Performance Marketing Associate Internships
Performance marketing associate internships give university students, recent graduates, and early-career switchers hands-on project experience, mentorship from working performance marketers, and, at many employers, a path toward a full-time offer. Openings are concentrated in {{top_industries_phrase}}, with Lubrizol, Creativephy, and Colony Brands among the employers posting roles now.
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Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing. We are a global company with 2300 employees around the world, but we maintain a close-knit family atmosphere that comes with being a privately-held company. We're rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences. Focus on our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Behaviors of Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company are the foundation on which we build our future.
Job Description
Red Wing Shoe Company is excited to announce our 2027 Internship Program! The program is designed to offer you meaningful work that will prepare you for your career. You’ll get to see first-hand how our corporate teams develop strategies and practices that support our retail and manufacturing partners, and customers worldwide.
This position offers a hybrid work structure. Candidates must live within a commutable distance of Red Wing, MN, as the role requires onsite work on Tuesdays and Wednesdays. Interns will generally work 40 hours per week, Monday through Friday, during core business hours. The typical schedule includes a shorter workday on Fridays, often ending around 1:00 p.m., though schedules may vary based on business needs.
Compensation is $25/hr.
What to Expect:
Our Channel & Performance Marketing Internship offers hands-on experience supporting marketing initiatives that drive engagement across retail, wholesale, and partner channels. The intern will collaborate with cross-functional teams, contribute to campaign planning and execution, and gain exposure to content creation, event marketing, and product launch activities in a dynamic brand environment.
As a Marketing Intern, you will:
- Develop and execute retail marketing assets that support product launches, promotional campaigns, retail events, and brand storytelling across Red Wing's network of 500+ retail locations and wholesale partners.
- Partner cross-functionally with brand marketing, product marketing, sales, creative teams, and external agencies to create and deploy marketing tools that drive customer engagement and sales performance.
- Support planning and execution of the annual Red Wing Warehouse Sale by developing communication materials, coordinating marketing deliverables, and helping optimize customer outreach strategies.
- Assist with channel marketing initiatives, including product launch campaigns, partner marketing programs, and content development for key partnerships such as SkillsUSA and other strategic organizations.
- Contribute to marketing content creation by supporting product photo and video shoots, coordinating logistics, collaborating with production teams, and helping manage talent and creative assets.
Qualifications
We’re looking for students who meet the following requirements:
- Currently pursuing a degree in Business, Marketing or Communications
- A learning mindset with a sense of curiosity
- Excellent communication skills (written and verbal)
- Excellent time and priority management skills
- Organized, detail oriented and able to work independently
- Ability to work with multiple stakeholders, various deadlines and deliverables
- Ability to build relationships within the organization, outside of immediate team
- Nice to have: Experience with apparel, footwear, or trades category
Additional Information
Red Wing Shoes is an Equal Opportunity Employer.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact rwsc.recruitment@redwingshoes.com or call 651-388-8211.
Please view Equal Employment Opportunity Posters provided by OFCCP at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm
All offers of employment are contingent on satisfactory results of a background check.
Red Wing Shoe Company, Inc. is a drug-free workplace.
Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing. We are a global company with 2300 employees around the world, but we maintain a close-knit family atmosphere that comes with being a privately-held company. We're rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences. Focus on our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Behaviors of Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company are the foundation on which we build our future.
Job Description
Red Wing Shoe Company is excited to announce our 2027 Internship Program! The program is designed to offer you meaningful work that will prepare you for your career. You’ll get to see first-hand how our corporate teams develop strategies and practices that support our retail and manufacturing partners, and customers worldwide.
This position offers a hybrid work structure. Candidates must live within a commutable distance of Red Wing, MN, as the role requires onsite work on Tuesdays and Wednesdays. Interns will generally work 40 hours per week, Monday through Friday, during core business hours. The typical schedule includes a shorter workday on Fridays, often ending around 1:00 p.m., though schedules may vary based on business needs.
Compensation is $25/hr.
What to Expect:
Our Channel & Performance Marketing Internship offers hands-on experience supporting marketing initiatives that drive engagement across retail, wholesale, and partner channels. The intern will collaborate with cross-functional teams, contribute to campaign planning and execution, and gain exposure to content creation, event marketing, and product launch activities in a dynamic brand environment.
As a Marketing Intern, you will:
- Develop and execute retail marketing assets that support product launches, promotional campaigns, retail events, and brand storytelling across Red Wing's network of 500+ retail locations and wholesale partners.
- Partner cross-functionally with brand marketing, product marketing, sales, creative teams, and external agencies to create and deploy marketing tools that drive customer engagement and sales performance.
- Support planning and execution of the annual Red Wing Warehouse Sale by developing communication materials, coordinating marketing deliverables, and helping optimize customer outreach strategies.
- Assist with channel marketing initiatives, including product launch campaigns, partner marketing programs, and content development for key partnerships such as SkillsUSA and other strategic organizations.
- Contribute to marketing content creation by supporting product photo and video shoots, coordinating logistics, collaborating with production teams, and helping manage talent and creative assets.
Qualifications
We’re looking for students who meet the following requirements:
- Currently pursuing a degree in Business, Marketing or Communications
- A learning mindset with a sense of curiosity
- Excellent communication skills (written and verbal)
- Excellent time and priority management skills
- Organized, detail oriented and able to work independently
- Ability to work with multiple stakeholders, various deadlines and deliverables
- Ability to build relationships within the organization, outside of immediate team
- Nice to have: Experience with apparel, footwear, or trades category
Additional Information
Red Wing Shoes is an Equal Opportunity Employer.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact rwsc.recruitment@redwingshoes.com or call 651-388-8211.
Please view Equal Employment Opportunity Posters provided by OFCCP at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm
All offers of employment are contingent on satisfactory results of a background check.
Red Wing Shoe Company, Inc. is a drug-free workplace.
Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Performance Marketing Associate Internship Market
Who's Hiring
Tips for Your Performance Marketing Associate Internship Search
Apply for summer roles in the fall
Large employers open performance marketing associate internship applications months before the program starts, often recruiting summer cohorts the preceding fall semester. Smaller companies and co-op programs post closer to their start dates, so check listings throughout the year rather than waiting for a single peak season.
Build a portfolio before you apply
Hiring teams for performance marketing associate internships expect limited work history, so your portfolio is the primary proof of ability. Document two or three projects with the platforms and tools you used, whether that's a Google Ads campaign, a Facebook Ads experiment, or an attribution analysis, and link to the results so recruiters can assess real work, not just a job title.
Combine campus fairs with direct applications
Campus career fairs surface structured performance marketing associate programs tied directly to your university, and recruiters there often move faster for students they meet in person. Professors and your career center staff frequently know which employers recruit from your school before roles post publicly. Applying directly to companies running smaller cohorts alongside campus activity widens the pool you can reach.
Practice your screen the way it actually runs
Performance marketing associate intern interviews typically include a marketing case or channel-analysis exercise where you walk through a campaign problem out loud. Practice explaining your reasoning as you go, not just arriving at a conclusion, because interviewers for intern roles weigh how you think through ambiguity as much as the final recommendation you give.
Target structured rotational programs early
Larger companies run rotational performance marketing associate internship programs that cycle interns through paid search, paid social, and analytics over a single summer. These programs are built to train candidates new to the field and recruit early, often opening applications in fall for the following summer. Identify the programs that match your background and apply in the first wave before cohorts fill.
Set your work-type filter before you start
On-site roles are 33% of the performance marketing associate internships listed here. Decide what you can commit to before you search, then filter by location and work type so you spend time only on roles you can actually take. Filtering first also helps you apply faster when a matching remote or hybrid opening appears.
Performance Marketing Associate Internships: Frequently Asked Questions
How do I get a performance marketing associate internship?
Lead with coursework, personal projects, and a portfolio rather than work history, since hiring teams expect limited experience at the intern level. For performance marketing associate candidates, a linked portfolio showing paid search campaigns, analytics dashboards, or A/B test write-ups gives recruiters something concrete to assess. Pair direct applications with campus career fairs, where recruiters often move faster for students they meet in person.
Can a performance marketing associate internship turn into a full-time job?
Many employers extend return offers to strong interns, but conversion is never guaranteed. What actually drives it for performance marketing associate interns is consistent performance on real campaigns, available headcount on the team, and how early you signal interest in returning. Position for a return offer by delivering measurable results and asking your manager about the timeline, without counting on it as certain.
When should I apply for performance marketing associate internships?
Earlier than most candidates expect. Large employers recruit summer performance marketing associate interns the preceding fall, so applications open months before the program starts. Smaller companies and co-op programs post closer to their actual start dates, which means openings appear year-round. Checking listings regularly rather than waiting for a single season gives you the widest set of options.
Are performance marketing associate internships paid?
Most professional performance marketing associate internships in the United States are paid. Compensation varies by company size, industry, and location, and listings show it where the employer discloses it. Unpaid arrangements exist but are uncommon at established companies. Reviewing the listing details directly is the fastest way to confirm what a specific role offers.
What should a performance marketing associate internship resume include?
Lead with projects, not work history. Include two or three complete, documented projects with the tools used and a link to the work, such as a Google Ads campaign breakdown, a paid social analysis, or an attribution model write-up. Add relevant coursework in digital marketing, analytics, or statistics. Keep the resume to one page and place project links where a recruiter can reach them immediately.
Are there remote performance marketing associate internships?
Yes. Remote and hybrid roles make up 67% of the performance marketing associate internship listings here, with the rest on-site. Remote cohorts fill fast because they draw applicants from a wider geography, so apply early once you decide what works for your situation. Use the work-type filter to see only the format you can actually commit to.
What is a performance marketing rotational internship?
Some larger companies run structured rotational internship programs that move performance marketing associate interns across paid search, paid social, and analytics channels over a single summer. These programs are designed for people new to the field and recruit early in the fall semester for summer cohorts. They are competitive and fill in the first application wave, so identify the programs that fit your background and apply immediately when they open.
Can international students get performance marketing associate internships?
Yes. F-1 students can intern through CPT while enrolled or through OPT work authorization after finishing a degree, and the employer does not have to file anything for either, so many companies are open to international interns. Confirm your eligibility and timing with your university's international student office before accepting an offer.
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