Senior Customer Marketing Manager Jobs in Virginia

Company Description

Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends—we set them and drive change. As a market leader in enterprise analytics and AI software, we've pioneered the BI and analytics space, empowering people to make better decisions and revolutionizing how businesses operate. We are now also at the forefront of AI disruption, providing data via our enterprise semantic layer to AI agents, tools, and platforms. But that's not all. Strategy is also leading a groundbreaking shift in digital assets, adopting bitcoin as our primary treasury reserve asset in 2020. Since then, we have issued innovative bitcoin-backed securities and have been the leader in bitcoin treasury companies. This visionary move has helped us build a fortress balance sheet, and is solidifying our position as a forward-thinking, innovative force in the market. Our people are the core of our success. At Strategy, you'll join a team of smart, creative minds working on dynamic projects with cutting-edge technologies. We thrive on curiosity, innovation, and a relentless pursuit of excellence. Our corporate values—bold, agile, engaged, impactful, and united—are the foundation of our culture. As we lead the charge into the new era of AI and financial innovation, we foster an environment where every employee's contributions are recognized and valued. Join us and be part of an organization that lives and breathes innovation every day. At Strategy, you're not just another employee, you're a crucial part of a mission to push the boundaries of analytics and redefine financial investment.

Job Description

The Role: The Senior Field Marketing Manager will lead regional field marketing strategy and execution across the North East and Canada, driving pipeline generation, revenue acceleration, and customer engagement in alignment with sales priorities. This role owns the end-to-end field marketing plan and calendar for the region — ensuring all programs, events, and campaigns are strategically aligned to business goals and deliver measurable pipeline impact. As the central orchestrator of all regional marketing activity, this person will partner closely with Sales, Demand Generation, and Product Marketing to execute high-impact programs with a strong emphasis on events as a core pipeline driver.

Key Responsibilities

Field Marketing Strategy & Planning

- Own and develop the quarterly and annual field marketing plan and calendar for the Americas, aligned to regional revenue targets and sales priorities.
- Translate business goals into a structured mix of programs, including events, campaigns, ABM initiatives, and industry engagements.
- Allocate budget strategically across programs to maximize pipeline impact and ROI.

Pipeline Generation & Event Orchestration

- Serve as the central owner of all regional events — including trade shows, owned events, executive dinners, third-party sponsorships, and internal events.
- Design and execute event strategies as pipeline-generating engines, ensuring clear targeting, account alignment, and follow-up plans.
- Oversee end-to-end execution: audience segmentation, messaging, promotion, attendee acquisition, onsite experience, and post-event conversion.
- Drive innovation in event formats and experiences to increase engagement, differentiation, and pipeline contribution.

Sales Alignment & Regional Leadership

- Partner closely with Regional Sales VPs and sales leadership to align marketing programs with account priorities, territory plans, and pipeline coverage needs.
- Act as the primary liaison between Sales and Marketing, ensuring tight coordination on priorities, messaging, and execution.
- Enable sales teams with relevant campaigns, events, and content to support prospecting, deal acceleration, and customer expansion.

Campaign Execution & Cross-Functional Collaboration

- Collaborate with Demand Generation, Product Marketing, and Digital teams to execute integrated, omni-channel campaigns within the region.
- Ensure global campaigns and product launches are effectively localized and executed to drive regional impact.
- Orchestrate multi-touch programs that combine digital and in-person experiences to accelerate buyer engagement.

Performance, Analytics & Optimization

- Establish and track key performance metrics, including pipeline generation, pipeline influence, conversion rates, and ROI.
- Analyze program performance and funnel metrics to continuously optimize strategy, budget allocation, and execution.
- Provide regular reporting and insights to sales and executive leadership on marketing impact and pipeline contribution.

Customer Marketing & Advocacy

- Partner with Sales to identify and secure customer participation in events, case studies, and regional marketing initiatives.
- Support the development of customer stories and reference programs to strengthen credibility and pipeline conversion.

Qualifications

- 5 - 7 years of B2B marketing experience, with a strong focus on field marketing in enterprise software or technology.
- Proven track record of building and executing field marketing plans that drive measurable pipeline and revenue impact.
- Deep experience managing and executing a wide range of events, including trade shows, executive programs, and owned events.
- Strong understanding of enterprise sales cycles, account-based marketing, and marketing attribution.
- Exceptional ability to partner with Sales and influence senior stakeholders.
- Highly organized with strong project management skills and the ability to manage multiple priorities simultaneously.
- Analytical mindset with experience using data to drive decisions and optimize performance.
- Excellent communication and presentation skills with executive presence.
- Willingness to travel up to 50%.

Additional Information

Strategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, gender, sex, sexual orientation, gender identity, disability, veteran status, age, genetic information, or any other legally-protected basis. Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process. If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment at application_accommodations@strategy.com. Visit Strategy’s Careers page for additional information.