Senior Customer Marketing Manager Jobs in New York
Senior Customer Marketing Manager jobs in New York represent one of the most active markets in the country, concentrated in financial services, consumer goods, media, and technology sectors across experience levels from associate through senior director. Most hiring clusters in New York City, with additional activity in White Plains and Stamford-adjacent corridors, where major employers like JPMorgan Chase, Pfizer, and Verizon maintain large marketing organizations. The most in-demand specialties include lifecycle marketing, retention strategy, and account-based customer engagement programs. Find a role that fits below and apply directly.
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Showing 5 of 57+ Senior Customer Marketing Manager jobs
THE POSITION
Our roster has an opening with your name on it
FanDuel is looking for a Customer Growth Senior Manager to optimize and grow our customer lifecycles to accelerate lifetime value. You will play a key role on the Customer Growth team, providing operational excellence and strategic input. This role will collaborate with multiple departments within FanDuel including, but not limited to, Operations, Marketing Technology, Customer Service, Brand, and Product. This is an exciting opportunity to help elevate the customer experience while executing revenue generating marketing initiatives at a premier gaming company.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
- Lead lifecycle marketing strategy to drive engagement, retention, and customer lifetime value
- Oversee and optimize retention budget allocation to maximize revenue impact
- Own lifecycle strategy end-to-end, from ideation through execution and performance optimization
- Serve as an expert in marketing technology and data, leveraging systems to enable scalable, targeted campaigns
- Apply deep understanding of data architecture to inform segmentation and marketing effectiveness
- Lead cross-functional initiatives with Data Science to advance data- and model-driven marketing strategies
- Analyze competitive and market trends to inform promotional strategy, pricing, and positioning
- Translate insights into actionable strategies across messaging, offers, and customer experience
- Collaborate cross-functionally to build strong partnerships that ensure alignment, execution excellence, and delivery of integrated, high-impact campaigns
- Provide strategic input to support go-to-market initiatives and broader business objectives
- Partner with Experimentation to define and execute a testing roadmap for lifecycle innovation
- Mentor and develop team members, fostering a high-performance, growth-oriented culture
THE STATS
What we're looking for in our next teammate
- Minimum of 8 years of experience in Customer Marketing or similar roles, with 3 years managing a team
- Demonstrated ownership of full CRM lifecycle management, including planning, execution, and performance optimization
- Track record of effectively managing substantial budgets in a data-driven, results-oriented environment
- Experience leveraging AI technologies, supported by strong technical acumen
- Top-notch organizational and project management skills to handle concurrent initiatives and deadlines
- Deep understanding of marketing platforms, Email Service Providers and Customer Data Platform Technologies (Braze, XP, Moveable Ink, Salesforce or similar tools)
- Exceptional verbal and written communication to collaborate with stakeholders and leaders
- Comfort with data and insights to measure performance and track budgets
- Ability to set and meet expectations for both internal and external partners
- Has a positive attitude and loves being a team player
- Bachelor’s degree required
- Avid interest in I-gaming and sports betting, with a good understanding of FanDuel and similar competitive products
- Experience working within a heavily regulated industry is a plus
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.
Compensation Range: $127,000 - $159,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
LI-Hybrid
THE POSITION
Our roster has an opening with your name on it
FanDuel is looking for a Customer Growth Senior Manager to optimize and grow our customer lifecycles to accelerate lifetime value. You will play a key role on the Customer Growth team, providing operational excellence and strategic input. This role will collaborate with multiple departments within FanDuel including, but not limited to, Operations, Marketing Technology, Customer Service, Brand, and Product. This is an exciting opportunity to help elevate the customer experience while executing revenue generating marketing initiatives at a premier gaming company.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
- Lead lifecycle marketing strategy to drive engagement, retention, and customer lifetime value
- Oversee and optimize retention budget allocation to maximize revenue impact
- Own lifecycle strategy end-to-end, from ideation through execution and performance optimization
- Serve as an expert in marketing technology and data, leveraging systems to enable scalable, targeted campaigns
- Apply deep understanding of data architecture to inform segmentation and marketing effectiveness
- Lead cross-functional initiatives with Data Science to advance data- and model-driven marketing strategies
- Analyze competitive and market trends to inform promotional strategy, pricing, and positioning
- Translate insights into actionable strategies across messaging, offers, and customer experience
- Collaborate cross-functionally to build strong partnerships that ensure alignment, execution excellence, and delivery of integrated, high-impact campaigns
- Provide strategic input to support go-to-market initiatives and broader business objectives
- Partner with Experimentation to define and execute a testing roadmap for lifecycle innovation
- Mentor and develop team members, fostering a high-performance, growth-oriented culture
THE STATS
What we're looking for in our next teammate
- Minimum of 8 years of experience in Customer Marketing or similar roles, with 3 years managing a team
- Demonstrated ownership of full CRM lifecycle management, including planning, execution, and performance optimization
- Track record of effectively managing substantial budgets in a data-driven, results-oriented environment
- Experience leveraging AI technologies, supported by strong technical acumen
- Top-notch organizational and project management skills to handle concurrent initiatives and deadlines
- Deep understanding of marketing platforms, Email Service Providers and Customer Data Platform Technologies (Braze, XP, Moveable Ink, Salesforce or similar tools)
- Exceptional verbal and written communication to collaborate with stakeholders and leaders
- Comfort with data and insights to measure performance and track budgets
- Ability to set and meet expectations for both internal and external partners
- Has a positive attitude and loves being a team player
- Bachelor’s degree required
- Avid interest in I-gaming and sports betting, with a good understanding of FanDuel and similar competitive products
- Experience working within a heavily regulated industry is a plus
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.
Compensation Range: $127,000 - $159,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
LI-Hybrid
See All 57 Senior Customer Marketing Manager Jobs in New York
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Find JobsSenior Customer Marketing Manager Jobs by City in New York
Where New York roles are concentrated, by current openings.
Senior Customer Marketing Manager Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
- Rippling5
- Brex3
- Justworks3
- Thermo Fisher Scientific3
- Adobe2
Top Industries Hiring
- Technology & Software20
- Consulting & Professional Services12
- Retail5
- Banking & Financial Services4
- Fintech3
What New York Employers Look For
The qualifications that appear most often in senior customer marketing manager jobs across New York.
- Bachelor's degree in marketing, business, or a related field required
- Five or more years of customer marketing or lifecycle marketing experience
- Proven experience building customer retention and expansion programs
- Strong command of CRM platforms and marketing automation tools
- Experience collaborating cross-functionally with sales, product, and customer success teams
- Ability to analyze customer data and translate insights into campaign strategy
Senior Customer Marketing Manager Jobs in New York: Frequently Asked Questions
How do you become a senior customer marketing manager in New York?
Most senior customer marketing managers in New York reach the role by building several years of experience in customer lifecycle, retention, or account-based marketing, typically starting in coordinator or specialist roles. New York employers favor candidates with a bachelor's degree in marketing, business, or communications, though some prioritize portfolio and results over degree field. Familiarity with platforms common in New York's finance and media sectors, such as Salesforce and Marketo, gives candidates a competitive edge.
How much do senior customer marketing managers make in New York?
Senior customer marketing managers in New York earn a median of about $181,200 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,140 for the lowest 10% to over $324,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire senior customer marketing managers in New York?
Employers hiring senior customer marketing managers in New York right now include Rippling, Brex, and Justworks, based on current listings on Migrate Mate as of June 2026. New York's concentration of financial services, enterprise software, and consumer brands means demand is spread across a wide range of industries rather than a single dominant sector.
Which New York cities have the most senior customer marketing manager jobs?
New York, Brooklyn, and New York City have the most senior customer marketing manager openings in New York. New York City drives the bulk of demand given its density of corporate headquarters in financial services, media, and technology, while secondary markets like White Plains attract openings from regional offices of large multinationals and healthcare organizations with major New York footprints.
Are there remote senior customer marketing manager jobs in New York?
Yes, and more than most fields. About 40% of senior customer marketing manager openings tied to New York are remote or hybrid as of June 2026, reflecting the desk-based and collaborative nature of the role. Strategic and content-heavy responsibilities such as campaign planning, customer journey mapping, and cross-functional alignment tend to be the most compatible with remote arrangements.
How can I get hired as a senior customer marketing manager in New York with little or no experience?
The most realistic entry path is securing a marketing coordinator or customer success associate role at a New York employer, then building toward customer marketing responsibilities over time. Large New York-based consumer goods and financial services companies regularly hire marketing associates and rotational program participants who can move into customer-focused specialties. Building a portfolio of retention or engagement campaign work, even from internships or freelance projects, is what New York hiring managers consistently prioritize over title.
Where can I find and apply to senior customer marketing manager jobs in New York?
You can find and apply to senior customer marketing manager jobs in New York on Migrate Mate, which lists current openings across the state. Search the available roles, find the ones that fit your background and preferences, and apply directly to the employers posting them.
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