Principal Designer Jobs
Principal Designer jobs are open across tech, fintech, healthcare, consumer goods, and agencies, from senior individual contributor to staff and distinguished levels, with specializations in product design, design systems, and UX strategy. Find a role that fits from the openings below and apply directly.
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Showing 4 of 139+ Principal Designer jobs
About Gen
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We're always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.
When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.
At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You'll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
If this sounds like you, we'd love you to be part of Gen.
About the Role
Gen's AI & Innovation team is building the next generation of consumer experiences powered by AI. The team brings ideas from zero to one, ships them to real customers, and learns quickly what to scale. Current work centers on browser-based products, including Norton Neo, our AI Browser, as well as agentic apps and other emerging products across the portfolio.
As a Principal Product Designer, AI & Innovation, you'll be a senior design leader and trusted partner across multiple products in the portfolio, with a primary focus on Norton Neo and other browser-based experiences. At times, you'll own a product or major initiative end to end; at others, you'll act as a force multiplier—helping other designers raise the quality, coherence, and impact of their work. You'll move fluidly between shipped products that need iteration and new concepts that need a first shape, bringing a high bar for customer experience and execution to each.
You'll partner closely with product, engineering, research, marketing, and other cross-functional leaders to shape how AI-powered products feel and work at Gen. The patterns, principles, and practices you help establish for one product should make the broader portfolio—and the design team—stronger.
Key Responsibilities
- Lead end-to-end product design for high-impact initiatives across the AI & Innovation portfolio, from framing and concept through launch, learning, and iteration; take direct ownership when the work calls for it.
- Design intuitive, trustworthy experiences for AI-powered browsers, agentic apps, and other emerging products, including navigation, agent behavior, conversational flows, onboarding, and the moments when AI takes action on a user's behalf.
- Shape reusable product patterns, principles, and a shared design language across the AI & Innovation portfolio so learning from one product accelerates the next.
- Bring clarity to ambiguous problems through strong framing, low-fidelity concepts, prototypes, and experiments that create shared understanding and enable fast learning.
- Partner with product, engineering, research, and business stakeholders to turn complex opportunities into clear, polished, production-ready experiences.
- Collaborate with marketing, customer experience, and other partners on launch experiences and customer-facing touchpoints across the portfolio.
- Use AI-assisted design tools, generative prototyping, and emerging workflows to increase design velocity, explore more possibilities, and help the team learn faster.
- Maintain consistency with Gen's design system while evolving patterns for browser, agentic, and AI-first interactions across multiple surfaces.
- Use research, usability testing, product data, and direct customer insight to validate decisions and improve experiences for diverse consumer audiences.
- Set a high bar for design quality; clearly communicate rationale, tradeoffs, and decisions; and give thoughtful feedback that helps other designers and partners do their best work.
About You
Education
Bachelor's degree in Design, Human-Computer Interaction, or a related field; equivalent practical experience will be considered.
Experience
7+ years of experience in product/UX design, including a track record of shipping high-quality consumer web or software products; experience with browsers, AI-powered, conversational, or agentic experiences is a strong plus.
Skills
- Exceptional end-to-end product design skills across strategy, UX, interaction, visual design, and prototyping, with a portfolio demonstrating shipped consumer products and meaningful product impact.
- Advanced proficiency in Figma and modern design/prototyping tools, with curiosity and fluency in AI-assisted design tools and workflows.
- Experience designing clear, trustworthy, and human-centered interactions for AI, automation, permissions, or systems that take action on a user's behalf.
- Ability to work within and evolve a mature design system across products and surfaces while knowing when a new pattern or approach is needed.
- Comfort operating in a fast-moving, ambiguous environment and making sound decisions across concurrent initiatives, shifting between deep ownership and portfolio-level support.
- Strong collaboration, facilitation, and communication skills, with the ability to influence product direction and align senior cross-functional partners.
Personal Attributes
- Senior, self-directed designer who can independently lead a complex product or initiative while also raising the quality and effectiveness of the broader design team.
- Passion for building trustworthy, human-centered AI experiences that are useful, understandable, and respectful of everyday consumers.
- Comfort with undefined problems, evolving priorities, and the reality that some promising work will become learning rather than a shipped product.
- Generous design partner who shares context, mentors through craft and critique, and helps create a culture of high standards, experimentation, and continuous learning.
What's Next
After you submit your application, you can expect the following steps in the recruitment process:
- TA Call
- Portfolio Review
- Design Exercise / Live Design Session (Virtual)
- Final Interview – Hiring Manager (Virtual or face-to-face)
Compensation Range: $200K - $240K
About Gen
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We're always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.
When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.
At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You'll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
If this sounds like you, we'd love you to be part of Gen.
About the Role
Gen's AI & Innovation team is building the next generation of consumer experiences powered by AI. The team brings ideas from zero to one, ships them to real customers, and learns quickly what to scale. Current work centers on browser-based products, including Norton Neo, our AI Browser, as well as agentic apps and other emerging products across the portfolio.
As a Principal Product Designer, AI & Innovation, you'll be a senior design leader and trusted partner across multiple products in the portfolio, with a primary focus on Norton Neo and other browser-based experiences. At times, you'll own a product or major initiative end to end; at others, you'll act as a force multiplier—helping other designers raise the quality, coherence, and impact of their work. You'll move fluidly between shipped products that need iteration and new concepts that need a first shape, bringing a high bar for customer experience and execution to each.
You'll partner closely with product, engineering, research, marketing, and other cross-functional leaders to shape how AI-powered products feel and work at Gen. The patterns, principles, and practices you help establish for one product should make the broader portfolio—and the design team—stronger.
Key Responsibilities
- Lead end-to-end product design for high-impact initiatives across the AI & Innovation portfolio, from framing and concept through launch, learning, and iteration; take direct ownership when the work calls for it.
- Design intuitive, trustworthy experiences for AI-powered browsers, agentic apps, and other emerging products, including navigation, agent behavior, conversational flows, onboarding, and the moments when AI takes action on a user's behalf.
- Shape reusable product patterns, principles, and a shared design language across the AI & Innovation portfolio so learning from one product accelerates the next.
- Bring clarity to ambiguous problems through strong framing, low-fidelity concepts, prototypes, and experiments that create shared understanding and enable fast learning.
- Partner with product, engineering, research, and business stakeholders to turn complex opportunities into clear, polished, production-ready experiences.
- Collaborate with marketing, customer experience, and other partners on launch experiences and customer-facing touchpoints across the portfolio.
- Use AI-assisted design tools, generative prototyping, and emerging workflows to increase design velocity, explore more possibilities, and help the team learn faster.
- Maintain consistency with Gen's design system while evolving patterns for browser, agentic, and AI-first interactions across multiple surfaces.
- Use research, usability testing, product data, and direct customer insight to validate decisions and improve experiences for diverse consumer audiences.
- Set a high bar for design quality; clearly communicate rationale, tradeoffs, and decisions; and give thoughtful feedback that helps other designers and partners do their best work.
About You
Education
Bachelor's degree in Design, Human-Computer Interaction, or a related field; equivalent practical experience will be considered.
Experience
7+ years of experience in product/UX design, including a track record of shipping high-quality consumer web or software products; experience with browsers, AI-powered, conversational, or agentic experiences is a strong plus.
Skills
- Exceptional end-to-end product design skills across strategy, UX, interaction, visual design, and prototyping, with a portfolio demonstrating shipped consumer products and meaningful product impact.
- Advanced proficiency in Figma and modern design/prototyping tools, with curiosity and fluency in AI-assisted design tools and workflows.
- Experience designing clear, trustworthy, and human-centered interactions for AI, automation, permissions, or systems that take action on a user's behalf.
- Ability to work within and evolve a mature design system across products and surfaces while knowing when a new pattern or approach is needed.
- Comfort operating in a fast-moving, ambiguous environment and making sound decisions across concurrent initiatives, shifting between deep ownership and portfolio-level support.
- Strong collaboration, facilitation, and communication skills, with the ability to influence product direction and align senior cross-functional partners.
Personal Attributes
- Senior, self-directed designer who can independently lead a complex product or initiative while also raising the quality and effectiveness of the broader design team.
- Passion for building trustworthy, human-centered AI experiences that are useful, understandable, and respectful of everyday consumers.
- Comfort with undefined problems, evolving priorities, and the reality that some promising work will become learning rather than a shipped product.
- Generous design partner who shares context, mentors through craft and critique, and helps create a culture of high standards, experimentation, and continuous learning.
What's Next
After you submit your application, you can expect the following steps in the recruitment process:
- TA Call
- Portfolio Review
- Design Exercise / Live Design Session (Virtual)
- Final Interview – Hiring Manager (Virtual or face-to-face)
Compensation Range: $200K - $240K
Principal Designer Jobs by Experience Level
See All 139+ Principal Designer Jobs
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Find Principal Designer JobsPrincipal Designer Job Market
Who's Hiring
- Worley10
- CHA Consulting7
- Amazon Web Services5
- BetterUp4
- Walmart3
Top Industries Hiring
- Technology & Software19
- Consulting & Professional Services18
- Retail5
- Electronics & Hardware5
- Education4
What Employers Look For
The qualifications that appear most often in principal designer jobs.
- 8 or more years of product or UX design experience with increasing responsibility
- Expert proficiency in Figma including component libraries and design system maintenance
- Demonstrated experience leading cross-functional design projects from discovery to launch
- Strong portfolio showing systems-level thinking and measurable product outcomes
- Experience mentoring or coaching mid-level and senior designers
- Bachelor's degree in design, HCI, or a related field, or equivalent practical experience
Tips for Your Principal Designer Job Search
Prove your design leadership on paper
Your resume needs to show decisions made, not just deliverables shipped. Call out moments you defined the design direction, mentored junior designers, or influenced product strategy, those distinctions separate principal-level candidates from senior ones.
Build a portfolio around systems thinking
Hiring teams for principal roles want to see how you think at scale. Include at least one case study where you created or evolved a design system, set team-wide standards, or resolved cross-functional design conflicts that had real product impact.
Apply early to roles that fit
Migrate Mate lists principal designer openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Filter by org structure before you apply
Principal designer roles vary wildly: some are pure craft leads with no reports, others own a design vertical with three or four direct reports. Read the job description for headcount ownership and reporting lines so you're not surprised in the first interview.
Prepare a point of view for the portfolio review
Most principal designer interviews include a work critique or portfolio walkthrough where you're expected to defend tradeoffs. Practice articulating why you made specific system or interaction decisions, not just what you made, interviewers probe for design rationale, not aesthetics.
Negotiate title and scope together
At the principal level, title inflation is common across companies. When an offer arrives, ask directly how many product teams the role supports and whether the principal has final design approval or an advisory role, scope often matters more than the title itself.
Principal Designer Jobs: Frequently Asked Questions
Which companies are hiring the most principal designers?
The companies hiring the most principal designers right now include Worley, CHA Consulting, and Amazon Web Services, with the largest share of openings in California, Texas, and Washington, based on current listings on Migrate Mate as of September 2026. Demand is concentrated at mid-to-large tech companies, healthcare platforms, and enterprise software firms.
How many principal designer jobs are remote?
About 55% of principal designer openings are fully remote or hybrid as of September 2026, making it one of the more flexible roles at senior levels. Design systems and UX strategy work tend to attract the highest share of fully remote postings, while roles requiring close collaboration with hardware or physical product teams lean toward on-site or hybrid.
How do you become a principal designer?
You typically move into a principal designer role by first building deep craft expertise as a senior designer, then taking on scope that goes beyond your immediate product team. That means leading cross-functional initiatives, establishing design standards others follow, and consistently influencing product decisions at the strategic level. Most companies also expect you to mentor junior and mid-level designers before making the case for a principal title.
Can you get hired as a principal designer without prior principal experience?
Yes, but you need to demonstrate principal-level impact in your current or most recent role even if the title didn't match. Hiring managers look for evidence you've driven design direction across multiple teams, created systems or standards with lasting organizational impact, and operated without close supervision. A portfolio that documents cross-functional leadership and measurable product outcomes compensates for a missing title on your resume.
What does the principal designer interview process look like?
Most principal designer interview processes run four to six rounds and include a recruiter screen, a hiring manager conversation focused on scope and leadership style, a portfolio or case study presentation to a cross-functional panel, and one or more design critique or whiteboard sessions. Later rounds often involve conversations with product directors or VPs to assess strategic alignment. References and a take-home design challenge appear at some companies but are less common at this level.
Where can I find and apply to principal designer jobs?
You can find and apply to principal designer jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your experience and specialization, then apply directly to each listing from the page.
See All 139+ Principal Designer Jobs
Find roles that match your experience and apply in just a few clicks.
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