South Carolina are remote or hybrid as of July 2026, reflecting how portable the work is. Campaign management, reporting, and strategy functions are the tasks most likely to be offered fully remotely.
How can I get hired as a paid search specialist in South Carolina with little or no experience?
The most realistic entry path is to earn a Google Ads certification and build a small portfolio by managing campaigns for a local South Carolina nonprofit, small business, or student organization, then apply to coordinator or associate roles at regional marketing agencies in Charleston or Columbia. Digital marketing agencies in the Upstate frequently hire junior paid search staff who can demonstrate hands-on platform work, and internal marketing departments at South Carolina retailers often promote from social media or email roles into paid search.
Where can I find and apply to paid search specialist jobs in South Carolina?
You can find and apply to paid search specialist jobs in South Carolina on Migrate Mate, which lists current openings across the state. Find the roles that fit your experience and location, then apply directly to the ones that match.
See All 5 Paid Search Specialist Jobs in South Carolina
Find roles in South Carolina that match your experience and apply in just a few clicks.
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