Senior Level Performance Marketing Lead Jobs
Senior level performance marketing lead jobs place experienced marketers in charge of full-funnel strategy, budget ownership, and the cross-functional teams that drive measurable growth. Roles are concentrated across Technology & Software, Consulting & Professional Services, and Medical Devices, with a mix of on-site, remote, and hybrid settings, and employers like Rippling, Rbus, and Ahrefs hiring at this level now.
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Showing 5 of 10+ Senior Level Performance Marketing Lead jobs
Manager, Digital Performance Marketing
W2 Contract, min of 12 months
ONSITE out of Plano, TX
Target W2 $78-81/hr
Performance Media Strategy & Execution
- Oversee lower-funnel performance marketing initiatives across paid search, Google Shopping (PLA), Performance Max, display, and retargeting.
- Develop and execute data-driven media strategies focused on revenue growth, conversions, customer acquisition, and efficient traffic generation to S.com.
- Manage and optimize performance campaigns across platforms including Google Ads, Microsoft Advertising, and other relevant performance media channels.
- Partner with media agencies to ensure effective campaign execution, budget allocation, optimization, and performance against established KPIs.
- Identify opportunities to improve media efficiency and maximize ROAS through audience targeting, bidding strategies, campaign structure, and channel investment decisions.
Lower-Funnel Optimization & Revenue Growth
- Drive performance strategies focused on conversion, remarketing, product consideration, and purchase intent.
- Optimize campaign performance through audience segmentation, keyword strategy, product feed optimization, and retargeting initiatives.
- Evaluate channel performance to identify opportunities to improve customer acquisition costs, conversion rates, and overall return on media investment.
- Collaborate with e-commerce and digital teams to improve the customer journey and maximize conversion opportunities.
- Support promotional periods, product launches, and seasonal campaigns with performance-focused media strategies.
Cross-Functional Collaboration & Business Alignment
- Partner with Lines of Business, Category Marketing, and Demand Generation teams to align performance media activities with product launches, promotions, and commercial priorities.
- Work closely with Digital Product, E-commerce, Creative Services, and UX teams to improve landing page performance and conversion opportunities.
- Coordinate with HQ and regional marketing teams to ensure alignment on performance marketing best practices and strategic priorities.
- Collaborate with agency partners to translate business objectives into effective media plans and measurable outcomes.
- Support product feed management, audience strategy, and campaign tagging to ensure optimal performance and accurate measurement.
Testing, Innovation & Growth
- Identify and implement opportunities to test new audience strategies, ad formats, bidding approaches, and performance marketing solutions.
- Develop structured testing plans across performance media channels to improve conversion efficiency and campaign effectiveness.
- Explore emerging performance media capabilities, including automation, AI-powered optimization, and platform innovations.
- Continuously assess channel performance and recommend opportunities to improve campaign efficiency, scale, and long-term business growth.
Qualifications
- Top Skills: Performance Media Strategy, Cross-Functional Collaboration
- Bachelors degree in Marketing, Advertising, Business, Communications, or a related field.
- 9+ years of experience in performance marketing and media management, preferably within a large brand, agency, or e-commerce environment.
- Strong experience across lower-funnel performance media, including paid search, Google Shopping, Performance Max, display, and retargeting.
- Demonstrated ability to manage performance-focused media campaigns with revenue, conversion, and ROAS objectives.
- Working knowledge of platforms including Google Ads, Microsoft Advertising, Google Merchant Center, and Google Analytics 4.
- Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable optimization strategies.
- Experience managing media agencies, campaign budgets, and cross-functional stakeholder relationships.
- Familiarity with attribution, conversion tracking, product feeds, and e-commerce performance measurement.
- Experience developing campaign reports and communicating performance results to marketing leadership.
- Ability to navigate a complex organization, manage multiple priorities, and collaborate effectively across teams.
- Strong organizational, communication, and problem-solving skills with a proactive, results-oriented mindset.
Preferred Additional Experience
- Experience supporting enterprise-level e-commerce or direct-to-consumer businesses.
- Familiarity with Performance Max, automated bidding, dynamic product advertising, and multi-channel attribution.
- Experience working across multiple product categories and managing integrated performance media campaigns.
- Knowledge of SEO and its relationship to paid search and broader digital acquisition strategies.
Manager, Digital Performance Marketing
W2 Contract, min of 12 months
ONSITE out of Plano, TX
Target W2 $78-81/hr
Performance Media Strategy & Execution
- Oversee lower-funnel performance marketing initiatives across paid search, Google Shopping (PLA), Performance Max, display, and retargeting.
- Develop and execute data-driven media strategies focused on revenue growth, conversions, customer acquisition, and efficient traffic generation to S.com.
- Manage and optimize performance campaigns across platforms including Google Ads, Microsoft Advertising, and other relevant performance media channels.
- Partner with media agencies to ensure effective campaign execution, budget allocation, optimization, and performance against established KPIs.
- Identify opportunities to improve media efficiency and maximize ROAS through audience targeting, bidding strategies, campaign structure, and channel investment decisions.
Lower-Funnel Optimization & Revenue Growth
- Drive performance strategies focused on conversion, remarketing, product consideration, and purchase intent.
- Optimize campaign performance through audience segmentation, keyword strategy, product feed optimization, and retargeting initiatives.
- Evaluate channel performance to identify opportunities to improve customer acquisition costs, conversion rates, and overall return on media investment.
- Collaborate with e-commerce and digital teams to improve the customer journey and maximize conversion opportunities.
- Support promotional periods, product launches, and seasonal campaigns with performance-focused media strategies.
Cross-Functional Collaboration & Business Alignment
- Partner with Lines of Business, Category Marketing, and Demand Generation teams to align performance media activities with product launches, promotions, and commercial priorities.
- Work closely with Digital Product, E-commerce, Creative Services, and UX teams to improve landing page performance and conversion opportunities.
- Coordinate with HQ and regional marketing teams to ensure alignment on performance marketing best practices and strategic priorities.
- Collaborate with agency partners to translate business objectives into effective media plans and measurable outcomes.
- Support product feed management, audience strategy, and campaign tagging to ensure optimal performance and accurate measurement.
Testing, Innovation & Growth
- Identify and implement opportunities to test new audience strategies, ad formats, bidding approaches, and performance marketing solutions.
- Develop structured testing plans across performance media channels to improve conversion efficiency and campaign effectiveness.
- Explore emerging performance media capabilities, including automation, AI-powered optimization, and platform innovations.
- Continuously assess channel performance and recommend opportunities to improve campaign efficiency, scale, and long-term business growth.
Qualifications
- Top Skills: Performance Media Strategy, Cross-Functional Collaboration
- Bachelors degree in Marketing, Advertising, Business, Communications, or a related field.
- 9+ years of experience in performance marketing and media management, preferably within a large brand, agency, or e-commerce environment.
- Strong experience across lower-funnel performance media, including paid search, Google Shopping, Performance Max, display, and retargeting.
- Demonstrated ability to manage performance-focused media campaigns with revenue, conversion, and ROAS objectives.
- Working knowledge of platforms including Google Ads, Microsoft Advertising, Google Merchant Center, and Google Analytics 4.
- Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable optimization strategies.
- Experience managing media agencies, campaign budgets, and cross-functional stakeholder relationships.
- Familiarity with attribution, conversion tracking, product feeds, and e-commerce performance measurement.
- Experience developing campaign reports and communicating performance results to marketing leadership.
- Ability to navigate a complex organization, manage multiple priorities, and collaborate effectively across teams.
- Strong organizational, communication, and problem-solving skills with a proactive, results-oriented mindset.
Preferred Additional Experience
- Experience supporting enterprise-level e-commerce or direct-to-consumer businesses.
- Familiarity with Performance Max, automated bidding, dynamic product advertising, and multi-channel attribution.
- Experience working across multiple product categories and managing integrated performance media campaigns.
- Knowledge of SEO and its relationship to paid search and broader digital acquisition strategies.
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Top Industries Hiring
- Technology & Software
- Consulting & Professional Services
- Medical Devices
- Media & Entertainment
- Staffing & Recruiting
Senior Level Performance Marketing Lead Jobs: Frequently Asked Questions
How do I get a senior level performance marketing lead job?
Employers at this level want candidates who have owned performance budgets end-to-end, not just executed campaigns. Demonstrating measurable outcomes, such as revenue attribution, cost-per-acquisition improvements, or channel scaling decisions you made independently, carries more weight than tenure alone. Cross-functional leadership experience and the ability to mentor junior marketers are increasingly decisive differentiators at the senior level.
Which companies hire senior level performance marketing leads?
Companies hiring senior level performance marketing leads right now include Rippling, Rbus, and Ahrefs, based on current listings on Migrate Mate as of November 2026. Hiring at this level tends to concentrate in growth-stage technology companies, large consumer brands, and performance-driven agencies that run significant paid media budgets and need experienced leaders to own the results.
Are there remote senior level performance marketing lead jobs?
Yes, remote and hybrid availability is strong at the senior level. About 30% of senior level performance marketing lead openings are remote or hybrid as of November 2026, reflecting employer confidence in placing experienced marketing leads outside the office. On-site roles do exist, particularly at companies where real-time collaboration with sales or product teams is a priority.
What makes a performance marketing lead role senior level?
Senior level performance marketing lead roles are defined by independent ownership of strategy and budget, not just execution of campaigns set by others. Expectations include setting channel priorities, interpreting analytics to drive business decisions, managing or mentoring junior team members, and reporting performance outcomes directly to leadership. The scope is broader and the accountability is higher than at mid level.
Which industries hire the most senior level performance marketing leads?
Senior level performance marketing lead roles concentrate in Technology & Software, Consulting & Professional Services, and Medical Devices, based on current listings on Migrate Mate as of November 2026. These sectors invest heavily in paid acquisition and lifecycle marketing at scale, creating ongoing demand for senior marketers who can connect campaign performance to revenue outcomes across complex customer journeys.