Senior Level Public Relations Representative Jobs
Senior level public relations representative jobs place experienced professionals in charge of communications strategy, brand narrative, and the campaigns or teams that bring those plans to life. Openings are spread across on-site, remote, and hybrid settings in Technology & Software, Banking & Financial Services, and Fintech, with employers like Highwire, Intuit, and Jobot hiring at this level now.
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*This is a hybrid role with three weeks per month onsite (Mon. – Thurs.) and is based out of our New York Office at 12 W. 31st St.
As Public Relations Manager, you will lead earned media and brand communications for Lands’ End, owning the strategy and execution that drive national and local publicity for the brand, and ultimately brand heat & long-term equity. Reporting to the Senior Director, Brand Marketing, you will direct the company’s press relationships, serve as the primary liaison to the PR agency, and own product placements, brand partnerships/collaborations, and earned influencer relations. You will also conceive and produce experiential, customer- and media/influencer-facing events that bring the brand to life. This is a player-coach role: you will personally drive high-priority earned-media work while managing and developing a PR Coordinator and two PR Assistants. The ideal candidate is a strategically sharp, proactive builder who directs agencies effectively, connects activations to business results, and operates with an entrepreneurial mindset in a fast-paced environment.
- Press & Media Relations. Develop and execute earned-media strategy to garner national and local publicity. Build and maintain strong media relationships; create and evaluate press releases, talking points, pitches, and media materials; serve as a PR spokesperson for the brand in local markets.
- Agency Liaison. Serve as the primary point of contact for the PR/creator agency. Set priorities, brief, and direct agency work; hold partners accountable to deliverables, timelines, and measurable results; ensure agency activity ladders up to business objectives.
- Product Placements. Own product placement strategy and execution across editorial, broadcast, digital, and entertainment. Manage sample, gifting, and seeding programs to maximize brand visibility and accurate credit.
- Partnerships & Collaborations. Identify, pitch, and manage brand partnerships and collaborations that extend earned reach and align with business goals. Lead cross-functional execution with Merchandising, Creative, and Retail from concept through results.
- Earned Influencer Relations. Build and manage earned (non-paid) influencer and creator relationships that amplify brand storytelling. Cultivate a credible creator ecosystem and coordinate with the Social & Creator team on integrated creator activity.
- Experiential & Events. Conceive and produce experiential, customer-facing and media/influencer-facing events — pop-ups, deskside briefings, media tours, launches, and special events. Ensure each event captures customer acquisition/retention value and delivers visible brand amplification.
- Team Leadership. Manage, coach, and develop a PR Coordinator and two PR Assistants. Set goals, allocate work, and build an accountable, high-performing team; develop talent and reduce single-point-of-knowledge dependencies.
- Planning & Measurement. Create and manage PR budgets, deadlines, objectives, and schedules. Monitor, analyze, and report earned-media results and ROI to senior leadership; translate data into recommendations and plans.
- Cross-Functional Partnership. Partner with broader internal business stakeholders to ensure cohesive messaging delivered in tandem with seasonal priorities.
- Crisis & Issues Management. Manage media inquiries, issues, and reputational risk; provide strategic communications counsel to leadership.
Skills and Qualifications
- Bachelor’s degree in Communications, Public Relations, Journalism, or related field.
- 6+ years of progressive PR / earned-media experience, ideally in apparel, retail, or consumer brands, including agency management.
- Demonstrated people-management experience; ability to lead, coach, and develop a team.
- Proven ability to direct agencies and external partners to measurable outcomes.
- Experience owning product placements, brand partnerships and collaborations, and earned influencer/creator relations.
- Experience conceiving and producing experiential and media/influencer events.
- Exceptional written, verbal, and media-relations skills; strong storytelling and pitching ability.
- Strategic thinker who connects activations to business results and makes data-informed decisions.
- Entrepreneurial, proactive, and comfortable with ambiguity in a fast-paced, high-energy environment.
- Strong organizational skills with the ability to manage numerous projects simultaneously.
- Proven success leading campaigns and events from concept through measurable results.
- New York-based; travel required.
The pay range for this position is $80,000 - $100,000. An employee’s pay within the salary range will be based on numerous factors including, but not limited to, relevant education, qualifications, experience, skills, geographical location, and business or organizational needs. This position may also be eligible for annual merit increase, bonus, and/or incentive compensation. We also offer a comprehensive benefits package including paid time off, health, dental, vision, and disability benefits.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
*This is a hybrid role with three weeks per month onsite (Mon. – Thurs.) and is based out of our New York Office at 12 W. 31st St.
As Public Relations Manager, you will lead earned media and brand communications for Lands’ End, owning the strategy and execution that drive national and local publicity for the brand, and ultimately brand heat & long-term equity. Reporting to the Senior Director, Brand Marketing, you will direct the company’s press relationships, serve as the primary liaison to the PR agency, and own product placements, brand partnerships/collaborations, and earned influencer relations. You will also conceive and produce experiential, customer- and media/influencer-facing events that bring the brand to life. This is a player-coach role: you will personally drive high-priority earned-media work while managing and developing a PR Coordinator and two PR Assistants. The ideal candidate is a strategically sharp, proactive builder who directs agencies effectively, connects activations to business results, and operates with an entrepreneurial mindset in a fast-paced environment.
- Press & Media Relations. Develop and execute earned-media strategy to garner national and local publicity. Build and maintain strong media relationships; create and evaluate press releases, talking points, pitches, and media materials; serve as a PR spokesperson for the brand in local markets.
- Agency Liaison. Serve as the primary point of contact for the PR/creator agency. Set priorities, brief, and direct agency work; hold partners accountable to deliverables, timelines, and measurable results; ensure agency activity ladders up to business objectives.
- Product Placements. Own product placement strategy and execution across editorial, broadcast, digital, and entertainment. Manage sample, gifting, and seeding programs to maximize brand visibility and accurate credit.
- Partnerships & Collaborations. Identify, pitch, and manage brand partnerships and collaborations that extend earned reach and align with business goals. Lead cross-functional execution with Merchandising, Creative, and Retail from concept through results.
- Earned Influencer Relations. Build and manage earned (non-paid) influencer and creator relationships that amplify brand storytelling. Cultivate a credible creator ecosystem and coordinate with the Social & Creator team on integrated creator activity.
- Experiential & Events. Conceive and produce experiential, customer-facing and media/influencer-facing events — pop-ups, deskside briefings, media tours, launches, and special events. Ensure each event captures customer acquisition/retention value and delivers visible brand amplification.
- Team Leadership. Manage, coach, and develop a PR Coordinator and two PR Assistants. Set goals, allocate work, and build an accountable, high-performing team; develop talent and reduce single-point-of-knowledge dependencies.
- Planning & Measurement. Create and manage PR budgets, deadlines, objectives, and schedules. Monitor, analyze, and report earned-media results and ROI to senior leadership; translate data into recommendations and plans.
- Cross-Functional Partnership. Partner with broader internal business stakeholders to ensure cohesive messaging delivered in tandem with seasonal priorities.
- Crisis & Issues Management. Manage media inquiries, issues, and reputational risk; provide strategic communications counsel to leadership.
Skills and Qualifications
- Bachelor’s degree in Communications, Public Relations, Journalism, or related field.
- 6+ years of progressive PR / earned-media experience, ideally in apparel, retail, or consumer brands, including agency management.
- Demonstrated people-management experience; ability to lead, coach, and develop a team.
- Proven ability to direct agencies and external partners to measurable outcomes.
- Experience owning product placements, brand partnerships and collaborations, and earned influencer/creator relations.
- Experience conceiving and producing experiential and media/influencer events.
- Exceptional written, verbal, and media-relations skills; strong storytelling and pitching ability.
- Strategic thinker who connects activations to business results and makes data-informed decisions.
- Entrepreneurial, proactive, and comfortable with ambiguity in a fast-paced, high-energy environment.
- Strong organizational skills with the ability to manage numerous projects simultaneously.
- Proven success leading campaigns and events from concept through measurable results.
- New York-based; travel required.
The pay range for this position is $80,000 - $100,000. An employee’s pay within the salary range will be based on numerous factors including, but not limited to, relevant education, qualifications, experience, skills, geographical location, and business or organizational needs. This position may also be eligible for annual merit increase, bonus, and/or incentive compensation. We also offer a comprehensive benefits package including paid time off, health, dental, vision, and disability benefits.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
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Senior Level Public Relations Representative Jobs: Frequently Asked Questions
How do I get a senior level public relations representative job?
Employers at this level look for candidates who have owned full communications programs, not just contributed to them. A portfolio showing successful media relations campaigns, crisis communications experience, and demonstrated ability to build and maintain relationships with journalists and stakeholders gives candidates the strongest edge. Leadership experience, whether managing a team or mentoring junior staff, is increasingly expected alongside deep subject-matter expertise in a specific industry.
Which companies hire senior level public relations representatives?
Companies hiring senior level public relations representatives right now include Highwire, Intuit, and Jobot, based on current listings on Migrate Mate as of July 2026. Hiring at this level tends to come from large corporations managing complex reputations, PR and communications agencies handling multiple clients, and major nonprofits or public institutions with significant public-facing communications needs.
Are there remote senior level public relations representative jobs?
Yes, though availability varies by employer and industry. About 76% of senior level public relations representative openings are remote or hybrid as of July 2026, reflecting how communications work has shifted toward distributed teams. Senior roles with heavy media relations, executive counsel, or crisis response responsibilities are more likely to require in-person presence, while those focused on content strategy or corporate communications often offer more flexibility.
What makes a public relations representative role senior level?
Senior level public relations representative roles are defined by ownership of strategy rather than execution of tasks. At this stage, professionals are setting the communications direction for a product, brand, or organization, managing relationships with key media contacts independently, advising leadership on reputational risk, and often guiding the work of junior team members. The expectation shifts from delivering assignments to anticipating what the organization needs before being asked.
Which industries hire the most senior level public relations representatives?
Senior level public relations representative roles concentrate in Technology & Software, Banking & Financial Services, and Fintech, based on current listings on Migrate Mate as of July 2026. These sectors tend to drive hiring at this level because they face significant public scrutiny, manage complex stakeholder relationships, or operate in competitive markets where reputation management and proactive communications strategy are core business priorities.