Product Marketing Associate Jobs in Madison, WI
Product Marketing Associate jobs in Madison, Wisconsin are concentrated in the University Research Park, downtown State Street corridor, and the East Washington Avenue tech corridor, with strong demand from university-adjacent companies, health tech firms, and enterprise software outfits across University of Wisconsin–Madison, UW Credit Union, and The Digital Ring. See the openings below and apply to the ones that match your experience.
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Showing 5 of 23+ Product Marketing Associate jobs
Description
At Franklin Electric, this role provides a strong foundation at the intersection of marketing, strategy, and finance. You will play a key supporting role in leadership decision-making while developing the skills needed to take on greater ownership of strategic planning, market analysis, and growth efforts over time.
The Marketing Associate will support the Global Marketing Manager in driving strategic planning, market intelligence, and Key Strategic Initiative (KSI) tracking across the business segment. This role is centered on delivering high-impact business insights, using data and analysis to inform strategic decisions and guide key initiatives across the business.
Key Responsibilities
Strategic Planning & Execution
- Support the annual strategic planning process, including preparation of materials, data gathering, and coordination across functional teams
- Assist in development of segment strategy through market sizing, growth analysis, and competitive insights
- Help translate strategic priorities into actionable plans, metrics, and tracking tools
- Conduct market research and competitive analysis to identify key trends, risks, and growth opportunities
- Support development of insights on customer behavior, end-market dynamics, and regulatory influences
- Build and maintain data sets and basic models to support forecasting, scenario analysis, and decision-making
- Assist in tracking and reporting of segment Key Strategic Initiatives (KSIs)
- Prepare clear, concise reporting materials for leadership, including performance updates, insights, and recommendations
- Ensure alignment across functions by coordinating inputs from commercial, operations, and finance teams
- Partner with marketing, finance, operations, commercial and product teams to align forecasts, priorities, and strategic initiatives
- Contribute to preparation of executive presentations, internal communications and business updates
- Support market mapping and research to identify potential acquisition or partnership opportunities
- Assist with preliminary screening and organization of pipeline materials
- Support execution of pricing initiatives, including global price actions
- Support development and execution of customer-facing marketing and promotional programs
Skills Knowledge and Expertise
- Bachelor’s degree in marketing, business, finance, economics, or a related field
- 2-4 years of experience in marketing, market analysis, strategy, or consulting
- Strong analytical and problem-solving skills, with the ability to interpret complex data into clear insights
- Exposure with market research, competitive analysis, and forecasting methodologies
- Proficiency in Excel, PowerPoint, and AI tools; experience building models and executive-ready presentations
- Strong written and communication skills, with the ability to convey insights clearly to senior leadership
About Franklin Electric Fueling
As part of Franklin Electric, we benefit from the strength of a global company while helping our customers transition into new mobility frontiers, remote site monitoring, and smarter asset control.
Description
At Franklin Electric, this role provides a strong foundation at the intersection of marketing, strategy, and finance. You will play a key supporting role in leadership decision-making while developing the skills needed to take on greater ownership of strategic planning, market analysis, and growth efforts over time.
The Marketing Associate will support the Global Marketing Manager in driving strategic planning, market intelligence, and Key Strategic Initiative (KSI) tracking across the business segment. This role is centered on delivering high-impact business insights, using data and analysis to inform strategic decisions and guide key initiatives across the business.
Key Responsibilities
Strategic Planning & Execution
- Support the annual strategic planning process, including preparation of materials, data gathering, and coordination across functional teams
- Assist in development of segment strategy through market sizing, growth analysis, and competitive insights
- Help translate strategic priorities into actionable plans, metrics, and tracking tools
- Conduct market research and competitive analysis to identify key trends, risks, and growth opportunities
- Support development of insights on customer behavior, end-market dynamics, and regulatory influences
- Build and maintain data sets and basic models to support forecasting, scenario analysis, and decision-making
- Assist in tracking and reporting of segment Key Strategic Initiatives (KSIs)
- Prepare clear, concise reporting materials for leadership, including performance updates, insights, and recommendations
- Ensure alignment across functions by coordinating inputs from commercial, operations, and finance teams
- Partner with marketing, finance, operations, commercial and product teams to align forecasts, priorities, and strategic initiatives
- Contribute to preparation of executive presentations, internal communications and business updates
- Support market mapping and research to identify potential acquisition or partnership opportunities
- Assist with preliminary screening and organization of pipeline materials
- Support execution of pricing initiatives, including global price actions
- Support development and execution of customer-facing marketing and promotional programs
Skills Knowledge and Expertise
- Bachelor’s degree in marketing, business, finance, economics, or a related field
- 2-4 years of experience in marketing, market analysis, strategy, or consulting
- Strong analytical and problem-solving skills, with the ability to interpret complex data into clear insights
- Exposure with market research, competitive analysis, and forecasting methodologies
- Proficiency in Excel, PowerPoint, and AI tools; experience building models and executive-ready presentations
- Strong written and communication skills, with the ability to convey insights clearly to senior leadership
About Franklin Electric Fueling
As part of Franklin Electric, we benefit from the strength of a global company while helping our customers transition into new mobility frontiers, remote site monitoring, and smarter asset control.
See All 23 Product Marketing Associate Jobs in Madison
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Find JobsProduct Marketing Associate Job Market in Madison
Who's Hiring
Top Industries Hiring
- Education
Product Marketing Associate Jobs in Madison: Frequently Asked Questions
How do I get a product marketing associate job in Madison?
Focus your search on Madison's health tech, enterprise software, and university-adjacent sectors, which generate the most consistent demand for product marketing associates locally. University Research Park companies and East Washington Avenue startups regularly hire for this role. Candidates who can demonstrate experience with go-to-market planning, positioning, or product launch execution have a clear edge in Madison's market, where employers tend to move quickly on applicants who show both analytical and creative range.
Which companies hire product marketing associates in Madison?
Employers hiring product marketing associates in Madison right now include University of Wisconsin–Madison, UW Credit Union, and The Digital Ring, based on current listings on Migrate Mate as of July 2026. Madison's hiring mix tends to lean toward mid-size software companies, health technology firms, and University of Wisconsin spinouts that need product marketing support as they scale.
Are there remote product marketing associate jobs in Madison?
Yes, product marketing associate roles are generally well-suited to remote and hybrid arrangements since most of the core work involves research, content development, and cross-functional coordination rather than hands-on or on-site duties. About 80% of product marketing associate openings tied to Madison are remote or hybrid as of July 2026. Competitive analysis, messaging development, and campaign planning are the functions most commonly handled remotely by Madison-based employers.
How can I get a product marketing associate job in Madison with little or no experience?
The most realistic entry path in Madison is through a marketing coordinator or content marketing role at one of the city's mid-size software or health tech companies, where product and marketing teams overlap enough to move into a product marketing track within a year or two. UW-Madison's business and life sciences programs also produce a steady pipeline of entry-level candidates, so internship experience with any Madison-area tech or health company strengthens an application meaningfully. Volunteer or project work on product launches, even for student organizations, demonstrates the positioning instincts employers here look for.
Which industries hire the most product marketing associates in Madison?
The sectors hiring the most product marketing associates in Madison are Education, based on current listings on Migrate Mate as of July 2026. Madison's concentration of university-linked research commercialization, health informatics companies, and enterprise software firms that have grown from UW-Madison roots keeps demand for product marketing talent particularly consistent in those areas.
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See All 23 Product Marketing Associate Jobs in Madison
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