Product Marketing Associate Jobs in Green Bay, WI

Overview:

At Webfitters, we help businesses grow through strategic marketing, innovative websites, custom software, and technology-driven solutions. Our team of marketers, designers, developers, and strategists works collaboratively to solve complex business challenges and deliver measurable results for clients across a wide range of industries. We’re passionate about continuous learning, embracing new technologies, and creating an environment where great ideas thrive. We’re looking for someone who enjoys marketing, takes initiative, and is excited to help grow the Webfitters brand while continuing to build their digital marketing skills.

We are currently seeking a part-time Digital Marketing Coordinator to help elevate the Webfitters brand and support our continued growth. You’ll play an important role in creating content, executing digital marketing campaigns, improving our online visibility through SEO and AI Search, and helping grow the Webfitters brand. While your primary focus will be Webfitters’ internal marketing, you’ll also have opportunities to gain agency experience by supporting client projects. This position offers the potential to grow into a full-time role as our team continues to expand.

Your Responsibilities:

• Assist in planning and executing marketing initiatives that promote the Webfitters brand and support business growth.
• Manage and maintain Webfitters’ Google Business Profile and other online business listings.
• Create and schedule engaging content for social media platforms, blogs, email marketing campaigns, and the company website.
• Update and maintain website content using WordPress.
• Support SEO and AI Search optimization through keyword research, content optimization, structured content creation, and on-page optimization.
• Assist with Google Ads and social media advertising campaigns by creating assets, monitoring performance, and making basic optimizations.
• Monitor marketing performance using Google Analytics 4, Google Search Console, SEMrush, and social media insights to identify opportunities for improvement.
• Conduct research on competitors, industry trends, emerging AI technologies, and new marketing opportunities.
• Assist with creating marketing materials including graphics, presentations, case studies, videos, and promotional collateral.
• Collaborate with the marketing team to execute campaigns, events, and other company initiatives.
• Help maintain the marketing calendar and ensure projects are completed accurately and on schedule.
• Provide occasional marketing support for client projects under the direction of senior team members.
• Stay current on digital marketing best practices, including emerging AI search platforms, marketing technologies, and industry trends, while contributing ideas to improve Webfitters’ marketing efforts.

What You Will Need:

• Associates Degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 1-3 years of professional marketing, communications, or digital marketing experience. Agency experience is a plus but not required.
• Strong written communication, organizational, and time management skills.
• Working knowledge of SEO, content marketing, social media management, Google Ads, email marketing, and Google Analytics 4.
• Familiarity with WordPress, Canva, Microsoft Office, and marketing tools such as SEMrush (or a willingness to learn).
• Basic understanding of search engine optimization (SEO) principles and an interest in AI Search visibility, including Google’s AI Overviews, ChatGPT, Perplexity, and other generative search experiences.
• Ability to analyze marketing performance and identify opportunities for improvement using data and reporting tools.
• Creative mindset with strong attention to detail and the ability to manage multiple projects simultaneously.
• Eagerness to learn new marketing technologies, AI tools, trends, and best practices in a fast-paced agency environment.
• Ability to work independently while collaborating effectively with team members.

Additional Info:

• Job Type: Part-Time (with the opportunity to transition into a full-time role as Webfitters continues to grow)
• Initial expected hours: 10 – 15 per week
• Schedule: between 7 and 5 Monday through Friday
• Work Location: Hybrid (office in Green Bay, WI)
• Pay: Based on qualifications and experience

Pay: $25.00 - $30.00 per hour

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Green Bay, WI 54303