Product Marketing Director Jobs in Kansas City, MO

Marketing Manager (Automotive Dealership)

Kansas City, MO

Salary: $75,000–$95,000 Base + Performance Bonus (OTE $110,000–$130,000)

Job Type: Full-Time

Help Build One of the Midwest's Next Great Automotive Brands

We're not looking for someone to manage social media.

We're looking for someone to build a brand.

We are an ambitious, technology-driven independent automotive dealership with a vision to grow from one location into a 6–7 dealership automotive group by the end of 2027. Our company believes the future of automotive retail belongs to organizations that combine outstanding customer experiences with artificial intelligence, data, storytelling, and operational excellence.

We're searching for an experienced Automotive Marketing Manager who understands how dealerships operate and knows how to generate measurable business results through branding, digital marketing, organic content, SEO, paid advertising, video production, and AI-powered marketing.

This role is ideal for someone who wants to build something meaningful—not simply maintain existing campaigns.

What You'll Do

As our Marketing Manager, you will own every aspect of our marketing strategy and execution.

You'll work directly with executive leadership to develop scalable marketing systems that increase vehicle sales, grow service revenue, strengthen our brand, and support expansion into multiple dealership locations.

You'll be responsible for building both our digital presence and our reputation within the Kansas City market.

Primary ResponsibilitiesBrand Development & Storytelling

• Build one of the most recognized automotive brands in the Midwest.
• Develop a consistent brand voice across every customer touchpoint.
• Create marketing campaigns that tell our story and connect with customers.
• Showcase our employees, customers, inventory, culture, and community involvement.
• Develop creative campaigns that differentiate us from competitors.

Content Creation & Video Production

Create engaging content that educates, entertains, and builds trust.

Content includes:

• Vehicle walkarounds
• Vehicle reviews
• Customer delivery videos
• Customer testimonials
• Service and maintenance education
• Buying and financing tips
• Behind-the-scenes dealership content
• Employee spotlights
• Recruiting videos
• Community events
• Promotional campaigns
• Photography and graphic design
• Short-form video content
• Long-form YouTube content

Social Media Growth

Develop and execute an organic social media strategy that builds an engaged audience—not just followers.

Manage and grow:

• Facebook
• Instagram
• TikTok
• YouTube
• LinkedIn
• Google Business Profile

Responsibilities include:

• Creating monthly content calendars
• Publishing engaging content
• Growing followers organically
• Increasing engagement rates
• Building community relationships
• Responding to customer comments and messages
• Identifying viral trends
• Creating shareable content
• Measuring audience growth and engagement

YouTube Channel Development

Help build one of the largest dealership YouTube channels in the Kansas City market.

Responsibilities include:

• Develop a YouTube content strategy
• Produce weekly long-form videos
• Create YouTube Shorts
• Optimize titles, thumbnails, and descriptions
• Increase subscribers and watch time
• Build educational automotive content
• Showcase inventory and dealership culture

Digital Marketing

Manage digital advertising campaigns including:

• Google Ads
• Meta Ads (Facebook & Instagram)
• YouTube Advertising
• Display Advertising
• Retargeting Campaigns
• Email Marketing
• SMS Marketing
• CRM Marketing
• Marketing Automation

Continuously optimize campaigns to improve lead quality and return on investment.

Automotive Marketplace Management

Manage and optimize inventory across:

• AutoTrader
• CarGurus
• Cars.com
• Google Vehicle Listings
• Facebook Marketplace
• Dealership Website

Improve:

• Vehicle Detail Page (VDP) views
• Search visibility
• Lead conversion
• Inventory merchandising
• Marketplace performance

Search Engine Optimization (SEO)

Lead all dealership SEO initiatives, including:

• Local SEO
• Google Business Profile optimization
• Inventory SEO
• Service SEO
• Technical SEO
• Keyword research
• Landing pages
• Website optimization
• Conversion rate optimization

Work directly with outside SEO partners and hold them accountable through measurable performance.

Service Department Marketing

Develop marketing campaigns that increase:

• Customer Pay Repair Orders
• Oil Changes
• Brake Services
• Tire Sales
• Preventative Maintenance
• Seasonal Promotions
• Customer Retention
• Fleet Business
• Online Reviews

Artificial Intelligence (AI) & Marketing Technology

We believe AI will become one of the biggest competitive advantages in automotive retail.

You'll be expected to leverage AI throughout the marketing department to improve creativity, efficiency, and results.

Examples include:

• AI-generated marketing campaigns
• Content creation
• Copywriting
• Graphic design
• Video editing
• SEO optimization
• Marketing automation
• Data analysis
• Customer communications
• Workflow automation

Experience with ChatGPT, Claude, Gemini, Canva AI, Adobe Firefly, Descript, CapCut, Opus Clip, ElevenLabs, or similar AI tools is highly preferred.

Analytics & Performance

Every marketing decision should be measurable.

You'll build dashboards and regularly report on:

• Cost Per Lead (CPL)
• Cost Per Sale (CPS)
• Return on Ad Spend (ROAS)
• Marketing ROI
• Customer Acquisition Cost (CAC)
• Website Traffic
• SEO Rankings
• Organic Traffic
• Website Conversion Rate
• Social Media Growth
• Engagement Rate
• Video Views
• YouTube Subscribers
• Service Leads
• Vehicle Sales Leads
• Appointment Rate
• Show Rate
• Sold Rate
• Lead Attribution

What We're Looking ForRequired Qualifications

• 5+ years of automotive dealership marketing experience.
• Experience marketing both vehicle sales and service departments.
• Strong knowledge of dealership operations.
• Experience managing digital advertising budgets.
• Strong understanding of SEO, SEM, and paid advertising.
• Experience with CRM marketing and lead generation.
• Excellent communication and project management skills.
• Highly organized and self-motivated.
• Strong analytical mindset with the ability to make data-driven decisions.

Preferred Experience

Experience with:

• AutoTrader
• CarGurus
• Cars.com
• Dealer Inspire
• Dealer.com
• DealerOn
• DriveCentric CRM
• Google Ads
• Google Analytics 4
• Google Tag Manager
• Google Search Console
• Meta Business Suite
• YouTube Studio
• Canva Pro
• Adobe Creative Cloud
• CapCut
• Descript
• ChatGPT
• Claude
• Gemini
• AI marketing tools
• Marketing automation platforms

What Success Looks Like

Within your first year, you'll:

• Build a scalable marketing strategy that supports multi-store growth.
• Increase qualified vehicle and service leads.
• Grow our social media following through consistent, high-quality organic content.
• Launch and grow a successful YouTube channel.
• Improve local SEO rankings across key automotive search terms.
• Reduce Cost Per Lead while improving lead quality.
• Strengthen our brand throughout the Kansas City market.
• Implement AI-powered marketing processes that improve efficiency and performance.

Why Join Us?

This is an opportunity to build something from the ground up.

You'll work alongside executive leadership, have the freedom to test new ideas, adopt emerging technology, and help shape the future of a rapidly growing automotive organization.

We believe in innovation, accountability, creativity, and continuous improvement. If you're excited about building a recognized automotive brand through content, technology, AI, and measurable marketing performance, we'd love to meet you.

Pay: $70,000.00 - $145,000.00 per year

Benefits:

• Flexible schedule

Work Location: In person