Sales and Marketing Analyst Jobs
Sales and marketing analyst jobs are open across technology, retail, financial services, and healthcare, at every level from entry-level to senior and lead, with specializations in market research, campaign analytics, and competitive intelligence. See the openings below and apply to the ones that match your experience.
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Showing 5 of 22+ Sales and Marketing Analyst jobs
Position Summary
The CRM Email & SMS Marketing Specialist is responsible for planning, developing, executing, and optimizing customer relationship marketing campaigns across email and SMS channels. This role owns the customer communication lifecycle from strategy and segmentation through automation, deployment, testing, reporting, and optimization. Working closely with Marketing, Compliance, Operations, IT, Graphic Design, and Web Development, this position ensures timely, personalized, compliant, and data-driven communications that support customer acquisition, retention, reactivation, and engagement.
Essential Duties & Responsibilities
- Develop and execute email and SMS marketing campaigns supporting acquisition, retention, reactivation, and customer engagement.
- Own the CRM marketing calendar and coordinate campaigns with promotions, holidays, store initiatives, and company objectives.
- Build and maintain automated customer journeys including welcome series, abandoned application campaigns, referral programs, birthday campaigns, win-back campaigns, payment reminders, and retention workflows.
- Create audience segmentation using customer behavior, geography, lifecycle stage, loan status, and marketing preferences.
- Personalize messaging using dynamic content and customer data.
- Serve as the subject matter expert for HubSpot, Mailchimp, and SlickText.
- Build, schedule, test, deploy, monitor, and optimize campaigns within HubSpot, Mailchimp, SlickText, and other CRM platforms.
- Manage SMS compliance including opt-in/opt-out processes and TCPA requirements.
- Monitor email deliverability, sender reputation, bounce rates, spam complaints, and list hygiene.
- Write compelling subject lines, preview text, calls-to-action, and campaign copy.
- Partner with the Graphic Designer to develop engaging creative assets.
- Conduct quality assurance testing across devices, browsers, and email clients before deployment.
- Plan and execute A/B testing for subject lines, creative, calls-to-action, audience segments, timing, and messaging.
- Analyze campaign performance and provide recommendations for continuous optimization.
- Track KPIs including open rate, CTR, CTOR, conversions, unsubscribes, deliverability, engagement, applications, funded loans, and attributed revenue.
- Prepare recurring performance reports and present insights to management.
- Manage campaign schedules, approvals, revisions, and deliverables using Monday.com.
- Maintain organized documentation, templates, campaign assets, and version control.
- Collaborate with Marketing, Compliance, Operations, IT, and executive leadership throughout campaign development.
- Ensure all campaigns comply with company brand standards, CAN-SPAM, TCPA, and applicable regulations.
- Utilize AI tools such as ChatGPT to improve efficiency while maintaining quality and brand standards.
- Protect confidential company and customer information.
- Perform other duties as assigned.
Education & Experience
- Bachelor's degree in Marketing, Communications, Business, or related field preferred.
- 4–5 years of professional CRM, email marketing, SMS marketing, or marketing automation experience.
- Experience managing customer lifecycle marketing programs.
- Financial services, retail, or consumer marketing experience preferred.
Technical Skills
- Expert-level experience with Mailchimp.
- Expert-level experience with HubSpot.
- Expert-level experience with SlickText or similar SMS platform.
- Strong CRM marketing and marketing automation expertise.
- Experience with Monday.com project management software.
- Working knowledge of Canva.
- Microsoft Office Suite proficiency.
- Basic HTML/CSS preferred.
- Google Analytics and campaign reporting experience preferred.
- Familiarity with AI-assisted marketing tools.
Knowledge, Skills & Abilities
- Expert understanding of CRM strategy and customer lifecycle marketing.
- Excellent writing, editing, and proofreading skills.
- Strong analytical mindset with the ability to interpret marketing data.
- Experience planning and optimizing A/B tests.
- Ability to take direction and execute campaigns accurately while following brand guidelines.
- Patient and professional when working through revisions and changing priorities.
- Comfortable balancing feedback from multiple stakeholders.
Position Summary
The CRM Email & SMS Marketing Specialist is responsible for planning, developing, executing, and optimizing customer relationship marketing campaigns across email and SMS channels. This role owns the customer communication lifecycle from strategy and segmentation through automation, deployment, testing, reporting, and optimization. Working closely with Marketing, Compliance, Operations, IT, Graphic Design, and Web Development, this position ensures timely, personalized, compliant, and data-driven communications that support customer acquisition, retention, reactivation, and engagement.
Essential Duties & Responsibilities
- Develop and execute email and SMS marketing campaigns supporting acquisition, retention, reactivation, and customer engagement.
- Own the CRM marketing calendar and coordinate campaigns with promotions, holidays, store initiatives, and company objectives.
- Build and maintain automated customer journeys including welcome series, abandoned application campaigns, referral programs, birthday campaigns, win-back campaigns, payment reminders, and retention workflows.
- Create audience segmentation using customer behavior, geography, lifecycle stage, loan status, and marketing preferences.
- Personalize messaging using dynamic content and customer data.
- Serve as the subject matter expert for HubSpot, Mailchimp, and SlickText.
- Build, schedule, test, deploy, monitor, and optimize campaigns within HubSpot, Mailchimp, SlickText, and other CRM platforms.
- Manage SMS compliance including opt-in/opt-out processes and TCPA requirements.
- Monitor email deliverability, sender reputation, bounce rates, spam complaints, and list hygiene.
- Write compelling subject lines, preview text, calls-to-action, and campaign copy.
- Partner with the Graphic Designer to develop engaging creative assets.
- Conduct quality assurance testing across devices, browsers, and email clients before deployment.
- Plan and execute A/B testing for subject lines, creative, calls-to-action, audience segments, timing, and messaging.
- Analyze campaign performance and provide recommendations for continuous optimization.
- Track KPIs including open rate, CTR, CTOR, conversions, unsubscribes, deliverability, engagement, applications, funded loans, and attributed revenue.
- Prepare recurring performance reports and present insights to management.
- Manage campaign schedules, approvals, revisions, and deliverables using Monday.com.
- Maintain organized documentation, templates, campaign assets, and version control.
- Collaborate with Marketing, Compliance, Operations, IT, and executive leadership throughout campaign development.
- Ensure all campaigns comply with company brand standards, CAN-SPAM, TCPA, and applicable regulations.
- Utilize AI tools such as ChatGPT to improve efficiency while maintaining quality and brand standards.
- Protect confidential company and customer information.
- Perform other duties as assigned.
Education & Experience
- Bachelor's degree in Marketing, Communications, Business, or related field preferred.
- 4–5 years of professional CRM, email marketing, SMS marketing, or marketing automation experience.
- Experience managing customer lifecycle marketing programs.
- Financial services, retail, or consumer marketing experience preferred.
Technical Skills
- Expert-level experience with Mailchimp.
- Expert-level experience with HubSpot.
- Expert-level experience with SlickText or similar SMS platform.
- Strong CRM marketing and marketing automation expertise.
- Experience with Monday.com project management software.
- Working knowledge of Canva.
- Microsoft Office Suite proficiency.
- Basic HTML/CSS preferred.
- Google Analytics and campaign reporting experience preferred.
- Familiarity with AI-assisted marketing tools.
Knowledge, Skills & Abilities
- Expert understanding of CRM strategy and customer lifecycle marketing.
- Excellent writing, editing, and proofreading skills.
- Strong analytical mindset with the ability to interpret marketing data.
- Experience planning and optimizing A/B tests.
- Ability to take direction and execute campaigns accurately while following brand guidelines.
- Patient and professional when working through revisions and changing priorities.
- Comfortable balancing feedback from multiple stakeholders.
Sales and Marketing Analyst Jobs by Experience Level
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Find JobsSales and Marketing Analyst Job Market
Who's Hiring
Top Industries Hiring
- Electronics & Hardware
- Automotive
- Manufacturing
What Employers Look For
The qualifications that appear most often in sales and marketing analyst jobs.
- Bachelor's degree in marketing, business, statistics, or a related field
- Proficiency in SQL or Excel for data querying and analysis
- Experience with CRM platforms and marketing automation tools
- Ability to build dashboards and reports in a BI tool such as Tableau or Power BI
- Strong written communication skills for translating data into business recommendations
- Familiarity with digital analytics platforms and campaign performance metrics
Tips for Your Sales and Marketing Analyst Job Search
Quantify your analysis impact concretely
Hiring managers for sales and marketing analyst roles expect numbers on your resume. Swap vague phrases like 'improved campaign performance' for specifics: conversion lift, pipeline contribution, or cost-per-lead reduction. Analysts who can't quantify their own work raise doubts about their analytical rigor.
List the tools you actually use
Sales and marketing analyst postings screen heavily for named tools: CRM platforms, marketing automation systems, BI dashboards, and SQL. Put your tech stack in a dedicated skills section so applicant tracking systems surface your resume before a human ever reads it.
Target postings that match your data focus
Sales analytics and marketing analytics pull from different skill sets. A role heavy on pipeline forecasting needs CRM and revenue ops experience, while a campaign analytics role emphasizes attribution modeling. Read job descriptions carefully and apply to the ones where your primary data focus aligns.
Apply early to roles that fit
Migrate Mate lists sales and marketing analyst openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a case study for your interview
Sales and marketing analyst interviews almost always include a scenario question or take-home exercise. Walk in ready to explain how you cleaned a messy dataset, reconciled attribution discrepancies, or translated a finding into a recommendation that changed a team's direction.
Negotiate using benchmarked market data
When you receive an offer, reference Bureau of Labor Statistics occupational wage data and industry-specific compensation surveys to anchor your counter. Analysts are expected to work with data, so demonstrating that skill in negotiation signals exactly the mindset employers hired you for.
Sales and Marketing Analyst Jobs: Frequently Asked Questions
Which companies are hiring the most sales and marketing analysts?
JPMorganChase, ICF, and Visa are hiring the most sales and marketing analysts right now, with openings concentrated in Texas, California, and Florida, based on current listings on Migrate Mate as of November 2026. Demand is especially consistent at large consumer brands, insurance carriers, and enterprise software companies.
How many sales and marketing analyst jobs are remote?
About 75% of sales and marketing analyst openings are fully remote or hybrid as of November 2026, reflecting the role's reliance on digital tools rather than on-site equipment. Positions focused on campaign analytics and marketing operations tend to offer remote flexibility more often than those tied to field sales reporting or in-person stakeholder presentations.
How do you become a sales and marketing analyst?
Start with a bachelor's degree in marketing, business, statistics, or a quantitative field, then build hands-on experience with data tools like SQL, Excel, and a BI platform. Internships or entry-level roles in marketing operations or sales support are common entry points. Certifications in digital analytics or CRM platforms strengthen your candidacy, and a portfolio of real analyses you've completed closes the gap between education and employment.
Can you get a sales and marketing analyst job with little experience?
Yes, entry-level sales and marketing analyst roles exist specifically for candidates with limited professional history, but you need to demonstrate analytical ability another way. Coursework projects, freelance data work, or a self-directed analysis of publicly available marketing data can substitute for formal experience. Focus your applications on coordinator or junior analyst titles, and lead your resume with the tools you know and the questions you've answered with data.
What does the sales and marketing analyst interview process look like?
Most processes run three to four stages: an initial recruiter screen, a hiring manager conversation focused on your analytical approach and past projects, a technical or take-home exercise where you clean data or build a report, and a final round with cross-functional stakeholders. Expect questions about how you handle conflicting data sources, how you present findings to non-technical audiences, and how you've influenced a business decision with your analysis.
Where can I find and apply to sales and marketing analyst jobs?
You can find and apply to sales and marketing analyst jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your experience level and specialization, then apply directly to each one that fits.
See All 22 Sales and Marketing Analyst Jobs
Find roles that match your experience and apply in just a few clicks.
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